Oracle Advertising and Customer Experience (CX) Overview

This is a summary of the comprehensive capabilities and benefits of Oracle Advertising and Customer Experience (CX) based on over 1671 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Oracle Advertising and Customer Experience (CX), Ushur, Genesys Cloud, doxee, Striata, etc., all belong to a category of solutions that help Customer Experience Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Oracle Advertising and Customer Experience (CX) is right for your needs? Our Cuspera AI engine can evaluate how Oracle Advertising and Customer Experience (CX) fits your specific business needs, industry, and context. Get your personalized assessment report today.

Oracle Advertising and Customer Experience (CX) supports business activities such as:

  • Engagement Management
  • Loyalty Management
  • Advertisement
  • Campaign Management
  • Helpdesk Management

Oracle Advertising and Customer Experience (CX) can help you with many business goals, such as Enhance Customer Relationships, Increase Sales & Revenue, Acquire Customers, Enter New Markets Internationally Or Locally, Improve Brand Engagement, etc. It can help manage these activities if you use Omnichannel for these needs. As a solution, Oracle Advertising and Customer Experience (CX)'s capabilities include Personalization, Feedback Surveys, Rewards, etc.

Oracle Advertising and Customer Experience (CX) was founded in 1977. Hospitality Vertical is its biggest customer base.

Reviews

"It takes Oracle Field Service two minutes to do what previously was a two-hour manual job. About 95 percent of the dispatchers’ routing work is going to be automated. They are already taking on additional duties in anticipation of that workload cut. " - Eric Lontz

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well Oracle Advertising and Customer Experience (CX) solved their Customer Experience Management needs. Cuspera uses 1671 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Experience Management needs.

Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities peers achieved using Oracle Advertising and Customer Experience (CX).

Other priorities:

  • Acquire Customers
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Scale Best Practices
  • Launch New Products
  • Increase Customer Life Time Value
  • Improve ROI
  • Grow Market Share
  • Build Brand Awareness
  • Establish Thought Leadership
  • Improve Digital And Social Presence
  • Improve Stakeholder Relations
  • Shorten Ramp Up Time
  • Improve Efficiency
  • Improve Internal Communications
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Loyalty Management , Advertisement , as the business use cases that they have been most satisfied while using Oracle Advertising and Customer Experience (CX).

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management

4.93/5 ★

Read Reviews (143)

"...That s why we are taking a unique, data-first approach that can help brands eliminate their blind spots and make every customer interaction matter, he added...." 3 Ad-Tech Stories You Need to Know This Week
engaging and following up

4.92/5 ★

Read Reviews (75)

"...But it was enlightening to see the transition in thinking over the past five years of Watchlist entries to see that it has shifted from more operational solutions and thinking to ecosystems, and platforms designed to improve customer engagement and thus the overall customer experience due to the improved engagement...."
engaging with scheduling & cadence

4.29/5 ★

Read Reviews (3)

"We use Oracle Cloud to transform our business which has allowed us to attract new vendors. We build campaigns with Oracle Eloqua Marketing Automation to deliver the right message to the right people every time."
Loyalty Management

4.92/5 ★

Read Reviews (46)

"...Commenting on Oracle s acquisition, Ecosystm Principal Advisor Audrey William said, CrowdTwist is a leader in the customer loyalty segment and knows how to build loyalty through a deeper data analysis and stickiness with various building blocks across the customer loyalty value chain...." Ecosystm Snapshot: Oracle acquires CrowdTwist to strengthen their customer experience portfolio
customise loyalty program

4.82/5 ★

Read Reviews (16)

"...Esfera is the customer loyalty program platform of Banco Santander in Brazil, serving mainly customers of Banco Santander...."
identify target customers

4.35/5 ★

Read Reviews (5)

"...The company replaced standardized content which previously had discouraged customer interactions with dynamic content targeted to each customer, greatly enhancing data collection...."
create transaction based loyalty

3.80/5 ★

Read Reviews (1)

"...Deliver comprehensive, end-to-end loyalty view at transaction and store levels by extending current integrations with Oracle s leading industry-specific retail, hospitality and food & beverage applications. ..."
Advertisement

