Drift Overview
This is a summary of the comprehensive capabilities and benefits of Drift based on over 7577 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Drift, Qualified, Conversica, Customers.ai, Instabot, etc., all belong to a category of solutions that help Conversational Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Drift is right for your needs? Our Cuspera AI engine can evaluate how Drift fits your specific business needs, industry, and context. Get your personalized assessment report today.
Drift supports business activities such as:
- Engagement Management
- Playbook Creation
- Generation Of New Leads
- Account Management
- Conversion Management
Drift can help you with many business goals, such as Acquire Customers, Increase Sales & Revenue, Enhance Customer Relationships, Improve ROI, Grow Market Share, etc. It can help manage these activities if you use Website and Chat for these needs. As a solution, Drift's capabilities include Bot, Personalization, Alerts: Popups & Notifications, etc.
Drift was founded in 2014. Computer Software Vertical is its biggest customer base.
Reviews
"Today's buyers in B2B tech are more informed than ever and we have to assume that they are already well into the buy cycle before we even know about them. Making it easy and helpful when engaging with Bottomline is one of our guideposts in our sales... and marketing efforts and Drift helps us accelerate those meaningful conversations much earlier in the process. " - Christine Nurnberger
Cuspera Reviews
33 buyers and buying teams have used Cuspera to assess how well Drift solved their Conversational Marketing needs. Cuspera uses 7577 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversational Marketing needs.
Business Priorities
Acquire Customers and Increase Sales & Revenue are the most popular business priorities peers achieved using Drift.
Use Cases
Peers recommend Engagement Management , Playbook Creation , Generation Of New Leads , as the business use cases that they have been most satisfied while using Drift.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Engagement Management with Website |
4.77/5 ★ |
"...We've been using Drift at KeyedIn as a better way for us to interact with our customers and potential customers...." Peer review by Kevin Knudsen, Enterprise Account Development Manager, KeyedIn Solutions Inc. |
| engaging and following up |
4.73/5 ★ |
"...That means that 53% of the people who engage in a chat with Bottie on the thank you page become a prospect...." Case Study Keap |
| engaging with scheduling & cadence |
4.30/5 ★ |
"...Creating emails cadences, how you can see and approach prospects in real time...." Peer review by Laura B, Sales Development Representative |
| Playbook Creation with Website and Chat |
3.68/5 ★ |
"...The bot has so much functionality, between the different playbooks that we can have going at different times of the day or on different pages, the customization between types of companies (the fact that we're using this as a B2B company when it seems more fit for a B2C), the easy scheduling of calls with our sales rep (once we input the calendar feature, we immediately got 3 meetings scheduled), and how sleek it looks...." Peer review by Lauren N, Events & Marketing Coordinator, Entertainment |
| talk track creation |
4.16/5 ★ |
"...Drift is flexible and fits any talk track...." Peer review by Administrator |
| Generation Of New Leads with Website |
4.90/5 ★ |
"...Pulling more leads from our website be it during hours or after hours...." Peer review by Trey G., Computer Software |
| PEER EXPERIENCES | |
|---|---|
| Engagement Management with Website |
4.77/5 ★ |
"...We've been using Drift at KeyedIn as a better way for us to interact with our customers and potential customers...." Peer review by Kevin Knudsen, Enterprise Account Development Manager, KeyedIn Solutions Inc. |
|
| engaging and following up |
4.77/5 ★ |
| engaging with scheduling & cadence |
4.77/5 ★ |
| Playbook Creation with Website and Chat |
3.68/5 ★ |
"...The bot has so much functionality, between the different playbooks that we can have going at different times of the day or on different pages, the customization between types of companies (the fact that we're using this as a B2B company when it seems more fit for a B2C), the easy scheduling of calls with our sales rep (once we input the calendar feature, we immediately got 3 meetings scheduled), and how sleek it looks...." Peer review by Lauren N, Events & Marketing Coordinator, Entertainment |
|
| talk track creation |
3.68/5 ★ |
| Generation Of New Leads with Website |
4.90/5 ★ |
"...Pulling more leads from our website be it during hours or after hours...." Peer review by Trey G., Computer Software |
|
65+ more Business Use Cases
