Customer stories

Product Business Settings

Amplitude is popular in Computer Software, Internet, and Education industries and is widely used by Enterprise, Mid Market, and Small Business.

Amplitude Product Overview

Amplitude-analytics offers Intelligent Customer & Product Targeting through its Behavioral Graph. It is the most advanced database for digital behavior, optimized for complex behavioral queries.

How satisfied the customers are with Amplitude use-cases

Reviews

"Turning statements into hypotheses that we can test is a huge shift for us. It introduces accountability into our decision-making." - Joriz De Guzman
"You feel like Amplitude is on your side. They want you to have success and get results, as opposed to just, ‘Hey, here’s your analytics platform.’" - Alex Tew

Amplitude Customer Insights, Testimonials and Case Studies

What makes Amplitude ideal for Engagement Management?

How can Amplitude enhance your Funnel Analysis process?

How does Amplitude address your Products & Pricelist Management Challenges?

What makes Amplitude ideal for Collaboration?

What makes Amplitude ideal for Onboarding?

What is Amplitude?

Amplitude is a web and mobile analytics solution leveraged across industries by marketers, product managers, and CEOs to capture the customer behavior across platform, monitor insights and improve user engagement.

The product understanding and customer acquisition tool primarily offers Campaign Management, Goal Tracking, Multiple Site Management, Referral Source, Time on Site, Conversion rate , Pageviews, User Interaction, A/B Testing, Cohort Analysis, Funnel Analysis, Mobile In-App Events Tracking, Push Notifications, Retention Tracking, Revenue Tracking and Uninstall Tracking.

The product intelligence platform tracks user journey, analyses customer behavior, and segments them based on their browsing and buying pattern. Based on the data collected, it also provides insight on relevant business metrics, intent behind certain actions and other product related questions.

What is Amplitude used for?

Amplitude is a Conversion Rate Optimization Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Funnel Analysis and Products & Pricelist Management .

What are the top features of Amplitude?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Amplitude.

Who uses Amplitude?

Amplitude is used by Computer Software, Internet and Education among other industries.

What are Amplitude alternatives?

Smartlook, Convert Experiences, Epsilon Accelerate (Formerly Yieldify) and Kameleoon are popular alternatives for Amplitude.

Where is Amplitude located?

Amplitude is headquartered at 501 2nd Street, Suite 100 San Francisco, CA 94107.

11 buyers and buying teams have used Cuspera to assess how well Amplitude solved their Conversion Rate Optimization needs. Cuspera uses 3142 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

CUSTOMERS TESTIMONIALS
Amplitude testimonial

Joriz De Guzman

Product Manager, Growth And Strategy

Cornerstone
Turning statements into hypotheses that we can test is a huge shift for us. It introduces accountability into our decision-making. Testimonial By Joriz De Guzman
Amplitude testimonial

Alex Tew

CEO

Calm
You feel like Amplitude is on your side. They want you to have success and get results, as opposed to just, ‘Hey, here’s your analytics platform.’ Testimonial By Alex Tew
Amplitude testimonial

Greg Roodt

Head Of Data Platforms

Canva
It was helpful to see which devices weren’t working so we could dive in, and which were performing well. It’s quite impressive what we can see given the amount of data we’re pushing into Amplitude. Testimonial By Greg Roodt
CUSTOMERS TESTIMONIALS
Amplitude testimonial

Joriz De Guzman

Product Manager, Growth And Strategy

Cornerstone
Turning statements into hypotheses that we can test is a huge shift for us. It introduces accountability into our decision-making. Testimonial By Joriz De Guzman
Amplitude testimonial

Alex Tew

CEO

Calm
You feel like Amplitude is on your side. They want you to have success and get results, as opposed to just, ‘Hey, here’s your analytics platform.’ Testimonial By Alex Tew
Amplitude testimonial

Greg Roodt

Head Of Data Platforms

Canva
It was helpful to see which devices weren’t working so we could dive in, and which were performing well. It’s quite impressive what we can see given the amount of data we’re pushing into Amplitude. Testimonial By Greg Roodt

iFood - Food & Beverages - Large

Amplitude helped iFood increase checkouts by 54% with a new error message design. iFood used Amplitude's analytics to find where users dropped off during checkout. The team changed the error messages... to be more clear. This led to more users finishing their orders. iFood improved the customer experience and grew sales with Amplitude's product analytics.

