Acxiom Partner Audiences: Reviews, Testimonials and Expert Opinions

Acxiom used InfoBase data and look-a-like modeling to help Scott’s Miracle-Gro reach more customers. The goal was to keep new customers from 2020 and build stronger relationships with current ones. S...cott’s Miracle-Gro faced challenges like narrow margins and limited customer data. Acxiom scaled three audience segments for test and control campaigns. The campaign reached 26.8 million people and got 117 million impressions. Scott’s Miracle-Gro saw an 11x campaign lift, 203,000 more site visits, and 2.25x more buy actions over the control group.
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Acxiom’s Salesforce services helped Heathrow transform its customer experience. Heathrow wanted a seamless journey for travelers and better revenue from its stores. They used Salesforce Data Cloud to... build a privacy-compliant data foundation. Advanced identity resolution let them recognize even anonymous travelers. Heathrow automated CRM, digital, and paid media channels. They used a Customer Data Platform to manage first-party cookies and deliver real-time, personalized services. This set a new standard for data-driven airport operations.
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Acxiom helped Upwork scale its client acquisition campaigns. Upwork used Acxiom Audiences' predictive insights to reach more tech-based audiences. Upwork saved up to $150 per job post. They reduced c...ost per acquisition by up to 75%. Upwork gained access to more quality audiences and improved testing precision.
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Acxiom Real Identity helped an auto manufacturer fix fragmented customer data across offline and digital channels. The company built a first-party digital identity graph to connect all customer touch...points. This created a single customer view for better brand experiences. The solution led to $50 million in extra conversions, $20 million in loyalty savings from a 1% lower churn rate, and $15 million in media savings. The company also improved customer engagement and drove enterprise-wide efficiencies.
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Acxiom used value-based bidding to help a top investment client improve their media strategy. The client synced internal user IDs with Google and used offline deposit data for optimization. They auto...mated uploads and tested value-based bidding in SA360. This led to a 65% lift in average deposits and a 15% lower cost per deposit.
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Acxiom modernized the analytics engine for a home improvement retailer. The retailer struggled with poor media channel insights and outdated analytics. Acxiom migrated data from Adobe Analytics to Ad...obe Customer Journey Analytics. They automated 75% of the data to speed up migration. The retailer optimized over $1 million in media and channel spend. The new system helped prioritize ecommerce personalization.
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