AdEx Network | Decentralized Marketplace for Digital ...
Media Production Case Studies and Success Stories with AdEx
CASE STUDY 24 Rodopi
AdEx helped 24 Rodopi, a news media outlet, double their ad earnings. 24 Rodopi faced low revenue with traditional ad networks due to their niche audience and language. AdEx offered a non-exclusive a...d platform that worked with other solutions. The team supported 24 Rodopi with onboarding and setting up crypto payments. After integrating AdEx, 24 Rodopi saw revenue from AdEx ads double compared to their previous ad partner.
AdEx helped Stremio, a media platform with over 14 million users, improve ad revenue and user experience. Stremio faced issues with previous ad networks, including fake reports and poor user experien...ce. After integrating AdEx banner ads on its Discover board, Stremio saw about 135 million sessions in 2020, with 30% monetized through ads. The average CPM was $0.50 and the average CTR was 0.12%. Stremio's team was satisfied with the earnings and control provided by AdEx.
AdEx helped La Iguana TV boost site monetization. Before AdEx, La Iguana TV struggled to get fair ad revenue from other networks. AdEx's transparent, decentralized ad platform solved this problem. Af...ter joining AdEx, La Iguana TV saw ad revenue and premium ad inventory performance rise by up to 300%. The team also benefited from faster, lower-fee cryptocurrency payments.
Financial Services Case Studies and Success Stories with AdEx
CASE STUDY Exolix
AdEx helped Exolix, an anonymous crypto exchange, grow their website traffic by 5%. Exolix used AdEx's display advertising platform to reach more users interested in blockchain. The platform's geo ta...rgeting and easy settings made campaign management simple. Exolix saw more visitors and new customers after a few months. Their marketing manager praised AdEx for its support and user-friendly features.
AdEx ran a display ad campaign for CEX.IO, a cryptocurrency exchange. The campaign targeted personal finance and investment audiences with a 2000 USDC budget. Web ads reached 296,452 impressions and ...856 clicks, with a 0.29% CTR and $4 CPM. In-app ads delivered 262,720 impressions and 582 clicks, with a 0.22% CTR and $3 CPM. The campaign totaled 559,172 impressions and 1438 clicks. In-app ads proved more cost-effective, suggesting future campaigns should focus on in-app channels for better engagement and lower costs.
AdEx helped Ambire Wallet run a test ad campaign. Ambire Wallet wanted to reach new users for its crypto wallet. The campaign used three banner sizes and targeted people interested in personal financ...e and investing in the USA, France, Singapore, the UK, and Germany. With a $1,500 budget, Ambire Wallet got 4.4 million ad impressions, over 5,000 clicks, and 4,300 new website visitors. The average CPM was $0.34, much lower than the usual $1-5 for programmatic ads.
Entertainment Case Studies and Success Stories with AdEx
CASE STUDY BitStarz
AdEx helped BitStarz run two ad campaigns targeting the gaming and entertainment industries. BitStarz faced strict advertising restrictions on traditional platforms. AdEx enabled BitStarz to reach a ...global audience while staying compliant. The web campaign got 570,544 impressions and 951 clicks, with a 0.17% CTR and $2.1 CPM. The in-app campaign performed better, with 1,020,644 impressions, 2,916 clicks, a 0.29% CTR, and $1.18 CPM. In-app ads proved more effective and cost-efficient for BitStarz.
AdEx Network helped BitStarz Casino, an online casino with over 2,600 games, overcome strict advertising restrictions. BitStarz used AdEx to reach new audiences with fewer limitations than traditiona...l ad networks. The campaign used affiliate marketing banner ads and blockchain technology for transparent reporting. In the first month, the campaign reached over 350,000 people and brought in 26 new sign-ups, achieving a 1.7% conversion rate.
AdEx helped Stremio test two homepage designs using A/B ad campaigns. The goal was to see which call-to-action button drove more app downloads. Campaign A used a smaller, bold button and got a 2.4% c...lick-through rate and 2.2% conversion rate. Campaign B used a larger, less colorful button and got a 1.9% click-through rate and 1.6% conversion rate. The test showed that a smaller, more striking button led to more user engagement and downloads.
Computer Software Case Studies and Success Stories with AdEx
CASE STUDY NordVPN
AdEx helped NordVPN, a leading online security company, overcome strict advertising restrictions. NordVPN used AdEx's privacy-focused ad platform to run ethical ads without user data collection. The ...campaign delivered a 238.9% ROI within 24 hours. This shows AdEx is effective for niche products like VPN services.
