MyPreferences Overview

MyPreferences is a unique platform designed to manage zero-party data functionality. It handles all aspects of consent and preferences effectively.

Use Cases

Customers recommend Engaging And Following Up, Campaign Analytics, Contact List Management, as the business use cases that they have been most satisfied with while using MyPreferences.

Other use cases:

  • Lead Qualification: Technographic
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Business Priorities

Improve ROI and Acquire Customers are the most popular business priorities that customers and associates have achieved using MyPreferences.

Other priorities:

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MyPreferences Use-Cases and Business Priorities: Customer Satisfaction Data

Comprehensive Insights on MyPreferences Use Cases

What benefits does MyPreferences offer for Engaging And Following Up?

Case Studies

Entertainment

CASE STUDY SiriusXM

MyPreferences helped SiriusXM manage complex business rules for customer preferences. The platform let SiriusXM adapt as their rules changed. SiriusXM could add new questions to better serve customer...s. The system was flexible and easy to update. This made it easier for SiriusXM to meet customer needs.

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Telecommunications

CASE STUDY Comcast

Comcast faced big technology challenges after acquiring smaller cable companies. They had to deal with many old and different data systems. PossibleNOW helped Comcast manage and centralize their data.... The solution made it easier to set business rules and update data for marketers. This helped Comcast streamline operations and give marketers better insights.

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Information Services

CASE STUDY Thompson Reuters

PossibleNOW helped Thompson Reuters address siloed customer data across channels. Thompson Reuters used different systems for email, social media, and blogs, making it hard to connect customer data. ...They wanted a unified customer profile to see engagement across all channels. PossibleNOW's solution aimed to centralize data and improve communication. This helped Thompson Reuters move toward a multi-channel approach and better customer engagement.

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Banking

CASE STUDY ScotiaBank

PossibleNOW MyPreferences helped ScotiaBank create a single place for all CASL-related data. The bank can now track and measure opt-out and unsubscribe requests. This helps ScotiaBank send better com...munications to customers. The digital tool lets customers manage their preferences on their phones or computers. Many customers now use self-service to control their preferences.

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CASE STUDY ADT

PossibleNOW helped ADT solve complex integration challenges with legacy systems. ADT needed to connect customer preference data across old and new platforms. The MyPreferences solution enabled seamle...ss bi-directional integration. ADT relied on PossibleNOW's expertise to manage data and notifications. The main challenge was linking decades-old systems for smooth customer engagement.

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Banking

CASE STUDY Top Ten Largest US Bank

PossibleNOW helped a top ten US bank use opt-down options to reduce global opt-out rates. The bank used flexible preference and consent management to keep more customers engaged. This led to a $9.6 m...illion revenue increase over five years. The solution saved 60% of global opt-outs, keeping 20,600 more customers for marketing. The bank improved cross-sell opportunities and customer retention. A digital channel strategist said the program improved communications across the enterprise.

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MyPreferences Features

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FEATURE RATINGS AND REVIEWS
Custom Reports

3.96/5 ★

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CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.96/5 ★

Read Reviews (3)

Software Failure Risk Guidance

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for MyPreferences

Top Failure Risks for MyPreferences

PossibleNOW, Inc. News

Product

PossibleNOW Expands MyPreferences Decision Service, a Real-Time Consent & Preference Management App, to Salesforce Marketing Cloud

PossibleNOW has expanded its MyPreferences Decision Service app to Salesforce Marketing Cloud. This real-time consent and preference management tool offers zero-copy decisioning, enabling marketers to use live, permission-based data without data replication. The app integrates natively with Salesforce's Journey Builder, providing advanced targeting and compliance checks. It is now available on Salesforce AppExchange.

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PossibleNOW, Inc. Profile

Company Name

PossibleNOW, Inc.

Company Website

https://www.possiblenow.com/

HQ Location

4400 River Green Parkway, Suite 100, Duluth, GA 30096, US

Employees

101-250

Social

Linkedin Twitter

Financials

PRIVATE