Retail Case Studies and Success Stories with Fooji
CASE STUDY Walmart
Fooji Studio helped Walmart promote Black-owned brands with a month-long social giveaway. The campaign ran on Instagram, Facebook, and TikTok. Fooji delivered curated kits from Black-owned businesses... to winners nationwide, five times faster than the industry average. The campaign got over 49,800 entries and 91,600 social opt-ins. Walmart used this campaign to connect customers with Black-owned products and celebrate Black excellence.
Fooji Studio helped Kohl’s launch Sephora counters in over 200 stores. Kohl’s wanted to engage fans in 254 markets and drive in-store visits. Fooji ran a campaign where fans tweeted for a chance to w...in curated kits with gift cards and products. The campaign generated 17,400 tweets. 98% of surveyed fans said they would likely shop at Kohl’s after the campaign.
Entertainment Case Studies and Success Stories with Fooji
CASE STUDY HBO
Fooji Studio helped HBO promote Mare of Easttown by engaging fans on Twitter. Fans tweeted their favorite moments with special hashtags to win prizes. Winners in select cities received a Philly chees...esteak meal delivered within an hour. Others got a $20 DoorDash gift code. The campaign delivered 3,487 meals and reached #1 trending in the US.
Fooji Studio helped Amazon Prime Video promote the film Without Remorse. The challenge was to create a global, engaging campaign for the movie's launch. Fooji Studio executed over 100 drone drops to ...celebrities and delivered 2,376 watch party packages to fans in the US. The campaign used Twitter and Instagram to drive participation and tune-in for the premiere. Fans received branded gifts and reminders for the watch party, boosting engagement and excitement for the film.
Fooji Studio helped Riot Games promote the League of Legends World Championship for North American fans. Riot Games wanted to boost awareness and excitement for the late-night event. Fooji ran a four...-day social media campaign with the #NANeverSleeps theme. Fans could win energizing kits with Red Bull, B12 patches, and branded swag. All 900 kits sold out within one hour each day. The campaign created a big social buzz and made fans feel part of the event.
Fooji Studio helped Xbox promote the launch of Exoprimal with a creative campaign. They made custom purple dinosaur nuggets and sent them to fans who engaged on Instagram, TikTok, and X. Fooji worked... with an influencer to boost awareness and participation. The campaign included product testing, custom packaging, and overnight delivery. Thirty winners received the unique neosaur nuggies, creating excitement for Xbox Game Pass and the new game.
Fooji Studio helped Hallmark Channel boost excitement for its Countdown to Christmas movie marathon. They ran a nine-week social sweepstakes, letting fans enter by tweeting hashtags on movie release ...days. Prizes matched each movie and were delivered on-demand, with some sent by robot or drone. The campaign reached 18 markets and delivered 4,177 prizes. Fans shared positive feedback and engagement grew across social media.
Fooji ran a week-long campaign for CBS Ghosts to boost awareness for Season Two. Fans entered by engaging on Instagram and TikTok, using #BelieveInGhosts. Fooji created custom Halloween candy kits in...spired by the show's characters. 7,150 deliveries went out to winners, with 26,000 campaign entries. Winners received unique treats and a Paramount+ 30-day code, making the event memorable and fun.
Fooji Studio helped HBO launch a unique campaign for the Silicon Valley TV show. Fans in three cities could win Sliceline-branded pizzas by posting on X. Some winners got their pizza delivered by dro...ne. The campaign created a big buzz on social media. Fooji made 714 drone deliveries. The campaign won three awards and got featured in over eight PR articles.
Fooji Studio helped Nickelodeon reward loyal Friends fans during a Thanksgiving marathon. The campaign ran on Instagram and Twitter for four days. Fans engaged by tweeting or clicking a link to win T...hanksgiving treats like pumpkin pie and Central Perk coffee. 3,500 deliveries were made and the campaign saw 40.7K social engagements. Winners in major cities got their prizes within an hour, while others received gift codes.
Fooji Studio helped Blizzard Entertainment promote the launch of Diablo II Resurrected. The challenge was to drive brand awareness and engage fans. Fooji created a social giveaway campaign on Twitter... using #HailDiablo and #DiabloPromo. Influencers received VIP kits, and fans could win unique dark gift kits or digital reward codes. The campaign delivered 1,390 packages and 21,400 Twitter engagements. The campaign reached the #1 trend in the US and Philadelphia, and #3 worldwide.
Food & Beverages Case Studies and Success Stories with Fooji
CASE STUDY Hennessy
Fooji Studio helped Hennessy engage fans during the Canelo vs. Callum fight. Hennessy wanted to boost brand awareness and real-time conversation. Fooji ran a Twitter campaign where fans tweeted to wi...n Hennessy Fight Night kits. The platform used social listening and instant fulfillment to deliver 1,817 kits in 11 markets. The campaign drove 11.4K Twitter engagements and over 6,000 tweets on fight day.
Fooji Studio helped Minute Maid launch a new beverage with a summer campaign. The campaign used Twitter and Instagram to invite fans to win product kits. 127 fans in key cities got on-demand deliveri...es, and more fans received mailed kits nationwide. Five fans in Austin enjoyed a special water slide and RV lounge experience. The campaign drove engagement and created content for Minute Maid to boost awareness.
