HG for Marketo Overview

HG-for-Marketo offers actionable insights based on technology intelligence. HG Insights' solutions optimize every phase of your Go-To-Market strategy.

Use Cases

Customers recommend Lead Qualification: Technographic, Lead Scoring, Engaging And Following Up, as the business use cases that they have been most satisfied with while using HG for Marketo.

Other use cases:

  • Segmentation And Targeting
  • Lead Engagement
  • Generation Of New Leads
  • Campaign Management
  • Conversion Management
  • Lead Management
  • Lead Nurturing
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Business Priorities

Grow Market Share and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using HG for Marketo.

Other priorities:

  • Improve Digital And Social Presence
  • Acquire Customers
  • Improve Efficiency
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HG for Marketo Use-Cases and Business Priorities: Customer Satisfaction Data

HG for Marketo works with different mediums / channels such as Social Media.

Comprehensive Insights on HG for Marketo Use Cases

How can HG for Marketo optimize your Lead Qualification: Technographic Workflow?

How does HG for Marketo address your Lead Scoring Challenges?

How efficiently Does HG for Marketo manage your Engaging And Following Up?

Case Studies

Human Resources

CASE STUDY HiBob

HiBob improved its go-to-market strategy by adopting HG Insights, enhancing market understanding. They transitioned from ZoomInfo to gain a more comprehensive, global perspective.

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Computer Software

CASE STUDY Airbase

HG Insights helped Airbase find more companies to target. Airbase used HG Insights data to find companies using certain ERP systems and competitors like Concur. The number of companies Airbase could ...target grew by 80-100%. Airbase ran better campaigns and saw a 40% average lift in results. The data helped Airbase focus on the right accounts and save time.

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HG for Marketo Features

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FEATURE RATINGS AND REVIEWS
Analytics

4.55/5 ★

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CAPABILITIES RATINGS AND REVIEWS
Analytics

4.55/5 ★

Read Reviews (24)

Software Failure Risk Guidance

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for HG for Marketo

Top Failure Risks for HG for Marketo

HG Insights Inc News

Product

HG Insights Unveils New IT Spend Report: The Ultimate 2025 B2B Market Forecast - citybiz

HG Insights has released its latest IT Spend Report, projecting a $4.8 trillion enterprise IT spend from July 2025 to July 2026. The report highlights significant growth in software, services, hardware, and communications, with software being the fastest-growing category. It provides detailed forecasts across regions and subcategories, offering insights into market trends and opportunities for strategic decision-making.

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M&A

HG Insights Acquires TrustRadius - Demand Gen Report

HG Insights has acquired TrustRadius, expanding its capabilities in B2B revenue growth intelligence. This acquisition brings together HG Insights technology intelligence platform with TrustRadius customer voice and review data, aiming to deliver enhanced buyer intent insights and go-to-market solutions for technology vendors and marketers.

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Partnership

Clay & HG Insights Partner to Help Companies Find & Connect with ...

Clay and HG Insights have partnered to help companies identify and connect with their ideal customers using data-driven insights.

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Partnership

HG Insights Partners with INFUSE to Elevate Demand Generation with Advanced Technology Intelligence - Business Wire

HG Insights has teamed up with INFUSE to improve demand generation using advanced technology insights.

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HG Insights Inc Profile

Company Name

HG Insights Inc

Company Website

https://hginsights.com/

Year Founded

2010

HQ Location

1 N Calle Cesar Chavez, STE 100, Santa Barbara, CA 93103, US

Employees

51-100

Social

Facebook Linkedin Twitter

Financials

SERIES B