Amplitude Overview

Amplitude-analytics offers Intelligent Customer & Product Targeting through its Behavioral Graph. It is the most advanced database for digital behavior, optimized for complex behavioral queries.

Use Cases

Customers recommend Engagement Management, Funnel Analysis, Products & Pricelist Management, as the business use cases that they have been most satisfied with while using Amplitude.

Other use cases:

  • Collaboration
  • Onboarding
  • Workflow Management
  • Competitive Intelligence
  • Product Marketing
  • Sending & Publishing Communications
  • Campaign Management
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Amplitude.

Other priorities:

  • Increase Customer Life Time Value
  • Improve ROI
  • Scale Best Practices
  • Launch New Products
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve Efficiency
  • Establish Thought Leadership
  • Improve Digital And Social Presence
  • Improve Brand Engagement
  • Improve Stakeholder Relations
See all business priorities See less business priorities

Amplitude Use-Cases and Business Priorities: Customer Satisfaction Data

Amplitude's features include Dashboard, Personalization, Alerts: Popups & Notifications, etc. and Amplitude support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Amplitude analytics capabilities include Analytics, and Custom Reports.

Reviews

"Amplitude helped us democratize data at MultiChoice Connected Video and allows our teams to dig into their own data to understand the data that is most relevant to them. This gives the teams with domain expertise the ability to explore their data, w...ithout needing technical expertise." - Phillip Badenhorst

Peer review evidence (same sources as the product rating summary)

"...We are solving the problem of understanding what our customers want to use our app for and how we can drive more meaningful engagement...." Peer review by Amber A, Product Manager
"...I love the funnel analysis and the ability for ab tests...." Peer review by User
"...Amplitude provides friendly, comprehensive functionalities that help answer product questions, creating an extremely user-friendly space for anyone to dive into marketers, product managers, and CEOs alike...." Partnership with Amplitude: a Powerful Product and Behavioral Analytics Tool

Amplitude, Smartlook, Convert Experiences, Epsilon Accelerate (formerly Yieldify), Kameleoon, etc., all belong to a category of solutions that help Conversion Rate Optimization. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Amplitude

Top Industries

  • Computer Software
  • Internet
  • Education

Popular in

  • Enterprise
  • Mid Market
  • Small Business

Amplitude is popular in Computer Software, Internet, and Education and is widely used by Enterprise, Mid Market, and Small Business.

Amplitude Customer wins, Customer success stories, Case studies

Why is Amplitude the best choice for Engagement Management?

How efficiently Does Amplitude manage your Funnel Analysis?

How can Amplitude optimize your Products & Pricelist Management Workflow?

How efficiently Does Amplitude manage your Collaboration?

How efficiently Does Amplitude manage your Onboarding?

11 buyers and buying teams have used Cuspera to assess how well Amplitude solved their Conversion Rate Optimization needs. Cuspera uses 3142 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

CUSTOMERS TESTIMONIALS
Amplitude testimonial

Phillip Badenhorst

Senior Manager Of Analytics & Insights

MultiChoice

Amplitude helped us democratize data at MultiChoice Connected Video and allows our teams to dig into their own data to understand the data that is most relevant to them. This gives the teams with domain expertise the ability to explore their data, without needing technical expertise. Testimonial By Phillip Badenhorst
Amplitude testimonial

Daniel Wolchonok

Head Of Product Analytics

HubSpot

Analysis with Amplitude is so fast. We run a report,have the answer, and can run an immediate follow-upreport. Testimonial By Daniel Wolchonok
Amplitude testimonial

Greg Roodt

Head Of Data Platforms

Canva

It was helpful to see which devices weren’t working so we could dive in, and which were performing well. It’s quite impressive what we can see given the amount of data we’re pushing into Amplitude. Testimonial By Greg Roodt
CUSTOMERS TESTIMONIALS
Amplitude testimonial

Phillip Badenhorst

Senior Manager Of Analytics & Insights

MultiChoice

Amplitude helped us democratize data at MultiChoice Connected Video and allows our teams to dig into their own data to understand the data that is most relevant to them. This gives the teams with domain expertise the ability to explore their data, without needing technical expertise. Testimonial By Phillip Badenhorst
Amplitude testimonial

Daniel Wolchonok

Head Of Product Analytics

HubSpot

Analysis with Amplitude is so fast. We run a report,have the answer, and can run an immediate follow-upreport. Testimonial By Daniel Wolchonok
Amplitude testimonial

Greg Roodt

Head Of Data Platforms

Canva

It was helpful to see which devices weren’t working so we could dive in, and which were performing well. It’s quite impressive what we can see given the amount of data we’re pushing into Amplitude. Testimonial By Greg Roodt
 

Square - Financial Services - Very Large

Cómo Square utilizó Amplitude para mejorar la experiencia de los vendedores e impulsar el crecimiento

San Francisco, USA

Square leveraged Amplitude's analytics platform to enhance its seller experience and optimize data-driven decision-making. By integrating Amplitude, Square improved its homepage, onboarding processes..., and seller engagement, resulting in double-digit metric improvements. Amplitude's platform enabled Square to gain deep insights into seller behavior, fostering a data-driven culture and enhancing productivity.

Read on →
 

Statsig

Amplitude CFO Touts Statsig Deal, AI Agents as Growth Engines

Amplitude's CFO Andrew Casey discussed the company's strategic acquisition of Statsig, which enhances Amplitude's capabilities in data warehouse-based experimentation and feature flagging. This agree...ment adds 320 new customers and expands Amplitude's reach into AI-focused companies. The acquisition is part of Amplitude's broader strategy to integrate multiple capabilities into a single platform, enhancing its role in digital customer engagement and analytics.

