Informatica Data as a Service Overview

Informatica is a DaaS provider that helps companies engage with customers using verified and enriched data. Customer engagement is enhanced through their reliable data services.

Use Cases

Customers recommend Engagement Management, Enriching Contact List, Customise Loyalty Program, as the business use cases that they have been most satisfied with while using Informatica Data as a Service.

Other use cases:

  • Segmentation And Targeting
  • Sending & Publishing Communications
  • Lead Nurturing
  • Advertisement
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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Informatica Data as a Service.

Other priorities:

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Informatica Data as a Service Use-Cases and Business Priorities: Customer Satisfaction Data

Peer review evidence (same sources as the product rating summary)

"...Data as a Service (DaaS) helps organizations of all sizes verify and enrich their data so they can confidently engage with their customers...." Data as a Service (DaaS) Provider Company
"...Confidently engage with your customers using verified and enriched contact data. ..." Data as a Service (DaaS) Provider Company
"...That s why we ve earned top marks in customer loyalty for 12 years in a row. ..." Data as a Service (DaaS) Provider Company

Informatica Data as a Service Customer wins, Customer success stories, Case studies

How does Informatica Data as a Service facilitate Engagement Management?

 

Yamaha Motor adopts Informatica MDM to unify global data flows

Yamaha Motor is implementing Informatica's Master Data Management (MDM) solution to unify its global data flows, addressing challenges of siloed and inconsistent data across its operations. This clou...d-based, AI-powered platform aims to enhance data management, improve decision-making, and support Yamaha's digital transformation and business growth. Informatica's MDM will centralize data management, providing Yamaha with a comprehensive view of its operations.

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Informatica Powers Thai Krungsris Data Governance Efforts in Digital Banking Push

Thailand's Krungsri Bank is leveraging Informatica's Cloud Data Governance and Catalog and Cloud Data Quality solutions to enhance its data governance as part of its digital banking transformation. T...he adoption of these AI-powered tools aims to improve data discovery, metadata management, and data quality, supporting Krungsri's shift to a hybrid cloud environment on AWS. This strategic move is designed to boost regulatory compliance, operational efficiency, and customer-centric innovation.

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Krungsri enhances data strategy with Informatica for digital growth - IT Brief Asia

Krungsri, a major Thai financial institution, has adopted Informatica's Cloud Data Governance and Catalog (CDGC) and Cloud Data Quality (CDQ) solutions to enhance its data management capabilities. Th...is move supports Krungsri's digital transformation, aiming to improve data quality, security, and compliance. The partnership with Informatica highlights the importance of strategic data governance in the banking sector, facilitating Krungsri's transition to a data-driven, AI-enabled operation.

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Informatica - Information Technology And Services - Information Technology and Services

Informatica shifted from a perpetual license model to a subscription and cloud-based model. The company invested over $1 billion in R&D to build a new cloud data management platform. By 2022, 95% of ...Informatica's revenue became recurring. Informatica implemented new CRM and ERP systems, consolidated customer care, and launched new support offerings. The transformation increased their total addressable market fivefold and improved renewal rates.

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Holiday Inn Club Vacations - Hospitality - Hospitality

Informatica helped Holiday Inn Club Vacations migrate to the cloud in less than four months. The company consolidated over seven systems using Informatica's data management platform. This improved th...eir customer data management. The solution supports hospitality operations and customer experience. Holiday Inn Club Vacations now benefits from streamlined data processes and better system integration.

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Citizens Bank - Banking - Banking

Informatica Intelligent Data Management Cloud helped Citizens Bank modernize its cloud MDM. The bank achieved 85% faster data onboarding. They now have 99.95% uptime and elastic scale. Informatica's ...solution improved data management and reliability. Citizens Bank benefits from trusted, AI-powered data for business value.

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Informatica Data as a Service Features

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FEATURE RATINGS AND REVIEWS
Analytics

2.97/5 ★

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CAPABILITIES RATINGS AND REVIEWS
Analytics

2.97/5 ★

Read Reviews (1)

Software Failure Risk Guidance

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for Informatica Data as a Service

Top Failure Risks for Informatica Data as a Service

Informatica Inc News

M&A

Permira revitalizes the European private equity with the Informatica deal

Permira and the Canada Pension Plan Investment Board co-invested $5.3 billion in a leveraged buyout of Informatica, valuing the company at $48.75 per share. This deal marks the largest LBO of 2015, highlighting Informatica's significant financial backing and strategic repositioning in the market.

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Partnership

Informatica expands Microsoft collaboration with Open Mirroring support ...

Informatica has expanded its collaboration with Microsoft by introducing Open Mirroring support for Microsoft Fabric and launching a new Azure-based IDMC point of delivery in Switzerland. These innovations enhance data management, governance, and analytics capabilities for Azure customers, supporting AI initiatives with improved data synchronization and regional data residency compliance.

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Partnership

Informatica expands Microsoft collaboration with Open Mirroring ...

Informatica has expanded its collaboration with Microsoft by integrating support for Microsoft Fabric Open Mirroring into its Intelligent Data Management Cloud (IDMC). This integration simplifies data ingestion and management across Azure, enhancing AI and analytics initiatives. Additionally, Informatica launched a new IDMC Azure pod in Switzerland to support European data residency and regulatory needs, available from March 2026.

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Partnership

Salesforce : Informatica Expands Microsoft Collaboration with Open Mirroring Support for ...

Informatica has expanded its collaboration with Microsoft, introducing Open Mirroring support for Microsoft Fabric and launching a new IDMC Azure pod in Switzerland. These enhancements aim to streamline data integration and governance for customers, enabling better AI and analytics initiatives across multicloud environments. The new capabilities are available from March and April 2026.

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Informatica Inc Profile

Company Name

Informatica Inc

Company Website

https://www.informatica.com/

Year Founded

1993

HQ Location

2100 Seaport Blvd Redwood City, CA 94063 USA

Employees

1001-5000

Social

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Financials

IPO