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Latest Product Updates and Feature Enhancements on Marinone Ad management
Marin Software Extends Reach with Reddit and X Support | News
Marin Software has enhanced its digital marketing platform by integrating support for Reddit and X (formerly Twitter). This update allows marketers to leverage Marin's AI-driven tools for campaign ma...nagement, optimization, and automation across these platforms, accessing large user bases for improved ad performance.
Marin Software Enhances Its Microsoft Advertising Integration | News
Marin Software has upgraded its integration with Microsoft Advertising, enhancing its AI-powered budget optimization and automated bidding capabilities. This integration allows brands and agencies to... efficiently manage and allocate budgets across Microsoft Advertising and other platforms, improving campaign performance and conversion insights. The enhancements aim to capitalize on Microsoft's growing market share in AI-driven search.
Marin Software Expands Offering with Two New Solutions for Performance Marketers | News
Marin Software has launched two new products, Connect and Ascend, aimed at enhancing performance marketing. Connect unifies marketing data for better analytics, while Ascend uses AI to optimize campa...ign performance. These solutions empower marketers with insights and tools to improve ROI across various advertising channels.
Introducing MarinOne Scripts: Transforming Digital Marketing with Advanced Automation | News
Marin Software has launched MarinOne Scripts, enhancing its performance marketing platform with Python scripting capabilities. This feature allows marketers to automate and optimize campaigns across ...multiple publishers, including Meta and Amazon Ads. MarinOne Scripts offers pre-built scripts and integrates with ChatGPT for custom script generation, providing a powerful tool for data-driven advertising solutions.
Marin Software Announces Release of Budget Optimizer | News
Marin Software has launched Budget Optimizer, a new feature in its MarinOne platform, enhancing automated control over marketing budgets. This tool aids advertisers in maximizing ROI by forecasting r...eturns and optimizing budget allocation across campaigns and channels. It offers interactive visualizations and a dashboard for tracking campaign performance against goals.
Marin Software launches support for Qihoo 360, expanding options for advertisers focused on China | News
Marin Software has integrated with Qihoo 360, China's second-largest search engine, enhancing its platform for advertisers targeting the Chinese market. This integration allows Marin users to access ...over 90% of searches in China, leveraging Qihoo 360's reach and advanced search capabilities to optimize digital marketing strategies. The integration includes Marin's automation tools and bidding algorithms for improved campaign performance.
Marin Software has integrated TikTok's Ad Manager into its MarinOne platform, enhancing advertisers' ability to optimize TikTok ad campaigns. This integration offers improved insights and performance... through machine learning and automation, allowing advertisers to maximize their TikTok marketing efforts alongside other digital advertising channels.
Marin Software has integrated Snapchat into its MarinOne platform, enhancing advertisers' ability to optimize Snapchat ad campaigns. This integration utilizes Snapchat's Marketing API, offering impro...ved insights and performance through machine learning and automation. The platform supports cross-channel ad optimization, allowing advertisers to align Snapchat campaigns with other social, search, and e-commerce efforts.
Marin Software adds Support for LinkedIn Marketing Solutions | News
Marin Software has integrated LinkedIn Marketing Solutions into its MarinOne platform, enhancing campaign management and performance through machine learning and automation. This integration allows a...dvertisers to optimize LinkedIn campaigns alongside other digital marketing efforts, improving insights and efficiency. Blast Analytics reports significant performance improvements using MarinOne's bid optimization tools.
Marin Software has integrated Amazon's demand-side platform (DSP) into its MarinOne platform, enabling advertisers to manage and optimize Amazon Advertising campaigns, including Sponsored Products an...d Streaming TV ads. This integration offers a comprehensive suite of tools for enhanced campaign performance and return on investment.
Marin Software has announced a new integration with HubSpot, enhancing CRM data utilization for performance marketers. This integration allows marketers to access a unified dashboard combining data f...rom HubSpot and major publishers, streamlining workflows and enabling intelligent bidding. The collaboration aims to improve campaign insights and optimize advertising strategies for better ROI.
Marin Software Joins Walmart Connects Platform Partner Program | News
Marin Software has joined Walmart Connect's Platform Partner Program as an API partner, integrating Walmart's advertising solutions into its MarinOne platform. This partnership enables brands to leve...rage Walmart's extensive reach and customer insights for more effective digital marketing campaigns. MarinOne's platform facilitates seamless management of Walmart Connect campaigns, enhancing advertisers' ability to optimize their marketing strategies.
Marin Software's Yahoo Integration Enhances Programmatic Ad Campaign Buying and Optimization | News
Marin Software has integrated Yahoo DSP into its MarinOne Platform, enhancing programmatic ad campaign buying and optimization. This integration allows advertisers to manage Yahoo DSP campaigns withi...n MarinOne, providing access to premium inventory and various ad formats. The partnership aims to deliver innovative advertising solutions and improve digital marketing efficiency.
Marin Software Announces its Amazon Ads Advanced Partner Status | News
Marin Software has achieved Amazon Ads advanced partner status, enhancing its integration with the Amazon Ads API. This recognition highlights Marin's expertise and engagement with Amazon Ads product...s, enabling brands to optimize their campaigns across various Amazon advertising solutions. MarinOne offers a unified platform for managing and optimizing digital advertising, providing comprehensive tools for reporting, automation, and bidding.
Mergers, Acquisitions, and Business Moves by Marinone Ad management
Marin Software Announces Sale of Perfect Audience | News
Marin Software has sold its Perfect Audience business unit to SharpSpring for approximately $4.6 million. This divestiture allows Marin Software to focus on its core enterprise brands in search, soci...al, and eCommerce advertising, strengthening its balance sheet for future investments in its cross-channel platform.
Corporate News and Organizational Updates on Marinone Ad management
Marin Software Responds to Google Antitrust Ruling | News
Marin Software responds to the U.S. District Court's antitrust ruling against Google, emphasizing the need for independent marketing technology. CEO Christopher Lien highlights Marin's publisher-agno...stic platform, which integrates data from major channels like Google and Amazon, enabling marketers to optimize campaigns without monopolistic constraints. Marin Software remains committed to providing innovative solutions for better ROI and transparency.
