MFour Overview
MFour introduces Studio to easily identify personas, fine-tune pitches, and create outstanding products. Peak performance is achieved through innovative mobile research tools.
Use Cases
Customers recommend Market Research, Advertisement, Customer Feedback Management, as the business use cases that they have been most satisfied with while using MFour.
Business Priorities
Enhance Customer Relationships and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using MFour.
MFour Use-Cases and Business Priorities: Customer Satisfaction Data
MFour works with different mediums / channels such as Mobile. Phone Calls. Social Media etc.
MFour's features include Feedback Surveys. and MFour support capabilities include 24/7 Support, Chat Support, Email Support, etc. also MFour analytics capabilities include Custom Reports, and Analytics.
Reviews
"...Mfour helps us to convert our target customer to buyers...." Peer review by Ashutosh K
Peer review evidence (same sources as the product rating summary)
"...Path-2-PurchaseTM Platform combines the power of location analytics with market research by connecting to its first-party, validated, proprietary panel of 2 million verified consumers with full demographic profiling, matched across 12.5 million locations, including the ability to survey consumers at any time on their smartphone...." Rethinking Retail: Back to School Insights For Your Shopper Campaigns
"Surveys On The Go® helped a large OOH ad agency measure the impact of a digital out-of-home ad campaign for a digital mobile payment service. The agency used real-time surveys and location data to track consumer behavior after ad exposure. Results showed a 73% lift in validated visitation to a leading bank after campaign exposure. The research also revealed that 59% of buyers research on apps first, and 51% decide in-store. The agency used these insights to prove campaign effectiveness and improve future strategies." https://mfour.com/wp-content/uploads/2025/01/Survey-iOOH-Analysis-Case-Study-1_compressed.pdf
"Surveys On The Go® helped a retailer understand why shoppers left without buying. The retailer used behavior data and exit intercept surveys to find that 8% of shoppers left empty-handed, causing a $5 billion annual sales loss. They learned 29% of intended buyers could not find items. By talking to non-buyers and refining their stock and market focus, the retailer improved the shopper experience and recovered lost sales." https://mfour.com/wp-content/uploads/2025/01/Case-Study-Behavior-Data-C-Store-Non-Buyers-2025.pdf
MFour Customer wins, Customer success stories, Case studies
Why is MFour the best choice for Market Research?
Why is MFour the best choice for Advertisement?
How does MFour address your Customer Feedback Management Challenges?
What Are the key features of MFour for Product Marketing?
11 buyers and buying teams have used Cuspera to assess how well MFour solved their business needs. Cuspera uses 176 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.
Peers used MFour for market research and advertisement
MFour Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| Custom Reports | Read Reviews (26) |
| Analytics | Read Reviews (18) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| Custom Reports | Read Reviews (26) |
| Analytics | Read Reviews (18) |
Software Failure Risk Guidance
?for MFour
Top Failure Risks for MFour
MFour Mobile Research, Inc. News
Daily Research News no. 40482 - MFour Picks Miller to Oversee First-Party Data - printer-friendly - MrWeb
MFour has appointed Sean Miller as Vice President of First-Party Data Engineering. Miller, with extensive experience from Luth Research, will lead the engineering of MFour's first-party data, focusing on bringing the engineering stack in-house to enhance data quality and transparency.
MFour Expands Digital Ad Exposure Intelligence to ChatGPT and Audio Streaming Platforms - PR Newswire
MFour has expanded its OmniTraffic® Digital Ads feed to capture ad exposure across platforms like ChatGPT, YouTube, and Spotify. This integration provides brands with a unified view of advertising exposure and consumer behavior, enhancing the ability to measure ad impact across diverse digital environments.
MFour Names Nikhil Nair SVP of Data Science & Governance
MFour has appointed Nikhil Nair as Senior Vice President of Data Science & Governance. Nikhil, with a strong background in data leadership at Amazon and Uber, will enhance MFour's data strategy and AI capabilities, including the DANI AI assistant. His expertise will support the growth of MFour's first-party consumer data offerings.
MFour DANI™ Brings Video and AI to Every Quant Study- MFour Data Research, Inc.
MFour has launched DANI Reel Studio, enhancing its DANIâ„¢ platform by integrating video interviews into quantitative studies. This tool allows researchers to gather qualitative insights quickly by analyzing video responses, identifying themes, and creating presentation-ready reels. The AI-driven platform aims to provide deeper consumer insights by combining quantitative data with video analysis.
MFour Mobile Research, Inc. Profile
Company Name
MFour Mobile Research, Inc.
Company Website
https://mfour.comHQ Location
19800 MacArthur Blvd., Suite 700, Irvine, CA 92612, US
Employees
51-100
Social
Financials
PRIVATE
