Cision Media Analytics & Measurement Overview

Cision offers media analytics and measurement software tools. Performance is tracked and insights are provided to optimize media strategies.

Here's the scoop on Cision Media Analytics & Measurement! We've gathered over 23 insights from folks who use it, and know it inside out—from peer reviews to customer testimonials and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Do you need to check if Cision Media Analytics & Measurement is right for your needs? Our Cuspera AI engine can evaluate how Cision Media Analytics & Measurement fits your specific business needs, industry, and context. Get your personalized assessment report today.

Cision Media Analytics & Measurement supports business activities such as:

  • Generation Of New Leads
  • Public Relations

Cision Media Analytics & Measurement can help you with many business goals, such as Improve Brand Engagement, and Improve Digital And Social Presence. It can help manage these activities if you use Website for these needs.

Cision Media Analytics & Measurement was founded in 2016.

Cision Media Analytics & Measurement Reviews

11 buyers and buying teams have used Cuspera to assess how well Cision Media Analytics & Measurement solved their business needs. Cuspera uses 23 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Business Priorities

Improve Brand Engagement and Improve Digital And Social Presence are the most popular business priorities peers achieved using Cision Media Analytics & Measurement.

Other priorities:

See all business priorities See less business priorities

Use Cases

Peers recommend Generation Of New Leads , Public Relations , as the business use cases that they have been most satisfied while using Cision Media Analytics & Measurement.

See all use cases

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Generation Of New Leads

4.01/5 ★

Read Reviews (3)

"...Create interactive reports that can quickly be generated and customized from dashboards...." Cision Analytics
Public Relations

3.65/5 ★

Read Reviews (1)

"...Interested in Launching Your Digital PR Analytics Strategy?..." Cision Analytics
PEER EXPERIENCES
Generation Of New Leads

4.01/5 ★

Read Reviews (3)

"...Create interactive reports that can quickly be generated and customized from dashboards...." Cision Analytics
Public Relations

3.65/5 ★

Read Reviews (1)

"...Interested in Launching Your Digital PR Analytics Strategy?..." Cision Analytics

Customer Stories

CEVA - Semiconductor IP

CEVA used PR Newswire and Cision services to boost investor awareness in the semiconductor IP sector. The company faced challenges explaining its high P/E ratio and building brand visibility. CEVA ad...opted multimedia assets and infographics in earnings releases to make financial data clear for investors. This approach increased investor and industry interest. CEVA also used webcasts and conference calls to engage its audience.

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Airline industry (brands like Lufthansa, Qantas, and Delta) - Transportation/Trucking/Railroad

Cision Insights helped major airline brands like Lufthansa, Qantas, and Delta manage crisis communications. Social media complaints about travel chaos led to negative media coverage. Airlines used da...ta-driven insights to understand customer frustrations and media trends. The research showed that clear communication during disruptions improved customer sentiment. Airlines that kept travelers informed received positive feedback, turning a crisis into a brand opportunity.

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Ford Motor Company - Automotive

Cision's analytics platform helped Ford Motor Company launch the Mustang Mach-E. The team aimed to drive online reservations and achieve an earned media conversion rate of 0.7% or higher. They used o...rganic SEO, targeted media lists, and social media engagement to boost awareness and site traffic. Ford reached 1 billion in media coverage, with over 30% positive tone, and increased female readership to 37%. The campaign also achieved record site traffic for a new vehicle landing page.

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Apple Leisure Group - Hospitality - Large

Cision MultiVu helped Apple Leisure Group adapt during COVID-19. ALG used an interactive quiz and a communications hub to engage travelers, gaining over 16,000 page views in 30 days and reaching 20+ ...countries. A virtual media tour earned 15.6 million impressions and 647 airings. ALG built trust and kept client relationships strong in a tough year.

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Ellisphere

Ellisphere is a French company with 125 years of experience. They provide business data services. These include data marketing, analysis, risk management, and compliance.

Read more →

Center for Environmental Health - Non Profit Organization Management

The Center for Environmental Health (CEH) improved their communications strategy with Cision's tools. They increased outreach efficiency by 40% and doubled response rates. Visibility to stakeholders ...rose by 75%. CEH used Cision's Communications Cloud to streamline processes and target the right audience.

Read more →

Based on peer insights

Cuspera recommends Cision Media Analytics & Measurement for

Use Cases Generation Of New Leads , Public Relations
Medium Website
Business Priorities Improve Brand Engagement, Improve Digital And Social Presence

IT and Other Capabilities

for Cision Media Analytics & Measurement

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.40/5 ★

Read Reviews (2)
Data Import

3.37/5 ★

Read Reviews (2)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.40/5 ★

Read Reviews (2)
Data Import

3.37/5 ★

Read Reviews (2)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Custom Reports

3.82/5 ★

Read Reviews (7)
Analytics

3.69/5 ★

Read Reviews (5)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Custom Reports

3.82/5 ★

Read Reviews (7)
Analytics

3.69/5 ★

Read Reviews (5)

Software Failure Risk Guidance

?

for Cision Media Analytics & Measurement

Top Failure Risks for Cision Media Analytics & Measurement

Vendor Profile Details

Company Name

Cision US Inc.

Company Website

https://www.cision.com/

Year Founded

2016

HQ Location

130 E Randolph Street, 7th Floor, Chicago, IL 60601, US

Employees

1001-5000

Social

Facebook Linkedin Twitter

Financials

IPO