Latest Product Updates and Feature Enhancements on Adsquare
Adsquare launches curation service to drive precision in programmatic ...
Adsquare has launched Adsquare Curation, a new service offering precise audience targeting through three Private Marketplaces: ID-Precise PMP, Geo-Contextual PMP, and Incremental PMP. These PMPs leve...rage demographic, interest, and location data to optimize ad targeting and measure offline impacts. The Incremental PMP is in beta, providing insights into real-world store visits linked to ad exposure.
Adsquare redefines campaign measurement with unified Attribution Dashboard
Adsquare has launched its new Attribution Dashboard within its OnePlatform, enhancing campaign measurement by providing real-time, actionable insights. This dashboard allows marketers to assess digit...al advertising's impact on physical outcomes, such as foot traffic and store performance, using Adsquare's proprietary Control Condition methodology. The tool aims to improve targeting and ROI by offering detailed visibility into campaign effectiveness.
Adform and Adsquare have launched an integration of the Agentic Real-Time Framework (ARTF) to enhance their partnership. This collaboration enables privacy-safe activation of external data within Adf...orm's DSP, facilitating seamless data integration and improving programmatic advertising. The partnership supports the adoption of open, privacy-first standards for agentic advertising, enhancing data-driven decision-making for advertisers.
Adform and Adsquare have enhanced their partnership to launch the Agentic Real-Time Framework (ARTF), a standardized, privacy-secure layer for integrating external data into Adform's DSP. This collab...oration allows advertisers to leverage Adsquare's geospatial and offline data in real-time, facilitating more informed decision-making and advancing privacy-first standards in programmatic advertising.
NIQ & Adsquare Bring Purchase Audiences to Programmatic
NIQ and Adsquare have partnered to integrate GeoPurchase audiences into programmatic advertising platforms in Europe and North America. This collaboration combines NIQ's consumer purchase insights wi...th Adsquare's location intelligence, enabling advertisers to target audiences based on real-world purchase behaviors. The partnership aims to enhance targeting accuracy and privacy compliance, offering advertisers a more effective tool for campaign planning and execution.
NIQ and Adsquare Collaborate on GeoPurchase Audiences for Programmatic ...
Adsquare and NIQ have partnered to integrate NIQ's GeoPurchase audience segments into Adsquare's platform, enhancing programmatic and digital out-of-home campaigns across Europe and North America. Th...is collaboration allows advertisers to leverage real-world CPG purchase behavior data for precise targeting, enabling improved media decisions and campaign outcomes.
NIQ GeoPurchase Deal With Adsquare Puts Undervalued Data To Work
Adsquare has partnered with NIQ Global Intelligence to integrate NIQ's GeoPurchase audience segments into Adsquares platform. This collaboration enables privacy-safe targeting by utilizing anonymized... purchase data across Europe and North America, enhancing digital and out-of-home advertising precision.
NIQ and Adsquare have formed a partnership to enhance location intelligence capabilities for marketers. This collaboration aims to integrate Adsquare's location data with NIQ's analytics solutions, p...roviding marketers with improved insights for targeting and engagement strategies.
NIQ and Adsquare Collaborate to Bring GeoPurchase Audiences to the ...
Adsquare and NIQ have partnered to introduce GeoPurchase Audiences, enhancing location-based marketing capabilities. This collaboration aims to provide marketers with enriched audience targeting by c...ombining Adsquare's location intelligence with NIQ's consumer data.
NIQ and Adsquare Collaborate to Bring GeoPurchase Audiences to the ...
Adsquare and NIQ have partnered to integrate NIQ's GeoPurchase audience segments into Adsquare's platform, enhancing programmatic advertising across Europe and North America. This collaboration allow...s advertisers to leverage real-world purchase data for precise targeting in digital and out-of-home campaigns, while maintaining privacy standards.
Adsquare and NIQ have introduced GeoPurchase Audiences, a new solution combining location intelligence with purchase data to enhance marketing strategies. This collaboration enables marketers to targ...et consumers more effectively by integrating real-world location data with purchasing insights.