Read on →
 

Hostinger - Internet - Medium

Kaunas, Lithuania

Hostinger used Amplitude to unify product and marketing data, running over 400 experiments across 2,000 tracking points. This shift enabled a 20%+ lift in conversion rates. Teams moved from fragmente...d analytics to a single platform, improving decision-making and speeding up experimentation. Amplitude’s AI tools allowed 180 users to access self-service insights, reducing bottlenecks. Hostinger now tracks all new features and products, ensuring reliable metrics and faster optimization cycles.

 

Coca-Cola FEMSA - Consumer Goods - Very Large

Mexico City, Mexico

Coca-Cola FEMSA used Amplitude and AI to send over 100,000 personalized messages weekly to retailers. The company scaled its program from a 2,500-retailer pilot to 690,000 retailers in Mexico. AI-pow...ered campaigns achieved an 11% click-through rate, 8% higher than non-AI campaigns. Amplitude analytics helped prove sustained revenue growth and increased engagement. Teams now use analytics daily, speeding up decision-making and driving long-term growth.

 

ACKO - Insurance - Large

Bengaluru, India

Amplitude helped ACKO, a digital-first insurance company, deploy a GenAI-powered chatbot. This led to a 13% increase in health insurance conversions and a 50% drop in inbound call volume. Chat engage...ment tripled, and launch times for new features were six times faster. Customers who used the chatbot were 2.5x more likely to complete purchases. ACKO also saw an 88% reduction in answer latency and a 17% rise in customer satisfaction scores.

 

Tira - Retail - Large

Mumbai, India

Amplitude helped Tira cut its analysis cycle from a week to just one day. The Head of Product Analytics at Tira used Amplitude AI agents to speed up decision-making. This change improved their analyt...ics workflow. Tira now makes faster, data-driven decisions. The team relies on actionable insights to guide business moves.

Amplitude Analytics

Video Thumbnail

Frequently Asked Questions (FAQ)

What buyers ask before choosing Amplitude

What is Amplitude?

Amplitude is a web and mobile analytics solution leveraged across industries by marketers, product managers, and CEOs to capture the customer behavior across platform, monitor insights and improve user engagement.

The product understanding and customer acquisition tool primarily offers Campaign Management, Goal Tracking, Multiple Site Management, Referral Source, Time on Site, Conversion rate , Pageviews, User Interaction, A/B Testing, Cohort Analysis, Funnel Analysis, Mobile In-App Events Tracking, Push Notifications, Retention Tracking, Revenue Tracking and Uninstall Tracking.

The product intelligence platform tracks user journey, analyses customer behavior, and segments them based on their browsing and buying pattern. Based on the data collected, it also provides insight on relevant business metrics, intent behind certain actions and other product related questions.

What is Amplitude used for?

Amplitude is a Conversion Rate Optimization Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Funnel Analysis and Products & Pricelist Management .

What are the top features of Amplitude?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Amplitude.

Who uses Amplitude?

Amplitude is used by Computer Software, Internet and Education among other industries.

What are Amplitude alternatives?

Smartlook, Convert Experiences, Epsilon Accelerate (Formerly Yieldify) and Kameleoon are popular alternatives for Amplitude.

Where is Amplitude located?

Amplitude is headquartered at 501 2nd Street, Suite 100 San Francisco, CA 94107.
lightning

Peers used Amplitude for engagement management and funnel analysis

Amplitude Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.33/5 ★

Read Reviews (15)
Analytics

4.53/5 ★

Read Reviews (648)
Custom Reports

4.25/5 ★

Read Reviews (847)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.33/5 ★

Read Reviews (15)
Analytics

4.53/5 ★

Read Reviews (648)
Custom Reports

4.25/5 ★

Read Reviews (847)

Software Failure Risk Guidance

?

for Amplitude

Overall Risk Meter

Low Medium High

Top Failure Risks for Amplitude

Amplitude, Inc. News

Product

Data Assistant Agent — Amplitude Changelog

Amplitude has launched the Data Assistant Agent, a tool that reviews taxonomy to provide prioritized recommendations for data cleanup and management. It identifies outdated data, suggests merges for similar events, and offers interactive assistance via chat. This feature supports AI adoption by ensuring data quality and is available across various Amplitude plans.

Product

Embedded Guides & Surveys on Mobile — Amplitude Changelog

Amplitude has introduced embedded guides and surveys as card embeds within mobile apps, allowing users to place non-intrusive content directly in the app's layout. This feature is available with G&S mobile SDKs 3.12.0 or later, enhancing user engagement by enabling persistent feedback and educational content.

Product

Multiple triggers for Guides and Surveys — Amplitude Changelog

Amplitude has introduced multiple trigger conditions for its Guides and Surveys feature, allowing users to launch guides or surveys in various situations without duplication. This enhancement simplifies the process by combining conditions into an OR list, improving user experience and efficiency.

Product

Amplitude Global Agent in Discord — Amplitude Changelog

Amplitude has launched the Global Agent in Discord, allowing users to query product data directly from a Discord channel. By running '/amplitude', users receive answers with charts without leaving Discord. This integration supports organizations with Global Agent enabled and is available for various Amplitude plans.

Amplitude, Inc. Profile

Company Name

Amplitude, Inc.

Company Website

https://amplitude.com/

Year Founded

2012

HQ Location

501 2nd Street, Suite 100 San Francisco, CA 94107

Employees

501-1000

Social

Financials

SERIES F