Acxiom Partner Audiences Overview

Discover comprehensive insights into Acxiom Partner Audiences. Learn more about product features, capabilities and expert reviews based on 12 insights and explore use-cases showcasing how Acxiom Partner Audiences enhances Engaging and following up and drives growth.

This is a summary of the comprehensive capabilities and benefits of Acxiom Partner Audiences based on over 12 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Do you need to check if Acxiom Partner Audiences is right for your needs? Our Cuspera AI engine can evaluate how Acxiom Partner Audiences fits your specific business needs, industry, and context. Get your personalized assessment report today.

Acxiom Partner Audiences supports business activities such as:

  • Engaging And Following Up

Acxiom Partner Audiences can help you with many business goals, such as Improve Brand Engagement, and Acquire Customers.

Acxiom Partner Audiences Financial Services Vertical is its biggest customer base.

Acxiom Partner Audiences Reviews

11 buyers and buying teams have used Cuspera to assess how well Acxiom Partner Audiences solved their business needs. Cuspera uses 12 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Business Priorities

Improve Brand Engagement and Acquire Customers are the most popular business priorities peers achieved using Acxiom Partner Audiences.

Use Cases

Peers recommend Engaging And Following Up , as the business use cases that they have been most satisfied while using Acxiom Partner Audiences.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engaging And Following Up

3.86/5 ★

Read Reviews (2)

"...With Acxiom Partner Audiences, marketers can: Accurately predict likely brand affinity and preferences Act immediately as models require little configuration Fuel more personalized engagement based on actionable insights. ..." Leverage Partners for Unique Behavioral Insights
PEER EXPERIENCES
Engaging And Following Up

3.86/5 ★

Read Reviews (2)

"...With Acxiom Partner Audiences, marketers can: Accurately predict likely brand affinity and preferences Act immediately as models require little configuration Fuel more personalized engagement based on actionable insights. ..." Leverage Partners for Unique Behavioral Insights

Case Studies

COMPANY CASE STUDIES
Acxiom Partner Audiences case study
CASE STUDY A leading wearables brand

Acxiom Addressable Advertising helped a leading wearables brand use its first-party data for programmatic advertising. Acxiom created three custom behavioral segments from the brand's data. The campaign also used syndicated data audiences. The custom segments led to nearly twice as many households ...making purchases compared to syndicated audiences. The campaign drove almost 7,000 incremental sales over average segments.

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Acxiom Partner Audiences case study
CASE STUDY Large National Retailer

Acxiom helped a large national retailer improve customer acquisition marketing. The retailer wanted more online membership signups and to boost awareness for new store locations. Acxiom used new audience segments and geo-fencing in three markets. The campaign led to 75 new memberships in two weeks.... The click-through rate was 2.5 times higher than the industry standard.

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Acxiom Partner Audiences case study
CASE STUDY A leading automaker

Acxiom helped a leading automaker improve its Facebook marketing. The automaker wanted to better target owners and prospects using its CRM data. Acxiom provided data management solutions and strategic guidance. The automaker achieved 4x the usual click-through rate on Facebook. They also saw their ...lowest cost per click for any Facebook campaign. The company gained more efficiency and could target posts to specific consumers.

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Based on peer insights

Cuspera recommends Acxiom Partner Audiences for

Use Cases Engaging And Following Up
Business Priorities Improve Brand Engagement, Acquire Customers
Industries Financial Services, Retail, Entertainment

Popular Business Setting

for Acxiom Partner Audiences

Top Industries

  • Financial Services
  • Retail
  • Entertainment

Popular in

IT and Other Capabilities

for Acxiom Partner Audiences

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
CAPABILITIES (DATA) RATINGS AND REVIEWS
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

3.73/5 ★

Read Reviews (5)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

3.73/5 ★

Read Reviews (5)

Software Failure Risk Guidance

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for Acxiom Partner Audiences

Top Failure Risks for Acxiom Partner Audiences

Vendor Profile Details

Company Name

Acxiom, LLC

Company Website

https://www.acxiom.com/

HQ Location

301 Dave Ward Dr, Conway, Arkansas 72032, US

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