Twitter Ads Overview

This is a summary of the comprehensive capabilities and benefits of Twitter Ads based on over 253696 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Twitter Ads, Facebook For Business, Hootsuite, Buffer, Sprout Social, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Twitter Ads is right for your needs? Our Cuspera AI engine can evaluate how Twitter Ads fits your specific business needs, industry, and context. Get your personalized assessment report today.

Twitter Ads supports business activities such as:

  • Advertisement
  • Communication Management
  • Social Media Management
  • Engagement Management
  • Content Management

Twitter Ads can help you with many business goals, such as Acquire Customers, Improve Brand Engagement, Improve Digital And Social Presence, Build Brand Awareness, Grow Market Share, etc. It can help manage these activities if you use Social Media Twitter and Facebook for these needs. As a solution, Twitter Ads's capabilities include Personalization, Alerts: Popups & Notifications, Recording, etc.

Twitter Ads was founded in 2008. Education Vertical is its biggest customer base.

Reviews

"This was our first time investing in a Twitter Trend Takeover, and it has exceeded our original expectations in terms of reach and engagement. " - Kirsty Randles

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well Twitter Ads solved their Social Media Marketing needs. Cuspera uses 253696 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

Business Priorities

Acquire Customers and Improve Brand Engagement are the most popular business priorities peers achieved using Twitter Ads.

Other priorities:

  • Improve Digital And Social Presence
  • Build Brand Awareness
  • Grow Market Share
  • Scale Best Practices
  • Enhance Customer Relationships
  • Establish Thought Leadership
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Launch New Products
  • Improve ROI
  • Improve Internal Communications
  • Manage Risk
  • Improve Efficiency
  • Improve Visibility
  • Improve Stakeholder Relations
  • Improve Consistency
  • Increase Customer Life Time Value
  • Improve Navigation
  • Shorten Ramp Up Time
  • Reduce Bounce
See all business priorities See less business priorities

Use Cases

Peers recommend Advertisement , Communication Management , Social Media Management , as the business use cases that they have been most satisfied while using Twitter Ads.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Advertisement with Social Media, Twitter and Facebook

3.90/5 ★

Read Reviews (13796)

"...We have used Twitter ads a few different times, both to promote Tweets and to gain followers...."
Communication Management with Social Media and Twitter

3.83/5 ★

Read Reviews (11032)

"...You can route tickets to other team members and respond directly to social posts from Zendesk. ..." Social Media Customer Service: Everything You Need to Do it Well
sending & publishing communications

3.79/5 ★

Read Reviews (10554)

"...It started when I followed FiveThirtyEight, a website that publishes opinion poll analytics in politics, economics, and sports...."
tracking & monitoring communications

4.96/5 ★

Read Reviews (364)

"...Nielsen is now tracking celebrities social media shout-outs of TV shows across Twitter, Facebook and Instagram...."
Social Media Management with Social Media and Twitter

4.41/5 ★

Read Reviews (8234)

"...Consider using a social scheduling platform to plan out future Tweets and suggest optimal times to post Tweets...."
scheduling post to social media

4.48/5 ★

Read Reviews (2593)

"...The social media dataset contains exports of all WordPress blog posts, social media statistics, and Twitter data. ..."
engaging on social media

4.45/5 ★

Read Reviews (2003)

"...Social Sharing Posts can be shared to Facebook / Twitter / Pinterest (photos), by email and using the embed option. ..."
managing social media account

4.38/5 ★

Read Reviews (1700)

"...It gives agencies of all sizes the tools they need to manage their clients social media accounts. ..."
social media analytics

4.15/5 ★

Read Reviews (950)

"...Social s analytics provide quantitative and contextual data for all your social profiles across Facebook, Twitter, Instagram, LinkedIn and Google+...."
monitoring social media

4.98/5 ★

Read Reviews (308)

"...But surveys, focus groups, and social media monitoring can only reveal what Saudis are willing to say openly...."
PEER EXPERIENCES
Advertisement with Social Media, Twitter and Facebook

3.90/5 ★

Read Reviews (13796)

"...We have used Twitter ads a few different times, both to promote Tweets and to gain followers...." Peer review by Andrew H, CEO/Founder, Information Technology and Services
Communication Management with Social Media and Twitter

3.83/5 ★

Read Reviews (11032)

"...You can route tickets to other team members and respond directly to social posts from Zendesk. ..." Social Media Customer Service: Everything You Need to Do it Well
sending & publishing communications

3.83/5 ★

Read Reviews (10554)

tracking & monitoring communications

3.83/5 ★

Read Reviews (364)

Social Media Management with Social Media and Twitter

4.41/5 ★

Read Reviews (8234)

"...Consider using a social scheduling platform to plan out future Tweets and suggest optimal times to post Tweets...." Peer review by Megan M., Health, Wellness and Fitness
scheduling post to social media

4.41/5 ★

Read Reviews (2593)

engaging on social media

4.41/5 ★

Read Reviews (2003)

managing social media account

4.41/5 ★

Read Reviews (1700)

social media analytics

4.41/5 ★

Read Reviews (950)

monitoring social media

4.41/5 ★

Read Reviews (308)

114+ more Business Use Cases

Our AI advisor, Wyz, harnessed 253696 insights from peers and experts to help you assess how these Twitter Ads use cases fit your Social Media Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Kirsty Randles

Head of Marketing

Powerhouse Museum

This was our first time investing in a Twitter Trend Takeover, and it has exceeded our original expectations in terms of reach and engagement. Testimonial By Kirsty Randles

Hamad Mubarak Al Hajri

Founder & CEO

Snoonu

Twitter is a platform that allows people to closely interact with Snoonu and break the barriers that are usually there between brands and customers. This campaign also helped us create an emotional bond with our audience. We are planning to do more of this kind of campaign in the future to increase... our engagement, brand awareness, and reach.

