Amplitude Overview

Amplitude-analytics offers Intelligent Customer & Product Targeting through its Behavioral Graph. It is the most advanced database for digital behavior, optimized for complex behavioral queries.

Use Cases

Customers recommend Engagement Management, Funnel Analysis, Products & Pricelist Management, as the business use cases that they have been most satisfied with while using Amplitude.

Other use cases:

  • Collaboration
  • Onboarding
  • Workflow Management
  • Competitive Intelligence
  • Product Marketing
  • Sending & Publishing Communications
  • Campaign Management
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Amplitude.

Other priorities:

  • Increase Customer Life Time Value
  • Improve ROI
  • Scale Best Practices
  • Launch New Products
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve Efficiency
  • Establish Thought Leadership
  • Improve Digital And Social Presence
  • Improve Brand Engagement
  • Improve Stakeholder Relations
See all business priorities See less business priorities

Amplitude Use-Cases and Business Priorities: Customer Satisfaction Data

Amplitude's features include Dashboard, Personalization, Alerts: Popups & Notifications, etc. and Amplitude support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Amplitude analytics capabilities include Analytics, and Custom Reports.

Reviews

"Analysis with Amplitude is so fast. We run a report,have the answer, and can run an immediate follow-upreport." - Daniel Wolchonok

Peer review evidence (same sources as the product rating summary)

"...Via custom events we can analyze how users interact with certain features, react to newly introduced features, and we're able to correlate that with install sources thanks to the integration of Amplitude and our attribution partner...." Peer review by Markus W
"...Growth marketers, product managers, and technical teams can work together to take full advantage of Iterable s integration with Amplitude for in-depth product analysis and behavioral analytics. ..." Amplitude + Iterable: Customer Insights Made Actionable
"...Product Manager of Growth Using Optimizely to test personalized emails to consumers who expressed intent to purchase...." Case Study Blue Apron

Amplitude, Smartlook, Convert Experiences, Epsilon Accelerate (formerly Yieldify), Kameleoon, etc., all belong to a category of solutions that help Conversion Rate Optimization. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Amplitude

Top Industries

  • Computer Software
  • Internet
  • Education

Popular in

  • Enterprise
  • Mid Market
  • Small Business

Amplitude is popular in Computer Software, Internet, and Education and is widely used by Enterprise, Mid Market, and Small Business.

Amplitude Customer wins, Customer success stories, Case studies

What benefits does Amplitude offer for Engagement Management?

How does Amplitude address your Funnel Analysis Challenges?

How does Amplitude facilitate Products & Pricelist Management?

How does Amplitude address your Collaboration Challenges?

What solutions does Amplitude provide for Onboarding?

11 buyers and buying teams have used Cuspera to assess how well Amplitude solved their Conversion Rate Optimization needs. Cuspera uses 3142 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

CUSTOMERS TESTIMONIALS
Amplitude testimonial

Daniel Wolchonok

Head Of Product Analytics

HubSpot

Analysis with Amplitude is so fast. We run a report,have the answer, and can run an immediate follow-upreport. Testimonial By Daniel Wolchonok
Amplitude testimonial

John Cline

Senior Engineering Manager Of Growth/member Experience

Blue Apron

We have a page that lists all of our upcoming recipes. We did not think many people visited this page prior to signing up, but we realized the Recipes page actually had a higher percentage of traffic than we expected. Testimonial By John Cline
Amplitude testimonial

Marc Vicente

CEO

ABA English

Marketing is always digging into Amplitude to try to understand and identify interesting segments, and most of the times they use that logic in lookalike campaigns through Facebook, for example, which is why Amplitude’s Recommend feature could really help them go further. Testimonial By Marc Vicente
CUSTOMERS TESTIMONIALS
Amplitude testimonial

Daniel Wolchonok

Head Of Product Analytics

HubSpot

Analysis with Amplitude is so fast. We run a report,have the answer, and can run an immediate follow-upreport. Testimonial By Daniel Wolchonok
Amplitude testimonial

John Cline

Senior Engineering Manager Of Growth/member Experience

Blue Apron

We have a page that lists all of our upcoming recipes. We did not think many people visited this page prior to signing up, but we realized the Recipes page actually had a higher percentage of traffic than we expected. Testimonial By John Cline
Amplitude testimonial

Marc Vicente

CEO

ABA English

Marketing is always digging into Amplitude to try to understand and identify interesting segments, and most of the times they use that logic in lookalike campaigns through Facebook, for example, which is why Amplitude’s Recommend feature could really help them go further. Testimonial By Marc Vicente
 

Rappi - Internet - Internet

Amplitude Analytics helped Rappi boost first-time orders by 10% and average order size by 15%. The team reduced customer acquisition costs by 30% using targeted campaigns and real-time segmentation. ...Rappi used Amplitude to experiment with loyalty programs, driving 2.5x higher retention for Prime users. They also cut bug diagnosis time from three weeks to one day. Amplitude enabled Rappi to scale experiments and personalize user experiences across Latin America.

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Palo Alto Software - Computer Software - Computer Software

Amplitude AI Agents help Palo Alto Software run more experiments. The team uses Amplitude to keep insights up to date as they test new ideas. This lets them move fast and learn quickly. Amplitude sup...ports their growth by making data easy to use. The company can scale experiments and still stay focused on results.

