Datafinder Versium Reach Overview

Datafinder adds multiple contact points to marketing lists to increase online audience match rates. Versium's Online Audience Builder enhances customer reach.

Use Cases

Customers recommend Advertisement, Rating And Review Management, Managing Social Media Account, as the business use cases that they have been most satisfied with while using Datafinder Versium Reach.

Other use cases:

  • Sending & Publishing Communications
See all use cases See less use cases

Business Priorities

Improve Digital And Social Presence is the most popular business priority that customers and associates have achieved using Datafinder Versium Reach.

Datafinder Versium Reach Use-Cases and Business Priorities: Customer Satisfaction Data

Datafinder Versium Reach works with different mediums / channels such as Social Media. Facebook. LinkedIn etc.

Peer review evidence (same sources as the product rating summary)

"...Before After Facebook Advertising 16% 51% Google Advertising 18% 54% Linkedin Advertising 25% 52% Programmatic Advertising 23% 56% ..." Append multiple contact points to your marketing list to increase Online Audience match rates
"...Append multiple contact points to your marketing list to increase Online Audience match rates - Datafinder is a service of Versium...." Append multiple contact points to your marketing list to increase Online Audience match rates
"...Most people signed up for social media accounts a long time ago with an email they may no longer use...." Append multiple contact points to your marketing list to increase Online Audience match rates

Datafinder Versium Reach Customer wins, Customer success stories, Case studies

How can Datafinder Versium Reach enhance your Rating And Review Management process?

A national investment firm - Financial Services - Large

Versium REACH helped a national investment firm fix outdated contact records and missing data. The firm used the platform to add new contact details and deeper insights. This improved data accuracy a...nd made audience profiles sharper. Campaigns became more focused and lead quality increased. The firm could now reach the right people and boost marketing results.

A national non‑profit organization - Non Profit Organization Management

Versium REACH helped a national non-profit organization improve donor engagement. The non-profit had outdated donor data and struggled with generic outreach. Versium REACH updated contact details and... added demographic and psychographic insights. The team used enriched profiles to segment donors and personalize campaigns. This led to fewer bounced emails, higher response rates, and stronger donor participation.

A prominent educational publishing company - Education

Versium REACH helped a leading educational publisher triple match rates on digital platforms. The company struggled to reach its audience due to reliance on business emails. Versium REACH enriched th...eir data with personal emails and identity signals. This boosted match rates on Facebook, LinkedIn, AdRoll, and Google. The publisher saw lower cost per click and higher engagement.

A socially responsible employee benefits provider - Human Resources

Versium REACH let a socially responsible employee benefits provider build precise, role-based audiences for account-based marketing. Their old platform could not target specific accounts or roles. Wi...th Versium REACH, they launched targeted display campaigns and avoided high CPM costs. They paid a flat monthly fee for unlimited ABM audience creation. This made their ABM strategy focused, flexible, and cost-effective.

SaaS company - Computer Software

Versium REACH helped a SaaS company boost match rates by 320% on digital ad platforms. The company struggled to reach prospects because their lists had only business emails, leading to low match rate...s. Versium REACH enriched their data with personal emails and mobile numbers. LinkedIn match rates rose from 25% to 60%, YouTube and Gmail from 10% to 42%, and Facebook from 45% to 86%. The company saw an 80% increase in mailable contacts and a 75% drop in cost per sales-approved lead.

A growing B2B SaaS company - Computer Software

Versium’s enrichment tool helped a B2B SaaS company double qualified demo bookings. The company struggled to turn trade show booth traffic into sales pipeline. Versium expanded their contact records ...and identified decision-makers. The team synced enriched leads into their CRM and launched demo campaigns. Lead follow-up time dropped by 3x and key buying roles were found faster.

Datafinder Versium Reach Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
CAPABILITIES RATINGS AND REVIEWS

Software Failure Risk Guidance

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for Datafinder Versium Reach

Top Failure Risks for Datafinder Versium Reach

Versium Analytics, Inc News

Product

Versium Q1 2026 Review: New Brand, AI-Ready REACH MCP Server & Better Data Quality

Versium has introduced a new brand identity and launched the AI-ready REACH MCP Server, enhancing data quality. These updates aim to improve identity resolution and data enrichment capabilities.

Product

Datafinder is Retiring: Celebrating a Legacy and Embracing the Future with Versium REACH

Versium is retiring its Datafinder platform on April 1, 2026, transitioning users to Versium REACH. This new platform offers real-time audience-based workflows, advanced data enrichment, seamless API integration, and sophisticated identity resolution. Versium REACH is designed to enhance data activation and audience intelligence, providing a comprehensive solution for modern marketing needs.

Partnership

Better Data, Stronger Growth: Versium Recognized as a HubSpot Technology Partner

Versium has been recognized as a HubSpot Technology Partner, highlighting its commitment to product quality and customer value. This partnership enhances the integration of Versium REACH with HubSpot, allowing marketers to enrich CRM data, refine targeting, and achieve multi-channel orchestration. The collaboration aims to empower businesses with advanced tools for personalized campaigns.

Product

Access Versium REACH Through Claude: A Match Made In Data Heaven

Versium has launched the Versium REACH MCP Server, integrating its identity data with Claude, enhancing Claude's capabilities as a sales and marketing assistant. This integration allows users to access comprehensive B2B2C identity data directly within Claude, streamlining workflows and improving data-driven decision-making for sales and marketing teams.

Versium Analytics, Inc Profile

Company Name

Versium Analytics, Inc

Company Website

https://versium.com/

HQ Location

7530 164th Avenue NE Suite A204 Redmond, WA 98052

Employees

11-50

Social

Financials

PRIVATE