Food & Beverages Case Studies and Customer Success Stories with Affinity Answers
A soft drink giant
- Food & Beverages
- Very Large
Affinity Answers used its TrueAffinity Social Graph to help a soft drink giant reach gamers. The company built custom audiences... focused on people with high affinities for trending games and consoles. Specialized segments allowed targeted messaging for hard-core and mid-core gamers. This approach matched creative content to gamer interests. The campaign aimed to increase market share among the fastest-growing interest group.
Affinity Answers used its TrueAffinity Social Graph to help Dunkin’ find new users and identify switchers for a product launch. The platform targeted... people with high intent toward both Dunkin’ and competitors, as well as those open to new tastes. Dunkin’ saw increased sales and lower cost per acquisition using Affinity Answers’ data-driven audience segments. The solution leveraged social engagement insights from over 40,000 brands.
Affinity Answers used its TrueAffinity Social Graph to help Dunkin’ find new users and identify switchers for a product launch. The tool analyzed... social engagement data to target people with high intent toward Dunkin’ and its competitors. It also found 'taste explorers' open to trying new offerings. Dunkin’ saw increased sales and lower cost per acquisition from these targeted audiences. The campaign used data-driven insights to improve marketing results.
A soft drink giant
- Food & Beverages
- Very Large
Affinity Answers used its TrueAffinity Social Graph to help a soft drink giant reach gamers. The company built custom audiences... based on gaming interests and platforms. They targeted hard-core and mid-core gamers with tailored messages. This approach let the brand match creative content to gamer segments. The campaign used data-driven insights to optimize impact.
Affinity Answers provided cookieless audience segments for Causal IQ travel campaigns. Causal IQ tested these segments against non-certified third-party segments.... The test used Neutronian certified Affinity Answers segments for one ad group and non-certified segments for another. Results showed that Affinity Answers segments improved campaign performance. This highlights the value of data-driven, cookieless targeting in digital advertising.
Lucid Audience Measurement
- Marketing And Advertising
- Medium
New Orleans, USA
Affinity Answers worked with Lucid Audience Measurement to test audience targeting. They compared brand-level data to prior-purchase signals for predicting... purchase intent. Affinity Answers' segments identified future buyers 55% better than a top competitor. The approach focused on finding new, light, and lapsed purchasers. This helped Lucid Audience Measurement improve campaign results with data-driven insights.
Causal IQ used Affinity Answers' cookieless audience segments to improve video completion rates in grocery aisle campaigns. Neutronian certified the... segments, ensuring high data quality. Causal IQ ran side-by-side tests comparing Affinity Answers segments to non-certified third-party segments. The certified segments delivered stronger campaign performance. This case highlights the value of data-driven targeting without third-party cookies.
Causal IQ used Affinity Answers' cookieless audience segments for travel industry campaigns. They compared Neutronian certified segments from Affinity Answers... with non-certified third-party segments. The test ran two ad groups for each campaign. One group used certified Affinity Answers segments, the other used non-certified segments. Results showed that certified segments led to stronger campaign performance. This highlights the value of data quality in cookieless targeting.
Entertainment Case Studies and Customer Success Stories with Affinity Answers
Comedy Central
- Entertainment
- Large
Affinity Answers' TrueAffinity Data Graph helped Comedy Central build a media plan using behavioral data from fans. The network used... social engagement data to find new opportunities and understand their audience. The premiere of Awkwafina Is Nora From Queens became the highest-rated season one premiere in three years. Key demographic viewership increased and stayed strong through the season. Data-driven insights powered better TV marketing results.
Affinity Answers' TrueAffinity Data Graph helped Comedy Central build a media plan using fan behavior data. The network used social... engagement data from all social networks to find new opportunities. Insights revealed interests of Comedy Central fans and similar show viewers. The premiere of Awkwafina Is Nora From Queens became the highest-rated season one premiere in three years. Key demographics saw increased viewership, which continued through the season.
Affinity Answers used its True Affinity Social Graph to help the 9/11 Memorial and Museum in New York. The museum faced... closure and a drop in visitors due to COVID-19. Affinity Answers built audience segments based on engagement with top NYC museums and travel brands. This targeted approach led to a 187% increase in qualified leads. The campaign beat all previous benchmarks for the museum.
Consumer Goods Case Studies and Customer Success Stories with Affinity Answers
Covergirl
- Consumer Goods
- Large
Affinity Answers used its TrueAffinity social graph to help Covergirl target Katy Perry's fans. The campaign aimed to boost video... completion rates for the cosmetics brand. The pop star segment achieved a 70% VCR, compared to the 40% category average. Fans of Katy Perry became twice as likely to engage with Covergirl on social media. In six weeks, Katy Perry became the top music artist among Covergirl's social engagers.
Affinity Answers used its TrueAffinity social graph to help Covergirl target Katy Perry's fans. The campaign aimed to boost video... completion rates for Covergirl. Affinity Answers identified overlapping fans of Katy Perry and Covergirl. The targeted segment achieved a 70% video completion rate, much higher than the 40% industry average. Fans of Katy Perry became twice as likely to engage with Covergirl on social media after the campaign.
Events Services Case Studies and Customer Success Stories with Affinity Answers
9/11 Memorial and Museum
- Events Services
- Medium
Affinity Answers used its True Affinity Social Graph to target people interested in New York tourist attractions. This helped the... 9/11 Memorial and Museum after COVID closures. The campaign achieved a 3x higher conversion rate than other data providers. Cost per click was 50% lower. The data found the most relevant audience for the campaign.
9/11 Memorial and Museum
- Non Profit Organization Management
- Medium
New York, USA
Affinity Answers used its True Affinity Social Graph to help the 9/11 Memorial and Museum. They identified people likely to... visit museums in New York. Their data segments targeted these audiences for a cause marketing campaign. The campaign achieved a 3x higher conversion rate than other data providers. Cost per click was 50% lower, helping drive more visitors to the memorial.
Affinity Answers used its high-affinity methodology to help Neutronian analyze purchase behavior. The study matched affinity-based segments to industry standard... purchase data. High-affinity purchasers spent more money, bought more units, and purchased more often than low-affinity purchasers. The results showed a clear lift in purchase behavior for high-affinity groups. This demonstrates the value of data-driven insights from Affinity Answers.
Information Services Case Studies and Customer Success Stories with Affinity Answers
Neutronian
- Information Services
- Small
New York, USA
Affinity Answers worked with Neutronian to study customer value using affinity-based segments. The study matched these segments to industry purchase... data. High-affinity customers spent more money, bought more units, and purchased more often than low-affinity customers. In the food and beverage category, targeting high-affinity consumers led to higher spending and purchase frequency. The results show the impact of affinity data on purchase behavior.
