Infor Marketing Resource Management Overview

Infor's MRM software optimizes marketing activities by coordinating and planning digital efforts, budgets, and content. Efficiency in resource management is enhanced for better results.

This is a summary of the comprehensive capabilities and benefits of Infor Marketing Resource Management based on over 32 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Do you need to check if Infor Marketing Resource Management is right for your needs? Our Cuspera AI engine can evaluate how Infor Marketing Resource Management fits your specific business needs, industry, and context. Get your personalized assessment report today.

Infor Marketing Resource Management supports business activities such as:

  • Advertisement
  • Campaign Management
  • Competitive Intelligence
  • Business Development
  • Collaboration

Infor Marketing Resource Management can help you with many business goals, such as Grow Market Share, and Scale Best Practices. It can help manage these activities if you use Social Media and Website for these needs.

Infor Marketing Resource Management was founded in 2002. Education Vertical is its biggest customer base.

Infor Marketing Resource Management Reviews

11 buyers and buying teams have used Cuspera to assess how well Infor Marketing Resource Management solved their business needs. Cuspera uses 32 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Business Priorities

Grow Market Share and Scale Best Practices are the most popular business priorities peers achieved using Infor Marketing Resource Management.

Use Cases

Peers recommend Advertisement , Campaign Management , Competitive Intelligence , as the business use cases that they have been most satisfied while using Infor Marketing Resource Management.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Advertisement with Social Media and Website

3.65/5 ★

Read Reviews (2)

"...We also share data with our social media, advertising, and analytics partners...." Marketing Resource Management Software
Campaign Management

3.92/5 ★

Read Reviews (2)

"...Marketing Resource Management software plans, executes, and monitors your marketing campaigns. ..." Marketing Resource Management Software
campaign monitoring

3.28/5 ★

Read Reviews (1)

"...Marketing Resource Management software plans, executes, and monitors your marketing campaigns. ..."
Competitive Intelligence

3.83/5 ★

Read Reviews (2)

"...The solution s robust business intelligence tools generate contextualized, actionable reporting data. ..." Marketing Resource Management Software
PEER EXPERIENCES
Advertisement with Social Media and Website

3.65/5 ★

Read Reviews (2)

"...We also share data with our social media, advertising, and analytics partners...." Marketing Resource Management Software
Campaign Management

3.92/5 ★

Read Reviews (2)

"...Marketing Resource Management software plans, executes, and monitors your marketing campaigns. ..." Marketing Resource Management Software
campaign monitoring

3.92/5 ★

Read Reviews (1)

Competitive Intelligence

3.83/5 ★

Read Reviews (2)

"...The solution s robust business intelligence tools generate contextualized, actionable reporting data. ..." Marketing Resource Management Software

Customer Stories

 

University of Maryland Medical System - Hospital & Health Care - Large

Baltimore, USA

Infor CareFor Success helped University of Maryland Medical System align support with their business vision. The customer success team provided strategic guidance and understood the organization's go...als. This partnership enabled the medical system to maximize value from Infor solutions. The support role became critical to their ongoing success. The testimonial highlights the importance of tailored support in healthcare IT.

 

Wyndham Hotels & Resorts - Hospitality - Very Large

Parsippany, USA

Infor Birst helped Wyndham Hotels & Resorts replace outdated reporting tools. The company automated real-time reporting and saved up to 24 hours per week per department. Decision making became faster... and more data-driven. This supported Wyndham's global growth and expansion. The solution improved workflow efficiency across 22 brands. Wyndham gained confidence and strategic accuracy with Infor Birst.

 

Zeelandia - Food & Beverages - Large

Zierikzee, Netherlands

Zeelandia uses Infor CloudSuite Food & Beverage to improve customer experiences. The company faces global supply chain uncertainty and needs to keep customers loyal. Infor's AI-driven recommendations... help Zeelandia offer better product and pricing suggestions. This leads to stronger customer relationships and more accurate, timely service. Zeelandia leverages automation and data to maximize productivity.

Based on peer insights

Cuspera recommends Infor Marketing Resource Management for

Use Cases Advertisement , Campaign Management , Competitive Intelligence
Medium Social Media, Website
Business Priorities Grow Market Share, Scale Best Practices
Industries Education, Apparel & Fashion, Marketing And Advertising

Popular Business Setting

for Infor Marketing Resource Management

Top Industries

  • Education
  • Apparel & Fashion
  • Marketing and Advertising

Popular in

  • Large Enterprise
  • Mid Market
  • Small Business

IT and Other Capabilities

for Infor Marketing Resource Management

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.71/5 ★

Read Reviews (2)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.71/5 ★

Read Reviews (2)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

1.58/5 ★

Read Reviews (1)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

1.58/5 ★

Read Reviews (1)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

4.26/5 ★

Read Reviews (6)
Custom Reports

4.09/5 ★

Read Reviews (6)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

4.26/5 ★

Read Reviews (6)
Custom Reports

4.09/5 ★

Read Reviews (6)

Software Failure Risk Guidance

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for Infor Marketing Resource Management

Top Failure Risks for Infor Marketing Resource Management

Vendor Profile Details

Company Name

Infor

Company Website

https://www.infor.com/

Year Founded

2002

HQ Location

641 Avenue of the Americas New York, NY 10011

Employees

10001+

Social

Financials

M&A