InMobi Launches "Ad Experiences" With FOSSIL as First Brand Partner
InMobi has launched "Ad Experiences," an omnichannel solution leveraging first-party data from its Glance platform. This new offering aims to enhance brand recall and awareness, as demonstrated by FO...SSIL's BIG TIC spring campaign, which saw a 57% lift in brand recall. The solution integrates inventory, targeting, creative, and measurement to drive specific brand outcomes.
InMobi Launches "Ad Experiences" With FOSSIL as First Brand Partner
InMobi has launched "Ad Experiences," a full-funnel advertising solution, with FOSSIL as its first brand partner. This platform leverages InMobi's first-party data and Glance's consumer platform to e...nhance brand awareness and recall. FOSSIL's BIG TIC campaign showed significant improvements in brand recall and awareness. InMobi plans to expand this solution across mobile and web environments, aiming for a comprehensive omnichannel advertising strategy.
InMobi, Scope3 Debut Sell-Side Agent for Autonomous Media Buying
InMobi and Scope3 have launched a new sell-side AI agent for autonomous media buying, enhancing InMobi's Glance platform. This partnership enables brands to access Glance's premium inventory through ...agent-to-agent workflows, bypassing traditional demand-side platforms. The system uses the Ad Context Protocol for agentic advertising transactions, aiming to streamline media planning and execution. InMobi anticipates significant adoption of this model, predicting a shift in digital ad spend towards agentic transactions.
Glance Selects IAS to Unlock Ad Measurement Capabilities across its Platform of 250 Million Users in India and Indonesia - Taiwan News
Glance, an unconsolidated subsidiary of InMobi, has partnered with Integral Ad Science (IAS) to enhance ad measurement capabilities on its platform, which serves 250 million users in India and Indone...sia. The partnership will introduce a custom solution for IVT and viewability measurement, improving media quality and ensuring ads reach real audiences with verified accuracy.
Mansi Jain Elevated as COO of Glance to Spearhead Global Expansion of AI Commerce - CXOToday.com
Glance, an InMobi subsidiary, has partnered with Samsung Galaxy Store to launch Glance AI, an AI-driven commerce platform for Samsung users in the US. This strategic partnership offers a personalized... shopping experience directly on users' lock screens, leveraging AI for content discovery and styling. The collaboration aims to enhance mobile commerce by integrating Glance AI's capabilities with Samsung's extensive reach.
InMobi Acquires MobileAction to Enhance AI App Marketing
InMobi has acquired MobileAction, an AI-powered app analytics platform, to enhance its advertising capabilities in the iOS ecosystem. This acquisition aims to bolster InMobi's AI-led advertising and ...app discovery efforts, providing brands with improved visibility and growth opportunities. MobileAction will continue as a dedicated platform, expanding InMobi's reach in app marketing.
InMobi has acquired MobileAction, a San Francisco-based AI-powered platform specializing in iOS app growth and App Store Optimization. This acquisition enhances InMobi's capabilities in Apple Ads and... expands its geographic reach. MobileAction will continue as an independent platform, with InMobi investing in its product roadmap. This move positions InMobi as a stronger player in the AI-driven mobile advertising space.
InMobi acquires MobileAction to deepen capabilities in Apples advertising ecosystem
InMobi has acquired MobileAction, an AI-powered platform specializing in iOS app growth, to enhance its capabilities in Apple's advertising ecosystem. This acquisition provides InMobi with access to ...MobileAction's extensive data infrastructure, enabling more precise campaign decision-making. MobileAction will continue operating as a dedicated platform, with plans for further investment in product innovation and global market expansion.
InMobi acquires MobileAction to expand AI-driven iOS app advertising ...
InMobi has acquired MobileAction, an AI-driven app growth and analytics platform, to enhance its mobile advertising capabilities, particularly within Apple's ecosystem. The acquisition will integrate... MobileAction's data and analytics into InMobi's ad technology stack, aiming to boost app user acquisition through AI-based optimization tools. MobileAction will remain a standalone platform, with plans for further product development and international expansion.
InMobi Acquires MobileAction, a Leading AI Platform for iOS growth
InMobi has acquired MobileAction, an AI-driven platform specializing in app analytics and App Store Optimization, to enhance its global advertising capabilities. This acquisition aims to strengthen I...nMobi's reach in the iOS ecosystem and improve its AI-powered optimization services. MobileAction will continue as a dedicated platform, with plans for further product innovation and global market expansion.
InMobi appoints Sumit Kumar as Director, Sales & Partnerships APAC
InMobi has appointed Sumit Kumar as Director of Sales & Partnerships for the APAC region. Kumar, who previously worked at InMobi, brings over two decades of experience in adtech, fintech, and digital... platforms, having held leadership roles at Tyroo, Xoxoday, and Rizort.
InMobi Expands into Lucknow, Sets Up Base to Drive Deep-Tech Innovation ...
InMobi has launched a new technology center in Lucknow, India, focusing on deep-tech innovation in AI, MLOps, and automation. This center aims to hire 500 engineers and create over 3,000 jobs, aligni...ng with Uttar Pradesh's economic goals. InMobi plans to collaborate with local universities for training and upskilling, enhancing the region's tech capabilities.
