AdAdapted Overview

AdAdapted is a mobile advertising platform tailored for Consumer Packaged Goods (CPG) brands, focusing on enhancing product visibility and driving sales. The platform integrates seamlessly into mobile environments, enabling brands to influence consumer shopping lists and boost product placement in retail carts. A standout feature is its ability to deliver a $4.60 incremental Return on Ad Spend (iROAS), showcasing its effectiveness in generating tangible sales results. AdAdapted's shoppable media expertise ensures that advertisements not only reach consumers but also convert into actionable sales, making it a strategic choice for CPG brands aiming to increase market penetration and revenue.

Use Cases

Customers recommend Advertisement, Engaging And Following Up, Products & Pricelist Management, as the business use cases that they have been most satisfied with while using AdAdapted.

Other use cases:

  • Digital Marketing
  • Media Planning
  • Market Research
  • Segmentation And Targeting
  • Trade Show Marketing
See all use cases See less use cases

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using AdAdapted.

Other priorities:

  • Improve Brand Engagement
  • Increase Average Basket Value
  • Grow Market Share
  • Build Brand Awareness
See all business priorities See less business priorities

AdAdapted Use-Cases and Business Priorities: Customer Satisfaction Data

AdAdapted works with different mediums / channels such as Mobile. Offline. Point Of Sale etc.

Reviews

"...AdAdapted platform automates the native advertising model for advertisers that want to reach mobile app users...." Peer review

AdAdapted is a mobile ad platform that helps CPG brands get onto shoppers' lists and into retailer carts. Product sales are increased through targeted mobile advertising.

AdAdapted Customer wins, Customer success stories, Case studies

What makes AdAdapted ideal for Engaging And Following Up?

What makes AdAdapted ideal for Products & Pricelist Management?

AdAdapted Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.39/5 ★

Read Reviews (18)
Custom Reports

3.89/5 ★

Read Reviews (3)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.39/5 ★

Read Reviews (18)
Custom Reports

3.89/5 ★

Read Reviews (3)

Software Failure Risk Guidance

?

for AdAdapted

Top Failure Risks for AdAdapted

AdAdapted News

Partnership

AdAdapted Renews Partnership with the NFRA Through 2026 - PRWeb

AdAdapted has renewed its partnership with the National Frozen and Refrigerated Foods Association (NFRA) through 2026. This collaboration, ongoing since 2022, leverages AdAdapted's patented technology to enhance NFRA's shoppable media programs. New features like Add-ItTM Recipe Selector and DealFinder will further empower NFRA members to drive sales and engage consumers both online and in-store.

Read more →
Partnership

Ann Arbors AdAdapted Announces Partnership with Social Cookbook App Pepper

AdAdapted has partnered with Pepper, a recipe-sharing app, to enhance its reach and targeting capabilities for CPG brand advertisers. This collaboration allows AdAdapted to connect brands with home cooks at crucial moments, such as when they discover new recipes. Pepper users can now add recipe ingredients directly to digital shopping lists, streamlining the cooking process.

Read more →
Partnership

AdAdapted Announces New Partnership With Social Cookbook App Pepper

AdAdapted has formed a strategic partnership with Pepper, a recipe-sharing app, to enhance digital shopping experiences for home cooks. This collaboration allows AdAdapted to expand its audience reach and improve targeting capabilities for CPG brands by integrating with Pepper's platform. Users can now add recipe ingredients directly to digital shopping lists, connecting recipe inspiration with actionable shopping behavior.

Read more →
Product

ADADAPTED LAUNCHES ADD-IT PATHWAYS SOLUTION FOR CPG BRANDS

AdAdapted has launched Add-It Pathways, a new solution designed for CPG brands to drive consumer engagement and product discovery. The platform enables brands to connect with shoppers across multiple digital touchpoints, allowing users to add products directly to retailer carts from ads and content. Add-It Pathways aims to streamline the path to purchase, improve conversion rates, and deliver measurable results for CPG marketers seeking to influence online and in-store sales.

Read more →

AdAdapted Profile

Company Name

AdAdapted

Company Website

https://www.adadapted.com/

HQ Location

206 E Huron St, Ann Arbor, Michigan 48104, US

Employees

11-50

Social

Facebook Linkedin Twitter

Financials

SEED