HG for Marketo Overview

HG-for-Marketo offers actionable insights based on technology intelligence. HG Insights' solutions optimize every phase of your Go-To-Market strategy.

Use Cases

Customers recommend Lead Qualification: Technographic, Lead Scoring, Engaging And Following Up, as the business use cases that they have been most satisfied with while using HG for Marketo.

Other use cases:

  • Segmentation And Targeting
  • Lead Engagement
  • Generation Of New Leads
  • Campaign Management
  • Conversion Management
  • Lead Management
  • Lead Nurturing
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Business Priorities

Grow Market Share and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using HG for Marketo.

Other priorities:

  • Improve Digital And Social Presence
  • Acquire Customers
  • Improve Efficiency
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HG for Marketo Use-Cases and Business Priorities: Customer Satisfaction Data

HG for Marketo works with different mediums / channels such as Social Media.

Peer review evidence (same sources as the product rating summary)

"...We re happy to announce the release of our new HG for Marketo integration, which helps businesses to instantly personalize conversations, prioritize prospects, and accelerate revenue with technographics...." Best of B2B Marketing Zone for May 22, 2019
"...Avoid wasted time and effort by scoring and prioritizing leads for sales and marketing outreach by identifying the leads with the highest propensity to buy based on the technologies they currently use. ..." HG for Marketo
"...Enhance your marketing automation programs with HG Insights account intelligence to build smarter campaigns that increase engagement, qualified leads, and revenue. ..." HG for Marketo

HG for Marketo Customer wins, Customer success stories, Case studies

What solutions does HG for Marketo provide for Lead Qualification: Technographic?

What solutions does HG for Marketo provide for Lead Scoring?

What benefits does HG for Marketo offer for Engaging And Following Up?

HiBob - Information Technology And Services - Medium

London, UK

HiBob used HG Insights to get better data for their sales and marketing teams. They wanted more reliable and complete data than what they had before. HG Insights helped HiBob identify and prioritize ...accounts with tools like TAM SAM SOM analysis and account scoring. HiBob valued HG Insights for its strong customer service and data quality. This helped HiBob improve how they target and assign accounts.

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UXPin - Computer Software - Small

Palo Alto, USA

HG Insights helped UXPin boost free trial conversion rates by 21%. UXPin used HG Insights to analyze user behavior during free trials. The team identified key actions that led to higher conversions. ...They sent targeted emails to guide users toward these actions. This approach resulted in thousands of dollars in new monthly recurring revenue.

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Thomson Reuters - Information Services - Very Large

Toronto, Canada

HG Insights helps Thomson Reuters sales teams know who to target, what to offer, and when to engage. Before using HG Insights, teams relied on internal data and instincts, missing timely signals. By ...combining first-party data with HG Insights’ intelligence, they spot buyer behavior changes and competitive threats. The platform gives early alerts for retention programs, letting managers act before issues grow. Sales teams now have actionable intelligence to make smarter, faster decisions.

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Segment - Information Technology And Services - Medium

San Francisco, USA

Segment used HG Insights to improve their sales process. They wanted to increase the number of qualified demos from demo requests. HG Insights scored leads in real time and let qualified leads book m...eetings instantly. Segment ran an A/B test on their demo request flow. They saw a 60% increase in qualified pipeline from demo requests. The new process gave high-value leads a better experience and more sales opportunities.

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Pipedrive - Computer Software - Medium

New York, USA

Pipedrive used HG Insights to improve sales team efficiency by 33%. Before, they relied on self-reported company size, which led to many false positives and negatives. HG Insights enriched leads and ...used machine learning to predict which accounts would buy 20+ seats. The tool identified the top 6% of leads that made up 56% of large conversions. Pipedrive routed leads more accurately and focused sales efforts on high-potential accounts.

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Outreach - Information Technology And Services - Medium

Seattle, USA

Outreach used HG Insights to improve its lead qualification process. Before, leads had to enter lots of information, which slowed them down. HG Insights integrated with Outreach’s Segment and Marketo... forms to enrich leads automatically. This made the forms easier and faster for users. Outreach saw a 45% increase in conversion rates after using HG Insights.

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HG for Marketo Features

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  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.55/5 ★

Read Reviews (24)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.55/5 ★

Read Reviews (24)

Software Failure Risk Guidance

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for HG for Marketo

Top Failure Risks for HG for Marketo

HG Insights Inc News

Product

Inside HG Insights’ Account Prioritization Methodology: How We Score B2B Accounts

HG Insights reveals its account prioritization methodology, emphasizing transparency in scoring B2B accounts. The AI Outbound Scoring model ranks over 50 million companies using fit, need, and intent signals. This approach allows sales and RevOps teams to focus on high-potential accounts, enhancing sales efficiency and alignment. The methodology differentiates HG Insights from competitors by offering adjustable scoring weights and visible signal explanations.

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Product

HG Insights Unveils Unified Revenue Growth Intelligence Platform and Agentic Infrastructure to Redefine GTM Precision

HG Insights launched the Revenue Growth Intelligence (RGI) Platform, integrating technographic, buyer intent, and contact intelligence into a unified AI-driven system. The platform, featuring AI copilots like Market Analyzer, Data Studio, and Sales Copilot, enhances GTM execution by providing precise insights and actions. The RGI Agent Builder infrastructure supports custom AI agents, enabling seamless integration with platforms like Microsoft Copilot and Salesforce Agentforce.

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Product

HG Insights Redefines GTM Precision by Leveraging Agentic AI

HG Insights launched its Revenue Growth Intelligence (RGI) Platform, leveraging AI to unify technographic, buyer intent, IT spend, and contact intelligence. The platform includes AI copilots and agentic workflows, enhancing GTM execution. Features like RGI Agent Builder and Contact Intelligence offer advanced capabilities for enterprise GTM teams, promising significant improvements in lead conversion and revenue growth.

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Product

HG Insights Debuts AI Revenue Intelligence Platform

HG Insights launched its AI-powered Revenue Growth Intelligence (RGI) Platform, integrating GTM data and processes into a unified system. The platform includes AI copilots for market analysis, predictive scoring, and sales decision-making, aiming to enhance GTM execution. The RGI Agent Builder allows enterprises to create custom AI agents, optimizing revenue operations and addressing data fragmentation issues.

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HG Insights Inc Profile

Company Name

HG Insights Inc

Company Website

https://hginsights.com/

Year Founded

2010

HQ Location

1 N Calle Cesar Chavez, STE 100, Santa Barbara, CA 93103, US

Employees

51-100

Social

Facebook Linkedin Twitter

Financials

SERIES B