Marin Social Overview

Marin-social maximizes revenue and identifies growth opportunities across platforms like Instagram, Facebook, and Twitter. Audience, revenue, and contextual data are applied to enhance campaign performance.

Use Cases

Customers recommend Campaign Management, Advertisement, Social Media Marketing, as the business use cases that they have been most satisfied with while using Marin Social.

Other use cases:

  • Channel Marketing
  • Workflow Management
  • Engaging And Following Up
  • Media Planning
  • Segmentation And Targeting
  • Generation Of New Leads
  • Lifetime Value Management
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Business Priorities

Improve Efficiency and Improve Digital And Social Presence are the most popular business priorities that customers and associates have achieved using Marin Social.

Other priorities:

  • Grow Market Share
  • Increase Customer Life Time Value
  • Improve ROI
  • Acquire Customers
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Marin Social Use-Cases and Business Priorities: Customer Satisfaction Data

Marin Social works with different mediums / channels such as Social Media.

Marin Social's features include Dashboard. and Marin Social support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Marin Social analytics capabilities include Custom Reports, and Analytics.

Reviews

"...Campaign management tool that helps marketers create & optimize campaigns for Google, Facebook & Amazon from within a single platform...." Peer review from Marin Software

Popular Business Setting

for Marin Social

Top Industries

  • Marketing and Advertising
  • Retail
  • Telecommunications

Popular in

  • Small Business
  • Mid Market

Marin Social is popular in Marketing And Advertising, Retail, and Telecommunications and is widely used by Small Business, and Mid Market,

Comprehensive Insights on Marin Social Use Cases

What Are the key features of Marin Social for Campaign Management?

What Are the key features of Marin Social for Social Media Marketing?

11 buyers and buying teams have used Cuspera to assess how well Marin Social solved their business needs. Cuspera uses 103 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Case Studies

Transportation/Trucking/Railroad

CASE STUDY Virgin Atlantic

Marin Software helped Virgin Atlantic improve their paid search campaigns. Virgin Atlantic faced tough competition and needed to optimize for different destinations and KPIs. Marin's bidding automati...on, dynamic action by destination, and reporting tools made campaign management easier. Virgin Atlantic saw a 100% increase in revenue per click, a 79% uplift in conversion rate, a 38% decrease in CPA, and a 30% increase in revenue.

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Consumer Goods

CASE STUDY Wunderkarten.de (by bonnyprints)

Marin Search Intent and Broad Audiences for Dynamic Ads helped Wunderkarten.de triple revenue. The team faced challenges with lookalike audiences and high cost per conversion. Marin segmented audienc...es by search intent and automated budget allocation. Wunderkarten.de saw a 183% increase in conversions, 244% increase in revenue, and 36% increase in ROAS. The solution saved time and improved ad performance across multiple markets.

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Hospitality

CASE STUDY YOTEL

Marin helped YOTEL increase ROAS by 23% using Marin’s bidding tools. The platform automated all reporting, performance monitoring, and optimization tasks. This saved the team over 10 hours of manual ...work each week. YOTEL managed 44 paid media accounts with a small team of 4 people. Marin’s automation let them focus more on strategy and global expansion.

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Media Production

CASE STUDY Wargaming

Marin Social helped Wargaming boost brand awareness for their World of Tanks game. Wargaming used Marin Social to run Twitter Promoted Video ads in seven European countries. The platform's bulk creat...ion and real-time analytics tools made campaign management fast and easy. Wargaming achieved a 0.09€ cost per video view, over 300,000 impressions, and more than 1,000 engagements. The campaigns delivered measurable results and increased brand visibility.

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Information Services

CASE STUDY Wer liefert was?

Marin helps Wer liefert was? manage complex Google and Bing ad campaigns for 46,000 categories. The company needed a tool for granular campaign control and dynamic bid management. Marin enables detai...led control at the ad group level and automates bid adjustments using updated traffic data. The SEA team reports higher efficiency and a big increase in traffic. Marin's analytics integration and automation features save time and improve results.

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Hospitality

CASE STUDY TUI Netherlands

Marin Social helped TUI Netherlands run better remarketing campaigns on Facebook. They used dynamic tags, bulk editor, and rule manager to target people who visited their site but did not buy. 53% of... conversions came from mobile news feed. The cost per action was 23% lower on mobile news feed than desktop. Android devices had a 99% lower cost per action than desktop news feed. TUI Netherlands plans to keep using Marin Social to improve campaign efficiency.

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lightning

Peers used Marin Social for campaign management and advertisement

Marin Social Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

4.36/5 ★

Read Reviews (23)
Analytics

3.83/5 ★

Read Reviews (10)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.36/5 ★

Read Reviews (23)
Analytics

3.83/5 ★

Read Reviews (10)

Software Failure Risk Guidance

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for Marin Social

Top Failure Risks for Marin Social

Marin Software Incorporated News

Company

Marin Software Responds to Google Antitrust Ruling | News

Marin Software responds to the U.S. District Court's antitrust ruling against Google, emphasizing the need for independent marketing technology. CEO Christopher Lien highlights Marin's publisher-agnostic platform, which integrates data from major channels like Google and Amazon, enabling marketers to optimize campaigns without monopolistic constraints. Marin Software remains committed to providing innovative solutions for better ROI and transparency.

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Product

MarinOne Integrates With Instacart Ads | News

MarinOne Integrates With Instacart Ads | News

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Partnership

Marin Software Announces its Amazon Ads Advanced Partner Status | News

Marin Software has achieved Amazon Ads advanced partner status, enhancing its integration with the Amazon Ads API. This recognition highlights Marin's expertise and engagement with Amazon Ads products, enabling brands to optimize their campaigns across various Amazon advertising solutions. MarinOne offers a unified platform for managing and optimizing digital advertising, providing comprehensive tools for reporting, automation, and bidding.

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M&A

Marin Software Announces Sale of Perfect Audience | News

Marin Software has sold its Perfect Audience business unit to SharpSpring for approximately $4.6 million. This divestiture allows Marin Software to focus on its core enterprise brands in search, social, and eCommerce advertising, strengthening its balance sheet for future investments in its cross-channel platform.

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Marin Software Incorporated Profile

Company Name

Marin Software Incorporated

Company Website

https://www.marinsoftware.com/

Year Founded

1929

HQ Location

123 Mission Street, 27th Floor, San Francisco, CA 94105

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

IPO