MFour Overview
MFour introduces Studio to easily identify personas, fine-tune pitches, and create outstanding products. Peak performance is achieved through innovative mobile research tools.
Use Cases
Customers recommend Market Research, Advertisement, Customer Feedback Management, as the business use cases that they have been most satisfied with while using MFour.
Business Priorities
Enhance Customer Relationships and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using MFour.
MFour Use-Cases and Business Priorities: Customer Satisfaction Data
MFour works with different mediums / channels such as Mobile. Phone Calls. Social Media etc.
MFour's features include Feedback Surveys. and MFour support capabilities include 24/7 Support, Chat Support, Email Support, etc. also MFour analytics capabilities include Custom Reports, and Analytics.
Reviews
"...MFour is best tool for market research for real mobile customer...." Peer review by Ashutosh K
Peer review evidence (same sources as the product rating summary)
"...MFour is best tool for market research for real mobile customer...." Peer review by Ashutosh K
"Surveys On The Go® helped a major cell phone brand understand customer experience in its retail stores. The brand wanted to know how in-store experiences affected later shopping behavior. MFour used geo-location and app-triggered surveys to collect real-time feedback from shoppers. Results showed that customers with difficult store visits were more likely to shop at Walmart and Target afterward. The research revealed gaps in the retail experience and guided the brand to improve its go-to-market strategy." https://mfour.com/wp-content/uploads/2025/01/Survey-Retail-Analysis-Case-Study-1.pdf
"Surveys On The Go® helped a retailer understand why shoppers left without buying. The retailer used behavior data and exit intercept surveys to find that 8% of shoppers left empty-handed, causing a $5 billion annual sales loss. They learned 29% of intended buyers could not find items. By talking to non-buyers and refining their stock and market focus, the retailer improved the shopper experience and recovered lost sales." https://mfour.com/wp-content/uploads/2025/01/Case-Study-Behavior-Data-C-Store-Non-Buyers-2025.pdf
MFour Customer wins, Customer success stories, Case studies
How can MFour optimize your Market Research Workflow?
How can MFour optimize your Advertisement Workflow?
What Are the key features of MFour for Customer Feedback Management?
What Are the key features of MFour for Product Marketing?
11 buyers and buying teams have used Cuspera to assess how well MFour solved their business needs. Cuspera uses 176 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.
Peers used MFour for market research and advertisement
MFour Features
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| FEATURE | RATINGS AND REVIEWS |
|---|---|
| Custom Reports | Read Reviews (26) |
| Analytics | Read Reviews (18) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| Custom Reports | Read Reviews (26) |
| Analytics | Read Reviews (18) |
Software Failure Risk Guidance
?for MFour
Top Failure Risks for MFour
MFour Mobile Research, Inc. News
MFour DANI™ Brings Video and AI to Every Quant Study- MFour Data Research, Inc.
MFour has launched DANI Reel Studio, enhancing its DANIâ„¢ platform by integrating video interviews into quantitative studies. This tool allows researchers to gather qualitative insights quickly by analyzing video responses, identifying themes, and creating presentation-ready reels. The AI-driven platform aims to provide deeper consumer insights by combining quantitative data with video analysis.
MFour Now Ingesting 1M ChatGPT Conversations Every 22 Days
MFour Data Research has accelerated its ChatGPT Conversation Data initiative, now ingesting over one million conversations every 22 days. This enhancement allows brands to track AI prompting behaviors more frequently, offering insights into consumer journeys. MFour's platform ensures privacy and compliance, with data accessible through its AI-powered DANITM tool, enabling real-time analysis without data wrangling.
MFour Adds Another 1M+ ChatGPT Conversations in February, Extending ...
MFour Data Research announced that its ChatGPT Conversation Data initiative exceeded one million conversations for the second consecutive month. This initiative offers a unique, privacy-first view from AI prompts to point-of-sale, connecting consumer interactions across multiple data streams. The data is accessible via MFour's AI-powered research analyst, DANITM, enhancing enterprise workflows and providing insights into consumer behavior.
MFour Surpasses One Million ChatGPT Conversations in February ...
MFour Data Research achieved a milestone by surpassing one million ChatGPT conversations in February, enhancing insights into consumer journeys. This initiative, part of MFour's first-party consumer data strategy, integrates multiple data streams to provide comprehensive consumer behavior insights. The data is collected ethically, ensuring privacy, and is accessible via the AI-powered DANITM tool, allowing brands to better understand consumer interactions and decision-making processes.
MFour Mobile Research, Inc. Profile
Company Name
MFour Mobile Research, Inc.
Company Website
https://mfour.comHQ Location
19800 MacArthur Blvd., Suite 700, Irvine, CA 92612, US
Employees
51-100
Social
Financials
PRIVATE
