Informatica Customer 360 Overview

Informatica Customer 360 enables strategic management, visual exploration, and secure sharing of customer data. It delivers great customer experiences through comprehensive MDM solutions.

Use Cases

Customers recommend Engagement Management, Workflow Management, Customise Loyalty Program, as the business use cases that they have been most satisfied with while using Informatica Customer 360.

Other use cases:

  • Merger And Acquisition
  • Channel Management
  • Touchpoint Management
  • Cross Selling
  • Communication Management
  • Contact List Management
  • Advertisement
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Informatica Customer 360.

Other priorities:

See all business priorities See less business priorities

Informatica Customer 360 Use-Cases and Business Priorities: Customer Satisfaction Data

Peer review evidence (same sources as the product rating summary)

"...Verify and validate contact data, enrich it, and keep it current with Informatica Data as a Service to engage customers confidently. ..." Customer 360
"...Search and drill down from summary to details of tasks, priorities, and workflows with pre-configured dashboards, filtering capabilities, and workflow KPIs. ..." Customer 360
"...That s why we ve earned top marks in customer loyalty for 12 years in a row. ..." Customer 360

Informatica Customer 360 Customer wins, Customer success stories, Case studies

What benefits does Informatica Customer 360 offer for Engagement Management?

 

dsm-firmenich Achieves Data Governance Harmony with Informatica

dsm-firmenich leverages Informatica's Intelligent Data Management Cloud (IDMC) to harmonize customer and supplier data, streamline operations, and reduce costs by 30%. This strategic use of Informati...ca's platform empowers business users to govern data, enhancing customer-centric growth and innovation. The initiative focuses on data management, governance, and operational efficiency post-merger.

Read on →
 

Yamaha Motor adopts Informatica MDM to unify global data flows

Yamaha Motor is implementing Informatica's Master Data Management (MDM) solution to unify its global data flows, addressing challenges of siloed and inconsistent data across its operations. This clou...d-based, AI-powered platform aims to enhance data management, improve decision-making, and support Yamaha's digital transformation and business growth. Informatica's MDM will centralize data management, providing Yamaha with a comprehensive view of its operations.

Read on →
 

Informatica Powers Thai Krungsris Data Governance Efforts in Digital Banking Push

Thailand's Krungsri Bank is leveraging Informatica's Cloud Data Governance and Catalog and Cloud Data Quality solutions to enhance its data governance as part of its digital banking transformation. T...he adoption of these AI-powered tools aims to improve data discovery, metadata management, and data quality, supporting Krungsri's shift to a hybrid cloud environment on AWS. This strategic move is designed to boost regulatory compliance, operational efficiency, and customer-centric innovation.

Read on →
 

- Small

Informatica Cloud Data Marketplace helps automate order fulfillment and data provisioning. The solution uses REST APIs and cloud application integration to streamline workflows. It enables self-servi...ce data access, approval automation, and integration with external systems. The platform supports real-time reporting and external workflow integration. Automated provisioning reduces manual intervention and speeds up data delivery.

Read more →
 

Informatica - Information Technology And Services - Large

Redwood City, USA

Informatica shifted from a perpetual license model to a subscription and cloud-based model. The company invested over $1 billion in R&D to build a new cloud data management platform. By 2022, 95% of ...Informatica's revenue became recurring. Informatica implemented new CRM and ERP systems, consolidated customer care, and launched new support offerings. The transformation increased their total addressable market fivefold and improved renewal rates.

Read more →

Holiday Inn Club Vacations - Hospitality - Large

Informatica helped Holiday Inn Club Vacations migrate to the cloud in less than four months. The company consolidated over seven systems using Informatica's data management platform. This improved th...eir customer data management. The solution supports hospitality operations and customer experience. Holiday Inn Club Vacations now benefits from streamlined data processes and better system integration.

Read more →

Informatica Customer 360 Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.26/5 ★

Read Reviews (2)
Analytics

4.01/5 ★

Read Reviews (9)
Custom Reports

3.96/5 ★

Read Reviews (8)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.26/5 ★

Read Reviews (2)
Analytics

4.01/5 ★

Read Reviews (9)
Custom Reports

3.96/5 ★

Read Reviews (8)

Software Failure Risk Guidance

?

for Informatica Customer 360

Top Failure Risks for Informatica Customer 360

Informatica Inc News

Product

Informatica Expands AI Data Partnerships Across AWS, Azure, Google Cloud, Databricks ...

Informatica expands its AI data partnerships with AWS, Azure, Google Cloud, Databricks, and Snowflake. The integrations enhance Informatica's Headless Intelligent Data Management Cloud (IDMC) capabilities, enabling enterprises to manage data quality, governance, and master data across major cloud platforms. This positions Informatica as a unified data foundation for AI workflows, supporting agentic enterprise needs.

Read more →
Partnership

Informatica Enhances Google Cloud with AI-Powered Data Management Features

Informatica has partnered with Google Cloud to introduce AI-powered data management features, including CLAIRE GPT and the A2A protocol. CLAIRE GPT offers a conversational AI assistant for intuitive data management, while the A2A protocol enhances interoperability among AI agents. These innovations aim to simplify data handling for small businesses, fostering data-driven decision-making. CLAIRE GPT is now available, with the A2A protocol launching in Fall 2026.

Read more →
Product

Informatica expands agentic AI strategy with headless data services and unified agent governance

Informatica has introduced a headless version of its Intelligent Data Management Cloud (IDMC) to support AI agents with governed data access. The company also launched a unified Agent and Context Catalog for data and AI governance. New autonomous agents, including a Data Quality Agent and Metadata Enrichment Agent, enhance productivity. Informatica's strategy aligns with Salesforce's agentic enterprise vision, expanding partnerships with Google, Snowflake, Microsoft, AWS, and Databricks for integrated AI solutions.

Read more →
Product

Informatica goes fully headless as Salesforce delivers a trusted data foundation for every AI agent, everywhere

Informatica, now part of Salesforce, has unveiled its fully headless enterprise data management platform at Informatica World 2026. This platform, powered by the CLAIRE AI engine, integrates with various IDEs and supports seamless collaboration between low-code and pro-code environments. Key announcements include the general availability of the Data Quality Agent and the Agent Fabric Context Catalog. The platform aims to enhance productivity and governance while maintaining compatibility with existing cloud investments.

Read more →

Informatica Inc Profile

Company Name

Informatica Inc

Company Website

https://www.informatica.com/

Year Founded

1993

HQ Location

2100 Seaport Blvd Redwood City, CA 94063 USA

Employees

1001-5000

Social

Facebook Linkedin Twitter

Financials

IPO