HG for Salesforce: Use-Cases, Insights and Reviews | 2026 Cuspera

HG Insights helped Airbase find more companies to target. Airbase used HG Insights data to find companies using certain ERP systems and competitors like Concur. The number of companies Airbase could ...target grew by 80-100%. Airbase ran better campaigns and saw a 40% average lift in results. The data helped Airbase focus on the right accounts and save time.
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HG Insights Cloud Dynamics helped Azul enrich over 29,000 accounts with detailed firmographic and technographic data. Azul used this data to refine their ideal customer profile and found 1,300 new ac...counts that fit their criteria. The sales team used personalized spend reports to target large accounts and closed a $400,000 contract renewal. The new go-to-market strategy led to more proactive proposals and bigger deals for Azul.
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HG Insights helped Citrix use technology intelligence for better decision-making. Citrix needed a data-driven way to align sales and marketing and find new market opportunities. They launched the Edi...son project, using HG Insights data, AI, and machine learning to guide sales territory planning and account targeting. This led to a 4X increase in conversion rates and improved client targeting. Edison is now used by almost 500 people across EMEA, delivering consistent results.
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HG Insights helps Thomson Reuters sales teams know who to target, what to offer, and when to engage. Before using HG Insights, teams relied on internal data and instincts, missing key external signal...s. By combining first-party data with HG Insights’ third-party intelligence, they spot buyer behavior changes and competitive threats. This approach improves retention and lets sales act on timely signals. Front-line teams report strong positive feedback on sales intelligence and competitive insights.
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HG Insights helped Oracle double its lead conversion rate. Oracle faced fragmented data and limited visibility, making territory planning hard. They unified internal and external data using HG Insigh...ts’ technology intelligence. Over 7,000 Oracle employees now use this system. Oracle improved territory design and seller productivity with HG Insights’ competitor presence and spend data.
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HG Insights helped Storyblok align sales and marketing with a data-driven go-to-market strategy. Storyblok used HG Insights to build a robust ICP and propensity model, scoring over 4 million accounts.... They integrated HG fit scores with 6sense intent data for better account prioritization. Real-time data updates improved BDR workflows and marketing programs. Storyblok saw significant pipeline growth and stronger team alignment.
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