Real-World Case Studies and Customer Success Stories with ArtsAI

Claritas PRIZM Premier helped Hurtigruten Expeditions find their best post-COVID customers. Hurtigruten wanted to grow awareness in the U.S. and drive more prospects to their website and eNewsletter.... Claritas ran a 2-month multi-channel campaign using email, display, and social ads. Each month, 250,000 households were targeted. Hurtigruten saw a 50% increase in eNewsletter sign-ups. Email open rates were 3 times higher than normal. Social ads had over 19,000 new engagements.
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Omni Hotels & Resorts wanted to attract new guests to their hotels. They worked with Claritas to better understand their best guest profiles using PRIZM Premier. Claritas found that 20 key segments m...ade up 66% of Omni's guests. They ran a marketing campaign using email, social media, and display ads to reach similar people. The campaign brought in thousands of new guests. Omni saw over 300 times return on ad spend during the 90-day campaign.
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MoneyGram wanted to grow their multicultural customer base. They had trouble understanding many different cultures in their markets. They used Claritas GIS to get better data and insights about their... customers. This helped them find new sales opportunities faster and target the right stores. They also improved how they used their sales and marketing resources. MoneyGram said Claritas had an immediate impact and helped them save money on targeting.
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Claritas helped a national credit union grow new member signups. The credit union wanted to boost new member acquisition and promote HELOCs. Claritas ran a three-month campaign with 3.5 million displ...ay impressions per month and retargeted engaged users. Retargeting click-through rates reached 1.5-2%. 75% of new memberships during the campaign were directly linked to Claritas efforts. Email open rates were over 3% and click rates were 20-30%. The campaign lowered the cost per new member.
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Claritas data and measurement solutions helped a large digital financial institution measure the impact of Connected TV advertising. The challenge was to track website visits and loan applications fr...om CTV campaigns. Origin used Claritas technology to target audiences and attribute conversions to specific ads. The campaign delivered 8,377,235 impressions, 122,963 unique visits, and 15,721 conversions. The solution allowed the client to optimize media spend and understand which channels drove results.
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First Service Credit Union had a problem with brand awareness. Many members did not know they were part of the credit union. They worked with Claritas to run ads using insights from P$YCLE Premier. T...he campaign ran across email, social, display, and postal channels. It led to a 361% lift in ad effectiveness and a cost of $30 per new member. The campaign brought the highest monthly new member growth in the credit union’s history. They also saw $7.8 million in deposits and over 1,500 auto loan refinances.
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Omaha Steaks wanted to improve their Father's Day marketing campaign. They worked with Claritas to use AI Creative Optimization and AI Broadcast Attribution. The AI tools helped tailor ads to custome...rs and measure which media channels worked best. The campaign generated nearly 10,000 clicks to the Omaha Steaks website. They saw a 145% lift in performance over the baseline and a 23% gain with AI Optimization versus the control group. Appointments booked increased by 38,863%.
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Fort Worth Symphony Orchestra wanted to better understand their audience and improve new subscriber acquisition. Claritas analyzed their patron base to find out more about their audience's location, ...demographics, and interests. Claritas used this data to create targeted customer lists and help with marketing. Over 12% of new ticket buyers came from the lists Claritas developed. The Orchestra now uses these insights to improve ticket sales and donations.
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Claritas Marketing Optimization platform helped a major U.S. theme park recover from pandemic declines. The theme park used Claritas and Aletheia to run integrated campaigns across radio, TV, OTT, di...splay, and streaming. Creative assets reached the right audiences with AI-powered targeting. The campaign achieved 1.3X higher CTR on paid social, 1.5X higher CTR on display, and 2.6% higher ROAS on paid social. The solution drove higher ROI and improved audience engagement.
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Claritas PRIZM Premier helped a cycling non-profit boost event participation and fundraising. The non-profit wanted to raise awareness and attract new riders. Claritas analyzed 6,000 former riders to... build a profile and mapped key prospects in target cities. They launched a 45-day multichannel campaign using email, social, display ads, and direct mail. The campaign led to a 12% growth in fundraising and a 300% increase in digital campaign performance compared to industry norms.
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The Ad Council needed to educate people about the COVID-19 vaccine during the pandemic. They partnered with MMA Global and Claritas to use Claritas' AI Creative Optimization. This tool helped them se...nd the right messages to the right people. The AI learned which message and context worked best for each audience. This approach helped increase engagement rates for their campaign.
