Amplitude Overview

Amplitude-analytics offers Intelligent Customer & Product Targeting through its Behavioral Graph. It is the most advanced database for digital behavior, optimized for complex behavioral queries.

Use Cases

Customers recommend Engagement Management, Funnel Analysis, Products & Pricelist Management, as the business use cases that they have been most satisfied with while using Amplitude.

Other use cases:

  • Collaboration
  • Onboarding
  • Workflow Management
  • Competitive Intelligence
  • Product Marketing
  • Sending & Publishing Communications
  • Campaign Management
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Amplitude.

Other priorities:

  • Increase Customer Life Time Value
  • Improve ROI
  • Scale Best Practices
  • Launch New Products
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve Efficiency
  • Establish Thought Leadership
  • Improve Digital And Social Presence
  • Improve Brand Engagement
  • Improve Stakeholder Relations
See all business priorities See less business priorities

Amplitude Use-Cases and Business Priorities: Customer Satisfaction Data

Amplitude's features include Dashboard, Personalization, Alerts: Popups & Notifications, etc. and Amplitude support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Amplitude analytics capabilities include Analytics, and Custom Reports.

Reviews

"Analysis with Amplitude is so fast. We run a report,have the answer, and can run an immediate follow-upreport." - Daniel Wolchonok

Peer review evidence (same sources as the product rating summary)

"...It analyzes the results of A/B tests, drives user retention, optimizes conversion, improves user engagement, and sets product strategy. ..." Stack of Marketing Tools to Manage a Brand
"...Funnel analysis...." Peer review by Jeff D., Internet
"...It was hard for product managers to dive into new releases and see how new features performed or get a breakdown of a funnel...." Case Study Canva

Amplitude, Smartlook, Convert Experiences, WalkMe Digital Adoption Platform, Algolia, etc., all belong to a category of solutions that help Conversion Rate Optimization. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Amplitude

Top Industries

  • Computer Software
  • Internet
  • Education

Popular in

  • Enterprise
  • Mid Market
  • Small Business

Amplitude is popular in Computer Software, Internet, and Education and is widely used by Enterprise, Mid Market, and Small Business.

Amplitude Customer wins, Customer success stories, Case studies

How can Amplitude enhance your Engagement Management process?

What Are the key features of Amplitude for Funnel Analysis?

How efficiently Does Amplitude manage your Products & Pricelist Management?

How can Amplitude optimize your Collaboration Workflow?

What benefits does Amplitude offer for Onboarding?

11 buyers and buying teams have used Cuspera to assess how well Amplitude solved their Conversion Rate Optimization needs. Cuspera uses 3142 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

CUSTOMERS TESTIMONIALS
Amplitude testimonial

Daniel Wolchonok

Head Of Product Analytics

HubSpot

Analysis with Amplitude is so fast. We run a report,have the answer, and can run an immediate follow-upreport. Testimonial By Daniel Wolchonok
Amplitude testimonial

John Cline

Senior Engineering Manager Of Growth/member Experience

Blue Apron

We have a page that lists all of our upcoming recipes. We did not think many people visited this page prior to signing up, but we realized the Recipes page actually had a higher percentage of traffic than we expected. Testimonial By John Cline
Amplitude testimonial

Joriz De Guzman

Product Manager, Growth And Strategy

Cornerstone

Turning statements into hypotheses that we can test is a huge shift for us. It introduces accountability into our decision-making. Testimonial By Joriz De Guzman
CUSTOMERS TESTIMONIALS
Amplitude testimonial

Daniel Wolchonok

Head Of Product Analytics

HubSpot

Analysis with Amplitude is so fast. We run a report,have the answer, and can run an immediate follow-upreport. Testimonial By Daniel Wolchonok
Amplitude testimonial

John Cline

Senior Engineering Manager Of Growth/member Experience

Blue Apron

We have a page that lists all of our upcoming recipes. We did not think many people visited this page prior to signing up, but we realized the Recipes page actually had a higher percentage of traffic than we expected. Testimonial By John Cline
Amplitude testimonial

Joriz De Guzman

Product Manager, Growth And Strategy

Cornerstone

Turning statements into hypotheses that we can test is a huge shift for us. It introduces accountability into our decision-making. Testimonial By Joriz De Guzman
 

Dave - Financial Services - Financial Services

Dave used Amplitude Analytics to improve retention and expand its fintech products. By analyzing user behavior, Dave increased retention by 5.7x and doubled monthly active users. Amplitude Audiences ...with Braze drove over 500,000 campaign click-throughs and 8% month-over-month growth. Data-driven onboarding changes led to higher recurring revenue. Amplitude helped Dave test new features, optimize referral incentives, and boost app store ratings from 3.9 to 4.6 stars.

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Smartsheet - Information Technology And Services - Information Technology and Services

Smartsheet used Amplitude’s self-serve analytics to answer key business questions faster. The platform helped Smartsheet reduce the time needed for insights from months to weeks. This improved their ...ability to drive customer retention. Amplitude’s analytics also supported Smartsheet’s move toward AI-powered solutions. The case highlights the value of actionable data for product teams.

