bethebrand - Digital Asset Management: Use Cases, Capabilities & Competitors

Bethebrand's CommsBuilder functionality enables marketing teams to execute and personalize campaigns, reducing costs by up to 85% while maintaining brand consistency. Circle Health Group, a major hea...lthcare provider, successfully implemented CommsBuilder, enhancing its marketing operations across 50 hospitals. The system's templates and design tools empower local teams and streamline asset creation, supporting Circle Health's new brand identity launch in 2022.
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Wesleyan used bethebrand's MaRS platform to replace outdated, spreadsheet-based compliance systems. The new digital asset management and approval workflow tool improved compliance and sped up asset a...pprovals within four months. Over 1,000 assets were added, centralizing marketing, regulatory, and customer operations materials. MaRS now supports governance, reporting, and regulatory adherence across departments. Wesleyan gained faster approvals, better compliance, and a single source for all approved assets.
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Utmost International used bethebrand to manage its complex suite of literature across global markets. The system helped harmonise processes and streamline project management for collateral updates an...d archiving. Utmost achieved faster responses to market changes and improved cross-team collaboration. The solution enabled a single best practice approach, enhancing quality and customer outcomes. bethebrand's support team played a key role in the ongoing success.
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Quilter plc used bethebrand's MPAH system to unify its internal databases into one platform. The goal was to simplify literature lifecycle management and improve compliance. The solution streamlined ...record keeping, approval processes, and project planning. The phased rollout started with one business unit and expanded across the company. Early adopters and trainers highlighted the system's agility and strong support from bethebrand. The project minimized business disruption and built trust between teams.
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People’s Partnership used bethebrand to manage approval and storage of communication assets. The system, called DAS, provides tiered access and supports a large user base. It enables secure storage o...f all customer communications across channels. The document management system is tailored to their needs, with audit trails and approval features. This helps teams collaborate and control complex communications for five million pension savers.
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Quilter Cheviot used bethebrand to manage financial promotions across four regions. The platform streamlined approvals, improved audit readiness, and enabled instant reporting. Automated workflows re...duced delays and made compliance easier for marketing teams. Custom checklists and permissions matched local regulations. The result was faster approvals, fewer rejections, and measurable process efficiency.
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