Kevel Overview

Kevel's Retail Media Cloud addresses the challenge of swiftly deploying custom retail media campaigns. Designed for retailers seeking to manage their advertising technology internally, this SaaS platform facilitates the launch of high-impact ad campaigns in just 14 days. It supports diverse ad formats and leverages APIs for rapid deployment, allowing retailers to surpass traditional advertising limitations. The platform's flexibility and speed are crucial for businesses aiming to enhance their advertising strategies and drive significant growth. Kevel's solution is ideal for retailers looking to scale their media capabilities efficiently and effectively.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, White Labeling, as the business use cases that they have been most satisfied with while using Kevel.

Other use cases:

  • Workflow Management
  • Content Publishing
  • Campaign Management
  • Helpdesk Management
  • Products & Pricelist Management
  • Engagement Management
  • Lead Qualification: Technographic
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Business Priorities

Increase Sales & Revenue and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using Kevel.

Other priorities:

  • Improve Efficiency
  • Improve Digital And Social Presence
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Kevel Use-Cases and Business Priorities: Customer Satisfaction Data

Kevel works with different mediums / channels such as Website.

Kevel's features include White Label, and Personalization. and Kevel support capabilities include 24/7 Support, Email Support, Chat Support, etc. also Kevel analytics capabilities include Analytics, and Custom Reports.

Reviews

"...We have built a multi-million dollar product around native in-house ads using Adzerk as our ad server and Adzerk has been a real speed up in making that happen both from the know-how transfer perspective as well as the clear savings in developing the core tech around AdTech...." Peer review by Pablo G

Kevel, Broadstreet, AdButler, Epom Apps, AdQuality by IronSource, etc., all belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Kevel offers a Retail Media Cloud for launching custom ad campaigns in just 14 days. It provides a powerful SaaS platform for impactful retail media ads.

Popular Business Setting

for Kevel

Top Industries

  • Marketing and Advertising
  • Internet
  • Computer Software

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Kevel is popular in Marketing And Advertising, Internet, and Computer Software and is widely used by Small Business, Mid Market, and Large Enterprise.

Comprehensive Insights on Kevel Use Cases

How does Kevel facilitate Sending & Publishing Communications?

How does Kevel address your Content Publishing Challenges?

11 buyers and buying teams have used Cuspera to assess how well Kevel solved their Publisher Ad Management needs. Cuspera uses 548 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.

Case Studies

Internet

CASE STUDY WeTransfer

Kevel helped WeTransfer build a custom native ad platform for their file sharing service. WeTransfer needed a privacy-compliant solution after their old ad server shut down. Kevel's server-side ad AP...Is let them launch a new ad product in just one month. The ads do not use cookies or ad tags, protecting user privacy. WeTransfer can easily manage campaigns and rotate internal promotions using Kevel's tools. Brands prefer WeTransfer's engaging native ads over standard banners.

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Entertainment

CASE STUDY Ticketmaster

Kevel Ad Server helped Ticketmaster automate and personalize event promotions. Ticketmaster replaced a manual process with Kevel's APIs, making it easy to show the right events to the right users. Th...is led to a 600% increase in click-through rate and a 200%+ rise in revenue from homepage listings. Campaign set-up times dropped by 75%. Ticketmaster saved over $1 million in engineering costs and launched their new platform 10 times faster.

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Internet

CASE STUDY Slickdeals

Kevel Ad Server helped Slickdeals improve their deal discovery platform. Slickdeals wanted better ad targeting, reporting, and budget pacing. Their old system could not personalize deals or keep ad r...esponse times low. Kevel’s server-side APIs let them launch a Featured Deals section using first-party data. Ad response times dropped to under 100ms. Slickdeals now offers more relevant sponsored deals and manages ads more easily. They expanded Kevel’s use to more ad units and events.

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Retail

CASE STUDY El Corte Inglés

Kevel Audience helped El Corte Inglés, Europe’s largest department store group, improve customer targeting and audience segmentation. The Portuguese branch unified offline and online data for better ...insights. Using Kevel’s predictive model, they identified likely-to-buy users in specific categories. This led to a 3x increase in conversion rates compared to previous Meta remarketing segments. The solution enabled more effective marketing campaigns and improved customer acquisition and retention.

