Health, Wellness and Fitness Case Studies and Success Stories with Pencil
CASE STUDY Amplifon (EarPros)
Pencil's AI helped Amplifon's EarPros team automate ad creative production. EarPros needed to refresh Facebook ads often to avoid ad fatigue but had a small team and limited budget. Using Pencil, the...y generated over 650 creatives in three months. This saved 35 days of work and reduced cost per lead by 8 euros. The total savings reached 80,000 euros in three months.
Pencil’s AI helped Lover App market their sexual health platform while following strict ad rules. Lover App used Pencil to adjust ad copy and visuals to fit platform guidelines. The team tested 26 ad...s and saw a 13% drop in cost per acquisition. Their best ads lowered CPA by 24%. Lover App now has more ad ideas than they can test, unlocking creative scale.
Food & Beverages Case Studies and Success Stories with Pencil
CASE STUDY Diageo
Diageo used Pencil to create AI-powered content for global drinks brands. The challenge was to make creative assets for many cultural events while keeping each brand's identity. Pencil helped Diageo ...make local, seasonal content fast, using AI for images, animation, and copy. The Bar saw 60% time savings and £1260 cost reduction. Captain Morgan saved 43% time on December content. Johnnie Walker Blue Label cut 40% time for Lunar New Year assets. Pimm’s festive post beat engagement benchmarks and cut costs from £2000 to £300. Tanqueray Royale’s paid social asset got 186,000 impressions in two weeks.
Education Case Studies and Success Stories with Pencil
CASE STUDY New Skills Academy
Pencil helped New Skills Academy make ads faster and better. The team used to spend a lot of time making videos that looked unprofessional. With Pencil, they made many high-quality ads for each cours...e in minutes. Click-through rate went up by 205%. Return on ad spend improved by 187.95%. Cost per acquisition dropped by 18.7%. The marketing team found winning ads quickly and scaled their campaigns.
Pencil helped New Skills Academy make ads faster and better. The team used to spend a lot of time making videos that looked unprofessional. With Pencil, they made many high-quality ads for each cours...e in minutes. Click-through rate went up by 205%. Return on ad spend improved by 187.95%. Cost per acquisition dropped by 18.7%. The team found winning ads quickly and saved money.
Apparel & Fashion Case Studies and Success Stories with Pencil
CASE STUDY Salomon
Pencil's Gen AI content engine helped Salomon create over 1,600 high-quality visuals for the XT-6 campaign. Salomon needed fast, scalable content for global audiences without traditional photo shoots.... Pencil delivered localized, premium assets in six languages and eight channels. The solution cut costs, sped up time to market, and removed the need for physical shoots. Salomon reached new fashion and culture audiences with consistent brand visuals.
Consumer Services Case Studies and Success Stories with Pencil
CASE STUDY Bark
Pencil helped Bark create ads faster and easier. Bark used Pencil to make video and image ads for 1,100 categories with just a 2-person team. The tool let them make 20 ads in the time it used to take... for 3 or 4. Bark saw a 37% increase in click-through rate. Revenue per click tripled with Pencil ads compared to their old ads.
Marketing and Advertising Case Studies and Success Stories with Pencil
CASE STUDY Moodlings
Pencil's GenAI platform, combined with Veo 3, helped Moodlings create a new brand in just 24 hours. The team used AI tools to build everything from brand strategy to production. Their work was featur...ed by Google in the launch of Veo 3 on Vertex AI. Pencil and Veo 3 made it easy to generate cinematic video, sound, and creative assets from a single prompt. This project shows how brands can quickly go from idea to video ad using generative AI.
Consumer Goods Case Studies and Success Stories with Pencil
CASE STUDY Lancel
Lancel used Pencil Pro to create a new campaign for their Neo Partance travel line. They wanted to use generative AI to make ads that looked unique and modern, while keeping their brand's Parisian el...egance. With Pencil Pro, the team quickly made images for eight different concepts and tested many ideas. This let them try things that would have been too expensive or slow without AI. The final campaign showed their luggage in famous places around the world, using AI to make creative scenes that stand out.
Pencil helped Lyka Pet Food improve their Facebook ads using AI. Lyka wanted to change how people think about dog food and needed new ways to advertise. With Pencil’s AI, they found creative ad ideas... that stood out and used predictive analytics to focus on the best ads. Lyka tested 16 ads and saw a 15% average drop in cost per acquisition, with a maximum drop of 56%. Their ads got more engagement and performed better, helping them grow in a tough market.
L’Oréal used Pencil’s AI platform to improve product photography for brands like It Cosmetics, Redken, and L’Oréal Paris. The challenge was to see if AI could replace some traditional photoshoots whi...le keeping high creative standards. For Redken, AI saved 167 hours and cut production time by 62%. The Luxe division saw a 90% reduction in adaptation time, saving 2,600 hours yearly. L’Oréal Paris projects saved 12.25 hours each, a 65% time reduction. AI helped L’Oréal work faster and keep quality high.