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Le Monde - Media Production - Media Production

Amplitude Analytics helped Le Monde increase online subscriptions by 20%. The French news publisher used Amplitude to analyze user behavior and optimize their website. A redesign unified the homepage... and highlighted paid content, boosting conversion to subscription by 46%. Amplitude enabled fast data access, helping Le Monde quickly identify and fix bugs that affected 30% of new subscribers. The platform also improved retention by revealing which content drives renewals.

Read on →
 

Dave - Financial Services - Financial Services

Dave used Amplitude Analytics to improve retention and expand its fintech products. By analyzing user behavior, Dave increased retention by 5.7x and doubled monthly active users. Amplitude Audiences ...with Braze drove over 500,000 campaign click-throughs and 8% month-over-month growth. Data-driven onboarding changes led to higher recurring revenue. Amplitude helped Dave test new features, optimize referral incentives, and boost app store ratings from 3.9 to 4.6 stars.

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Home Shopping Europe (HSE) - Retail - Retail

Amplitude helped Home Shopping Europe (HSE) cut 90% of ad-hoc data requests. HSE used Amplitude to boost registration completion rates by 15%. Teams across product, marketing, and mobile now use self...-serve analytics to make faster decisions. HSE replaced Google Analytics with Amplitude for deeper behavioral insights. Product managers can now test and measure changes instantly. This shift supports HSE’s digital growth and improves customer engagement.

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OBOS - Financial Services - Financial Services

OBOS used Amplitude Analytics and Amplitude Audiences to shift from feature delivery to outcome-driven product development. Teams tracked user behavior, measured campaign impact, and improved feature... discovery. During a major campaign, daily active users rose by 1000% and retention reached 80%. Amplitude enabled faster decisions, better team alignment, and data-backed experiments. OBOS now bases product strategy on real user insights, not assumptions.

Read on →

Amplitude Analytics

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Frequently Asked Questions(FAQ)

for Amplitude

What is Amplitude?

Amplitude is a web and mobile analytics solution leveraged across industries by marketers, product managers, and CEOs to capture the customer behavior across platform, monitor insights and improve user engagement.

The product understanding and customer acquisition tool primarily offers Campaign Management, Goal Tracking, Multiple Site Management, Referral Source, Time on Site, Conversion rate , Pageviews, User Interaction, A/B Testing, Cohort Analysis, Funnel Analysis, Mobile In-App Events Tracking, Push Notifications, Retention Tracking, Revenue Tracking and Uninstall Tracking.

The product intelligence platform tracks user journey, analyses customer behavior, and segments them based on their browsing and buying pattern. Based on the data collected, it also provides insight on relevant business metrics, intent behind certain actions and other product related questions.

What is Amplitude used for?

Amplitude is a Conversion Rate Optimization Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Funnel Analysis and Products & Pricelist Management .

What are the top features of Amplitude?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Amplitude.

Who uses Amplitude?

Amplitude is used by Computer Software, Internet and Education among other industries.

What are Amplitude alternatives?

Smartlook, Convert Experiences, Epsilon Accelerate (Formerly Yieldify) and Kameleoon are popular alternatives for Amplitude.

Where is Amplitude located?

Amplitude is headquartered at 501 2nd Street, Suite 100 San Francisco, CA 94107.
lightning

Peers used Amplitude for engagement management and funnel analysis

Amplitude Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.33/5

Read Reviews (15)
Analytics

4.53/5

Read Reviews (648)
Custom Reports

4.25/5

Read Reviews (847)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.33/5

Read Reviews (15)
Analytics

4.53/5

Read Reviews (648)
Custom Reports

4.25/5

Read Reviews (847)

Software Failure Risk Guidance

?

for Amplitude

Overall Risk Meter

Low Medium High

Top Failure Risks for Amplitude

Amplitude, Inc. News

Product

Amplitude Plug and Play: New AI Plugin in Claude and Cursor Marketplaces

Amplitude has launched a new AI plugin available in the Claude and Cursor marketplaces, enhancing AI-client analytics capabilities. This plugin integrates with Amplitude's MCP server and offers over 25 reusable skills for analytics, product insights, and more. It simplifies installation and operation, making AI agents more effective in data analysis.

Product

Introducing Amplitude Wizard CLI: Set Up Amplitude from Your Codebase

Amplitude has launched the Amplitude Wizard CLI, an AI-powered command-line tool designed to streamline the setup of the Amplitude platform directly from a product's codebase. This tool simplifies the installation process, automates custom instrumentation, and integrates with various frameworks and package managers. It aims to enhance the quality and speed of analytics setup by leveraging existing code context.

Product

Amplitude Wizard CLI: Agentic Onboarding for Builders

Amplitude has launched the Wizard CLI, a command-line tool for developers to streamline SDK configuration and setup. By asking questions about the tech stack and tracking needs, it generates a working instrumentation baseline, reducing the need for extensive documentation review. The tool is now generally available and accessible to all customers via in-product documentation.

Product

Amplitude AI Builders: Paul Hultgren Chats about AI Assistant

Amplitude has launched AI Assistant, a no-code chatbot builder designed to enhance customer support by leveraging product data to detect and solve user issues. Originally developed by Command Bar, AI Assistant allows teams to customize chatbots with structured options for tone and answer length, facilitating direct user feedback and personalized interactions. The tool automates common workflows, such as refund processes, improving efficiency and customer experience.

Amplitude, Inc. Profile

Company Name

Amplitude, Inc.

Company Website

https://amplitude.com/

Year Founded

2012

HQ Location

501 2nd Street, Suite 100 San Francisco, CA 94107

Employees

501-1000

Social

Financials

SERIES F