Latest News & Updates on Affinity Solutions Financial Institutions

Affinity Solutions has launched the Q2 Ad Age Brand Loyalty Tracker, offering insights into consumer loyalty and repeat purchase behavior for retail and restaurant brands.

Comcast Advertising and Affinity Solutions have partnered to integrate Affinity's transaction data into Comcast's Outcomes+ platform. This integration allows advertisers to target audiences based on ...real consumer purchase behavior, enhancing TV advertising precision and measuring campaign impact through Affinity's purchase insights.
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Affinity Solutions and Comcast Advertising have formed a strategic partnership to integrate Affinity's transaction data into Comcast's Outcomes+ platform. This integration enhances TV ad targeting by... allowing advertisers to identify untapped audiences and measure campaign impact based on real consumer purchases. The collaboration aims to optimize ad spend and improve audience reach using purchase-based insights.
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Comcast Advertising and Affinity Solutions have formed a strategic partnership to integrate Affinity's transaction data with Comcast's Outcomes+ solution. This integration enhances TV advertising by ...enabling advertisers to target audiences based on real purchase behavior, optimizing reach and measuring campaign impact. The collaboration combines Comcast's viewership data with Affinity's consumer purchase insights, offering precise audience targeting and performance measurement.
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Comcast Advertising has integrated transaction data from Affinity Solutions into its LENS audience discovery engine. This integration enhances advertisers' ability to target audiences based on real c...onsumer purchase behavior, optimizing media spend and measuring campaign performance. The partnership combines Comcast's viewership data with Affinity's transaction data, enabling precise audience targeting and proof of business impact across TV and digital channels.
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Comcast Advertising has integrated Affinity Solutions' consumer purchase data into its Outcomes Plus advertising platform. This integration enhances audience targeting by using verified purchase acti...vity, allowing advertisers to link TV ad exposure to sales. The partnership aims to optimize audience reach across TV platforms and improve campaign performance measurement.
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Comcast Advertising has partnered with Affinity Solutions to integrate Affinity's transaction data into Comcast's AI-powered Outcomes+ solution. This integration aims to enhance audience discovery by... using real consumer purchase behavior, enabling advertisers to identify untapped audiences and connect TV exposure across various platforms for improved business outcomes.
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The Linux Affinity Installer project has developed an AppImage to run Affinity v3 on Linux, addressing the lack of native creative tools like Adobe Photoshop. This standalone AppImage simplifies inst...allation by bundling necessary dependencies and a preconfigured Wine setup, though it has limitations like no OpenCL support. The project is community-driven, with support available via Discord and GitHub.
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Affinity Solutions Launches Outcomes Marketing Council to Advance Optimal Approaches to Ad Measurement

Affinity Solutions collaborates with Horizon Media to support the launch of the Agentic Orchestration Layer for real-time media decisioning. Affinity's consumer purchase insights enhance the system's... effectiveness, bridging the gap between consumer actions and media responses.
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Affinity Solutions and RewardIQ collaborate to enhance marketing relevance through real transaction data. RewardIQ leverages billions of verified purchase signals to provide brands with insights into... consumer behavior, enabling more effective customer engagement and marketing personalization. This partnership focuses on using actual spending data to improve advertising effectiveness and align marketing strategies with real-world consumer behavior.
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Affinity Solutions and Ad Age have launched the Ad Age Brand Loyalty Tracker, a quarterly report offering insights into consumer purchase behavior. Utilizing Affinity's data from credit and debit car...d transactions, the report provides brands with detailed insights into loyalty trends, helping them understand consumer behavior and make informed decisions.
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Anthropic has partnered with Affinity, Adobe, and other creators to integrate its AI tool, Claude, with various creative software. This collaboration aims to enhance creative workflows by allowing Cl...aude to automate tasks and extend functionalities across platforms like Adobe Creative Cloud, Affinity, and Blender. The initiative also involves educational institutions to support creative computation curricula.
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Anthropic has partnered with Affinity, Adobe, and other creative software companies to integrate its AI tool, Claude, with their platforms. This collaboration aims to enhance creative workflows by en...abling Claude to automate tasks and extend functionalities across various applications like Adobe Creative Cloud, Affinity, and Blender. The initiative also involves educational institutions to support creative computation curricula.
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Cint and Affinity Solutions have formed a strategic partnership to enhance measurement insights by integrating Cint's global audience network with Affinity's consumer purchase data. This collaboratio...n aims to provide brands and agencies with data-driven insights that connect survey data to actual consumer purchase behavior, enabling more accurate measurement of business outcomes.
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Affinity Solutions has integrated its custom Consumer Purchase Audiences with Microsoft Curate for Commerce, allowing advertisers to leverage first-party data for precise targeting and measurable out...comes. This collaboration enhances targeting capabilities and streamlines programmatic buying across key verticals like travel and retail.
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Affinity Solutions has appointed Sean Kearns as Chief Revenue Officer and Pam Holmberg as Chief People Officer. Kearns brings extensive revenue leadership experience from SAP and UiPath, while Holmbe...rg has a strong background in SaaS leadership, most recently at Aryaka. These appointments aim to support Affinity's growth in the private capital market, leveraging AI-powered CRM solutions.
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Affinity Solutions has been recognized as a leader in the Collaboration category of Snowflake’s Modern Marketing Data Stack report. This acknowledgment highlights Affinity's role in transforming co...nsumer purchase insights into actionable marketing strategies, emphasizing real-time data collaboration and privacy controls.
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Affinity Solutions received the "Best Measurement Tool" award from the Digiday Video & TV Awards.

Affinity Solutions launched "Affinity Conversations," a forum designed to foster intellectual dialogue across media, marketing, technology, and PR sectors. The inaugural event, the Women's Day Editio...n 2026, focused on leadership, consumer intelligence, and generational shifts. It emphasized the importance of self-belief, ownership, and strategic engagement, aiming to reshape industry dialogue and influence market dynamics.
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