HG for Marketo Overview

HG-for-Marketo offers actionable insights based on technology intelligence. HG Insights' solutions optimize every phase of your Go-To-Market strategy.

Use Cases

Customers recommend Lead Qualification: Technographic, Lead Scoring, Engaging And Following Up, as the business use cases that they have been most satisfied with while using HG for Marketo.

Other use cases:

  • Segmentation And Targeting
  • Lead Engagement
  • Generation Of New Leads
  • Campaign Management
  • Conversion Management
  • Lead Management
  • Lead Nurturing
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Business Priorities

Grow Market Share and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using HG for Marketo.

Other priorities:

  • Improve Digital And Social Presence
  • Acquire Customers
  • Improve Efficiency
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HG for Marketo Use-Cases and Business Priorities: Customer Satisfaction Data

HG for Marketo works with different mediums / channels such as Social Media.

Comprehensive Insights on HG for Marketo Use Cases

What Are the key features of HG for Marketo for Lead Qualification: Technographic?

What Are the key features of HG for Marketo for Lead Scoring?

How can HG for Marketo enhance your Engaging And Following Up process?

Case Studies

Information Technology and Services

CASE STUDY DXC Technology

HG Insights helps DXC Technology build its sales pipeline with current, detailed data. DXC uses HG Insights for pipeline generation, pricing, and to shorten sales cycles. The data supports both sales... and solutions teams. DXC values the ability to analyze markets from many angles and dig into detailed layers. HG Insights data is seen as more current and reliable than other sources.

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Computer Software

CASE STUDY Informatica

HG Insights helps Informatica with account segmentation, prioritization, and targeting. Informatica uses HG Insights to find the right sales and marketing opportunities. Their teams use a dashboard w...ith HG’s data to know who to target and why. This makes their sales and marketing more effective and efficient. Informatica’s Senior Director says HG Insights is their favorite data provider for actionable insights.

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Information Technology and Services

CASE STUDY Equinix

HG Insights helped Equinix target 15,000 accounts for aggressive sales growth. Equinix used IT spend and tech install intelligence to build detailed account strategy plans. These plans gave sales rep...s a clear view of each account’s technology and spending. Equinix could show prospects cost savings and better network performance. Sales teams engaged accounts faster and landed larger deals. The solution enabled more consultative conversations and a bigger footprint in target accounts.

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Computer Software

CASE STUDY Five9

HG Insights helped Five9 improve sales targeting with technology intelligence data. Five9 used HG to understand their total addressable market and focus on the best-fit prospects. The solution enable...d better account scoring, territory planning, and marketing campaign targeting. Five9 saw improved sales productivity and resource allocation. HG Insights' support and data integration made the process smooth and efficient.

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Information Technology and Services

CASE STUDY NetApp

HG Insights helps NetApp use contract, install, and spend data to find new opportunities. NetApp maps these insights to target lists to focus on the best accounts. This helps NetApp manage time and r...esources better. NetApp and its partners use HG Insights account intelligence to pursue the right opportunities. NetApp reports a wealth of use cases and is excited about new tools from HG Insights.

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Computer Software

CASE STUDY Snowflake

HG Insights Cloud Dynamics helped Snowflake improve their ABM and sales alignment. Snowflake needed to identify their total addressable market and ideal customer profile. Firmographics alone did not ...show which companies were ready for the cloud. With HG Insights, Snowflake gained a full 360 view of customer profiles and infrastructure. This let them target the right companies and craft account-specific messages. Sales and marketing became more effective, with better outreach and faster sales cycles.

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HG for Marketo Features

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FEATURE RATINGS AND REVIEWS
Analytics

4.55/5 ★

Read Reviews (24)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.55/5 ★

Read Reviews (24)

Software Failure Risk Guidance

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for HG for Marketo

Top Failure Risks for HG for Marketo

HG Insights Inc News

Product

HG Insights Unveils New IT Spend Report: The Ultimate 2025 B2B Market Forecast - citybiz

HG Insights has released its latest IT Spend Report, projecting a $4.8 trillion enterprise IT spend from July 2025 to July 2026. The report highlights significant growth in software, services, hardware, and communications, with software being the fastest-growing category. It provides detailed forecasts across regions and subcategories, offering insights into market trends and opportunities for strategic decision-making.

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Awards

HG Insights Featured in MarTech AI-Powered Releases | HG Insights

HG Insights has been recognized by MarTech for its Revenue Growth Agentic Ecosystem, an AI-driven platform that unifies strategy, execution, and real-time activation for B2B organizations. The ecosystem, built on HG Insights' Revenue Growth Intelligence Fabric, includes tools like Market Analyzer Copilot and RevOps AI-Data Studio, enhancing market analysis and sales engagement for measurable revenue growth.

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Product

HG Insights introduces agentic ecosystem to transform B2B sales and RevOps GTM

HG Insights introduces agentic ecosystem to transform B2B sales and RevOps GTM

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Product

HG Insights Launches Agentic Ecosystem, Acquires MadKudu | HG Insights

HG Insights has launched the Revenue Growth Agentic Ecosystem, an AI-powered GTM solution, and acquired MadKudu to enhance its capabilities. This ecosystem integrates data from various sources to optimize GTM strategies and execution. It includes Market Analyzer, Sales Copilot, and RevOps AI-Data Studio, aiming to streamline decision-making and drive revenue growth.

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HG Insights Inc Profile

Company Name

HG Insights Inc

Company Website

https://hginsights.com/

Year Founded

2010

HQ Location

1 N Calle Cesar Chavez, STE 100, Santa Barbara, CA 93103, US

Employees

51-100

Social

Facebook Linkedin Twitter

Financials

SERIES B