Latest Product Updates and Feature Enhancements on Adsquare
Adsquare redefines campaign measurement with unified Attribution Dashboard
Adsquare has launched its new Attribution Dashboard within its OnePlatform, enhancing campaign measurement by providing real-time, actionable insights. This dashboard allows marketers to assess digit...al advertising's impact on physical outcomes, such as foot traffic and store performance, using Adsquare's proprietary Control Condition methodology. The tool aims to improve targeting and ROI by offering detailed visibility into campaign effectiveness.
Strategic Partnerships and Integrations of Adsquare
Silverpush and Adsquare Announce Contextual Location Measurement for YouTube Ads
Adsquare and Silverpush have formed a global partnership to enhance YouTube ad campaign measurement using contextual location intelligence. This collaboration allows brands to attribute foot traffic ...from YouTube ads, offering insights into ad impact on consumer behavior. Porsche Canada has already benefited from this partnership, driving qualified buyers to dealerships and optimizing ad spend based on real-world visit data.
Hawk by Azerion & Adsquare Expand Global Partnership
Adsquare and Hawk by Azerion have expanded their strategic partnership to include new markets such as Latin America, the Middle East, the US, and Europe. This collaboration integrates Adsquare's data... solutions into Azerion's Data Marketplace, enhancing audience targeting, omnichannel measurement, and campaign attribution capabilities. The partnership aims to provide advertisers with precise targeting and real-time insights across mobile, DOOH, and audio channels.
Adsquare Integrates with Amazon Marketing Cloud to Deliver Location-Intelligence Powered Targeting & Measurement
Adsquare has integrated with Amazon Marketing Cloud to enhance location-intelligence targeting and measurement capabilities for advertisers. This integration allows access to Adsquare's geo-behaviora...l data, enabling more precise audience targeting and offline measurement of programmatic campaigns across various global markets. The collaboration aims to leverage location data for improved campaign outcomes, marking a significant step in Adsquare's strategic expansion within the programmatic advertising ecosystem.
