Acxiom Info Base Overview

Discover comprehensive insights into Acxiom Info Base. Learn more about product features, capabilities and expert reviews based on 6 insights and explore use-cases showcasing how Acxiom Info Base enhances Engaging and following up and drives growth.

This is a summary of the comprehensive capabilities and benefits of Acxiom Info Base based on over 6 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Do you need to check if Acxiom Info Base is right for your needs? Our Cuspera AI engine can evaluate how Acxiom Info Base fits your specific business needs, industry, and context. Get your personalized assessment report today.

Acxiom Info Base supports business activities such as:

  • Engaging And Following Up
  • Identify Target Customers

It can help manage these activities if you use Offline for these needs.

Acxiom Info Base Financial Services Vertical is its biggest customer base.

Acxiom Info Base Reviews

11 buyers and buying teams have used Cuspera to assess how well Acxiom Info Base solved their business needs. Cuspera uses 6 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Use Cases

Peers recommend Engaging And Following Up , Identify Target Customers , as the business use cases that they have been most satisfied while using Acxiom Info Base.

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Case Studies

COMPANY CASE STUDIES
Acxiom Info Base case study

Schär
CASE STUDY Schär

Acxiom Audiences helped Schär, a global CPG brand, reach new prospects with gluten intolerance. Schär needed to find users in many countries, including GDPR-compliant regions. Acxiom’s Data Guru team built a 1.4M prospect audience using keyword content data. The eight-week campaign was twice as eff...ective as Google’s solutions. Acxiom delivered a 19% higher CTR and 4% better viewability than Google.

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Acxiom Info Base case study

America’s Test Kitchen
CASE STUDY America’s Test Kitchen

Acxiom’s Customer Intelligence Platform helped America’s Test Kitchen move from a product focus to a customer focus. The solution gave them a single view of their customers and let them personalize messages. They could now measure customer activity and business results. America’s Test Kitchen reduc...ed manual reporting, built models to win back customers, and found new ways to increase revenue. They also improved customer experience and could predict and reduce email opt-outs.

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Acxiom Info Base case study

A leading automaker
CASE STUDY A leading automaker

Acxiom helped a leading automaker improve its Facebook marketing. The automaker wanted to better target owners and prospects using its CRM data. Acxiom provided data management solutions and strategic guidance. The automaker achieved 4x the usual click-through rate on Facebook. They also saw their ...lowest cost per click for any Facebook campaign. The company gained more efficiency and could target posts to specific consumers.

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Based on peer insights

Cuspera recommends Acxiom Info Base for

Use Cases Engaging And Following Up , Identify Target Customers
Medium Offline
Industries Financial Services, Retail, Entertainment

Popular Business Setting

for Acxiom Info Base

Top Industries

  • Financial Services
  • Retail
  • Entertainment

Popular in

IT and Other Capabilities

for Acxiom Info Base

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
CAPABILITIES (DATA) RATINGS AND REVIEWS
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

3.42/5 ★

Read Reviews (4)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

3.42/5 ★

Read Reviews (4)

Software Failure Risk Guidance

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for Acxiom Info Base

Top Failure Risks for Acxiom Info Base

Vendor Profile Details

Company Name

Acxiom, LLC

Company Website

https://www.acxiom.com/

HQ Location

301 Dave Ward Dr, Conway, Arkansas 72032, US

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