Acxiom Audience Propensities Overview
Acxiom's Audience Propensities® offer unique behavioral insights with over 3,500 indicators. These indicators predict brand affinity, preferences, and behaviors accurately.
This is a summary of the comprehensive capabilities and benefits of Acxiom Audience Propensities based on over 28 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Do you need to check if Acxiom Audience Propensities is right for your needs? Our Cuspera AI engine can evaluate how Acxiom Audience Propensities fits your specific business needs, industry, and context. Get your personalized assessment report today.
Acxiom Audience Propensities supports business activities such as:
- Media Planning
- Engaging And Following Up
- Channel Management
- Touchpoint Management
Acxiom Audience Propensities can help you with many business goals, such as Improve Brand Engagement, and Acquire Customers.
Acxiom Audience Propensities Financial Services Vertical is its biggest customer base.
Acxiom Audience Propensities Reviews
11 buyers and buying teams have used Cuspera to assess how well Acxiom Audience Propensities solved their business needs. Cuspera uses 28 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.
Business Priorities
Improve Brand Engagement and Acquire Customers are the most popular business priorities peers achieved using Acxiom Audience Propensities.
Use Cases
Peers recommend Media Planning , Engaging And Following Up , Channel Management , as the business use cases that they have been most satisfied while using Acxiom Audience Propensities.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Media Planning |
4.19/5 ★ |
"...Provides access to Acxiom data through a self-service tool that supports segmentation, modeling, media planning, and distribution...." Audience Cross Channel Management |
| Engaging And Following Up |
3.86/5 ★ |
"...With Acxiom Audience Propensities, marketers can: Accurately predict brand affinity and preferences Act immediately as models require little configuration Fuel more personalized engagement based on actionable insights. ..." Audience Cross Channel Management |
| Channel Management |
3.29/5 ★ |
"...Audience Propensities | Audience Cross Channel Management | Acxiom...." Audience Cross Channel Management |
| PEER EXPERIENCES | |
|---|---|
| Media Planning |
4.19/5 ★ |
"...Provides access to Acxiom data through a self-service tool that supports segmentation, modeling, media planning, and distribution...." Audience Cross Channel Management |
|
| Engaging And Following Up |
3.86/5 ★ |
"...With Acxiom Audience Propensities, marketers can: Accurately predict brand affinity and preferences Act immediately as models require little configuration Fuel more personalized engagement based on actionable insights. ..." Audience Cross Channel Management |
|
| Channel Management |
3.29/5 ★ |
"...Audience Propensities | Audience Cross Channel Management | Acxiom...." Audience Cross Channel Management |
|
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
|
CASE STUDY Large National RetailerRead More |
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CASE STUDY SchärRead More |
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CASE STUDY A top retailerRead More |
Popular Business Setting
for Acxiom Audience Propensities
Top Industries
- Financial Services
- Retail
- Entertainment
Popular in
IT and Other Capabilities
for Acxiom Audience Propensities
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (1) |
| Email Support | Read Reviews (1) |
| Chat Support | Read Reviews (1) |
| Phone Support | Read Reviews (1) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (1) |
| Email Support | Read Reviews (1) |
| Chat Support | Read Reviews (1) |
| Phone Support | Read Reviews (1) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (1) |
| Analytics | Read Reviews (5) |
| Custom Reports | Read Reviews (1) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (1) |
| Analytics | Read Reviews (5) |
| Custom Reports | Read Reviews (1) |
Software Failure Risk Guidance
?for Acxiom Audience Propensities
Top Failure Risks for Acxiom Audience Propensities
Vendor Profile Details
Company Name
Acxiom, LLC
Company Website
https://www.acxiom.com/HQ Location
301 Dave Ward Dr, Conway, Arkansas 72032, US
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