4.43/5 ★

Read Reviews (45)

"...Spectrum Reach understands the importance of brand safety and transparent verification for its advertisers...." Case Study Spectrum Reach
PEER EXPERIENCES
Engagement Management

4.93/5 ★

Read Reviews (143)

"...That s why we are taking a unique, data-first approach that can help brands eliminate their blind spots and make every customer interaction matter, he added...." 3 Ad-Tech Stories You Need to Know This Week
engaging and following up

4.93/5 ★

Read Reviews (75)

engaging with scheduling & cadence

4.93/5 ★

Read Reviews (3)

Loyalty Management

4.92/5 ★

Read Reviews (46)

"...Commenting on Oracle s acquisition, Ecosystm Principal Advisor Audrey William said, CrowdTwist is a leader in the customer loyalty segment and knows how to build loyalty through a deeper data analysis and stickiness with various building blocks across the customer loyalty value chain...." Ecosystm Snapshot: Oracle acquires CrowdTwist to strengthen their customer experience portfolio
customise loyalty program

4.92/5 ★

Read Reviews (16)

identify target customers

4.92/5 ★

Read Reviews (5)

create transaction based loyalty

4.92/5 ★

Read Reviews (1)

Advertisement

4.43/5 ★

Read Reviews (45)

"...Spectrum Reach understands the importance of brand safety and transparent verification for its advertisers...." Case Study Spectrum Reach

57+ more Business Use Cases

Our AI advisor, Wyz, harnessed 1671 insights from peers and experts to help you assess how these Oracle Advertising and Customer Experience (CX) use cases fit your Customer Experience Management needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Eric Lontz

Application Engineer II

GCI Communication

It takes Oracle Field Service two minutes to do what previously was a two-hour manual job. About 95 percent of the dispatchers’ routing work is going to be automated. They are already taking on additional duties in anticipation of that workload cut. Testimonial By Eric Lontz

Seigo Hotta

Chief, Engagement Center, Consumer Marketing Japan Division

Panasonic

We wanted our customer service agents to be able to simultaneously respond to inquiries and immediately resolve issues. To do that, they needed a comprehensive reporting mechanism with an interface that was easy to use. Oracle Service with Oracle Digital Assistant was the best option for us. Testimonial By Seigo Hotta

Jessica Torres

CRM and Performance Coordinator

Lojas Lebes

With Oracle Responsys, we strengthened the relationship with our customers, we aligned the digital with the offline shopping experience, and we increased sales. Testimonial By Jessica Torres
CUSTOMERS TESTIMONIALS

Eric Lontz

Application Engineer II

GCI Communication

It takes Oracle Field Service two minutes to do what previously was a two-hour manual job. About 95 percent of the dispatchers’ routing work is going to be automated. They are already taking on additional duties in anticipation of that workload cut. Testimonial By Eric Lontz

Seigo Hotta

Chief, Engagement Center, Consumer Marketing Japan Division

Panasonic

We wanted our customer service agents to be able to simultaneously respond to inquiries and immediately resolve issues. To do that, they needed a comprehensive reporting mechanism with an interface that was easy to use. Oracle Service with Oracle Digital Assistant was the best option for us. Testimonial By Seigo Hotta

Jessica Torres

CRM and Performance Coordinator

Lojas Lebes

With Oracle Responsys, we strengthened the relationship with our customers, we aligned the digital with the offline shopping experience, and we increased sales. Testimonial By Jessica Torres

Case Studies

COMPANY CASE STUDIES
Case Study Nikkei

How Nikkei innovates customer service with Oracle CX

Read More
Case Study Spectrum Reach

How Spectrum Reach beats industry benchmarks with Oracle CX

Read More
Case Study Luggo

How Luggo takes real estate rentals online with Oracle CX

Read More

Based on peer insights

Cuspera recommends Oracle Advertising and Customer Experience (CX) for

Use Cases Engagement Management , Loyalty Management , Advertisement
Medium Omnichannel
Features Personalization, Feedback Surveys, Rewards
Business Priorities Enhance Customer Relationships, Increase Sales & Revenue, Acquire Customers
Industries Hospitality, Retail, Consumer Electronics

Frequently Asked Questions(FAQ)

for Oracle Advertising and Customer Experience (CX)

What is Oracle Advertising and Customer Experience (CX)?

