Consumer Electronics Case Studies and Success Stories with Influencer Platform
CASE STUDY Shark Ninja
Influencer ran a two-month campaign for Shark FlexStyle by Shark Ninja. The goal was to boost awareness and purchase intent on TikTok and Instagram. The campaign used summer themes like holiday hair ...hacks and festival routines. Shark’s Love Island sponsorship supported the effort. The campaign reached 2.85 million people, got 5.3 million impressions, 310,000 engagements, 534,000 video views, and 36,000 saves. These results outperformed all previous Shark campaigns.
Google Pixel used Influencer's creator marketing platform to build an always-on ambassador program. Over 180 creators shared authentic stories about Google Pixel, making the brand central to their co...ntent. This strategy led to $40M+ in earned media value, 90 million impressions and views, and 5,000 pieces of earned content. Google Pixel expanded its ambassador reach to TV, events, and major marketing channels, driving loyalty and engagement.
Costa used a creative paid media campaign to launch its ready to drink coffee range. The campaign featured YouTube Shorts and creators with special skills to highlight the product's smoothness. A Nie...lsen report showed 3 in 5 unprompted brand awareness, an 81% more favorable view among exposed audiences, and a 10% uplift in purchase intent for 25-35 year olds. The campaign reached 13.8 million people, with 7.3 million impressions and 16.8 million video views.
Lee Kum Kee used a campaign to make their Asian sauces popular in European kitchens. The campaign used research and social media trends to reach many people. Local creators showed new ways to use the... sauces. The campaign got 13.5 million views and 2.14 million engagements. Product awareness went up by 23 points. Intent to try the product rose by 21 points. People in Germany and Poland showed high intent to buy.
Costa Coffee used an influencer marketing campaign to launch its Hot Milkshake in 2023. The campaign targeted Gen Z and included a pop-up event in London. Eleven creators made content with an 'unbeli...evable' theme to boost excitement and store visits. The campaign reached 3.5 million views and 2.14 million engagements. Brand Lift studies showed a 23-point increase in awareness and a 12-point rise in Gen Z intent to try the product. There was also a 6-point lift in likelihood to visit Costa stores.
Influencer partnered with Coca-Cola to boost global excitement for Coca-Cola Zero Sugar. The campaign supported a TV ad with Gigi Hadid and inspired over 120 creators worldwide to post content on the... same day. Creators made more than 300 pieces of content themed around the 'Recipe for Magic.' The campaign reached all five continents and delivered 172 million impressions and over 50 million video views. This global effort drove high engagement for Coca-Cola.
Ocean Spray US ran a campaign to promote 16 cranberry juice flavours. The campaign used humorous and engaging content across organic and paid channels. Creators had creative freedom and used the call... to action 'What’s your Power Flavor.' The campaign achieved a 6% engagement rate and a 10-second view rate. It reached 2.5 million people and had 357,000 organic views. Strategic creator selection drove the campaign’s success.
For the launch of the Channel 4 TV series Rise & Fall, creators used a TikTok Branded Effect to boost engagement and awareness. The campaign featured top comedy and lifestyle creators with a combined... audience of over 9 million. The strategy focused on matching creators to the show's themes and ensuring smooth collaboration. The campaign reached 10.6 million people, delivered 16.6 million views, and drove 140,000 engagements with 1,900 users trying the branded effect.
Influencer Limited ran an ambassadorship programme for ITV to promote ITVX in 2022. They worked with over 30 creators to make content and offered exclusive ITV experiences. The campaign used both org...anic and paid creator content. It reached 17 million people, generated 35 million impressions, 2.8 million engagements, and 20.5 million video views. The programme included press trips and interviews with actors from ITV shows.
Influencer Limited ran a campaign to launch the new emblem for the FIFA World Cup Qatar 2022. They worked with 19 macro creators from 10 countries. The campaign used Instagram, YouTube, and Twitter t...o build excitement. The content reached over 16 million people and got 7.6 million views. Engagement hit 370,000, with a 21.2% view rate and 2.7% Instagram engagement rate.
Xbox Game Pass worked with Influencer to promote its Friend Referral feature to PC gamers in the US and UK. Influencer partnered with five diverse PC gaming creators for authentic content. The campai...gn launched in under 10 business days. It achieved over 34 million views, a 5.8 second average watch time, and a 25% 6-second view rate. Xbox renewed for future campaigns after seeing strong engagement.
Quizlet used a creator-driven campaign to reach UK science students. The campaign highlighted Quizlet features like diagrams and flashcards. Creators shared study tips and showed how Quizlet helps st...udents learn. The campaign reached over 860,000 people, 88% above the target. It generated 2.2 million impressions, 94,400 engagements, and 35,700 clicks.
Barclays ran a Pride campaign to show its support for the LGBT community. The campaign used 6 well-known LGBT creators who joined Barclays at Pride parades across the UK. The creators wore Barclays P...ride t-shirts and walked with the Barclays float. The campaign reached a 213,000 audience, got 193,000 views, 27,000 engagements, 523 saves, a 22.4% view rate, a 3.2% engagement rate, and a 34.3% impact rate.
Government Administration Case Studies and Success Stories with Influencer Platform
CASE STUDY Saudi Tourism Authority
Influencer partnered with the Saudi Tourism Authority to promote Saudi Arabia as a top holiday spot after covid. In just two weeks, they recruited over 30 content creators for a 5-day tour. From 2022... to 2023, they brought 303 creators on 26 trips, supporting 12 major events. The campaign delivered 350 million impressions, 23 million engagements, and 17,000 pieces of content. A GWI report showed 60% of viewers would now consider booking a holiday to Saudi.
Arto LIFEWTR launched a campaign to support emerging artists. The campaign used 21 artist creators to make content inspired by the Arto LIFEWTR bottles. Five artists and two lifestyle creators attend...ed the press launch event. The campaign reached 2.0 million people and had 181,000 engagements. The reach rate was 14.0% and the engagement rate was 1.2%.
KISS Products used influencer marketing to boost awareness and sales for Amazon Prime Day. They worked with beauty and lifestyle creators who were already fans of the brand. The campaign delivered 5 ...pieces of content, reaching 5 million people, 81% above the target. The content got 1.74 million organic views, with 26% of viewers watching at least 6 seconds. Engagement rate hit 10%, which was 44% above target. The campaign was planned and launched in just 12 business days.
A targeted TikTok campaign promoted Amazon Gaming Week and tech products. The campaign ran for three weeks. The team used both organic and paid strategies. The campaign reached 2.7 million impression...s and nearly 100,000 engagements. There were over 13,000 link clicks. Amazon booked a larger, multi-market campaign after seeing the results.
Kingdom Maker used creators in Instagram ads to boost campaign results. Scopely wanted to lower cost per install and improve ROAS compared to their usual brand assets. Gaming creators made authentic ...content with gameplay and calls to action. Creator ads outperformed traditional ads. Cost per install dropped by 24%. Incremental cost per install fell by 43%. Cost per player went down by 31%.
