Acxiom Personicx Overview

Acxiom-Personicx offers market-leading segmentation and visualization solutions for audience insight. Consumers are clustered into segments based on behavior and demographics using Acxiom's InfoBaseĀ® data.

This is a summary of the comprehensive capabilities and benefits of Acxiom Personicx based on over 7 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Do you need to check if Acxiom Personicx is right for your needs? Our Cuspera AI engine can evaluate how Acxiom Personicx fits your specific business needs, industry, and context. Get your personalized assessment report today.

Acxiom Personicx supports business activities such as:

  • Funnel Analysis
  • Segmentation And Targeting
  • Engaging And Following Up

Acxiom Personicx can help you with many business goals, such as Enhance Customer Relationships.

Acxiom Personicx Financial Services Vertical is its biggest customer base.

Acxiom Personicx Reviews

11 buyers and buying teams have used Cuspera to assess how well Acxiom Personicx solved their business needs. Cuspera uses 7 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Business Priorities

Enhance Customer Relationships is the most popular business priority peers achieved using Acxiom Personicx.

Other priorities:

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Use Cases

Peers recommend Funnel Analysis , Segmentation And Targeting , Engaging And Following Up , as the business use cases that they have been most satisfied while using Acxiom Personicx.

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Case Studies

COMPANY CASE STUDIES
Acxiom Personicx case study

Americaā€™s Test Kitchen
CASE STUDY Americaā€™s Test Kitchen

Acxiomā€™s Customer Intelligence Platform helped Americaā€™s Test Kitchen move from a product focus to a customer focus. The solution gave them a single view of their customers and let them personalize messages. They could now measure customer activity and business results. Americaā€™s Test Kitchen reduc...ed manual reporting, built models to win back customers, and found new ways to increase revenue. They also improved customer experience and could predict and reduce email opt-outs.

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Acxiom Personicx case study

A leading wearables brand
CASE STUDY A leading wearables brand

Acxiom Addressable Advertising helped a leading wearables brand use its first-party data for programmatic advertising. Acxiom created three custom behavioral segments from the brand's data. The campaign also used syndicated data audiences. The custom segments led to nearly twice as many households ...making purchases compared to syndicated audiences. The campaign drove almost 7,000 incremental sales over average segments.

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Acxiom Personicx case study

A leading automaker
CASE STUDY A leading automaker

Acxiom helped a leading automaker improve its Facebook marketing. The automaker wanted to better target owners and prospects using its CRM data. Acxiom provided data management solutions and strategic guidance. The automaker achieved 4x the usual click-through rate on Facebook. They also saw their ...lowest cost per click for any Facebook campaign. The company gained more efficiency and could target posts to specific consumers.

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Based on peer insights

Cuspera recommends Acxiom Personicx for

Use Cases Funnel Analysis , Segmentation And Targeting , Engaging And Following Up
Business Priority Enhance Customer Relationships
Industries Financial Services, Retail, Entertainment

Popular Business Setting

for Acxiom Personicx

Top Industries

  • Financial Services
  • Retail
  • Entertainment

Popular in

IT and Other Capabilities

for Acxiom Personicx

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
CAPABILITIES (DATA) RATINGS AND REVIEWS
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Custom Reports

3.21/5 ā˜…

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Analytics

3.21/5 ā˜…

Read Reviews (1)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Custom Reports

3.21/5 ā˜…

Read Reviews (1)
Analytics

3.21/5 ā˜…

Read Reviews (1)

Software Failure Risk Guidance

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for Acxiom Personicx

Top Failure Risks for Acxiom Personicx

Vendor Profile Details

Company Name

Acxiom, LLC

Company Website

https://www.acxiom.com/

HQ Location

301 Dave Ward Dr, Conway, Arkansas 72032, US

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