Amazon Ad Server Overview

This is a summary of the comprehensive capabilities and benefits of Amazon Ad Server based on over 2476 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Amazon Ad Server, Bannerflow, Celtra, Google Marketing, Adobe Advertising Cloud, etc., all belong to a category of solutions that help Digital Advertising Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Amazon Ad Server is right for your needs? Our Cuspera AI engine can evaluate how Amazon Ad Server fits your specific business needs, industry, and context. Get your personalized assessment report today.

Amazon Ad Server supports business activities such as:

  • Advertisement
  • Campaign Management
  • Communication Management
  • Creative Agency
  • Engagement Management

Amazon Ad Server can help you with many business goals, such as Grow Market Share, Scale Best Practices, Improve ROI, Enter New Markets Internationally Or Locally, Increase Sales & Revenue, etc. It can help manage these activities if you use Display Advertisement for these needs. As a solution, Amazon Ad Server's capabilities include Dashboard, Personalization, Templates, etc.

Amazon Ad Server was founded in 1994. Marketing and Advertising Vertical is its biggest customer base.

Reviews

"...VPAID video advertising created with Sizmek s tool proved to be an extremely effective video format for drawing users attention to the product...." Peer review by Maxus, Garnier For Men, Garnier Men

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well Amazon Ad Server solved their Digital Advertising Platform needs. Cuspera uses 2476 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Advertising Platform needs.

Business Priorities

Grow Market Share and Scale Best Practices are the most popular business priorities peers achieved using Amazon Ad Server.

Other priorities:

  • Improve ROI
  • Enter New Markets Internationally Or Locally
  • Increase Sales & Revenue
  • Improve Visibility
  • Improve Efficiency
  • Acquire Customers
  • Establish Thought Leadership
  • Enhance Customer Relationships
  • Build Brand Awareness
  • Launch New Products
  • Improve Internal Communications
  • Improve Digital And Social Presence
  • Improve Stakeholder Relations
See all business priorities See less business priorities

Use Cases

Peers recommend Advertisement , Campaign Management , Communication Management , as the business use cases that they have been most satisfied while using Amazon Ad Server.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Advertisement

4.41/5 ★

Read Reviews (286)

"...VPAID video advertising created with Sizmek s tool proved to be an extremely effective video format for drawing users attention to the product...."
Campaign Management

4.90/5 ★

Read Reviews (91)

"...Campaign Management...."
campaign analytics

4.84/5 ★

Read Reviews (36)

"...When we need to get real time results on reporting, "Campaign Monitor" is a great tool to have...."
campaign monitoring

4.91/5 ★

Read Reviews (24)

"...Easily monitor delivery and campaign performance with flexible, customized reporting for your team and clients...."
Communication Management with Display Advertisement

3.20/5 ★

Read Reviews (47)

"...There is alot of clicking and publishing throughout that makes the process slower than the process used by doubleclick...."
sending & publishing communications

2.96/5 ★

Read Reviews (40)

"...with publishers using the tags and its things like this that need to be understood (we over accommodate tracking cost in our media schedules to ensure that when over-serves occur we have sufficient tracking budget)...."
tracking & monitoring communications

3.88/5 ★

Read Reviews (2)

"...Best practices in this space call for actively monitoring all accounts users and admins for signs of misuse or unauthorized access...."
PEER EXPERIENCES
Advertisement

4.41/5 ★

Read Reviews (286)

"...VPAID video advertising created with Sizmek s tool proved to be an extremely effective video format for drawing users attention to the product...." Peer review by Maxus, Garnier For Men, Garnier Men
Campaign Management

4.90/5 ★

Read Reviews (91)

"...Campaign Management...." Peer review by User in Internet, Internet
campaign analytics

4.90/5 ★

Read Reviews (36)

campaign monitoring

4.90/5 ★

Read Reviews (24)

Communication Management with Display Advertisement

3.20/5 ★

Read Reviews (47)

"...There is alot of clicking and publishing throughout that makes the process slower than the process used by doubleclick...." Peer review by Yvonne O., Marketing and Advertising
sending & publishing communications

3.20/5 ★

Read Reviews (40)

tracking & monitoring communications

3.20/5 ★

Read Reviews (2)

42+ more Business Use Cases

Our AI advisor, Wyz, harnessed 2476 insights from peers and experts to help you assess how these Amazon Ad Server use cases fit your Digital Advertising Platform needs.

