Locala Overview

Locala enables brands to effectively manage local advertising campaigns with a global reach. Businesses can plan, purchase, and analyze their marketing efforts across various locations, ensuring precise targeting and measurement. This platform is particularly beneficial for marketing teams looking to enhance their local presence while maintaining a cohesive global strategy. By leveraging Locala, brands can gain valuable insights into local markets, facilitating more informed decision-making and optimizing campaign outcomes.

Use Cases

Customers recommend Engaging And Following Up, Campaign Management, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using Locala.

Other use cases:

  • Competitive Intelligence
  • Advertisement
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Business Priorities

Improve Brand Engagement and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Locala.

Other priorities:

  • Increase Sales & Revenue
  • Improve ROI
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Locala Use-Cases and Business Priorities: Customer Satisfaction Data

Locala works with different mediums / channels such as Mobile. Promotions. Offline etc.

Locala, FUSIO by S4M, helps marketers optimize media spend and track ROAS for mobile campaigns. Powerful tools provide full campaign visibility.

Comprehensive Insights on Locala Use Cases

What solutions does Locala provide for Engaging And Following Up?

Case Studies

Food & Beverages

CASE STUDY Pernod Ricard

Locala helped Pernod Ricard promote Chivas Regal 12 and Brother’s Blend at international airports. The campaign used geo-targeted mobile ads to reach travelers and drive them to duty free stores. The... campaign led to 306 store visits, with 126 incremental visits directly from the ads. The visit rate was 0.31% and there was a 70% uplift in store visits. Most visits happened during weekdays and daytime hours.

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Retail

CASE STUDY L’Oréal Travel Retail

Locala helped L’Oréal Travel Retail raise awareness for Ralph Lauren's Polo Red cologne. The campaign targeted luxury retail consumers in airports from Brazil to Miami. Locala used a mobile 'brand-fo...rmance' strategy with geolocation and store locator features. 65% of users accepted geolocation, and the campaign had a 4.7% click-through rate. Over 7.5 million true impressions were delivered, helping boost brand engagement and sales.

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Consumer Electronics

CASE STUDY Motorola

Locala helped Motorola promote Moto Mods phone accessories with a mobile branding campaign. The campaign targeted photo enthusiasts and phone buyers using Locala’s proprietary ad formats. Over four m...onths, the campaign reached 2.4 million device IDs and delivered 13.7 million impressions. More than 52,000 users engaged with the campaign and visited the mobile site. The campaign achieved a 42% conversion rate, with 81% of users spending 35 seconds on the landing page.

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Consumer Goods

CASE STUDY Coty

Locala helped Coty run a mobile campaign for CK One in Latin America. The goal was to boost purchase intent and drive store visits among young women. Locala used its CPLP buying model to measure real... engagement, not just impressions. The campaign reached an average visitation rate of 43.5% and an average purchase rate of 27%. Over 32,000 mobile shoppers used the store locator to visit shops.

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Restaurants

CASE STUDY Subway France

Locala helped Subway France use real-time mobile location data to increase foot traffic to its restaurants. The campaign used Locala’s Video2Store mobile creative format to boost brand visibility and... performance. The goal was to drive 200,000 visits, but the campaign achieved 262,160 visits in 30 days, exceeding the target by 31%. The click-through rate was 4.26%, much higher than the 1.6% industry benchmark. The campaign led to a 46.72% uplift in visits to Subway restaurants across France.

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CASE STUDY HOP! - Air France

Locala helped HOP! - Air France run a geo-targeted mobile campaign to boost brand awareness. The campaign targeted travelers at airports and train stations in France. Locala used its 3D Cube format t...o show personalized messages. The campaign delivered over 12 million ad impressions and 221,061 net clicks after fraud filtering. The interaction rate was 8.63%, and users spent an average of 38 seconds on the landing page.

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Locala Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.16/5 ★

Read Reviews (2)
Analytics

3.72/5 ★

Read Reviews (5)
Custom Reports

3.42/5 ★

Read Reviews (4)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.16/5 ★

Read Reviews (2)
Analytics

3.72/5 ★

Read Reviews (5)
Custom Reports

3.42/5 ★

Read Reviews (4)

Software Failure Risk Guidance

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for Locala

Top Failure Risks for Locala

Locala. News

Product

Locala Unveils Panel Optimizer to Revolutionize Digital Out-of-Home Campaigns - Business Wire

Locala introduced the Panel Optimizer to improve digital out-of-home advertising campaigns.

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Locala. Profile

Company Name

Locala.

Company Website

https://asklocala.com/

HQ Location

Employees

101-150

Social

Linkedin

Financials

PRIVATE