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Fender Musical Instruments Corporation - Consumer Electronics - Large

Amplitude Analytics helped Fender boost conversions by 27% on their Fender Play app. The team used funnel analysis to find friction points in the user journey. They fixed a redundant page in the sale...s flow. This made the process smoother for users. Fender saw more sales and happier customers. Data-driven insights improved the digital music experience.

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Strava - Internet - Large

Amplitude helped Strava triple analytics efficiency. Strava used Amplitude to improve how they analyze user data. This made it easier for teams to find insights fast. The new process helped Strava su...pport athlete excellence. Amplitude's analytics platform was key to these results.

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MWM

Amplitude helped MWM create autonomous product squads. These squads can now iterate, innovate, and strategize faster. MWM uses Amplitude to improve team speed and product development. The solution su...pports better decision-making and business outcomes. MWM benefits from faster innovation cycles and improved product analytics.

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Calm - Health, Wellness And Fitness - Large

Amplitude helped Calm increase user retention by 3X after switching analytics platforms. Calm used Amplitude's product analytics to better understand user behavior. This led to improved engagement an...d higher retention rates. The case highlights the impact of data-driven insights for digital health and wellness apps.

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Showcase IDX - Real Estate - Small

Showcase IDX used Amplitude to improve user retention and engagement. The product team needed better data to prioritize projects and justify decisions. Google Analytics and SQL were not enough for tr...acking the full customer journey. Amplitude provided real-time analytics and actionable insights. This helped Showcase IDX boost retention and refine the property search experience for real estate websites.

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Amplitude Analytics

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Peers used Amplitude for engagement management and funnel analysis

Amplitude Competitors

Amplitude Features

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FEATURE RATINGS AND REVIEWS
AI Powered

4.33/5 ★

Read Reviews (15)
Analytics

4.53/5 ★

Read Reviews (648)
Custom Reports

4.25/5 ★

Read Reviews (847)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.33/5 ★

Read Reviews (15)
Analytics

4.53/5 ★

Read Reviews (648)
Custom Reports

4.25/5 ★

Read Reviews (847)

Software Failure Risk Guidance

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for Amplitude

Overall Risk Meter

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Top Failure Risks for Amplitude

Amplitude, Inc. News

Product
 

Amplitude Pitches AI Agents, Simpler Pricing as It Expands Beyond ...

Amplitude is expanding beyond product analytics into marketing and customer experience by integrating tools like experimentation and session replay into a unified platform. The company introduced agentic capabilities, including a Global Agent UI and automated insights, to enhance product adaptability. Amplitude also simplified its pricing model, improving predictability and increasing deal sizes, with a focus on enterprise customers.

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Financial
 

Amplitude CFO Flags Best-Ever Q4, 17% Growth as Go-to-Market Shift ...

Amplitude reported a strong Q4 with 17% growth and a return to profitability. The company is shifting its go-to-market strategy to focus on enterprise customers, emphasizing value-oriented sales and cross-selling modules like Experiment and Session Replay. Amplitude is expanding into sectors like healthcare and building a partner channel, aiming for 40% revenue from partners.

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Financial
 

Amplitude (AMPL) Reports Record Net New ARR Driven by Robust Enterprise ...

Amplitude reported a record net new ARR of $366 million for Q4 2025, driven by a 20% increase in enterprise segment ARR. The company achieved a 17% year-over-year revenue growth, supported by a 77% gross margin. The acquisition of InfiniGrow enhanced Amplitude's AI-native marketing analytics capabilities. Despite strong performance, management forecasts a potential operating loss for Q1 2026.

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Executive
 

Amplitude Announces Departure of President

Amplitude announced the departure of President Thomas Hansen, effective March 31, 2026. Hansen will continue as an advisor until April 2027. Nathaniel Crook, the Chief Revenue Officer, will become the Chief Commercial Officer, assuming many of Hansen's responsibilities. Amplitude also reaffirmed its financial guidance for the first quarter and full year of 2026.

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Amplitude, Inc. Profile

Company Name

Amplitude, Inc.

Company Website

https://amplitude.com/

Year Founded

2012

HQ Location

501 2nd Street, Suite 100 San Francisco, CA 94107

Employees

501-1000

Social

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Financials

SERIES F