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Nebraska University Foundation wanted to find more people who could donate. Claritas helped by building a special donor model using both the Foundation’s data and Claritas’ data. This model showed th...ere was a lot of untapped donation potential. By targeting just 10% of possible donors, they found over $800 million in opportunity. These donors were 10 times more likely to give than average.
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Star One Credit Union had trouble understanding their best members because their segmentation model was outdated. They worked with Claritas to analyze their 126,000 member records and fill in data ga...ps. Claritas helped them find key member groups and target new campaigns. After launching new campaigns, Star One gained over 1,200 new accounts and more than $10 million in deposits in two months. Their campaign results were above industry averages for email, social, and display ads.
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Clearwater Credit Union used Claritas P$YCLE Premier to analyze their members and target new markets. They ran a 60-day CD campaign using insights from segmentation data. The campaign used print, You...Tube, Facebook, and their website to reach target groups. After four months, CD balances increased by nearly 40%. This was their first time using analytics to guide media buying.
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Suncoast Credit Union wanted to grow by 10% by adding over 100,000 new members. They worked with Claritas to analyze their membership and find the best segments to target. Claritas ran a multichannel... campaign using email, social media, and display ads. The campaign promoted free checking accounts with a $100 incentive. Claritas adjusted the campaign based on which ads performed best. The campaign delivered over 1,000 times return on ad spend.
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Shell wanted to improve their marketing campaign results and get more people to install and register for the Shell Go+ app. They used Claritas’ AI Creative Optimization tool to help match the right a...ds and messages to the right people. The tool worked in real time and helped Shell target their ads better. As a result, Shell saw a 185% increase in app registrations, an 8% increase in app installs, and a 70% decrease in cost per impression.
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Claritas PRIZM Premier helped ImOn Communications reach new customers with targeted acquisition email campaigns. ImOn wanted to find new leads as they expanded broadband, TV, and phone services in Ea...stern Iowa. Claritas built custom audience segments and delivered about 40,000 emails each quarter. The campaign achieved a 30% click-through rate, three times the industry average, and generated 3,800 leads. ImOn saw a $6.83 cost per acquisition and strong engagement with their special offers.
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Claritas AI Optimization engine helped AT&T improve campaign performance and transparency. AT&T used the platform to segment audiences and match over 24 creative variations in real time. The campaign... achieved a 149% lift in conversions compared to baseline and a 23% improvement over the control group. More than 38,000 conversions were directly tied to AI-optimized impressions. AT&T gained clear insights into audience behavior and creative performance, setting a new standard for explainable AI in advertising.
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Claritas multichannel measurement and attribution solutions helped a major telecom company improve online engagement. The company ran a radio campaign with Katz Radio Group to boost digital interacti...on and website visits. Claritas tracked campaign performance and measured results. The campaign achieved a 1.6% lift in total conversions and leads, and a 2.6% increase in sign-ups. Over 178,000 incremental conversions were delivered, including leads and sign-ups.
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Claritas 360 and ConneXions helped Point Broadband find the best customers in rural America. Claritas used segmentation analysis and email campaigns to target families with high internet needs. Point... Broadband saw a 73% improvement in campaign metrics in one month. Their email click rates went over 38%. They achieved more than 20x ROI on their campaign spend. Point Broadband renewed their partnership after these results.
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General Motors wanted to get more people to visit their website. They needed to know which ad messages worked best. They used Claritas’ AI Creative Optimization to make ads that fit each person bette...r. The tool made 243 different ad versions. This helped increase webpage visits by 68%.
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A large auto manufacturer wanted to improve engagement with their website and shopping tools. They worked with Claritas to identify key demographics and behaviors of in-market auto consumers and crea...ted target audience groups. Claritas ran a 14 million impression CTV ad campaign and compared their audiences to in-market audiences. The Claritas audiences were 2 times more efficient at predicting buyers. The campaign saw a 10% overall lift for CTV campaigns, and a 3 times lift in site visits, shopping tool usage, and visits to model pages.
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Segment Ninja helped Alen use Claritas PRIZM Premier segmentation to find their best customer segments. Alen ran an email campaign targeting these segments using Claritas and Klaviyo. The campaign fo...cused on the top 20% of customers who drove 80% of revenue. Alen saw a 5.2-17x ROI on acquisition email campaigns and 50-60% open rates. The results led to more targeted spending and better use of AI-powered insights.