Testimonial By Hamad Mubarak Al Hajri

Soledad Castejón Fernández de Gamboa

Digital Marketing Manager

Randstad España

Thanks to Twitter Ads, we have been able to meet the set targets, which has had a real and noticeable impact on our business. Testimonial By Soledad Castejón Fernández de Gamboa
CUSTOMERS TESTIMONIALS

Kirsty Randles

Head of Marketing

Powerhouse Museum

This was our first time investing in a Twitter Trend Takeover, and it has exceeded our original expectations in terms of reach and engagement. Testimonial By Kirsty Randles

Hamad Mubarak Al Hajri

Founder & CEO

Snoonu

Twitter is a platform that allows people to closely interact with Snoonu and break the barriers that are usually there between brands and customers. This campaign also helped us create an emotional bond with our audience. We are planning to do more of this kind of campaign in the future to increase... our engagement, brand awareness, and reach.

Testimonial By Hamad Mubarak Al Hajri

Soledad Castejón Fernández de Gamboa

Digital Marketing Manager

Randstad España

Thanks to Twitter Ads, we have been able to meet the set targets, which has had a real and noticeable impact on our business. Testimonial By Soledad Castejón Fernández de Gamboa

Case Studies

COMPANY CASE STUDIES
Case Study Australian Institute for Teaching and School Leadership

How AITSL connected with World Teachers’ Day on Twitter

Read More
Case Study Snoonu

How delivery app Snoonu increased brand awareness using Trend Takeover.

Read More
Case Study Powerhouse Museum

How a museum leveraged Twitter to drive important conversations and awareness around climate change

Read More

Frequently Asked Questions(FAQ)

for Twitter Ads

What is Twitter Ads?

Twitter Ads is Twitter based advertising platform through which businesses can have promoted tweets appear in Twitter streams or Twitter search results of specific targeted users. Different kinds of ads can be posted on Twitter - Promoted Tweets, Promoted Accounts and Promoted Trends. It helps to improve brand awareness, digital, and social presence, attract new customers.

What is Twitter Ads used for?

Twitter Ads is a Social Media Marketing Software mainly used by its customers to Acquire Customers and Improve Brand Engagement by Advertisement, Communication Management and Social Media Management .

What are the top features of Twitter Ads?

Personalization, Alerts: popups & Notifications and Recording are some of the top features of Twitter Ads.

Who uses Twitter Ads?

Twitter Ads is used by Education, Marketing And Advertising and Information Technology And Services among other industries.

What are Twitter Ads alternatives?

Facebook For Business, Hootsuite, Buffer and Sprout Social are popular alternatives for Twitter Ads.

Popular Business Setting

for Twitter Ads

Top Industries

  • Education
  • Marketing and Advertising
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Peers used Twitter Ads to Acquire customers and Improve brand engagement

Peer and Expert Opinion on Features

for Twitter Ads

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

3.35/5 ★

Read Reviews (7694)
Alerts: popups & Notifications

2.93/5 ★

Read Reviews (3222)
Recording

3.07/5 ★

Read Reviews (2701)
Gamification

3.67/5 ★

Read Reviews (2104)
Widgets

3.35/5 ★

Read Reviews (2007)
FEATURES RATINGS AND REVIEWS
Personalization

3.35/5 ★

Read Reviews (7694)
Alerts: popups & Notifications

2.93/5 ★

Read Reviews (3222)
Recording

3.07/5 ★

Read Reviews (2701)
Gamification

3.67/5 ★

Read Reviews (2104)
Widgets

3.35/5 ★

Read Reviews (2007)

IT and Other Capabilities

for Twitter Ads

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

2.79/5 ★

Read Reviews (23387)
Data Export

2.76/5 ★

Read Reviews (10337)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

2.79/5 ★

Read Reviews (23387)
Data Export

2.76/5 ★

Read Reviews (10337)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.40/5 ★

Read Reviews (1438)
Phone Support

4.09/5 ★

Read Reviews (1087)
Email Support

4.03/5 ★

Read Reviews (1144)
24/7 Support

3.22/5 ★

Read Reviews (16729)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.40/5 ★

Read Reviews (1438)
Phone Support

4.09/5 ★

Read Reviews (1087)
Email Support

4.03/5 ★

Read Reviews (1144)
24/7 Support

3.22/5 ★

Read Reviews (16729)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.90/5 ★

Read Reviews (2042)
Analytics

3.99/5 ★

Read Reviews (10097)
Custom Reports

3.19/5 ★

Read Reviews (29417)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.90/5 ★

Read Reviews (2042)
Analytics

3.99/5 ★

Read Reviews (10097)
Custom Reports

3.19/5 ★

Read Reviews (29417)

Software Failure Risk Guidance

?

for Twitter Ads

Overall Risk Meter

Low Medium High

Top Failure Risks for Twitter Ads

Vendor Profile Details

Company Name

Twitter

Year Founded

2008

HQ Location

Employees

51-100

Social

Financials

PRIVATE