Numerator Path Intelligence Overview

Numerator Ad Intel is now Vivvix. The rebranding emphasizes enhanced ad intelligence capabilities.

Use Cases

Customers recommend Advertisement, Creative Agency, Campaign Monitoring, as the business use cases that they have been most satisfied with while using Numerator Path Intelligence.

Other use cases:

See all use cases See less use cases

Numerator Path Intelligence Use-Cases and Business Priorities: Customer Satisfaction Data

Numerator Path Intelligence works with different mediums / channels such as Omnichannel.

Numerator Path Intelligence Customer wins, Customer success stories, Case studies

Nature Nate’s Honey Co. - Food & Beverages

Numerator Insights helped Nature Nate’s Honey Co. improve how they understand the honey category. The company used the platform to drive innovation and strengthen its leadership in branded honey. The... solution gave them better consumer insights. This helped Nature Nate’s Honey Co. make smarter business decisions and grow their brand.

Read on →

A leading brand in the produce category - Consumer Goods

Numerator Insights and AskWhy Survey helped a leading produce brand win sole supplier status at a key grocery retailer. The brand used Numerator's platform to analyze shopper demographics and leakage..., discovering most shoppers preferred Walmart and Costco. AskWhy surveys revealed price and convenience drove shoppers elsewhere, and smaller-sized produce was in demand. The brand's recommendations led to a new partnership, building a projected $11MM in annual revenue for the retailer. 42% to 43% of shoppers used coupons, and 57% sought recipes, guiding assortment and merchandising strategies.

Read on →

Bimbo Bakeries USA - Food & Beverages

Bimbo Bakeries USA changed their strategy to boost profits. They faced supply chain issues in Summer 2022. They used BOGO offers for Ball Park Buns & Rolls. They shifted their promo strategy to optim...ize supply and drive profitability.

Read on →

Every Man Jack - Consumer Goods

Every Man Jack is a leader in men's personal care. They use Numerator Insights and Verified Voices. This helps them stay ahead in a competitive market. The case study shows their strategy.

Read on →

Nestle Coffee Partners - Consumer Goods

Nestle Coffee Partners changed their eCommerce strategy. They used a research study and behavioral data. This helped them understand shopper behavior. They aimed to improve shopper experience and kee...p customer loyalty.

Read on →

Nurri - Food & Beverages

Nurri launched a new line of ready-to-drink performance shakes at Costco. This was to meet the demand of health-conscious shoppers. The launch happened nationwide. Costco wanted to diversify its offe...rings without affecting other products.

Read on →

Numerator Path Intelligence Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

3.55/5 ★

Read Reviews (4)
Custom Reports

2.93/5 ★

Read Reviews (1)
CAPABILITIES RATINGS AND REVIEWS
Analytics

3.55/5 ★

Read Reviews (4)
Custom Reports

2.93/5 ★

Read Reviews (1)

Software Failure Risk Guidance

?

for Numerator Path Intelligence

Top Failure Risks for Numerator Path Intelligence

Numerator News

Product

Numerator Launches Verified Voices in Germany - Numerator

Numerator has launched its Verified Voices platform in Germany, offering manufacturers and retailers an on-demand research tool powered by receipt-verified purchase data. This platform allows for precise targeting of surveys to German consumers, leveraging a panel of 35,000 active users who provide detailed demographic and psychographic data. This launch marks a significant step in Numerator's global expansion and aims to enhance consumer research by providing faster, more accurate insights grounded in real-world behavior.

Read more →
Product

NUMERATOR ANNOUNCES $1M PLATFORM SURVEY GIVEAWAY TO DEMONSTRATE IMPACT OF VERIFIED BUYER SAMPLE

Numerator has announced enhancements to its Verified Voices survey platform, backed by an $80 million investment. The company launched the "Verified Buyer Difference" campaign, offering $1 million in free surveys to brands and retailers to demonstrate the platform's impact. The platform now features enhanced sample targeting, expanded survey design tools, and smarter reporting capabilities. The initiative aims to showcase the accuracy of verified buyer insights over traditional recall-based panels.

Read more →
Company

Numerator Launches New Brand With Worldpanel

Numerator has launched "Worldpanel by Numerator," a new global brand identity following its integration with Kantars Worldpanel division. The rebrand signals Numerators expansion as a first-party consumer data company, supported by Bain Capital. The launch includes MyWorldpanel, a cloud-based data analysis platform now active in the UK and France, with further rollouts planned globally. Panel expansions are scheduled for 2026 in the UK, Brazil, and Vietnam, with new panels launching in Algeria and Ethiopia.

Read more →
M&A

Numerator and Kantar Worldpanel Combine to Form New Global ...

Numerator and Kantar Worldpanel have merged to form a new global consumer data company, enhancing their consumer insights and data solutions offerings.

Read more →

Numerator Profile

Company Name

Numerator

Company Website

https://www.numerator.com/

HQ Location

24 E. Washington Street Suite 1200 Chicago, IL 60602

Employees

1001-5000

Social

Facebook Linkedin Twitter

Financials

M&A