AdAdapted Overview

AdAdapted is a mobile advertising platform tailored for Consumer Packaged Goods (CPG) brands, focusing on enhancing product visibility and driving sales. The platform integrates seamlessly into mobile environments, enabling brands to influence consumer shopping lists and boost product placement in retail carts. A standout feature is its ability to deliver a $4.60 incremental Return on Ad Spend (iROAS), showcasing its effectiveness in generating tangible sales results. AdAdapted's shoppable media expertise ensures that advertisements not only reach consumers but also convert into actionable sales, making it a strategic choice for CPG brands aiming to increase market penetration and revenue.

Use Cases

Customers recommend Advertisement, Engaging And Following Up, Products & Pricelist Management, as the business use cases that they have been most satisfied with while using AdAdapted.

Other use cases:

  • Digital Marketing
  • Media Planning
  • Market Research
  • Segmentation And Targeting
  • Trade Show Marketing
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Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using AdAdapted.

Other priorities:

  • Improve Brand Engagement
  • Increase Average Basket Value
  • Grow Market Share
  • Build Brand Awareness
See all business priorities See less business priorities

AdAdapted Use-Cases and Business Priorities: Customer Satisfaction Data

AdAdapted works with different mediums / channels such as Mobile. Offline. Point Of Sale etc.

Reviews

"...AdAdapted platform automates the native advertising model for advertisers that want to reach mobile app users...." Peer review

Peer review evidence (same sources as the product rating summary)

"...Our products offer unique utility, uninterrupted user experiences, and drive purchase intent more than any other mobile advertising strategy...." Mobile Advertising Platform
"...We help retailers engage shoppers to increase foot traffic in-store and drive mobile ecomm. ..." Mobile Advertising Platform
"...Strategies best suited for Tile-Unit: Want to get your product on the list? ..." Mobile Advertising Platform

AdAdapted, belong to a category of solutions that help Digital Advertising Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

AdAdapted is a mobile ad platform that helps CPG brands get onto shoppers' lists and into retailer carts. Product sales are increased through targeted mobile advertising.

AdAdapted Customer wins, Customer success stories, Case studies

How efficiently Does AdAdapted manage your Engaging And Following Up?

What Are the key features of AdAdapted for Products & Pricelist Management?

General Mills & Gopuff - Consumer Goods - Very Large

Minneapolis, USA

General Mills used AdAdapted to boost impulse and last-minute purchases. The solution let shoppers add products to their cart with one click from anywhere online. Intent-based targeting helped reach ...buyers at the right moment. The campaign drove higher sales and more conversions. AdAdapted enabled seamless carting for General Mills and Gopuff.

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Ball Aluminum Cup - Consumer Goods - Large

Broomfield, USA

Ball Aluminum Cup used AdAdapted to boost product awareness and sales for the 2022 Q4 holiday season. They targeted high-intent shoppers in the pre-shop phase, getting products onto digital shopping ...lists and into online carts. The campaign achieved a 0.33% add-to-list rate and an 81% cart transfer rate, far above industry benchmarks. Sales lift reached 12.5% at Meijer and 9.1% at Albertsons. Ball continues to see improved results with each campaign.

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Heineken - Food & Beverages - Very Large

Heineken used the AdAdapted add-to-list solution to improve mobile advertising results. The campaign achieved a $3.32 return on ad spend (ROAS). This solution helped Heineken reach shoppers at the ri...ght moment. The focus was on CPG advertising and grocery list data. The results show strong performance for Heineken's brand marketing.

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Good Day Chocolate - Consumer Goods - Small

AdAdapted's Add-to-List mobile advertising solution helped Good Day Chocolate boost sales at a large retailer. The campaign targeted Good Day Chocolate's new Kid’s Supplements. Sales more than double...d in some markets when the ads ran. The brand saw sales drop in those markets when the ads stopped. Good Day Chocolate offers chocolate-based supplements for kids and adults.

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MBB - Marketing And Advertising - Small

Kansas City, USA

MBB used AdAdapted’s add-to-list and Click2Cart solutions to boost campaign performance. The mobile advertising tools helped MBB achieve a higher click-through rate than other test executions. The ca...mpaign focused on Chinet, a consumer goods brand. AdAdapted’s technology enabled efficient grocery list data integration. MBB saw measurable impact in CPG advertising results.

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Campari - Food & Beverages - Large

Milan, Italy

Campari used AdAdapted's add-to-list solution to promote Aperol Spritz during the winter holiday season. The campaign aimed to increase liquor sales at a time when the drink is less popular. Campari ...and Mindshare achieved a 9.9% sales lift during the high-traffic holiday period. The solution helped inspire shoppers with recipes and drove measurable results. This case highlights the impact of targeted digital marketing for CPG brands.

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AdAdapted Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.39/5 ★

Read Reviews (18)
Custom Reports

3.89/5 ★

Read Reviews (3)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.39/5 ★

Read Reviews (18)
Custom Reports

3.89/5 ★

Read Reviews (3)

Software Failure Risk Guidance

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for AdAdapted

Top Failure Risks for AdAdapted

AdAdapted News

Partnership

AdAdapted Renews Partnership with the NFRA Through 2026 - PRWeb

AdAdapted has renewed its partnership with the National Frozen and Refrigerated Foods Association (NFRA) through 2026. This collaboration, ongoing since 2022, leverages AdAdapted's patented technology to enhance NFRA's shoppable media programs. New features like Add-ItTM Recipe Selector and DealFinder will further empower NFRA members to drive sales and engage consumers both online and in-store.

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Partnership

Ann Arbors AdAdapted Announces Partnership with Social Cookbook App Pepper

AdAdapted has partnered with Pepper, a recipe-sharing app, to enhance its reach and targeting capabilities for CPG brand advertisers. This collaboration allows AdAdapted to connect brands with home cooks at crucial moments, such as when they discover new recipes. Pepper users can now add recipe ingredients directly to digital shopping lists, streamlining the cooking process.

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Partnership

AdAdapted Announces New Partnership With Social Cookbook App Pepper

AdAdapted has formed a strategic partnership with Pepper, a recipe-sharing app, to enhance digital shopping experiences for home cooks. This collaboration allows AdAdapted to expand its audience reach and improve targeting capabilities for CPG brands by integrating with Pepper's platform. Users can now add recipe ingredients directly to digital shopping lists, connecting recipe inspiration with actionable shopping behavior.

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Product

ADADAPTED LAUNCHES ADD-IT PATHWAYS SOLUTION FOR CPG BRANDS

AdAdapted has launched Add-It Pathways, a new solution designed for CPG brands to drive consumer engagement and product discovery. The platform enables brands to connect with shoppers across multiple digital touchpoints, allowing users to add products directly to retailer carts from ads and content. Add-It Pathways aims to streamline the path to purchase, improve conversion rates, and deliver measurable results for CPG marketers seeking to influence online and in-store sales.

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AdAdapted Profile

Company Name

AdAdapted

Company Website

https://www.adadapted.com/

HQ Location

206 E Huron St, Ann Arbor, Michigan 48104, US

Employees

11-50

Social

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Financials

SEED