CASE STUDY one of the largest mountain resorts in Eastern Europe
OnAudience.com DMP helped a major mountain resort in Eastern Europe understand guest profiles and deliver personalized ads. The resort used first-party data to analyze visitor interests and behaviors.... They found look-alike segments using third-party data, expanding their reach. Content marketing with publishers and influencers brought a 9.41% conversion rate and over 26% CTR. The campaign achieved a 234.80% ROI, increasing reservations and marketing efficiency.
OnAudience Raw Data helped Advertising Services understand user search intent online. The company wanted to know what users look for and what they like across many websites. OnAudience provided raw d...ata to fill in missing details about user interests. As a result, Advertising Services learned more about user searches and interests on a global scale. The raw data gave them a complete overview of their customers.
OnAudience provided iPromote with custom segments and ongoing taxonomy extension. iPromote needed to align segment resources to client needs and define precise target groups for small businesses. OnA...udience created 50 custom target groups and set up an efficient integration system. This helped iPromote enrich marketing campaigns for their clients.
OnAudience.com provided its Data Management Platform and Data Stream to Web2Metrics. Web2Metrics wanted to improve call center marketing by enriching user profiles with online behavior data. The DMP ...and raw data stream helped Web2Metrics match online activity with CRM data and create personality-based profiles. Web2Metrics monetized the data by enriching CRM systems and licensing audience segments to global DSPs. The company saw up to 400% monthly revenue growth and a 150% forecasted ROI in three months.
OnAudience used its data solutions to help Data Company improve demographic audience targeting. Data Company needed access to specific data segments and wanted a personalized OnAudience solution. OnA...udience provided raw data and demographic segments. This led to better targeting, more effective campaigns, and higher conversion rates for Data Company.