Our AI advisor, Wyz, harnessed 7577 insights from peers and experts to help you assess how these Drift use cases fit your Conversational Marketing needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Today's buyers in B2B tech are more informed than ever and we have to assume that they are already well into the buy cycle before we even know about them. Making it easy and helpful when engaging with Bottomline is one of our guideposts in our sales and marketing efforts and Drift helps us accelera...te those meaningful conversations much earlier in the process. |
|
|
Drift helps us close the gap between sales and marketing. It's a part of the fabric of our tech stack across both functions front-end to back-end. And the more we expand our deployment and optimize it, the better our results. Testimonial By George Gallegos |
|
|
Drift Prospector is the first marketing platform that I've seen that is actually built to truly unify a company’s GTM efforts. Drift's platform brings a prospect from top of the funnel to front of the line. Having a place where all sales and customer engagement activities are centralized provides a... real-time blueprint of where our reps should be focusing their efforts and is a game changer for us. |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Christine Nurnberger Chief Marketing Officer Bottomline Technologies |
Today's buyers in B2B tech are more informed than ever and we have to assume that they are already well into the buy cycle before we even know about them. Making it easy and helpful when engaging with Bottomline is one of our guideposts in our sales and marketing efforts and Drift helps us accelera...te those meaningful conversations much earlier in the process. |
|
George Gallegos CEO Jitterbit |
Drift helps us close the gap between sales and marketing. It's a part of the fabric of our tech stack across both functions front-end to back-end. And the more we expand our deployment and optimize it, the better our results. Testimonial By George Gallegos |
|
Marc Potter CRO Actian Corporation |
Drift Prospector is the first marketing platform that I've seen that is actually built to truly unify a company’s GTM efforts. Drift's platform brings a prospect from top of the funnel to front of the line. Having a place where all sales and customer engagement activities are centralized provides a... real-time blueprint of where our reps should be focusing their efforts and is a game changer for us. |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
|
Case Study SalesRabbitRead More |
|
Case Study The Predictive IndexRead More |
|
Case Study LatticeRead More |
Frequently Asked Questions(FAQ)
for Drift
What is Drift?
What is Drift used for?
What are the top features of Drift?
Who uses Drift?
What are Drift alternatives?
Where is Drift located?
Popular Business Setting
for Drift
Top Industries
- Computer Software
- Information Technology and Services
- Human Resources
Popular in
- Small Business
- Mid Market
- Enterprise
Peers used Drift to Acquire customers and Increase sales & revenue
Drift Alternatives
Peer and Expert Opinion on Features
for Drift
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| bot | Read Reviews (514) |
| Personalization | Read Reviews (363) |
| Alerts: popups & Notifications | Read Reviews (121) |
| Landing page | Read Reviews (69) |
| Feedback surveys | Read Reviews (58) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| bot | Read Reviews (514) |
| Personalization | Read Reviews (363) |
| Alerts: popups & Notifications | Read Reviews (121) |
| Landing page | Read Reviews (69) |
| Feedback surveys | Read Reviews (58) |
IT and Other Capabilities
for Drift
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (167) |
| Data Import | Read Reviews (373) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (167) |
| Data Import | Read Reviews (373) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Chat Support | Read Reviews (393) |
| Email Support | Read Reviews (83) |
| Phone Support | Read Reviews (79) |
| 24/7 Support | Read Reviews (927) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Chat Support | Read Reviews (393) |
| Email Support | Read Reviews (83) |
| Phone Support | Read Reviews (79) |
| 24/7 Support | Read Reviews (927) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (135) |
| Analytics | Read Reviews (200) |
| Custom Reports | Read Reviews (523) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (135) |
| Analytics | Read Reviews (200) |
| Custom Reports | Read Reviews (523) |
Software Failure Risk Guidance
?for Drift
Overall Risk Meter
Top Failure Risks for Drift
Vendor Profile Details
HQ Location
222 Berkley Street, 6th Floor, Boston, Massachusetts 02116, US
Employees
251-500
Social
Financials
SERIES C
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