Oracle Marketing Cloud Overview

This is a summary of the comprehensive capabilities and benefits of Oracle Marketing Cloud based on over 1682 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Oracle Marketing Cloud, Movable Ink, Pitchbox, PathFactory, Uberflip, etc., all belong to a category of solutions that help Content Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Oracle Marketing Cloud is right for your needs? Our Cuspera AI engine can evaluate how Oracle Marketing Cloud fits your specific business needs, industry, and context. Get your personalized assessment report today.

Oracle Marketing Cloud supports business activities such as:

  • Engagement Management
  • Content Management
  • Campaign Management
  • Communication Management
  • Workflow Management

Oracle Marketing Cloud can help you with many business goals, such as Acquire Customers, Enhance Customer Relationships, Grow Market Share, Increase Sales & Revenue, Improve ROI, etc. It can help manage these activities if you use E-Mail for these needs. As a solution, Oracle Marketing Cloud's capabilities include Personalization, Landing Page, Dashboard, etc.

Oracle Marketing Cloud was founded in 1977. Computer Software Vertical is its biggest customer base.

Reviews

"...At Oracle Marketing Cloud, our customers inspire us to act on a vision and strategy to empower progressive B2B organizations of all sizes to evolve from managing basic automated email marketing campaigns to orchestrating some the most engaging and strategic, adaptable cross-channel experiences possible across the entire customer life cycle. ..." Oracle Attains Highest Score for Current Offering and Strategy Categories in The Forrester Wave : B2B Marketing Automation Platforms, Q4 2018

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well Oracle Marketing Cloud solved their Content Marketing needs. Cuspera uses 1682 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Content Marketing needs.

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities peers achieved using Oracle Marketing Cloud.

Other priorities:

  • Grow Market Share
  • Increase Sales & Revenue
  • Improve ROI
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Improve Brand Engagement
  • Establish Thought Leadership
  • Build Brand Awareness
  • Improve Stakeholder Relations
  • Improve Efficiency
  • Improve Digital And Social Presence
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Content Management , Campaign Management , as the business use cases that they have been most satisfied while using Oracle Marketing Cloud.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management with E-Mail

4.96/5 ★

Read Reviews (97)

"...At Oracle Marketing Cloud, our customers inspire us to act on a vision and strategy to empower progressive B2B organizations of all sizes to evolve from managing basic automated email marketing campaigns to orchestrating some the most engaging and strategic, adaptable cross-channel experiences possible across the entire customer life cycle. ..." Oracle Attains Highest Score for Current Offering and Strategy Categories in The Forrester Wave : B2B Marketing Automation Platforms, Q4 2018
engaging and following up

4.93/5 ★

Read Reviews (62)

"...At Oracle Marketing Cloud, our customers inspire us to act on a vision and strategy to empower progressive B2B organizations of all sizes to evolve from managing basic automated email marketing campaigns to orchestrating some the most engaging and strategic, adaptable cross-channel experiences possible across the entire customer life cycle...."
Content Management

4.98/5 ★

Read Reviews (70)

"...Automate content and social marketing, targeting, segmentation, and lead management with Oracle Marketing Cloud solution...."
content publishing

4.65/5 ★

Read Reviews (7)

"...Publish content directly to Oracle Content and Experience and deliver it along Oracle Marketing Cloud and other solutions to expand your corporate assets...."
content sharing

4.46/5 ★

Read Reviews (4)

"...With this powerful platform you can share your marketing content, allowing you to identify more accurate content for your buyers, as it allows a better management of the purchasing department...."
content curation

4.36/5 ★

Read Reviews (4)

"...The way Oracle Content Marking is used by my organization is that provides access to marketing content that was created by our sales department...."
searching for content

3.42/5 ★

Read Reviews (1)

"...One of the great things about our Oracle Marketing Cloud platform is that we can easily test different elements and content combinations to see what our readers find most engaging...."
Campaign Management with E-Mail

4.90/5 ★

Read Reviews (57)

"...By offering a direct customer journey, they doubled the conversion rate and supported an increased number of marketing campaigns...." [Customer Story] Optimise your omni-channel approach
campaign monitoring

4.53/5 ★

Read Reviews (5)

"...ITC Infotech s implementation services helped us get on track with our campaign management journey...."
PEER EXPERIENCES
Engagement Management with E-Mail

4.96/5 ★

Read Reviews (97)