Fooji Studio helped Kraft celebrate National Noodle Day with a big giveaway. Kraft used Fooji to send branded Mac & Cheese kits to fans. The campaign used Twitter, Instagram, and billboards to drive ...traffic. Kraft gave away 24,000 prizes in five days. The #SendNoods campaign reached #2 on Twitter trends in the US. Over 32,000 fans entered the giveaway.
Fooji Studio helped Heineken with a Dry January campaign using a custom microsite and social media. Fans could win a January Dry Pack with Heineken 0.0 and get a $3 rebate. Fooji delivered 8,120 Dry ...Packs to fans in major cities and nationwide. The campaign sold out on the first day and got over 44,000 fan entries. The digital experience was fully custom for Heineken's needs.
Fooji helped Bubly run a Dry January campaign using custom 'Press for bubly' buttons with GPS and LTE. Fans in major cities entered a sweepstakes on Instagram, TikTok, and PR articles for a chance to... win a year of on-demand bubly deliveries. Fooji delivered 1,050 kits and 1,000 8-packs to winners. The campaign got 20,000 entries and was featured in 11 articles. Fans shared excitement and positive feedback online.
Fooji Studio helped Pepsi run a social giveaway for Super Bowl LIV. Pepsi wanted to keep fans engaged after the game and respond to a competitor’s ad. Fooji created a campaign where fans tweeted #Why...ShowUp to win Pepsi Zero Sugar and pizza delivered to their door. Nearly 2,000 fans received prizes within one hour. The campaign generated 13.4 times more conversation than their competitor and trended nationwide.
Fooji Studio helped Nature Valley run a 4-week social sweepstakes for Earth Month. Fans shared photos on Instagram and Facebook using #PicturePreservation. Over 13,300 people entered the campaign. 1,...500 prize packs were delivered to winners. The campaign used a custom entry site with image upload. Nature Valley deepened engagement with outdoor enthusiasts and promoted environmental preservation.
Fooji powered a campaign for Planters to promote Sweet & Spicy Peanuts. Planters wanted to create buzz with a unique mullet wig kit, inspired by Oliver Tree. Fooji built a custom eCommerce store and ...managed influencer promotions on X, Instagram, Facebook, and TikTok. Over 76,000 people visited the site and more than 500 kits were sold. The campaign delivered 575 eCommerce deliveries and drove strong fan engagement.
Apparel & Fashion Case Studies and Success Stories with Fooji
CASE STUDY North Face
Fooji Studio helped North Face run a campaign for UK Instagram followers. Fans entered by commenting with #NeverStopExploring for a chance to win a rain jacket. Winners picked their favorite style an...d could sign up for marketing emails. Fooji delivered jackets to 50 winners in London within 45 minutes. The campaign sold out in 2 hours and was a big success.
Fooji Studio helped Nike launch the Air Jordan 1 Latte sneakers. Nike wanted to create buzz and drive sales for the new shoes. Fooji Studio set up a campaign where fans could win fresh lattes deliver...ed in 45 minutes or get digital codes for coffee. All prizes were claimed in two hours. The campaign got 2,000 deliveries and 39,000 website views, and fans were sent to Nike.com to buy the sneakers.
Consumer Goods Case Studies and Success Stories with Fooji
CASE STUDY Tidy Cats
Fooji Studio helped Tidy Cats boost awareness for their Breeze Litter System during the holidays. The campaign used Instagram giveaways and eight influencers to reach cat owners. 2,000 fans received ...the Breeze Litter System as prizes, with half delivered on-demand in major cities. The campaign drove high engagement, ranking in the top 3% of all Fooji campaigns. Influencer posts and real-time delivery created strong buzz for Tidy Cats.
Fooji Studio helped Greenies raise awareness about canine dental health. Greenies launched a sweepstakes with designer Christian Siriano, offering unique prizes to fans. The campaign used Instagram, ...Facebook, and Twitter to drive participation. 10,000 people entered, and 450 deliveries were made. The campaign attracted 30,000 fans to the microsite and ranked in the top 3% of all Fooji campaigns for entries.
Fooji helped Goodnites run a month-long contest to fight bedwetting stigma. Caregivers and children created artwork and shared it on social media. The campaign got over 1,300 entries. Fooji sourced 5...0 custom blankets as prizes. Goodnites used Fooji’s Storefront digital displays to boost awareness. The campaign celebrated diversity and supported families of children on the Autism spectrum.
Internet Case Studies and Success Stories with Fooji
CASE STUDY DoorDash
Fooji Studio helped DoorDash run a back to school campaign. The campaign used Twitter, Instagram, and Facebook to engage students. Students entered for a chance to win back to school essentials deliv...ered by DoorDash. The campaign got over 15,000 fan entries and 21,200 Twitter engagements. All 5,000 Welcome BackPacks were delivered and the campaign trended #8 in the US.
Restaurants Case Studies and Success Stories with Fooji
CASE STUDY Panera
Fooji Studio helped Panera launch a digital pop-up shop for their Swim Soup Collection. Panera wanted to see if people eat soup in the summer and engaged fans with a unique swimwear campaign. The cam...paign used Twitter and Instagram to drive traffic to the shop. All 11,100 pieces of merchandise sold out in one week. The campaign brought 55,000 fans to the site and shipped 841 orders nationwide.
