MFour Overview

MFour introduces Studio to easily identify personas, fine-tune pitches, and create outstanding products. Peak performance is achieved through innovative mobile research tools.

Use Cases

Customers recommend Market Research, Advertisement, Customer Feedback Management, as the business use cases that they have been most satisfied with while using MFour.

Other use cases:

  • Product Marketing
  • Identify Target Customers
  • International Marketing
  • Collaboration
  • Forecasting
  • Segmentation And Targeting
  • Products & Pricelist Management
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Business Priorities

Enhance Customer Relationships and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using MFour.

Other priorities:

  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Acquire Customers
  • Improve Digital And Social Presence
  • Increase Sales & Revenue
  • Build Brand Awareness
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MFour Use-Cases and Business Priorities: Customer Satisfaction Data

MFour works with different mediums / channels such as Mobile. Phone Calls. Social Media etc.

MFour's features include Feedback Surveys. and MFour support capabilities include 24/7 Support, Chat Support, Email Support, etc. also MFour analytics capabilities include Custom Reports, and Analytics.

Reviews

"...Mfour helps us to convert our target customer to buyers...." Peer review by Ashutosh K

Comprehensive Insights on MFour Use Cases

Why is MFour the best choice for Market Research?

How does MFour address your Customer Feedback Management Challenges?

How does MFour facilitate Product Marketing?

10+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well MFour solved their business needs. Cuspera uses 176 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Case Studies

Information Services

CASE STUDY Chick-fil-A®

MFour Mobile Research wanted to understand why Chick-fil-A is so popular. They used their Surveys On The Go app to survey 1,800 fast-food customers. The survey asked about cleanliness, customer servi...ce, quality, and satisfaction. 92% of people said they were satisfied with Chick-fil-A. 53% said Chick-fil-A had the best customer experience, and 41% said it had the best cleanliness. The research showed that Chick-fil-A wins by offering great service, clean restaurants, and good food.

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Consumer Electronics

CASE STUDY multi billion-dollar laptop client

A large laptop brand wanted to understand how people shop for laptops. They used OmniTraffic data to track shoppers online and in stores. The data showed that 64% of shoppers did online research befo...re visiting a store. 81% of online researchers looked at more than one retailer. 13% searched online again after leaving the store, and 9% searched online while still in the store. The brand got a full view of the customer journey.

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Food & Beverages

CASE STUDY Snack brand (unnamed)

A snack brand wanted to learn how families experienced their new product. They used MFour's Surveys On The Go app to track shoppers from in-store to at-home. The app sent surveys to shoppers in real ...time. 85% said the snack was good, and 66% found it easy to find. At home, 92% said they would buy the snack again. 87% liked the product overall.

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Food & Beverages

CASE STUDY Famous cheese brand

A famous cheese brand wanted to know how well their ads were doing on YouTube. They needed fast, real-time data on ad recall and consumer insights. MFour used their Surveys On The Go app to reach sho...ppers and collect feedback right after they saw the ads. The study found that 44% of people recalled the brand after seeing the ads. 45% found one ad attention-getting, and 17% of non-buyers wanted to try the product because of the ad. The results helped the brand plan future campaigns.

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Retail

CASE STUDY a retailer

A retailer was losing sales when shoppers left their stores without buying. They wanted to understand why people were not making purchases. They used exit intercept surveys with MFour's Surveys On Th...e Go app to talk to shoppers who did not buy. The surveys showed that 8% of shoppers left empty-handed, causing about $5 billion in lost sales each year. The retailer used the feedback to change what they stocked and improved their sales.

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Consumer Goods

CASE STUDY Coppertone

Coppertone wanted to know how their in-store ads at Target and Walmart affected buyers. They used the Surveys On The Go app to get real-time feedback from shoppers who saw the displays. The app confi...rmed visits and collected feedback at the store and at home. 63% of shoppers recalled the ad at Walmart, and 45% at Target. 72% of Walmart buyers said they are very likely to buy Coppertone again. Free-standing displays at both stores helped increase purchases.

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lightning

Peers used MFour for market research and advertisement

MFour Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

4.58/5 ★

Read Reviews (26)
Analytics

4.52/5 ★

Read Reviews (18)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.58/5 ★

Read Reviews (26)
Analytics

4.52/5 ★

Read Reviews (18)

Software Failure Risk Guidance

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for MFour

Top Failure Risks for MFour

MFour Mobile Research, Inc. Profile

Company Name

MFour Mobile Research, Inc.

Company Website

https://mfour.com

HQ Location

19800 MacArthur Blvd., Suite 700, Irvine, CA 92612, US

Employees

51-100

Social

Facebook Linkedin Twitter

Financials

PRIVATE