"...At Oracle Marketing Cloud, our customers inspire us to act on a vision and strategy to empower progressive B2B organizations of all sizes to evolve from managing basic automated email marketing campaigns to orchestrating some the most engaging and strategic, adaptable cross-channel experiences possible across the entire customer life cycle. ..." Oracle Attains Highest Score for Current Offering and Strategy Categories in The Forrester Wave : B2B Marketing Automation Platforms, Q4 2018
engaging and following up

4.96/5 ★

Read Reviews (62)

Content Management

4.98/5 ★

Read Reviews (70)

"...Automate content and social marketing, targeting, segmentation, and lead management with Oracle Marketing Cloud solution...." Peer review by Shriya C., Account Manager
content publishing

4.98/5 ★

Read Reviews (7)

content sharing

4.98/5 ★

Read Reviews (4)

content curation

4.98/5 ★

Read Reviews (4)

searching for content

4.98/5 ★

Read Reviews (1)

Campaign Management with E-Mail

4.90/5 ★

Read Reviews (57)

"...By offering a direct customer journey, they doubled the conversion rate and supported an increased number of marketing campaigns...." [Customer Story] Optimise your omni-channel approach
campaign monitoring

4.90/5 ★

Read Reviews (5)

62+ more Business Use Cases

Our AI advisor, Wyz, harnessed 1682 insights from peers and experts to help you assess how these Oracle Marketing Cloud use cases fit your Content Marketing needs.

Frequently Asked Questions(FAQ)

for Oracle Marketing Cloud

What is Oracle Marketing Cloud used for?

Oracle Marketing Cloud is a Content Marketing Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Engagement Management, Content Management and Campaign Management .

What are the top features of Oracle Marketing Cloud?

Personalization, Landing page and Dashboard are some of the top features of Oracle Marketing Cloud.

Who uses Oracle Marketing Cloud?

Oracle Marketing Cloud is used by Computer Software, Information Technology And Services and Marketing And Advertising among other industries.

What are Oracle Marketing Cloud alternatives?

Movable Ink, Pitchbox, PathFactory and Uberflip are popular alternatives for Oracle Marketing Cloud.

Where is Oracle Marketing Cloud located?

Oracle Marketing Cloud is headquartered at 500 Oracle Parkway Redwood Shores, CA 94065.

Popular Business Setting

for Oracle Marketing Cloud

Top Industries

  • Computer Software
  • Information Technology and Services
  • Marketing and Advertising

Popular in

  • Enterprise
  • Mid Market
  • Small Business

Peers used Oracle Marketing Cloud to Acquire customers and Enhance customer relationships

Peer and Expert Opinion on Features

for Oracle Marketing Cloud

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.94/5 ★

Read Reviews (83)
Landing page

4.64/5 ★

Read Reviews (28)
Dashboard

4.15/5 ★

Read Reviews (15)
Templates

4.22/5 ★

Read Reviews (12)
Recording

4.76/5 ★

Read Reviews (10)
FEATURES RATINGS AND REVIEWS
Personalization

4.94/5 ★

Read Reviews (83)
Landing page

4.64/5 ★

Read Reviews (28)
Dashboard

4.15/5 ★

Read Reviews (15)
Templates

4.22/5 ★

Read Reviews (12)
Recording

4.76/5 ★

Read Reviews (10)

IT and Other Capabilities

for Oracle Marketing Cloud

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.57/5 ★

Read Reviews (106)
Data Export

4.11/5 ★

Read Reviews (43)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.57/5 ★

Read Reviews (106)
Data Export

4.11/5 ★

Read Reviews (43)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.38/5 ★

Read Reviews (33)
Chat Support

4.32/5 ★

Read Reviews (23)
24/7 Support

4.30/5 ★

Read Reviews (178)
Phone Support

4.15/5 ★

Read Reviews (19)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.38/5 ★

Read Reviews (33)
Chat Support

4.32/5 ★

Read Reviews (23)
24/7 Support

4.30/5 ★

Read Reviews (178)
Phone Support

4.15/5 ★

Read Reviews (19)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.57/5 ★

Read Reviews (25)
Analytics

4.88/5 ★

Read Reviews (83)
Custom Reports

4.46/5 ★

Read Reviews (187)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.57/5 ★

Read Reviews (25)
Analytics

4.88/5 ★

Read Reviews (83)
Custom Reports

4.46/5 ★

Read Reviews (187)

Software Failure Risk Guidance

?

for Oracle Marketing Cloud

Overall Risk Meter

Low Medium High

Top Failure Risks for Oracle Marketing Cloud

Vendor Profile Details

Company Name

Oracle

Year Founded

1977

HQ Location

500 Oracle Parkway Redwood Shores, CA 94065

Employees

10001+

Social

Financials

IPO