Datafinder Versium Reach: Use-Cases, Insights and Reviews | 2025 Cuspera

Versium REACH helped an American investment firm solve problems with outdated customer data and limited insights. The firm used Versium REACH to refresh contact information and gain deeper demographi...c and psychographic data. This improved their ability to reach customers and target new segments. The sales team became more efficient with better customer profiles. The firm saw measurable improvements in marketing and customer connection.
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Versium REACH helped a non-profit client improve donor engagement and fundraising. The client faced challenges with outdated donor data, low engagement, and data privacy concerns. Versium REACH provi...ded data enrichment, donor segmentation, and new supporter identification while ensuring data privacy. As a result, email open rates rose by 15%, website traffic from emails increased by 20%, donor retention improved by 5%, and fundraising revenue grew by 10% year-over-year. The organization also identified 500 new potential donors.
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Versium REACH helped an educational publishing company solve audience matching problems in digital ads. The company used Versium's data enrichment and identity resolution to improve first-party data ...quality. They tripled their online match rates on platforms like Facebook, LinkedIn, Adroll, and Google. The solution also reduced cost per click and increased reach and engagement. The company called Versium REACH easy, cost-effective, and essential for their paid media strategy.
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