Oracle Marketing Cloud Overview
This is a summary of the comprehensive capabilities and benefits of Oracle Marketing Cloud based on over 1682 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Oracle Marketing Cloud, Movable Ink, Pitchbox, PathFactory, Uberflip, etc., all belong to a category of solutions that help Content Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Oracle Marketing Cloud is right for your needs? Our Cuspera AI engine can evaluate how Oracle Marketing Cloud fits your specific business needs, industry, and context. Get your personalized assessment report today.
Oracle Marketing Cloud supports business activities such as:
- Engagement Management
- Content Management
- Campaign Management
- Communication Management
- Workflow Management
Oracle Marketing Cloud can help you with many business goals, such as Acquire Customers, Enhance Customer Relationships, Grow Market Share, Increase Sales & Revenue, Improve ROI, etc. It can help manage these activities if you use E-Mail for these needs. As a solution, Oracle Marketing Cloud's capabilities include Personalization, Landing Page, Dashboard, etc.
Oracle Marketing Cloud was founded in 1977. Computer Software Vertical is its biggest customer base.
Reviews
"...The Oracle Marketing Cloud offers us the opportunity to build multi-step programs with an intuitive way to identify which people are engaging...." Peer review by John Ozaksut, eCommerce Marketing Manager, Limoges Jewelry
Cuspera Reviews
11 buyers and buying teams have used Cuspera to assess how well Oracle Marketing Cloud solved their Content Marketing needs. Cuspera uses 1682 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Content Marketing needs.
Business Priorities
Acquire Customers and Enhance Customer Relationships are the most popular business priorities peers achieved using Oracle Marketing Cloud.
Use Cases
Peers recommend Engagement Management , Content Management , Campaign Management , as the business use cases that they have been most satisfied while using Oracle Marketing Cloud.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Engagement Management with E-Mail |
4.96/5 ★ |
"...The Oracle Marketing Cloud offers us the opportunity to build multi-step programs with an intuitive way to identify which people are engaging...." Peer review by John Ozaksut, eCommerce Marketing Manager, Limoges Jewelry |
| engaging and following up |
4.93/5 ★ |
"...At Oracle Marketing Cloud, our customers inspire us to act on a vision and strategy to empower progressive B2B organizations of all sizes to evolve from managing basic automated email marketing campaigns to orchestrating some the most engaging and strategic, adaptable cross-channel experiences possible across the entire customer life cycle...." Oracle Attains Highest Score for Current Offering and Strategy Categories in The Forrester ... |
| Content Management |
4.98/5 ★ |
"...Preference Management Utilize the email marketing opt-out and bounce manager to make certain your target market receives pertinent content...." Peer review from Featured Customers |
| content publishing |
4.65/5 ★ |
"...and they knew about it thru this piece of content, whichvwe posted different places and times, place 1 and time 3 having best results...." Peer review by Consultant |
| content sharing |
4.46/5 ★ |
"...The team is now far more collaborative, recycling existing campaign content and sharing knowledge...." Peer review by Lisa Vonk, Digital Marketing Manager, NGA Human Resources |
| content curation |
4.36/5 ★ |
"...The way Oracle Content Marking is used by my organization is that provides access to marketing content that was created by our sales department...." Peer review by Employee in Other |
| searching for content |
3.42/5 ★ |
"...One of the great things about our Oracle Marketing Cloud platform is that we can easily test different elements and content combinations to see what our readers find most engaging...." Peer review by Wilhelm De Salvo, Senior Digital Channels Specialist, Telstra |
| Campaign Management with E-Mail |
4.90/5 ★ |
"...The installation of a dedicated CRM team has revolutionised the way we send emails with real-time triggers, marketing automation, personalisation, targeted sends ,and consistency in data being used for marketing campaigns...." Peer review by Poonam Lolay, CRM Manager, Travel Republic |
| campaign monitoring |
4.53/5 ★ |
"...ITC Infotech s implementation services helped us get on track with our campaign management journey...." Peer review by Rajesh Garg, Group CFO, Landmark Group |
| PEER EXPERIENCES | |
|---|---|
| Engagement Management with E-Mail |
4.96/5 ★ |
"...The Oracle Marketing Cloud offers us the opportunity to build multi-step programs with an intuitive way to identify which people are engaging...." Peer review by John Ozaksut, eCommerce Marketing Manager, Limoges Jewelry |
|
| engaging and following up |
4.96/5 ★ |
| Content Management |
4.98/5 ★ |
"...Preference Management Utilize the email marketing opt-out and bounce manager to make certain your target market receives pertinent content...." Peer review from Featured Customers |
|
| content publishing |
4.98/5 ★ |
| content sharing |
4.98/5 ★ |
| content curation |
4.98/5 ★ |
| searching for content |
4.98/5 ★ |
| Campaign Management with E-Mail |
4.90/5 ★ |
"...The installation of a dedicated CRM team has revolutionised the way we send emails with real-time triggers, marketing automation, personalisation, targeted sends ,and consistency in data being used for marketing campaigns...." Peer review by Poonam Lolay, CRM Manager, Travel Republic |
|
| campaign monitoring |
4.90/5 ★ |
62+ more Business Use Cases
Our AI advisor, Wyz, harnessed 1682 insights from peers and experts to help you assess how these Oracle Marketing Cloud use cases fit your Content Marketing needs.
Frequently Asked Questions(FAQ)
for Oracle Marketing Cloud
What is Oracle Marketing Cloud used for?
What are the top features of Oracle Marketing Cloud?
Who uses Oracle Marketing Cloud?
What are Oracle Marketing Cloud alternatives?
Where is Oracle Marketing Cloud located?
Popular Business Setting
for Oracle Marketing Cloud
Top Industries
- Computer Software
- Information Technology and Services
- Marketing and Advertising
Popular in
- Enterprise
- Mid Market
- Small Business
Peers used Oracle Marketing Cloud to Acquire customers and Enhance customer relationships
Oracle Marketing Cloud Alternatives
Peer and Expert Opinion on Features
for Oracle Marketing Cloud
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (83) |
| Landing page | Read Reviews (28) |
| Dashboard | Read Reviews (15) |
| Templates | Read Reviews (12) |
| Recording | Read Reviews (10) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (83) |
| Landing page | Read Reviews (28) |
| Dashboard | Read Reviews (15) |
| Templates | Read Reviews (12) |
| Recording | Read Reviews (10) |
IT and Other Capabilities
for Oracle Marketing Cloud
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (106) |
| Data Export | Read Reviews (43) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (106) |
| Data Export | Read Reviews (43) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Email Support | Read Reviews (33) |
| Chat Support | Read Reviews (23) |
| 24/7 Support | Read Reviews (178) |
| Phone Support | Read Reviews (19) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Email Support | Read Reviews (33) |
| Chat Support | Read Reviews (23) |
| 24/7 Support | Read Reviews (178) |
| Phone Support | Read Reviews (19) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (25) |
| Analytics | Read Reviews (83) |
| Custom Reports | Read Reviews (187) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (25) |
| Analytics | Read Reviews (83) |
| Custom Reports | Read Reviews (187) |
Software Failure Risk Guidance
?for Oracle Marketing Cloud
Overall Risk Meter
Top Failure Risks for Oracle Marketing Cloud
Vendor Profile Details
HQ Location
500 Oracle Parkway Redwood Shores, CA 94065
Employees
10001+
Social
Financials
IPO
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