Entertainment Case Studies and Success Stories with Affinity Answers
CASE STUDY 9/11 Memorial and Museum
Affinity Answers used its True Affinity Social Graph to help the 9/11 Memorial and Museum reach people likely to visit museums in New York. The challenge was to drive visitation after COVID closures.... Affinity Answers identified and targeted users interested in New York tourist attractions. The campaign achieved a 3x higher conversion rate and a 50% lower CPC compared to other data providers. The data helped deliver the most relevant audience for the campaign.
Affinity Answers used its True Affinity Social Graph to help the 9/11 Memorial and Museum find people likely to visit museums in New York. The campaign targeted users interested in art and cultural a...ttractions. Affinity Answers data led to a 3x higher conversion rate than other data providers. The cost per click was 50% lower. The campaign helped drive more visitors to the memorial after COVID closures.
Affinity Answers used its True Affinity Social Graph to help the 9/11 Memorial and Museum in New York. The goal was to find people likely to visit museums and tourist attractions after COVID closures.... Affinity Answers created audience segments based on engagement with New York travel brands and museums. This approach led to a 187% improvement in qualified leads. The results beat all previous benchmarks for the museum.
Comedy Central used the TrueAffinity Data Graph from Affinity Answers. They built a media plan using behavioral data from fans and viewers. They found new opportunities by looking at social engagemen...t data. The premiere of Awkwafina Is Nora From Queens became the highest-rated season one premiere in three years for Comedy Central. Audience numbers grew through the season.
Affinity Answers used the True Affinity Social Graph to help the 9/11 Memorial and Museum in New York. The museum faced a big drop in visitors after COVID-19 forced it to close. Affinity Answers buil...t audience segments of people interested in New York tourist sites. This helped target those most likely to visit. The campaign led to a 187% increase in qualified leads, beating all past benchmarks.
TrueAffinity Data Graph helped Comedy Central build a media plan using behavioral data from fans and viewers. The network used social engagement data to find new opportunities and understand fans of ...their shows and similar series. The premiere of Awkwafina Is Nora From Queens became the highest-rated season one premiere in three years for Comedy Central. Key demographics saw increased viewership, and audience numbers grew throughout the season.
Food & Beverages Case Studies and Success Stories with Affinity Answers
CASE STUDY Neutronian
Affinity Answers helped Neutronian analyze customer purchase behavior in the food and beverage industry. The study matched affinity-based segments to purchase data. High-affinity customers spent more... money, bought more units, and purchased more often than low-affinity customers. The results showed a clear lift in purchase behavior for high-affinity segments. This demonstrates the value of using affinity data for targeting in food and beverage marketing.
Affinity Answers helped Neutronian analyze food and beverage customers using affinity-based segments. The study matched these segments to purchase data. High-affinity customers spent more money, boug...ht more units, and purchased more often than low-affinity customers. The results show a clear lift in purchase behavior for high-affinity segments. This proves the value of using affinity data for targeting in the food and beverage industry.
Affinity Answers used its TrueAffinity Social Graph to help a soft drink company reach more gamers. The company wanted to grow its share among gamers, who have many different interests and play style...s. Affinity Answers built custom audiences focused on people with high affinities for popular games and consoles. The soft drink company used these segments to target hard-core and mid-core gamers with special messages. This approach helped the company match creative content to the right gamer groups.
Affinity Answers used their TrueAffinity Social Graph to help Dunkin’ find new users and identify switchers for a new product launch. They targeted people with high intent toward both Dunkin’ and its... competitors, as well as those open to trying new things. Affinity Answers analyzed social engagement across over 40,000 brands. Dunkin’ saw increased sales and lower cost per acquisition using these targeted audiences.
Affinity Answers used its TrueAffinity Social Graph to help a soft drink company reach more gamers. The company wanted to grow its share among gamers, who have many different interests and play style...s. Affinity Answers built custom audiences focused on people with high affinities for trending games and consoles. The soft drink company used these segments to target hard-core and mid-core gamers with special messages. This approach matched creative content to each gamer group for better impact.
Affinity Answers used its TrueAffinity Social Graph to help Dunkin’ find new users and identify switchers for a new product launch. The tool targeted people with high intent toward both Dunkin’ and i...ts competitors, as well as those open to trying new things. Affinity Answers analyzed social engagement across over 40,000 brands. Dunkin’ saw increased sales and lower cost per acquisition using these targeted audiences.
Marketing and Advertising Case Studies and Success Stories with Affinity Answers
CASE STUDY Causal IQ
Affinity Answers provided cookieless audience segments for Causal IQ's travel campaigns. Causal IQ tested these segments against non-certified third-party segments. The test used two ad groups for ea...ch campaign. One group used Neutronian certified Affinity Answers segments, and the other used non-certified segments. The results showed that Affinity Answers' certified segments improved campaign performance. This case highlights the value of data-driven, cookieless targeting in travel marketing.
Affinity Answers used Lucid Audience Measurement to compare their audience segments with a top prior-purchase based competitor. They wanted to see if brand-level data or past purchase signals better ...predict future purchase intent. Affinity Answers' segments identified users' future purchase intent 55% better on average than the competitor. This shows their data can help brands reach new, light, and lapsed buyers more effectively.
Affinity Answers provided cookieless audience segments for Causal IQ's grocery campaign. Causal IQ tested these segments against non-certified third-party segments. The test compared campaign perform...ance using Neutronian certified Affinity Answers segments. Results showed that the certified segments led to stronger campaign performance. This case highlights the value of data quality in cookieless targeting for marketing campaigns.
Affinity Answers provided cookieless audience segments for Causal IQ travel campaigns. Causal IQ tested these segments against non-certified third-party segments. Neutronian certified the Affinity An...swers segments. The test compared campaign performance between the two segment types. Results showed the certified segments delivered stronger campaign results.
Consumer Goods Case Studies and Success Stories with Affinity Answers
CASE STUDY Covergirl
Affinity Answers used its TrueAffinity Social graph to help Covergirl boost video completion rates by targeting Katy Perry's fans. Covergirl wanted to increase relevance by partnering with Katy Perry... but needed to activate shared fans. Affinity Answers identified and targeted overlapping fans of the pop star and the brand. The campaign achieved a 70% video completion rate, compared to the 40% average for the cosmetics category. Fans of Katy Perry became twice as likely to engage with Covergirl on social media after the campaign.
Affinity Answers used its TrueAffinity social graph to help Covergirl activate Katy Perry's fans. Covergirl wanted to boost video completion rates by targeting pop star fans who overlapped with their... brand. Affinity Answers identified these segments, leading to a 70% video completion rate, much higher than the 40% category average. Fans of Katy Perry became twice as likely to engage with Covergirl on social media. In six weeks, Katy Perry became the top music artist among Covergirl’s social engagers.
Information Technology and Services Case Studies and Success Stories with Affinity Answers
CASE STUDY Neutronian
Affinity Answers used its high-affinity methodology to help Neutronian analyze purchase behavior. The study matched affinity-based segments to industry standard purchase data. High-affinity purchaser...s spent more money, bought more units, and purchased more often than low-affinity purchasers. The results showed a clear lift in purchase behavior for high-affinity groups. This demonstrates the value of data-driven insights from Affinity Answers.
