Cision Media Analytics & Measurement Overview

Cision offers media analytics and measurement software tools. Performance is tracked and insights are provided to optimize media strategies.

This is a summary of the comprehensive capabilities and benefits of Cision Media Analytics & Measurement based on over 23 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Do you need to check if Cision Media Analytics & Measurement is right for your needs? Our Cuspera AI engine can evaluate how Cision Media Analytics & Measurement fits your specific business needs, industry, and context. Get your personalized assessment report today.

Cision Media Analytics & Measurement supports business activities such as:

  • Generation Of New Leads
  • Public Relations

Cision Media Analytics & Measurement can help you with many business goals, such as Improve Brand Engagement, and Improve Digital And Social Presence. It can help manage these activities if you use Website for these needs.

Cision Media Analytics & Measurement was founded in 2016.

Cision Media Analytics & Measurement Reviews

11 buyers and buying teams have used Cuspera to assess how well Cision Media Analytics & Measurement solved their business needs. Cuspera uses 23 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Business Priorities

Improve Brand Engagement and Improve Digital And Social Presence are the most popular business priorities peers achieved using Cision Media Analytics & Measurement.

Use Cases

Peers recommend Generation Of New Leads , Public Relations , as the business use cases that they have been most satisfied while using Cision Media Analytics & Measurement.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Generation Of New Leads

4.01/5

Read Reviews (3)

"...Create interactive reports that can quickly be generated and customized from dashboards...." Cision Analytics
Public Relations

3.65/5

Read Reviews (1)

"...Interested in Launching Your Digital PR Analytics Strategy?..." Cision Analytics
PEER EXPERIENCES
Generation Of New Leads

4.01/5

Read Reviews (3)

"...Create interactive reports that can quickly be generated and customized from dashboards...." Cision Analytics
Public Relations

3.65/5

Read Reviews (1)

"...Interested in Launching Your Digital PR Analytics Strategy?..." Cision Analytics

Customer Stories

Visit Bentonville - Events Services - Small

Bentonville, USA

Cision helps Visit Bentonville target journalists and secure national media coverage. The team uses Cision to promote tourism, arts, and events in Bentonville. Cision's data-driven tools make it easy... to find the right media contacts. Visit Bentonville proves the value of earned media to stakeholders using Cision's reporting. Coverage includes Forbes and Outside magazine. The platform supports both business and leisure tourism outreach.

UMass Memorial Health Care - Hospital & Health Care - Large

Worcester, USA

UMass Memorial Health Care used Cision Comms Cloud to boost positive media coverage. The media team aimed to generate 100 good news stories each year, despite being only four people and facing tough ...competition for attention. With Cision, they reached their annual goal before summer. Their stories appeared in major outlets like the Boston Globe and The New York Times. The platform helped them target the right reporters and manage PR campaigns more effectively.

Tom Smith - Information Services - Small

USA

Tom Smith used HARO, a Cision company, for over 10 years to boost PR and communications. He generated several million dollars in earned media for FMI Corporation and hundreds of thousands for Anua In...ternational, all without a PR budget. HARO helped him connect with journalists and build a large network. As a one-person marketing team, he secured major media coverage and wrote 1,500 articles for DZone.com. His work contributed to a successful company sale.

The Abbi Agency - Marketing And Advertising - Small

Reno, USA

The Abbi Agency used Cision to launch a digital-first PR strategy for Visit Carmel. They leveraged Cision's monitoring tools to find high-traffic media coverage. The agency re-pitched those outlets w...ith new stories to boost website visits. Cision also helped them track and prove increases in domain authority for CarmelCalifornia.com. This approach drove more traffic and measurable results for their client.

Small Dog Creative - Marketing And Advertising - Small

Los Angeles, USA

Small Dog Creative used Cision to expand their PR services. They built media lists and distributed press releases for clients. Cision helped them track open rates and coverage. The platform made it e...asy to access contacts and outlets. As a result, they earned more media coverage and special feature stories for clients. Cision became essential for their PR and communications work.

SickKids Foundation - Non Profit Organization Management - Large

Toronto, Canada

SickKids Foundation used Cision to improve its fundraising communications. The team cut time spent on daily monitoring reports by 50%. They customized Cision’s monitoring tools for different needs. C...ision Insights gave them deep competitive analytics. This helped SickKids maximize reach and fundraising opportunities.

Based on peer insights

Cuspera recommends Cision Media Analytics & Measurement for

Use Cases Generation Of New Leads , Public Relations
Medium Website
Business Priorities Improve Brand Engagement, Improve Digital And Social Presence

IT and Other Capabilities

for Cision Media Analytics & Measurement

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.40/5

Read Reviews (2)
Data Import

3.37/5

Read Reviews (2)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.40/5

Read Reviews (2)
Data Import

3.37/5

Read Reviews (2)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Custom Reports

3.82/5

Read Reviews (7)
Analytics

3.69/5

Read Reviews (5)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Custom Reports

3.82/5

Read Reviews (7)
Analytics

3.69/5

Read Reviews (5)

Software Failure Risk Guidance

?

for Cision Media Analytics & Measurement

Top Failure Risks for Cision Media Analytics & Measurement

Vendor Profile Details

Company Name

Cision US Inc.

Company Website

https://www.cision.com/

Year Founded

2016

HQ Location

130 E Randolph Street, 7th Floor, Chicago, IL 60601, US

Employees

1001-5000

Social

Financials

IPO