Marin Social Overview

Marin-social maximizes revenue and identifies growth opportunities across platforms like Instagram, Facebook, and Twitter. Audience, revenue, and contextual data are applied to enhance campaign performance.

Use Cases

Customers recommend Campaign Management, Advertisement, Social Media Marketing, as the business use cases that they have been most satisfied with while using Marin Social.

Other use cases:

  • Channel Marketing
  • Workflow Management
  • Engaging And Following Up
  • Media Planning
  • Segmentation And Targeting
  • Generation Of New Leads
  • Lifetime Value Management
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Business Priorities

Improve Efficiency and Improve Digital And Social Presence are the most popular business priorities that customers and associates have achieved using Marin Social.

Other priorities:

  • Grow Market Share
  • Increase Customer Life Time Value
  • Improve ROI
  • Acquire Customers
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Marin Social Use-Cases and Business Priorities: Customer Satisfaction Data

Marin Social works with different mediums / channels such as Social Media.

Marin Social's features include Dashboard. and Marin Social support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Marin Social analytics capabilities include Custom Reports, and Analytics.

Reviews

"...Social media marketing & campaign management tool that helps businesses in retail, travel, finance & other industries gain cross-channel advertising insights into activities on a centralized dashboard...." Peer review from Marin Software

Peer review evidence (same sources as the product rating summary)

"...MarinOne extends the capabilities of Facebook s Campaign Manager to give you an edge on your competitors...." Social Media Ads Management
"...The most liked feature by me is that Marin helps me to do tasks in bulk to Google And Bing Ads. . ...." Peer review by Andrey R., Marketing Business Development Manager, Marketing and Advertising
"...We eat, sleep, and breathe social marketing...." Social Media Ads Management

Popular Business Setting

for Marin Social

Top Industries

  • Marketing and Advertising
  • Retail
  • Telecommunications

Popular in

  • Small Business
  • Mid Market

Marin Social is popular in Marketing And Advertising, Retail, and Telecommunications and is widely used by Small Business, and Mid Market,

Marin Social Customer wins, Customer success stories, Case studies

What makes Marin Social ideal for Campaign Management?

How efficiently Does Marin Social manage your Social Media Marketing?

11 buyers and buying teams have used Cuspera to assess how well Marin Social solved their business needs. Cuspera uses 103 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

 

Yellow - Information Technology And Services - Medium

London, UK

Marin Software helped Yellow manage large-scale search campaigns with over 500,000 keywords and 30,000 ad units. Yellow used Marin Software’s reporting and automated bidding to find revenue-driving c...ategories. This let them focus budget on the best-performing areas. Within two months, Yellow saw a 35% increase in conversions. The platform made campaign data easy to use and improved results for Yellow’s advertisers.

 

Vistaprint - Consumer Goods - Large

Boston, USA

Marin Software helped Vistaprint achieve an 8% increase in clicks while meeting revenue and margin goals. The platform reduced reporting time by 40%, allowing the team to focus more on testing and op...timizing new creative and keyword opportunities. Vistaprint used Marin’s keyword expansion, bulksheets, and automated bidding to manage complex paid search campaigns. The solution enabled granular product-level reporting and smarter bid decisions. As a result, Vistaprint scaled their paid search program and shifted more resources to growth activities.

 

Windsor - Small

Windsor used Marin to improve their marketing performance. The case study does not provide details about the challenge, solution, or results. No specific metrics or outcomes are mentioned. The indust...ry and location for Windsor are not stated. The testimonial section is present but contains no content.

 

Virgin Atlantic - Airlines - Large

Crawley, UK

Marin's automated URL builder helped MG OMD save 75% more time managing Virgin Atlantic's paid search campaigns. The tool automated complex URL creation and integrated with existing tracking systems,... reducing manual work. Marin’s tracking pixel gave new insights into customer behavior and allowed for better account optimization. Using Marin, MG OMD achieved a 22% increase in revenue, a 10% increase in ROI, and a 17% decrease in cost per conversion for Virgin Atlantic. The team could focus more on strategy and less on repetitive tasks.

 

Trouvé Media - Marketing And Advertising - Small

Burlingame, USA

Marin Software helped Trouvé Media boost leads by 30%. Trouvé saw a 20% drop in cost per lead and cut campaign management time by 50%. The team managed millions of keywords and needed a better paid s...earch management tool. Marin Software let them set up custom bidding rules and track different conversion types. This led to more high-quality leads and improved partner satisfaction.

 

Trafalgar - Hospitality - Large

London, UK

Marin Software helped Trafalgar cut cost per goal by 50%. White.net used Marin to automate monthly reporting, saving over four hours each month. The platform enabled weekly reports, improving campaig...n visibility for Trafalgar. Scheduled actions made launching seasonal campaigns faster and easier. Trafalgar also saw a 51% drop in brand term CPC and halved the time needed to monitor budgets.

lightning

Peers used Marin Social for campaign management and advertisement

Marin Social Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

4.36/5 ★

Read Reviews (23)
Analytics

3.83/5 ★

Read Reviews (10)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.36/5 ★

Read Reviews (23)
Analytics

3.83/5 ★

Read Reviews (10)

Software Failure Risk Guidance

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for Marin Social

Top Failure Risks for Marin Social

Marin Software Incorporated News

Company

Marin Software: 66-Day Pre-Negotiated Chapter 11

Marin Software filed for Chapter 11 bankruptcy on July 1, 2025, due to declining revenue and operational losses. The company emerged from bankruptcy 66 days later after a pre-negotiated agreement with Kaxxa Holdings, an ESW Capital affiliate. The restructuring involved $5.5 million in funding, full creditor payment, and a shift to private ownership under ESW Capital, focusing on AI-driven digital advertising solutions.

M&A

Marin Software Announces Sale of Perfect Audience | News

Marin Software has sold its Perfect Audience business unit to SharpSpring for approximately $4.6 million. This divestiture allows Marin Software to focus on its core enterprise brands in search, social, and eCommerce advertising, strengthening its balance sheet for future investments in its cross-channel platform.

Partnership

Marin Software's Yahoo Integration Enhances Programmatic Ad Campaign Buying and Optimization | News

Marin Software has integrated Yahoo DSP into its MarinOne Platform, enhancing programmatic ad campaign buying and optimization. This integration allows advertisers to manage Yahoo DSP campaigns within MarinOne, providing access to premium inventory and various ad formats. The partnership aims to deliver innovative advertising solutions and improve digital marketing efficiency.

Partnership

Marin Software Announces its Amazon Ads Advanced Partner Status | News

Marin Software has achieved Amazon Ads advanced partner status, enhancing its integration with the Amazon Ads API. This recognition highlights Marin's expertise and engagement with Amazon Ads products, enabling brands to optimize their campaigns across various Amazon advertising solutions. MarinOne offers a unified platform for managing and optimizing digital advertising, providing comprehensive tools for reporting, automation, and bidding.

Marin Software Incorporated Profile

Year Founded

1929

HQ Location

123 Mission Street, 27th Floor, San Francisco, CA 94105

Employees

501-1000

Social

Financials

IPO