MFour Overview

MFour introduces Studio to easily identify personas, fine-tune pitches, and create outstanding products. Peak performance is achieved through innovative mobile research tools.

Use Cases

Customers recommend Market Research, Advertisement, Customer Feedback Management, as the business use cases that they have been most satisfied with while using MFour.

Other use cases:

  • Product Marketing
  • Identify Target Customers
  • International Marketing
  • Collaboration
  • Forecasting
  • Segmentation And Targeting
  • Products & Pricelist Management
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Business Priorities

Enhance Customer Relationships and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using MFour.

Other priorities:

  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Acquire Customers
  • Improve Digital And Social Presence
  • Increase Sales & Revenue
  • Build Brand Awareness
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MFour Use-Cases and Business Priorities: Customer Satisfaction Data

MFour works with different mediums / channels such as Mobile. Phone Calls. Social Media etc.

MFour's features include Feedback Surveys. and MFour support capabilities include 24/7 Support, Chat Support, Email Support, etc. also MFour analytics capabilities include Custom Reports, and Analytics.

Reviews

"...Mfour helps us to convert our target customer to buyers...." Peer review by Ashutosh K

Comprehensive Insights on MFour Use Cases

How does MFour address your Market Research Challenges?

Why is MFour the best choice for Customer Feedback Management?

What makes MFour ideal for Product Marketing?

10+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well MFour solved their business needs. Cuspera uses 176 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Case Studies

Retail

CASE STUDY A retail company

Surveys On The Go® helped a retailer understand why shoppers left without buying. The retailer used behavior data and exit intercept surveys to find that 8% of shoppers left empty-handed, causing a $...5 billion annual sales loss. They learned 29% of intended buyers could not find items. By talking to non-buyers and refining their stock and market focus, the retailer improved the shopper experience and recovered lost sales.

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Food & Beverages

CASE STUDY Famous cheese brand

A famous cheese brand wanted to know how well their ads were doing on YouTube. They needed fast, real-time data on ad recall and consumer insights. MFour used their Surveys On The Go app to reach sho...ppers and collect feedback right after they saw the ads. The study found that 44% of people recalled the brand after seeing the ads. 45% found one ad attention-getting, and 17% of non-buyers wanted to try the product because of the ad. The results helped the brand plan future campaigns.

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Consumer Goods

CASE STUDY A major Cannabis company

MFour's Surveys On The Go app helped a major Cannabis company understand why buyers chose competing brands. The company used real-time surveys and geolocation to reach consumers in dispensaries and o...n apps. Insights showed shoppers visited Dollar General twice as often as Family Dollar, with 51% reach at Dollar General. The research revealed 59% of buyers research on apps first, and 46% chose the brand for value. The company used these findings to focus shelf space investment and improve go-to-market strategy.

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Marketing and Advertising

CASE STUDY A large OOH Ad Agency

Surveys On The Go® helped a large OOH ad agency measure the impact of a digital out-of-home ad campaign for a digital mobile payment service. The agency used real-time surveys and location data to tr...ack consumer behavior after ad exposure. Results showed a 73% lift in validated visitation to a leading bank after campaign exposure. The research also revealed that 59% of buyers research on apps first, and 51% decide in-store. The agency used these insights to prove campaign effectiveness and improve future strategies.

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Consumer Goods

CASE STUDY A large CPG company (Cannabis client)

MFour used Surveys On The Go® to help a large CPG cannabis company understand its target audience and improve shelf space strategy. The company needed to know where to invest for higher ROI in retail... stores. MFour tracked consumer behavior in real time using app and location data. Results showed Dollar General shoppers were twice as likely to buy the product as Family Dollar shoppers. The client learned to focus shelf space spending at Dollar General, leading to better marketing and sales outcomes.

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Consumer Electronics

CASE STUDY A major cell phone brand

Surveys On The Go® helped a major cell phone brand understand customer experience in its retail stores. The brand wanted to know how in-store experiences affected later shopping behavior. MFour used ...geo-location and app-triggered surveys to collect real-time feedback from shoppers. Results showed that customers with difficult store visits were more likely to shop at Walmart and Target afterward. The research revealed gaps in the retail experience and guided the brand to improve its go-to-market strategy.

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lightning

Peers used MFour for market research and advertisement

MFour Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

4.58/5 ★

Read Reviews (26)
Analytics

4.52/5 ★

Read Reviews (18)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.58/5 ★

Read Reviews (26)
Analytics

4.52/5 ★

Read Reviews (18)

Software Failure Risk Guidance

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for MFour

Top Failure Risks for MFour

MFour Mobile Research, Inc. Profile

Company Name

MFour Mobile Research, Inc.

Company Website

https://mfour.com

HQ Location

19800 MacArthur Blvd., Suite 700, Irvine, CA 92612, US

Employees

51-100

Social

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Financials

PRIVATE