Riassunto: NIQ e Adsquare collaborano per portare i segmenti di pubblico GeoPurchase all'ecosistema programmatico in tutta Europa e in Nord America
NIQ and Adsquare have formed a partnership to integrate NIQ's GeoPurchase audience segments into Adsquare's platform. This collaboration enables privacy-compliant activation across Europe and North A...merica, enhancing location intelligence for advertisers.
NIQ partners with Adsquare to offer GeoPurchase audience segments ...
Adsquare and NIQ have partnered to offer GeoPurchase audience segments for programmatic activation across Europe and North America. This collaboration enhances Adsquare's platform with NIQ's anonymiz...ed CPG purchase insights, enabling targeted cross-screen media buying, including digital out-of-home campaigns. The rollout covers major European markets, Canada, and the United States.
NIQ Partners with Adsquare to Launch GeoPurchase Audiences
NIQ and Adsquare have partnered to integrate NIQ's GeoPurchase audience segments into Adsquare's platform. This collaboration enables privacy-safe ad activation across Europe and North America, enhan...cing advertising precision. Advertisers can now access NIQ's segments through Adsquare's OnePlatform, OOH Planner, and DSP integrations, improving targeting accuracy and advertising outcomes.
NIQ Expands Purchase Data Targeting With Adsquare Collab
NIQ has partnered with Adsquare to integrate its GeoPurchase audience segments, derived from anonymized purchase data, into Adsquare's platform. This collaboration enhances targeting capabilities acr...oss North America and Europe by providing marketers with real-world purchase behavior insights. The integration is available via Adsquares OnePlatform, OOH Planner, and DSP integrations, aligning with the trend of linking digital media to offline outcomes.
NIQ and Adsquare make real CPG purchase data available for programmatic ads
Adsquare and NielsenIQ collaborate to integrate GeoPurchase audience segments into Adsquare's platform, enabling programmatic and digital out-of-home campaigns. This partnership leverages anonymized ...CPG sales data, providing marketers with access to hundreds of segments across various categories. The integration spans Adsquare's OnePlatform and DSPs like Google Display and Video 360, enhancing targeting capabilities beyond traditional retail media networks.
NIQ and Adsquare Collaborate on Programmatic Audience Targeting Across ...
Adsquare and NIQ have formed a strategic partnership to integrate NIQ's GeoPurchase audience segments into Adsquare's data marketplace. This collaboration will enable advertisers across Europe and th...e US to leverage location-based purchase data for more targeted programmatic advertising campaigns. The integration will allow brands to reach consumers based on actual shopping behaviors, enhancing ad effectiveness.
Silverpush and Adsquare Announce Contextual Location Measurement for YouTube Ads
Adsquare and Silverpush have formed a global partnership to enhance YouTube ad campaign measurement using contextual location intelligence. This collaboration allows brands to attribute foot traffic ...from YouTube ads, offering insights into ad impact on consumer behavior. Porsche Canada has already benefited from this partnership, driving qualified buyers to dealerships and optimizing ad spend based on real-world visit data.
Hawk by Azerion & Adsquare Expand Global Partnership
Adsquare and Hawk by Azerion have expanded their strategic partnership to include new markets such as Latin America, the Middle East, the US, and Europe. This collaboration integrates Adsquare's data... solutions into Azerion's Data Marketplace, enhancing audience targeting, omnichannel measurement, and campaign attribution capabilities. The partnership aims to provide advertisers with precise targeting and real-time insights across mobile, DOOH, and audio channels.
Adsquare Integrates with Amazon Marketing Cloud to Deliver Location-Intelligence Powered Targeting & Measurement
Adsquare has integrated with Amazon Marketing Cloud to enhance location-intelligence targeting and measurement capabilities for advertisers. This integration allows access to Adsquare's geo-behaviora...l data, enabling more precise audience targeting and offline measurement of programmatic campaigns across various global markets. The collaboration aims to leverage location data for improved campaign outcomes, marking a significant step in Adsquare's strategic expansion within the programmatic advertising ecosystem.
