Acxiom Global Solutions Overview

Acxiom empowers top brands with precise data and identity solutions. Their tools help accurately identify and reach target audiences.

This is a summary of the comprehensive capabilities and benefits of Acxiom Global Solutions based on over 22 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Do you need to check if Acxiom Global Solutions is right for your needs? Our Cuspera AI engine can evaluate how Acxiom Global Solutions fits your specific business needs, industry, and context. Get your personalized assessment report today.

Acxiom Global Solutions supports business activities such as:

  • Engaging And Following Up
  • Sending & Publishing Communications
  • Funnel Analysis

Acxiom Global Solutions can help you with many business goals, such as Acquire Customers.

Acxiom Global Solutions Financial Services Vertical is its biggest customer base.

Acxiom Global Solutions Reviews

11 buyers and buying teams have used Cuspera to assess how well Acxiom Global Solutions solved their business needs. Cuspera uses 22 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Business Priorities

Acquire Customers is the most popular business priority peers achieved using Acxiom Global Solutions.

Use Cases

Peers recommend Engaging And Following Up , Sending & Publishing Communications , Funnel Analysis , as the business use cases that they have been most satisfied while using Acxiom Global Solutions.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engaging And Following Up

3.90/5 ★

Read Reviews (2)

"...Acxiom is the global leader in consumer data using insights and analysis to understand, reach and engage digital audiences everywhere and power more personalized experiences across all channels. ..." Consumer Data
Sending & Publishing Communications

3.64/5 ★

Read Reviews (2)

"...One trusted partner to reach more than 2.5 billion consumers with global privacy compliant data offerings and integrations with leading publishers and ad tech platforms. ..." Consumer Data
Funnel Analysis

3.68/5 ★

Read Reviews (2)

"...Acxiom’s consumer data offerings are ethically sourced and developed using hundreds of data sources, data analytics, and data analysis each carefully evaluated, screened, and monitored for appropriate data collection and privacy policy practices including proper customer data notice and choice. ..." Consumer Data
PEER EXPERIENCES
Engaging And Following Up

3.90/5 ★

Read Reviews (2)

"...Acxiom is the global leader in consumer data using insights and analysis to understand, reach and engage digital audiences everywhere and power more personalized experiences across all channels. ..." Consumer Data
Sending & Publishing Communications

3.64/5 ★

Read Reviews (2)

"...One trusted partner to reach more than 2.5 billion consumers with global privacy compliant data offerings and integrations with leading publishers and ad tech platforms. ..." Consumer Data
Funnel Analysis

3.68/5 ★

Read Reviews (2)

"...Acxiom’s consumer data offerings are ethically sourced and developed using hundreds of data sources, data analytics, and data analysis each carefully evaluated, screened, and monitored for appropriate data collection and privacy policy practices including proper customer data notice and choice. ..." Consumer Data

Case Studies

COMPANY CASE STUDIES
Acxiom Global Solutions case study
CASE STUDY America’s Test Kitchen

Acxiom’s Customer Intelligence Platform helped America’s Test Kitchen move from a product focus to a customer focus. The solution gave them a single view of their customers and let them personalize messages. They could now measure customer activity and business results. America’s Test Kitchen reduc...ed manual reporting, built models to win back customers, and found new ways to increase revenue. They also improved customer experience and could predict and reduce email opt-outs.

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Acxiom Global Solutions case study
CASE STUDY Large National Retailer

Acxiom helped a large national retailer improve customer acquisition marketing. The retailer wanted more online membership signups and to boost awareness for new store locations. Acxiom used new audience segments and geo-fencing in three markets. The campaign led to 75 new memberships in two weeks.... The click-through rate was 2.5 times higher than the industry standard.

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Acxiom Global Solutions case study
CASE STUDY Schär

Acxiom Audiences helped Schär, a global CPG brand, reach new prospects with gluten intolerance. Schär needed to find users in many countries, including GDPR-compliant regions. Acxiom’s Data Guru team built a 1.4M prospect audience using keyword content data. The eight-week campaign was twice as eff...ective as Google’s solutions. Acxiom delivered a 19% higher CTR and 4% better viewability than Google.

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Based on peer insights

Cuspera recommends Acxiom Global Solutions for

Use Cases Engaging And Following Up , Sending & Publishing Communications , Funnel Analysis
Business Priority Acquire Customers
Industries Financial Services, Retail, Entertainment

Popular Business Setting

for Acxiom Global Solutions

Top Industries

  • Financial Services
  • Retail
  • Entertainment

Popular in

IT and Other Capabilities

for Acxiom Global Solutions

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
CAPABILITIES (DATA) RATINGS AND REVIEWS
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

2.93/5 ★

Read Reviews (1)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

2.93/5 ★

Read Reviews (1)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

3.90/5 ★

Read Reviews (5)
Custom Reports

3.20/5 ★

Read Reviews (1)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

3.90/5 ★

Read Reviews (5)
Custom Reports

3.20/5 ★

Read Reviews (1)

Software Failure Risk Guidance

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for Acxiom Global Solutions

Top Failure Risks for Acxiom Global Solutions

Vendor Profile Details

Company Name

Acxiom, LLC

Company Website

https://www.acxiom.com/

HQ Location

301 Dave Ward Dr, Conway, Arkansas 72032, US

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