Latest Product Updates and Feature Enhancements on Guideline Planning software
Guideline Launches Market Monitor for Ad Intelligence
Guideline has launched Market MonitorTM, a new weekly subscription service offering verified ad market intelligence based on transaction-level ad spend data. This product provides media professionals... with real-time insights into global investment trends and market dynamics, enabling faster, data-driven media decisions. Market MonitorTM aims to replace traditional intelligence models with accurate, actionable reports to enhance media planning and investment strategies.
Guideline Launches Market Monitor Insights Subscription a New Standard for Weekly Ad Market Intelligence
Guideline has launched Market Monitor, a weekly subscription service offering real-time ad market intelligence based on verified transaction-level data. This new product provides global advertising i...nsights, helping agencies, brands, and investors make informed decisions with up-to-date market trends and analysis. Market Monitor aims to democratize access to high-quality data, enhancing strategic planning and competitive performance in the advertising industry.
Guideline Expands Its Ad Intelligence Insights with Local Dynamics ...
Guideline has launched Local Dynamics, a new subscription report that expands its Ad Intelligence Insights. This report offers transaction-level benchmarking for local ad markets across 175+ DMAs in ...the U.S., covering OOH, TV, radio, and digital media. It provides agencies and publishers with detailed insights into advertising spending patterns, helping them identify growth areas and align strategies with market demand.
Guideline Unveils New AI 'Factory, ' Will Accelerate Development 02/11/2026
Guideline has launched the "Guideline AI Factory," an initiative to enhance its data and media planning software using AI. The first product, an AI-powered Digital Placement Classification system, wi...ll roll out in Q2, improving media classification speed and precision. Another product, a digital multi-metric reporting engine, will integrate ad spending, pricing, and audience impressions, launching by the end of Q2.
Guideline Launches MCP Server for Agentic AI Media
Guideline has launched the Media Plan Management MCP Server, designed to integrate AI agents with its media planning platform. This new solution allows advertising agencies and media buyers to connec...t AI tools like ChatGPT directly to Guidelines platform, enhancing efficiency in media planning and buying. The server uses the Model Context Protocol, enabling seamless AI integration and reducing manual processes.
Guideline Launches Media Plan Management MCP Server, Enabling Agentic AI Workflows Across Media Planning & Buying
Guideline has launched the Media Plan Management MCP Server, a new product that integrates AI agents with its media planning platform. Built on the Model Context Protocol, this server allows seamless... connectivity for AI tools like ChatGPT and Claude, enhancing media planning workflows. The server is designed to streamline processes, enabling conversational interactions and secure data access, marking a significant step in Guideline's AI-native strategy.
Guideline Unveils AI Agent to Transform Media Intelligence Access | Martech Edge | Best News on Marketing and Technology
Guideline has launched the Guideline AI Agent, a conversational interface embedded in its platform to simplify media intelligence access. This tool allows users to retrieve ad spend and pricing insig...hts through natural language queries, generating dynamic dashboards and exportable data visualizations. The AI Agent aims to democratize analytics by automating data analysis, with future updates planned for predictive intelligence capabilities.