Oracle Advertising and Customer Experience (CX) Software helps to establish, manage, serve, and cultivate enduring client relationships and delivers an integrated suite of apps that goes beyond conventional CRM. Creates a thorough understanding of the customers and every interaction they have, regardless of the way, the time, the place, or the person. Provides the tools for outstanding customer experiences, from client acquisition to customer retention and all in between.

What is Oracle Advertising and Customer Experience (CX) used for?

Oracle Advertising and Customer Experience (CX) is a Customer Experience Management Software mainly used by its customers to Enhance Customer Relationships and Increase Sales & Revenue by Engagement Management, Loyalty Management and Advertisement .

What are the top features of Oracle Advertising and Customer Experience (CX)?

Personalization, Feedback surveys and Rewards are some of the top features of Oracle Advertising and Customer Experience (CX).

Who uses Oracle Advertising and Customer Experience (CX)?

Oracle Advertising and Customer Experience (CX) is used by Hospitality, Retail and Consumer Electronics among other industries.

What are Oracle Advertising and Customer Experience (CX) alternatives?

Ushur, Genesys Cloud, Doxee and Striata are popular alternatives for Oracle Advertising and Customer Experience (CX).

Where is Oracle Advertising and Customer Experience (CX) located?

Oracle Advertising and Customer Experience (CX) is headquartered at 500 Oracle Parkway Redwood Shores, CA 94065.

Popular Business Setting

for Oracle Advertising and Customer Experience (CX)

Top Industries

  • Hospitality
  • Retail
  • Consumer Electronics

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

Peers used Oracle Advertising and Customer Experience (CX) to Enhance customer relationships and Increase sales & revenue

Peer and Expert Opinion on Features

for Oracle Advertising and Customer Experience (CX)

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.83/5 ★

Read Reviews (101)
Feedback surveys

4.61/5 ★

Read Reviews (11)
Rewards

4.40/5 ★

Read Reviews (10)
Gamification

4.40/5 ★

Read Reviews (10)
Micro customer segmenting

4.33/5 ★

Read Reviews (7)
FEATURES RATINGS AND REVIEWS
Personalization

4.83/5 ★

Read Reviews (101)
Feedback surveys

4.61/5 ★

Read Reviews (11)
Rewards

4.40/5 ★

Read Reviews (10)
Gamification

4.40/5 ★

Read Reviews (10)
Micro customer segmenting

4.33/5 ★

Read Reviews (7)

IT and Other Capabilities

for Oracle Advertising and Customer Experience (CX)

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.45/5 ★

Read Reviews (21)
Data Import

4.30/5 ★

Read Reviews (66)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.45/5 ★

Read Reviews (21)
Data Import

4.30/5 ★

Read Reviews (66)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.70/5 ★

Read Reviews (191)
Chat Support

4.69/5 ★

Read Reviews (19)
Phone Support

4.68/5 ★

Read Reviews (20)
Email Support

4.67/5 ★

Read Reviews (32)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.70/5 ★

Read Reviews (191)
Chat Support

4.69/5 ★

Read Reviews (19)
Phone Support

4.68/5 ★

Read Reviews (20)
Email Support

4.67/5 ★

Read Reviews (32)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.74/5 ★

Read Reviews (66)
Analytics

4.85/5 ★

Read Reviews (174)
Custom Reports

4.53/5 ★

Read Reviews (147)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.74/5 ★

Read Reviews (66)
Analytics

4.85/5 ★

Read Reviews (174)
Custom Reports

4.53/5 ★

Read Reviews (147)

Software Failure Risk Guidance

?

for Oracle Advertising and Customer Experience (CX)

Overall Risk Meter

Low Medium High

Top Failure Risks for Oracle Advertising and Customer Experience (CX)

Vendor Profile Details

Company Name

Oracle

Year Founded

1977

HQ Location

500 Oracle Parkway Redwood Shores, CA 94065

Employees

10001+

Social

Financials

IPO