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Claritas and SXM Media helped a national home furnishings retailer measure podcast advertising impact. The retailer wanted to see if podcasts drove more sales and website visits. They ran a 4-month c...ampaign reaching 3.2 million households. Claritas tracked results across many actions, like purchases and store searches. The campaign led to a 23.06% lift in purchase conversions, 12.79% lift in homepage visits, and 24.93% lift in store location searches.
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Kroger Grocery wanted to build awareness for their fresh produce. They worked with Claritas and MMA Global to find a solution. They used Claritas' AI Creative Optimization to test and improve their a...ds. The AI helped match the right message to the right people. As a result, they saw a 259% increase in ecommerce page visits, a 42% increase in click throughs, a 17% increase in transactions, and a 16% increase in total revenue.
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An allergy and sinus health company wanted to improve their audio advertising. They worked with MMA Global and Claritas to use AI Creative Optimization for their campaign. The AI technology helped pe...rsonalize ads and adjust them in real time. The campaign led to a 3,785% increase in appointments booked. It also generated 18,780% more leads and improved performance by 197% over the control group.
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A global health and nutrition brand wanted to boost awareness and improve brand impression for its vitamin and mineral supplements. They used digital ads but wanted to see if AI-driven creative optim...ization could help. Claritas ran a two-month campaign using their AI Optimization solution. The AI adjusted creative themes and messaging in real time. The campaign saw a 135% increase in clicks, double the projected click-through rate, and a 39% lift after mid-campaign changes.
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Claritas GIS helped Coopera Consulting support credit unions in reaching Hispanic communities. Coopera used Claritas data to analyze member lists and run the Hispanic Member Analysis. They launched a... Hispanic Outreach Program powered by Claritas data. After joining the program, credit unions saw member growth rise from 2.38% to 9.03% and deposit growth from 4.83% to 11.60%. Loan growth increased from 6.47% to 17.39%, while net charge-off ratios dropped from -0.52% to -0.32%.
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Progressive Insurance wanted to improve their campaign performance using AI. Claritas and MMA Global used Generative AI to create 120 versions of synthetic audio ads. They activated 96 versions based... on data from 6 million impressions. The campaign timeline was reduced from three months to under eight weeks. The results included a 52% lift in total conversions, a 197% lift in campaign performance with AI, and a 31% increase in quote starts.
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Stack.d Media used Claritas PRIZM Premier segmentation to help a healthcare client find new patients. They combined analytics, first party data, and Claritas tools to target the right audiences. The ...campaign focused on digital ads and tracked open rates, impressions, and clicks. The results were 3,991 new patient appointments, $1.2 million in first appointment revenue, and a 94% ROAS. Stack.d Media plans to keep working with Claritas for future campaigns.
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Origin wanted to help Orangetheory Fitness get more new member leads. They used their Slingshot Native CTV ad format to create 15-second animated ads. These ads ran before Orangetheory's scheduled ad...s on Connected TV. The campaign reached fitness fans across the country. In 30 days, the campaign served 7.62 million impressions and reached 453,500 households. The results included 75,886 page visits, a 34.6% lift in physical attention, and a 16.8% lift in awareness.
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Good Karma Brands | ESPN Digital wanted to measure how well their client's campaign drove traffic and sales. They worked with Claritas to run a thirty-day, multichannel campaign using Connected TV, d...igital display, and video. Claritas did an attribution and lift analysis to see which media worked best. The campaign led to over 100,000 extra visits to the retailer's website, a 236% increase in visits to the new product line, and a 91% lift in checkouts. Good Karma Brands now uses Claritas for more campaign measurement and attribution solutions.
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Claritas predictive analytics helped a multinational conglomerate find new business for industrial paint and specialty vehicles. The company wanted to know which businesses to target for these produc...ts. Claritas used data to find the best channel partners and new business opportunities. The analysis found over $1 billion in new and cross-sell revenue for industrial paint. It also found $190 million in new and cross-sell opportunities for specialty vehicles. Claritas continues to help the company find more sales opportunities.
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Major League Baseball wanted to boost attendance, concession sales, and fan engagement for the 2024 season. They needed to use AI to improve audience targeting and campaign performance. MLB worked wi...th Claritas and MMA Global to run a campaign using AI Optimization solutions. The campaign tested 2,000 creative variations and used AI for real-time changes. Seven clubs joined the pilot, which led to a 65% increase in ticket sales over the control group. MLB now plans to expand the program to more clubs.
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