Acxiom Personicx Overview

Acxiom-Personicx offers market-leading segmentation and visualization solutions for audience insight. Consumers are clustered into segments based on behavior and demographics using Acxiom's InfoBaseĀ® data.

This is a summary of the comprehensive capabilities and benefits of Acxiom Personicx based on over 7 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Do you need to check if Acxiom Personicx is right for your needs? Our Cuspera AI engine can evaluate how Acxiom Personicx fits your specific business needs, industry, and context. Get your personalized assessment report today.

Acxiom Personicx supports business activities such as:

  • Funnel Analysis
  • Segmentation And Targeting
  • Engaging And Following Up

Acxiom Personicx can help you with many business goals, such as Enhance Customer Relationships.

Acxiom Personicx Financial Services Vertical is its biggest customer base.

Acxiom Personicx Reviews

11 buyers and buying teams have used Cuspera to assess how well Acxiom Personicx solved their business needs. Cuspera uses 7 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Business Priorities

Enhance Customer Relationships is the most popular business priority peers achieved using Acxiom Personicx.

Other priorities:

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Use Cases

Peers recommend Funnel Analysis , Segmentation And Targeting , Engaging And Following Up , as the business use cases that they have been most satisfied while using Acxiom Personicx.

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Case Studies

COMPANY CASE STUDIES
Acxiom Personicx case study

ScottsMiracle-Gro
CASE STUDY ScottsMiracle-Gro

Acxiom audience segmentation helped ScottsMiracle-Gro grow after a surge in new customers in 2020. The company faced challenges with narrow margins, customer churn, and limited first-party data. Using Acxiom data and MediaHub, they built targeted audience segments and ran a campaign from March to A...ugust 2021. The campaign used look-alike modeling and multiple digital channels to reach loyalists, switchers, and new homeowners. This approach aimed to retain new customers and strengthen brand loyalty.

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Acxiom Personicx case study

Home Improvement Retailer
CASE STUDY Home Improvement Retailer

Acxiom modernized the analytics engine for a home improvement retailer. The retailer struggled with poor media channel insights and outdated analytics. Acxiom migrated data from Adobe Analytics to Adobe Customer Journey Analytics. They automated 75% of the data to speed up migration. The retailer o...ptimized over $1 million in media and channel spend. The new system helped prioritize ecommerce personalization.

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Acxiom Personicx case study

Top automotive retailer
CASE STUDY Top automotive retailer

Acxiom CDP services helped a top automotive retailer create a single source of customer truth. The retailer used Treasure Data CDP and Sitecore Personalization to connect data and drive real-time marketing personalization. Acxiom simplified partner selection and planning, keeping core systems intac...t. The new solution improved data-driven decisions, media execution, and ROI. The retailer can now scale programs, use first-party data better, and support continuous marketing innovation.

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Based on peer insights

Cuspera recommends Acxiom Personicx for

Use Cases Funnel Analysis , Segmentation And Targeting , Engaging And Following Up
Business Priority Enhance Customer Relationships
Industries Financial Services, Retail, Entertainment

Popular Business Setting

for Acxiom Personicx

Top Industries

  • Financial Services
  • Retail
  • Entertainment

Popular in

IT and Other Capabilities

for Acxiom Personicx

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
CAPABILITIES (DATA) RATINGS AND REVIEWS
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Custom Reports

3.21/5 ā˜…

Read Reviews (1)
Analytics

3.21/5 ā˜…

Read Reviews (1)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Custom Reports

3.21/5 ā˜…

Read Reviews (1)
Analytics

3.21/5 ā˜…

Read Reviews (1)

Software Failure Risk Guidance

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for Acxiom Personicx

Top Failure Risks for Acxiom Personicx

Vendor Profile Details

Company Name

Acxiom, LLC

Company Website

https://www.acxiom.com/

HQ Location

301 Dave Ward Dr, Conway, Arkansas 72032, US

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