Harte Hanks Overview

Harte-Hanks is an award-winning marketing agency specializing in marketing, customer care, fulfillment, and logistics. Services span from purchase to delivery and everything in between.

Use Cases

Customers recommend Engagement Management, International Marketing, Channel Marketing, as the business use cases that they have been most satisfied with while using Harte Hanks.

Other use cases:

  • Advertisement
  • Identify Target Customers
  • Lead Nurturing
  • Direct Marketing
  • Campaign Management
  • Engaging On Social Media
  • Channel Management
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Business Priorities

Acquire Customers and Improve Digital And Social Presence are the most popular business priorities that customers and associates have achieved using Harte Hanks.

Other priorities:

  • Enhance Customer Relationships
  • Scale Best Practices
  • Increase Sales & Revenue
  • Grow Market Share
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Harte Hanks Use-Cases and Business Priorities: Customer Satisfaction Data

Harte Hanks works with different mediums / channels such as Omnichannel. and Video.

Reviews

"...From visionary thinking to tactical execution, Harte Hanks delivers smarter customer interactions for some of the world's leading brands...." Peer review

Comprehensive Insights on Harte Hanks Use Cases

What solutions does Harte Hanks provide for Engagement Management?

How does Harte Hanks address your International Marketing Challenges?

Case Studies

Entertainment

CASE STUDY Leading global media & entertainment company

Harte Hanks helped a leading global media & entertainment company manage customer support for a major TV series premiere. The company needed to handle a surge in support volume and keep fans happy. H...arte Hanks scaled up staff by 40% in 30 days and used AI-powered language tools. On premiere night, support demand rose 27%, but queues cleared in under 30 minutes. Customer satisfaction stayed above 92%. The project led to a 6.7% year-over-year CSAT increase and $1.3M in potential annual savings.

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Consumer Electronics

CASE STUDY Top electrical appliance manufacturer

Harte Hanks helped a top electrical appliance manufacturer reduce negative online reviews. The company faced ongoing issues with poor reviews hurting sales and lacked follow-up on customer complaints.... Harte Hanks used proactive customer care, direct outreach, and social monitoring to resolve complaints and encourage removal of bad reviews. In 8 months, they eliminated 33% of targeted negative reviews at Home Depot. Packaging defects were also identified and fixed, improving product delivery.

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Consumer Electronics

CASE STUDY Sony Electronics

Harte Hanks used Sales Force Marketing Cloud to help Sony Electronics improve its CRM and email marketing. Sony moved from batch email blasts to personalized, data-driven campaigns. Open rates for in...itial emails increased by nearly 100%. Click-throughs rose by 40% and click-to-open rates by 35%. Personalized engagement emails reached over 80% open rates, 4 times higher than before. Sony expanded its eCommerce direct sales channel as a result.

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Information Technology and Services

CASE STUDY Technology Industry Powerhouse

Audience Finder helped a technology industry powerhouse. The company used Audience Finder to improve their marketing and sales efforts. The solution focused on data services and marketing services. T...he case highlights the use of advanced data and marketing tools.

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Insurance

CASE STUDY a non-profit health insurance company

Harte Hanks helped a non-profit health insurance company manage enrollment surges and complex member questions. The solution added 11 non-licensed agents, saving 20 minutes per call and freeing sales... agents to focus on selling. AI-powered analytics improved call quality and member experience. The team maintained 100% compliance and high quality, with agents averaging over 5 years of tenure. The project built trust and loyalty while supporting members during critical healthcare decisions.

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Restaurants

CASE STUDY Iconic fast-food restaurant chain (America’s Drive-In)

Harte Hanks created the TOT LINE for a major fast-food restaurant chain to improve customer support. The chain faced challenges with inconsistent service and mobile app issues across 3,500 stores. Th...e TOT LINE offered a scalable crisis line for fast problem resolution, including digital channels like SMS. Harte Hanks resolved 99% of mobile app incidents without escalation. 67% of customer issues were solved on the first call, reducing the burden on store managers.

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Harte Hanks Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.44/5 ★

Read Reviews (12)
Custom Reports

4.35/5 ★

Read Reviews (9)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.44/5 ★

Read Reviews (12)
Custom Reports

4.35/5 ★

Read Reviews (9)

Software Failure Risk Guidance

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for Harte Hanks

Top Failure Risks for Harte Hanks

Harte Hanks, Inc. News

Financial

Harte Hanks , Inc .: Harte Hanks Reports Second Quarter 2025 Results

Harte Hanks reported its Q2 2025 financial results, showing a 14.2% decline in total revenues to $38.6 million compared to the previous year. Despite challenges, the company maintained a positive EBITDA of $1.1 million and a debt-free balance sheet. Harte Hanks continues to focus on its long-term value strategy, including operational efficiencies and customer acquisition.

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Executive

Harte Hanks, Inc. Appoints David Fisher as President to Lead Next Phase of Client Innovation and Growth - ACCESS Newswire

Harte Hanks appointed David Fisher as president to drive client innovation and growth. Fisher brings over 25 years of experience in digital transformation, customer engagement, and technology-driven marketing solutions. His leadership will focus on advancing Harte Hanks technology offerings and strengthening its position in customer experience and data-driven marketing services.

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Executive

Former CTO David Fisher Named Harte Hanks President After Successful Transformation Initiative - Stock Titan

Harte Hanks has appointed David Fisher as President to lead the company's next phase of growth and innovation. Fisher, who joined as a strategic development advisor in March 2023, previously served as Chief Transformation Officer. Under his leadership, Harte Hanks launched 'Project Elevate' to focus on EBITDA stability and service innovation.

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Awards

Harte Hanks Honored with DigiKey Partnership Excellence Award - ACCESS Newswire

Harte Hanks received the Digiday Partnership Excellence Award, recognizing its innovative marketing solutions and successful strategic partnerships that drive business results and customer engagement in the marketing services sector.

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Harte Hanks, Inc. Profile

Company Name

Harte Hanks, Inc.

Company Website

https://www.hartehanks.com

HQ Location

San Antonio, Texas

Employees

5001-10000

Social

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Financials

IPO