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Financial Services

CASE STUDY Motley Fool Global

Kevel Ad Server helped Motley Fool Global boost paid subscriptions. Motley Fool Global used Kevel’s APIs to build a custom ad platform in weeks with just one engineer. They targeted in-article promot...ions using first-party data from their CDP, increasing conversion rates. The solution is GDPR-compliant, fast, and fully white-labeled. Automation with Kevel’s UI and APIs made campaign management easy and efficient.

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Internet

CASE STUDY Yelp

Kevel Ad Server helped Yelp automate and improve their in-product marketing. Yelp used Kevel’s APIs to quickly launch targeted banners and promotions on their site and app. The new system let Yelp’s ...marketing team update campaigns in minutes instead of weeks, without needing engineering help. Server-side integration kept the user experience fast and seamless. Better targeting increased user engagement and click-through rates. Yelp expanded their use of Kevel to add more features and use cases.

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Video

The Retail Media Cloud

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Frequently Asked Questions(FAQ)

for Kevel

What is Kevel used for?

Kevel is a Publisher Ad Management Software mainly used by its customers to Increase Sales & Revenue and Build Brand Awareness by Advertisement, Sending & Publishing Communications and White Labeling .

What are the top features of Kevel?

White label, Personalization are some of the top features of Kevel.

Who uses Kevel?

Kevel is used by Marketing And Advertising, Internet and Computer Software among other industries.

What are Kevel alternatives?

Broadstreet, AdButler, Epom Apps and AdQuality By IronSource are popular alternatives for Kevel.

Where is Kevel located?

Kevel is headquartered at 501 Washington Street Suite D, Durham, NC 27701, US.
lightning

Peers used Kevel for advertisement and sending & publishing communications

Kevel Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

3.71/5 ★

Read Reviews (14)
Custom Reports

3.04/5 ★

Read Reviews (55)
CAPABILITIES RATINGS AND REVIEWS
Analytics

3.71/5 ★

Read Reviews (14)
Custom Reports

3.04/5 ★

Read Reviews (55)

Software Failure Risk Guidance

?

for Kevel

Overall Risk Meter

Low Medium High

Top Failure Risks for Kevel

Kevel, Inc. News

Customer

Kevel Powers Haypp Groups Shift to Smoke-Free Products with Retail Media Technology - FinancialContent

Kevel's Retail Media Cloud is empowering Haypp Group to enhance its digital advertising strategy by launching retail media capabilities. Haypp Group, a leader in smoke-free alternatives, is using Kevel's platform to improve audience targeting and ad experiences across its e-commerce sites. The collaboration has already rolled out in several European markets and plans to expand further, enhancing advertiser ROI and consumer engagement.

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Partnership

Kevel Powers Haypp Group's Shift to Smoke-Free Products with Retail ...

Kevel has partnered with Haypp Group to enhance its retail media capabilities using Kevel's Retail Media Cloud. This collaboration enables Haypp Group to deploy innovative ad formats across its e-commerce platforms, starting with Haypp.com/se. The initiative aims to scale Haypp's ad network, introducing sponsored listings across its brands, and reflects Kevel's commitment to providing scalable, API-based ad-serving solutions.

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Partnership

Kevel Partners with Carwow to Power its Innovative Marketplace Media Platform

Kevel has partnered with Carwow to enhance Carwow's retail media platform using Kevel's Retail Media Cloud. This collaboration aims to expand Carwow's digital advertising capabilities, allowing for more personalized and targeted ad formats. The partnership will leverage Carwow's first-party data to improve ad precision and campaign deployment speed, ultimately boosting ROI for advertisers in the automotive e-commerce sector.

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Partnership

Kevel Partners with Carwow to Power the Development and Enhancement of ...

Kevel has partnered with Carwow to enhance Carwow's retail media platform using Kevel's Retail Media Cloud. This collaboration aims to expand Carwow's advertising capabilities with advanced targeting, diverse ad formats, and faster campaign deployment, leveraging Carwow's first-party data. The partnership highlights Kevel's role in transforming automotive eCommerce advertising.

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Kevel, Inc. Profile

Company Name

Kevel, Inc.

Company Website

https://www.kevel.com/

HQ Location

501 Washington Street Suite D, Durham, NC 27701, US

Employees

11-50

Social

Facebook Linkedin Twitter

Financials

SERIES C