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Culver’s - Restaurants - Restaurants

Amplitude helped Culver’s build a centralized data system for its digital journey. Culver’s gained visibility into guest behavior using Amplitude’s analytics tools. This led to a 35% increase in digi...tal orders. The new system fueled sustained growth for the restaurant chain. Amplitude’s platform enabled better decision-making based on real-time data.

Read on →

OBOS - Financial Services - Financial Services

Amplitude Analytics and Amplitude Audiences helped OBOS shift to outcome-focused product decisions. OBOS used Amplitude to track user behavior, run experiments, and measure campaign impact. During a ...campaign, daily active users rose by 1000% and retention reached 80%. Teams now make faster decisions and align better using shared real-time insights. OBOS uses Amplitude to find what drives retention and to scale with clean, reusable data models.

Read on →

HSE (Home Shopping Europe) - Retail - Retail

Amplitude helped HSE cut ad-hoc data requests by 90%. HSE used Amplitude to boost registration completion rates by 15%. Teams now use self-service analytics to make faster, data-driven decisions. Pro...duct, marketing, and mobile teams analyze customer behavior and test ideas quickly. Amplitude supports HSE's digital growth and improves customer engagement across channels.

Read on →
 

AllTrails - Internet - Internet

AllTrails used Amplitude Analytics and Amplitude Activation to centralize user data. Their old system was slow and hard for non-technical teams. With Amplitude, they now collect and manage data in on...e place. This lets them send real-time data to marketing platforms like Google Ads and Facebook Ads. The result is faster launches, better targeting, and less time spent fixing data issues. Teams now focus more on big data science questions and less on manual work.

Read on →

Amplitude Analytics

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Frequently Asked Questions(FAQ)

for Amplitude

What is Amplitude?

Amplitude is a web and mobile analytics solution leveraged across industries by marketers, product managers, and CEOs to capture the customer behavior across platform, monitor insights and improve user engagement.

The product understanding and customer acquisition tool primarily offers Campaign Management, Goal Tracking, Multiple Site Management, Referral Source, Time on Site, Conversion rate , Pageviews, User Interaction, A/B Testing, Cohort Analysis, Funnel Analysis, Mobile In-App Events Tracking, Push Notifications, Retention Tracking, Revenue Tracking and Uninstall Tracking.

The product intelligence platform tracks user journey, analyses customer behavior, and segments them based on their browsing and buying pattern. Based on the data collected, it also provides insight on relevant business metrics, intent behind certain actions and other product related questions.

What is Amplitude used for?

Amplitude is a Conversion Rate Optimization Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Funnel Analysis and Products & Pricelist Management .

What are the top features of Amplitude?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Amplitude.

Who uses Amplitude?

Amplitude is used by Computer Software, Internet and Education among other industries.

What are Amplitude alternatives?

Smartlook, Convert Experiences, WalkMe Digital Adoption Platform and Algolia are popular alternatives for Amplitude.

Where is Amplitude located?

Amplitude is headquartered at 501 2nd Street, Suite 100 San Francisco, CA 94107.
lightning

Peers used Amplitude for engagement management and funnel analysis

Amplitude Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.33/5

Read Reviews (15)
Analytics

4.53/5

Read Reviews (648)
Custom Reports

4.25/5

Read Reviews (847)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.33/5

Read Reviews (15)
Analytics

4.53/5

Read Reviews (648)
Custom Reports

4.25/5

Read Reviews (847)

Software Failure Risk Guidance

?

for Amplitude

Overall Risk Meter

Low Medium High

Top Failure Risks for Amplitude

Amplitude, Inc. News

Financial

Amplitude Q1 2026 earnings webcast set for May 6

Amplitude has scheduled its Q1 2026 earnings webcast for May 6.

Financial

Amplitude to Host First Quarter 2026 Earnings Webcast on May 6, 2026

Amplitude will release its Q1 2026 financial results on May 6, 2026, followed by a webcast discussing the results and future financial outlook.

Executive

Amplitude Names Serial Founder Gab Menachem as CPO

Amplitude appoints Gab Menachem as chief product officer to lead its AI analytics transformation. Menachem, former founder of Loom Systems, will oversee product management, design, and growth, reporting to CEO Spenser Skates. His experience with AI and digital product analytics aligns with Amplitude's mission to enhance digital experiences.

Product

Experiment Report (powered by Amplitude AI)

Amplitude has launched Experiment Reports, an AI-powered feature that automatically generates structured writeups of experiments in Amplitude Notebooks. This tool simplifies the analysis process by translating statistics into plain language and providing data-backed recommendations, allowing teams to focus on action rather than reporting. The feature is available to all Experiment customers.

Amplitude, Inc. Profile

Company Name

Amplitude, Inc.

Company Website

https://amplitude.com/

Year Founded

2012

HQ Location

501 2nd Street, Suite 100 San Francisco, CA 94107

Employees

501-1000

Social

Financials

SERIES F