Navik MarketingAI Overview

Navik-MarketingAI by Infogain creates a digital twin of the consumer to optimize campaign messaging and timing. Segmentation and channel coordination are enhanced for better results.

Use Cases

Customers recommend Campaign Management, Lead Analytics, Market Research, as the business use cases that they have been most satisfied with while using Navik MarketingAI.

Other use cases:

  • Direct Marketing
  • International Marketing
  • Loyalty Management
  • Sending & Publishing Communications
  • Proposal & Quote Management
  • Engagement Management
  • Touchpoint Management
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Business Priorities

Increase Sales & Revenue and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using Navik MarketingAI.

Other priorities:

  • Enhance Customer Relationships
  • Establish Thought Leadership
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Navik MarketingAI Use-Cases and Business Priorities: Customer Satisfaction Data

Navik MarketingAI works with different mediums / channels such as Print Media. Magazine. User Generated Content etc.

Navik MarketingAI's features include Personalization. and Navik MarketingAI support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Navik MarketingAI analytics capabilities include Analytics, and Custom Reports.

Reviews

"...NAVIK MarketingAI aims to boost marketing campaign conversion through hyper personalization, based on artificial intelligence...." Peer review

Comprehensive Insights on Navik MarketingAI Use Cases

Why is Navik MarketingAI the best choice for Campaign Management?

16+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Navik MarketingAI solved their business needs. Cuspera uses 108 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Case Studies

Entertainment

CASE STUDY A large entertainment company with venues across the UK and online

A large entertainment company in the UK had a disjointed customer experience and high costs from legacy data systems. They needed a digital transformation to modernize their platforms and improve dat...a management. Infogain built a new data platform with a 360-degree customer view and strong data governance. The new system led to 30-45% efficiency gains, 100% compliance with data privacy rules, and a 35% increase in productivity. The company also cut legacy costs by $600K and reduced compliance fines by 60-80%.

CASE STUDY A partner in the clinical research landscape

A partner in the clinical research field faced problems with fragmented data after acquiring over 30 companies. Their data was inconsistent and slow, making clinical trials harder and more costly. In...fogain built a modern data platform on Azure Cloud and used Databricks to improve data quality and speed. They created new AI models and improved data workflows. The client saved $3 million a year, cut licensing costs by $800,000, and engaged with clinical trial sites 25% faster. Clinical testing sites enrolled patients 60% faster on the new platform.

Automotive

CASE STUDY One of the largest original equipment manufacturers (OEM) in the automobile industry

A large OEM in the automobile industry needed to unify customer data for better marketing campaigns. Their old system could not track customer interactions across web and mobile. Infogain implemented... Salesforce Data Cloud to bring together data from many sources. This created a single view of each customer and allowed for real-time, targeted campaigns. The company now has 15 million unified customer profiles and collects 1.5 million behavioral records daily. They created over 100 customer segments for better campaign activations and insights.

CASE STUDY Fortune 500 travel platform

A Fortune 500 travel platform had problems with data pipeline failures and delays. These issues made it hard to give travelers a smooth booking experience. Infogain set up a data observability framew...ork using Datadog. They added real-time monitoring, AI-ML based alerts, and automated workflows. This led to a 40% drop in data incident escalations. The time to find pipeline failures dropped by 70%. SLA compliance monitoring improved by 60%. The setup of monitoring and alerting became 80% automated.

Insurance

CASE STUDY California-based client (Insurtech provider)

A California-based insurtech provider wanted to focus on the insurance market after acquiring an electronic document signature company. They needed to integrate their electronic signature product wit...h Guidewire and meet strict certification standards. Infogain designed, implemented, and tested accelerators to connect the client's platform with Guidewire ClaimCenter and PolicyCenter. The project lasted 12 weeks and included system design, coding, and end-to-end testing. The solution improved customer experience, enabled new revenue streams, and met industry certification standards.

Automotive

CASE STUDY Global Car Manufacturer

A global car manufacturer had trouble tracking inventory and sales at its US dealerships. Dealers used Excel and several systems, making it hard to get accurate numbers. Infogain built a new platform... using Salesforce Community Cloud. The platform connects with SAP and other systems to show real-time sales and inventory. Dealers can now see reports, track vehicles, and manage sales in one place. Over 800 dealerships use the platform, with a 50% dealer participation rate and 12 reports generated by Salesforce Einstein.

lightning

Peers used Navik MarketingAI for campaign management and lead analytics

Navik MarketingAI Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.42/5

Read Reviews (15)
Analytics

4.67/5

Read Reviews (26)
Custom Reports

4.53/5

Read Reviews (17)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.42/5

Read Reviews (15)
Analytics

4.67/5

Read Reviews (26)
Custom Reports

4.53/5

Read Reviews (17)

Software Failure Risk Guidance

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for Navik MarketingAI

Top Failure Risks for Navik MarketingAI

Infogain Corporation News

Executive

Infogain Appoints Soma Pandey as Chief People Officer

Infogain has appointed Soma Pandey as Chief People Officer. Reporting to CEO Dinesh Venugopal, Pandey will lead global people strategy, focusing on innovation, inclusivity, and growth. She brings experience from FirstSource, Cognizant, Randstad, and Accenture to strengthen Infogains talent and culture initiatives.

Executive

Infogain Appoints Mohit Bhat as Chief Delivery & Innovation Officer - Business Wire

Infogain has appointed Mohit Bhat as the new Chief Delivery & Innovation Officer.

M&A

Infogain Acquires Salesforce Consulting Services Firm Impaqtive - Business Wire

Infogain has acquired Impaqtive, a firm specializing in Salesforce consulting services.

Infogain Corporation Profile

Company Name

Infogain Corporation

Company Website

https://www.infogain.com/

HQ Location

Employees

5001-10000

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