Based on peer insights

Cuspera recommends Amazon Ad Server for

Use Cases Advertisement , Campaign Management , Communication Management
Medium Display Advertisement
Features Dashboard, Personalization, Templates
Business Priorities Grow Market Share, Scale Best Practices, Improve ROI
Industries Marketing And Advertising, Automotive, Internet

Frequently Asked Questions(FAQ)

for Amazon Ad Server

What is Amazon Ad Server?

Amazon Ad Server is a global, multichannel ad server that is used to design, deliver, and measure campaigns for demand-side platforms (DSPs) and publishers all around the world. Amazon Ad Server provides solutions for companies and agencies to create compelling advertising and centralize relevant analytics.

What is Amazon Ad Server used for?

Amazon Ad Server is a Digital Advertising Platform Software mainly used by its customers to Grow Market Share and Scale Best Practices by Advertisement, Campaign Management and Communication Management .

What are the top features of Amazon Ad Server?

Dashboard, Personalization and Templates are some of the top features of Amazon Ad Server.

Who uses Amazon Ad Server?

Amazon Ad Server is used by Marketing And Advertising, Automotive and Internet among other industries.

What are Amazon Ad Server alternatives?

Bannerflow, Celtra, Google Marketing and Adobe Advertising Cloud are popular alternatives for Amazon Ad Server.

Where is Amazon Ad Server located?

Amazon Ad Server is headquartered at Seattle, Washington.

Popular Business Setting

for Amazon Ad Server

Top Industries

  • Marketing and Advertising
  • Automotive
  • Internet

Popular in

  • Mid Market
  • Enterprise
  • Small Business

Peers used Amazon Ad Server to Grow market share and Scale best practices

Peer and Expert Opinion on Features

for Amazon Ad Server

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Dashboard

3.18/5 ★

Read Reviews (43)
Personalization

4.01/5 ★

Read Reviews (37)
Templates

2.02/5 ★

Read Reviews (23)
Feedback surveys

4.85/5 ★

Read Reviews (22)
SEM

1.48/5 ★

Read Reviews (7)
FEATURES RATINGS AND REVIEWS
Dashboard

3.18/5 ★

Read Reviews (43)
Personalization

4.01/5 ★

Read Reviews (37)
Templates

2.02/5 ★

Read Reviews (23)
Feedback surveys

4.85/5 ★

Read Reviews (22)
SEM

1.48/5 ★

Read Reviews (7)

IT and Other Capabilities

for Amazon Ad Server

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.67/5 ★

Read Reviews (471)
Data Export

2.58/5 ★

Read Reviews (140)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.67/5 ★

Read Reviews (471)
Data Export

2.58/5 ★

Read Reviews (140)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Phone Support

4.72/5 ★

Read Reviews (20)
Chat Support

4.48/5 ★

Read Reviews (18)
Email Support

4.48/5 ★

Read Reviews (18)
24/7 Support

4.34/5 ★

Read Reviews (234)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Phone Support

4.72/5 ★

Read Reviews (20)
Chat Support

4.48/5 ★

Read Reviews (18)
Email Support

4.48/5 ★

Read Reviews (18)
24/7 Support

4.34/5 ★

Read Reviews (234)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.69/5 ★

Read Reviews (60)
Analytics

4.67/5 ★

Read Reviews (141)
Custom Reports

3.87/5 ★

Read Reviews (439)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.69/5 ★

Read Reviews (60)
Analytics

4.67/5 ★

Read Reviews (141)
Custom Reports

3.87/5 ★

Read Reviews (439)

Software Failure Risk Guidance

?

for Amazon Ad Server

Overall Risk Meter

Low Medium High

Top Failure Risks for Amazon Ad Server

Vendor Profile Details

Company Name

Amazon

Company Website

https://www.amazon.com/

Year Founded

1994

HQ Location

Seattle, Washington

Employees

10001+

Social

Financials

IPO