HG for Marketo Overview

HG-for-Marketo offers actionable insights based on technology intelligence. HG Insights' solutions optimize every phase of your Go-To-Market strategy.

Use Cases

Customers recommend Lead Qualification: Technographic, Lead Scoring, Engaging And Following Up, as the business use cases that they have been most satisfied with while using HG for Marketo.

Other use cases:

  • Segmentation And Targeting
  • Lead Engagement
  • Generation Of New Leads
  • Campaign Management
  • Conversion Management
  • Lead Management
  • Lead Nurturing
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Business Priorities

Grow Market Share and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using HG for Marketo.

Other priorities:

  • Improve Digital And Social Presence
  • Acquire Customers
  • Improve Efficiency
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HG for Marketo Use-Cases and Business Priorities: Customer Satisfaction Data

HG for Marketo works with different mediums / channels such as Social Media.

HG for Marketo Customer wins, Customer success stories, Case studies

How can HG for Marketo enhance your Lead Qualification: Technographic process?

How does HG for Marketo facilitate Lead Scoring?

Why is HG for Marketo the best choice for Engaging And Following Up?

Airbase - Computer Software - computer software

HG Insights helped Airbase find more companies to target. Airbase used HG Insights data to find companies using certain ERP systems and competitors like Concur. The number of companies Airbase could ...target grew by 80-100%. Airbase ran better campaigns and saw a 40% average lift in results. The data helped Airbase focus on the right accounts and save time.

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Azul - Computer Software - computer software

HG Insights Cloud Dynamics helped Azul enrich over 29,000 accounts with detailed firmographic and technographic data. Azul used this data to refine their ideal customer profile and found 1,300 new ac...counts that fit their criteria. The sales team used personalized spend reports to target large accounts and closed a $400,000 contract renewal. The new go-to-market strategy led to more proactive proposals and bigger deals for Azul.

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Citrix - Information Technology And Services - information technology and services

HG Insights helped Citrix use technology intelligence for better decision-making. Citrix needed a data-driven way to align sales and marketing and find new market opportunities. They launched the Edi...son project, using HG Insights data, AI, and machine learning to guide sales territory planning and account targeting. This led to a 4X increase in conversion rates and improved client targeting. Edison is now used by almost 500 people across EMEA, delivering consistent results.

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Thomson Reuters - Information Services - Information Services

HG Insights helps Thomson Reuters sales teams know who to target, what to offer, and when to engage. Before using HG Insights, teams relied on internal data and instincts, missing key external signal...s. By combining first-party data with HG Insights’ third-party intelligence, they spot buyer behavior changes and competitive threats. This approach improves retention and lets sales act on timely signals. Front-line teams report strong positive feedback on sales intelligence and competitive insights.

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Oracle - Computer Software - Computer Software

HG Insights helped Oracle double its lead conversion rate. Oracle faced fragmented data and limited visibility, making territory planning hard. They unified internal and external data using HG Insigh...ts’ technology intelligence. Over 7,000 Oracle employees now use this system. Oracle improved territory design and seller productivity with HG Insights’ competitor presence and spend data.

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Storyblok - Computer Software - Computer Software

HG Insights helped Storyblok align sales and marketing with a data-driven go-to-market strategy. Storyblok used HG Insights to build a robust ICP and propensity model, scoring over 4 million accounts.... They integrated HG fit scores with 6sense intent data for better account prioritization. Real-time data updates improved BDR workflows and marketing programs. Storyblok saw significant pipeline growth and stronger team alignment.

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HG for Marketo Features

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FEATURE RATINGS AND REVIEWS
Analytics

4.55/5 ★

Read Reviews (24)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.55/5 ★

Read Reviews (24)

Software Failure Risk Guidance

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for HG for Marketo

Top Failure Risks for HG for Marketo

HG Insights Inc News

Product

HG Insights Debuts AI Revenue Intelligence Platform

HG Insights has launched its AI-powered Revenue Growth Intelligence (RGI) Platform, designed to unify go-to-market (GTM) data and processes. The platform integrates technographic, buyer intent, IT spend, and contact intelligence into a single AI-based system. It includes AI copilots like Market Analyzer, Data Studio, and Sales Copilot to enhance GTM execution. The RGI Agent Builder allows enterprises to create custom AI agents for sales and marketing operations, aiming to improve revenue processes and conversion rates.

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Product

HG Insights Unveils Unified Revenue Growth Intelligence Platform an...

HG Insights has launched the Revenue Growth Intelligence (RGI) Platform, a unified solution integrating technographic, buyer intent, IT spend, and contact intelligence. This AI-driven platform enhances GTM execution with advanced copilots and agentic workflows. The RGI Agent Builder, available in early preview, allows enterprises to create custom AI agents. The platform aims to improve market analysis, lead prioritization, and sales efficiency.

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Product

HG Insights Unveils New IT Spend Report: The Ultimate 2025 B2B Market Forecast - citybiz

HG Insights has released its latest IT Spend Report, projecting a $4.8 trillion enterprise IT spend from July 2025 to July 2026. The report highlights significant growth in software, services, hardware, and communications, with software being the fastest-growing category. It provides detailed forecasts across regions and subcategories, offering insights into market trends and opportunities for strategic decision-making.

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Awards

HG Insights Featured in MarTech AI-Powered Releases | HG Insights

HG Insights has been recognized by MarTech for its Revenue Growth Agentic Ecosystem, an AI-driven platform that unifies strategy, execution, and real-time activation for B2B organizations. The ecosystem, built on HG Insights' Revenue Growth Intelligence Fabric, includes tools like Market Analyzer Copilot and RevOps AI-Data Studio, enhancing market analysis and sales engagement for measurable revenue growth.

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HG Insights Inc Profile

Company Name

HG Insights Inc

Company Website

https://hginsights.com/

Year Founded

2010

HQ Location

1 N Calle Cesar Chavez, STE 100, Santa Barbara, CA 93103, US

Employees

51-100

Social

Facebook Linkedin Twitter

Financials

SERIES B