CASE STUDY A leading global food and beverage company
Digimarc helped a leading global food and beverage company cut plastic waste by digitizing packaging. The company removed plastic shrink-wrap sleeves from over one billion bottles each year. Digimarc... digital watermarks let the company track product flavors and ensure correct labeling during production. This change saved 22 tons of plastic and 159 tons of carbon emissions. The solution kept quality checks strong while making packaging more sustainable.
Digimarc Engage helped a popular sportswear company digitize their product hang tags. The company replaced printed tags with QR codes, cutting down on material, time, and costs. This move eliminated ...40 million hang tags, saving 170,000 pounds of paper from landfills. The digital solution also gave the company real-time data on customer engagement and reduced internal resource needs. Updates to product information are now made digitally, supporting sustainability goals.
Digimarc helped an international tobacco brand fight counterfeit cigarettes. Before using Digimarc, fake products made up nearly 10% of sales, costing over $60 million and hurting consumer trust. The... brand added covert digital watermarks to almost 2 billion cigarette units each year. This let consumers check product authenticity with a mobile app. The solution reduced counterfeit sales and restored confidence in genuine products.
CASE STUDY an international consumer products company
Digimarc Engage helped an international consumer products company improve its loyalty program. Customers used to enter 16-digit codes from product labels, which was slow and frustrating. With Digimar...c Engage, MCC Label added unique QR codes to each label. Now, customers scan the code to access rewards easily. The company tracks scan data for better insights. This change increased program usage and made reward redemption simple.
CASE STUDY A major producer and distributor of household cleaning, health, hygiene, and nutrition products
Digimarc Engage helped a major consumer goods company run a water conservation campaign. The company used QR codes on dishwasher detergent packaging to teach customers about saving water. Consumers s...canned the code to access a microsite with games and tips for water conservation. The campaign encouraged people to change their water usage habits. Customers felt part of the brand’s sustainability mission.
Digimarc Illuminate Platform helped a biopharmaceutical company modernize medication product information. The company wanted to replace paper inserts with electronic product information (ePI) using Q...R codes. This move aimed to give patients and healthcare professionals the latest information in their native language and reduce paper and ink use. The solution used GS1 Digital Link QR codes managed by the Illuminate Platform. The company improved access to current product data, cut costs from recalls and waste, and moved closer to a paperless goal.
Digimarc helped a multinational medication maker fight counterfeit medicine. The company needed a covert product security solution for their packaging. Digimarc technology was easy to add to their ar...twork and hard to copy. The solution limited lost sales, improved brand integrity, and increased consumer trust. The company can now digitally check packaging in the field or remotely.
Digimarc Enables One of the CPG Industrys Largest Global Rollouts of 2D Barcodes with Unilever, Improving Retail and Consumer Experience
Unilever is deploying Digimarc's 2D barcode technology across its global product portfolio. This large-scale rollout aims to enhance retail efficiency and consumer engagement by enabling advanced pro...duct authentication, traceability, and interactive experiences. The collaboration highlights Digimarc's role in digital product identification and supply chain innovation for the consumer packaged goods industry.
Digimarc is deploying GS1 Digital Link-enabled 2D barcodes for Unilever, marking one of the largest global rollouts in the CPG industry. This initiative aligns with the upcoming Sunrise 2027 standard...s and the EU's Digital Product Passport regulation. The rollout will encompass 45,000 Unilever products, enhancing consumer engagement and regulatory compliance.
