Oracle Advertising Overview
This is a summary of the comprehensive capabilities and benefits of Oracle Advertising based on over 796 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Oracle Advertising, Lotame, Porch Group Media, ataccama, Custora Platform, etc., all belong to a category of solutions that help Data Management Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Oracle Advertising is right for your needs? Our Cuspera AI engine can evaluate how Oracle Advertising fits your specific business needs, industry, and context. Get your personalized assessment report today.
Oracle Advertising supports business activities such as:
- Advertisement
- Communication Management
- Competitive Intelligence
- Account Management
- Campaign Management
Oracle Advertising can help you with many business goals, such as Acquire Customers, Improve ROI, Enter New Markets Internationally Or Locally, Grow Market Share, Improve Visibility, etc. As a solution, Oracle Advertising's capabilities include Personalization, Capture Information, and Bot.
Oracle Advertising was founded in 1977. Marketing and Advertising Vertical is its biggest customer base.
Reviews
"...We are pleased to recognize Oracle Data Cloud s Moat Analytics for achieving this important accreditation for in-app SIVT filtration and detection, and we commend them for their leadership in working toward transparency and accountability in digital advertising. ..." Oracle Data Cloud Announces New MRC Accreditation for Moat Analytics
Cuspera Reviews
11 buyers and buying teams have used Cuspera to assess how well Oracle Advertising solved their Data Management Platform needs. Cuspera uses 796 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Data Management Platform needs.
Business Priorities
Acquire Customers and Improve ROI are the most popular business priorities peers achieved using Oracle Advertising.
Use Cases
Peers recommend Advertisement , Communication Management , Competitive Intelligence , as the business use cases that they have been most satisfied while using Oracle Advertising.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Advertisement |
4.80/5 ★ |
"...We are pleased to recognize Oracle Data Cloud s Moat Analytics for achieving this important accreditation for in-app SIVT filtration and detection, and we commend them for their leadership in working toward transparency and accountability in digital advertising. ..." Oracle Data Cloud Announces New MRC Accreditation for Moat Analytics |
| Communication Management |
4.81/5 ★ |
"...They've also released the Buy Through Rate product that allows users to see which of their publisher partners that is plugged in the tool is the most efficient at reaching actual purchasers of a product...." Peer review by Corey B, Online Display Media Buyer, Marketing and Advertising |
| sending & publishing communications |
4.75/5 ★ |
"...They've also released the Buy Through Rate product that allows users to see which of their publisher partners that is plugged in the tool is the most efficient at reaching actual purchasers of a product...." Peer review by Corey B, Online Display Media Buyer, Marketing and Advertising |
| Competitive Intelligence |
4.84/5 ★ |
"...When the guidelines were first set by the Media Rating Council (MRC), Interactive Advertising Bureau (IAB), Association of National Advertisers (ANA), and the American Association of Advertising Agencies (4A s), advertisers were thrilled they finally had a benchmark to measure their campaigns against, with standardized targets for validity, viewability, and brand safety. ..." Why the digital ad industry needs to stop conflating ad verification with success |
| PEER EXPERIENCES | |
|---|---|
| Advertisement |
4.80/5 ★ |
"...We are pleased to recognize Oracle Data Cloud s Moat Analytics for achieving this important accreditation for in-app SIVT filtration and detection, and we commend them for their leadership in working toward transparency and accountability in digital advertising. ..." Oracle Data Cloud Announces New MRC Accreditation for Moat Analytics |
|
| Communication Management |
4.81/5 ★ |
"...They've also released the Buy Through Rate product that allows users to see which of their publisher partners that is plugged in the tool is the most efficient at reaching actual purchasers of a product...." Peer review by Corey B, Online Display Media Buyer, Marketing and Advertising |
|
| sending & publishing communications |
4.81/5 ★ |
| Competitive Intelligence |
4.84/5 ★ |
"...When the guidelines were first set by the Media Rating Council (MRC), Interactive Advertising Bureau (IAB), Association of National Advertisers (ANA), and the American Association of Advertising Agencies (4A s), advertisers were thrilled they finally had a benchmark to measure their campaigns against, with standardized targets for validity, viewability, and brand safety. ..." Why the digital ad industry needs to stop conflating ad verification with success |
|
28+ more Business Use Cases
Our AI advisor, Wyz, harnessed 796 insights from peers and experts to help you assess how these Oracle Advertising use cases fit your Data Management Platform needs.
Frequently Asked Questions(FAQ)
for Oracle Advertising
What is Oracle Advertising?
What is Oracle Advertising used for?
What are the top features of Oracle Advertising?
Who uses Oracle Advertising?
What are Oracle Advertising alternatives?
Where is Oracle Advertising located?
Popular Business Setting
for Oracle Advertising
Top Industries
- Marketing and Advertising
- Banking
- Information Technology and Services
Popular in
- Small Business
- Enterprise
- Mid Market
Peers used Oracle Advertising to Acquire customers and Improve ROI
Oracle Advertising Alternatives
Peer and Expert Opinion on Features
for Oracle Advertising
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (25) |
| Capture information | Read Reviews (10) |
| bot | Read Reviews (6) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (25) |
| Capture information | Read Reviews (10) |
| bot | Read Reviews (6) |
IT and Other Capabilities
for Oracle Advertising
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (12) |
| Data Import | Read Reviews (20) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (12) |
| Data Import | Read Reviews (20) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (47) |
| Chat Support | Read Reviews (2) |
| Email Support | Read Reviews (1) |
| Phone Support | Read Reviews (1) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (47) |
| Chat Support | Read Reviews (2) |
| Email Support | Read Reviews (1) |
| Phone Support | Read Reviews (1) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (24) |
| Analytics | Read Reviews (115) |
| Custom Reports | Read Reviews (73) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (24) |
| Analytics | Read Reviews (115) |
| Custom Reports | Read Reviews (73) |
Software Failure Risk Guidance
?for Oracle Advertising
Overall Risk Meter
Top Failure Risks for Oracle Advertising
Vendor Profile Details
HQ Location
500 Oracle Parkway Redwood Shores, CA 94065
Employees
10001+
Social
Financials
IPO
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