Mixpanel Overview

This is a summary of the comprehensive capabilities and benefits of Mixpanel based on over 4982 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Mixpanel, Woopra, Kissmetrics, Piwik PRO, etc., all belong to a category of solutions that help Digital Analytics. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Mixpanel is right for your needs? Our Cuspera AI engine can evaluate how Mixpanel fits your specific business needs, industry, and context. Get your personalized assessment report today.

Mixpanel supports business activities such as:

  • Engagement Management
  • Products & Pricelist Management
  • Funnel Analysis
  • Sending & Publishing Communications
  • Training & Onboarding

Mixpanel can help you with many business goals, such as Enhance Customer Relationships, Acquire Customers, Launch New Products, Increase Customer Life Time Value, Increase Sales & Revenue, etc. It can help manage these activities if you use Website Mobile and E-Mail for these needs. As a solution, Mixpanel's capabilities include Dashboard, Alerts: Popups & Notifications, Personalization, etc.

Mixpanel was founded in 2009. Information Technology and Services Vertical is its biggest customer base.

Reviews

"Mixpanel’s ability to run detailed queries across millions of data points in a fraction of a second sets it apart. As our user base grew, the team could still get answers to their questions right away. " - Nissim Lehyani

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well Mixpanel solved their Digital Analytics needs. Cuspera uses 4982 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Analytics needs.

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities peers achieved using Mixpanel.

Other priorities:

  • Launch New Products
  • Increase Customer Life Time Value
  • Increase Sales & Revenue
  • Improve ROI
  • Scale Best Practices
  • Improve Efficiency
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve Internal Communications
  • Improve Digital And Social Presence
  • Improve Brand Engagement
  • Improve Visibility
  • Manage Risk
  • Build Brand Awareness
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Products & Pricelist Management , Funnel Analysis , as the business use cases that they have been most satisfied while using Mixpanel.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management with Website

4.90/5 ★

Read Reviews (298)

"...You can track user interactions with web and mobile applications and provides tools for targeted communication with them...." The Best Content Marketing Tools for Website Analytics
engaging and following up

4.85/5 ★

Read Reviews (181)

"...Or, locate the funnel steps that cause friction, so you can better engage users before they drop off. ..."
engaging with scheduling & cadence

3.87/5 ★

Read Reviews (2)

"Website creator, Duda, uses Mixpanel as the source of truth for all its product data, and to determine where the team should focus its time."
Products & Pricelist Management

4.57/5 ★

Read Reviews (64)

"...Mixpanel Mixpanel is a tracking and reporting software tool that was actually created primarily for product managers, not marketers...." The 10 Best Reporting and Business Intelligence Tools for Marketers
Funnel Analysis with Mobile

4.69/5 ★

Read Reviews (62)

"...Google Analytics Google analysis of mobile apps usage stands among most popular application analytics tools...." Best Mobile Analytics Software to Improve Your App in 2020
PEER EXPERIENCES
Engagement Management with Website

4.90/5 ★

Read Reviews (298)

"...You can track user interactions with web and mobile applications and provides tools for targeted communication with them...." The Best Content Marketing Tools for Website Analytics
engaging and following up

4.90/5 ★

Read Reviews (181)

engaging with scheduling & cadence

4.90/5 ★

Read Reviews (2)

Products & Pricelist Management

4.57/5 ★

Read Reviews (64)

"...Mixpanel Mixpanel is a tracking and reporting software tool that was actually created primarily for product managers, not marketers...." The 10 Best Reporting and Business Intelligence Tools for Marketers
Funnel Analysis with Mobile

4.69/5 ★

Read Reviews (62)

"...Google Analytics Google analysis of mobile apps usage stands among most popular application analytics tools...." Best Mobile Analytics Software to Improve Your App in 2020

49+ more Business Use Cases

Our AI advisor, Wyz, harnessed 4982 insights from peers and experts to help you assess how these Mixpanel use cases fit your Digital Analytics needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Nissim Lehyani

Senior Director of Product Management

GoDaddy

Mixpanel’s ability to run detailed queries across millions of data points in a fraction of a second sets it apart. As our user base grew, the team could still get answers to their questions right away. Testimonial By Nissim Lehyani

Robert Chi

Data Engineer

Sega

Data pipelines saves us a lot of coding time. Before you had to wait for a developer or engineer to write the ETL script every time, which made testing cycles much longer. This shortened the test-to-deployment cycle on the data side considerably. Testimonial By Robert Chi

Gil Sadis

Head of Product

Lemonade

I’ve used Mixpanel at many companies before—it’s the go-to solution when you need user and product analytics. Testimonial By Gil Sadis
CUSTOMERS TESTIMONIALS

Nissim Lehyani

Senior Director of Product Management

GoDaddy

Mixpanel’s ability to run detailed queries across millions of data points in a fraction of a second sets it apart. As our user base grew, the team could still get answers to their questions right away. Testimonial By Nissim Lehyani

Robert Chi

Data Engineer

Sega

Data pipelines saves us a lot of coding time. Before you had to wait for a developer or engineer to write the ETL script every time, which made testing cycles much longer. This shortened the test-to-deployment cycle on the data side considerably. Testimonial By Robert Chi

Gil Sadis

Head of Product

Lemonade

I’ve used Mixpanel at many companies before—it’s the go-to solution when you need user and product analytics. Testimonial By Gil Sadis

Case Studies

COMPANY CASE STUDIES
Case Study Starz Play

Streaming company STARZ PLAY used Mixpanel funnels to better understand its users—driving conversions by 700%.

Read More
Case Study Paidy

Japan’s leading provider, Paidy, leverages self-service product analytics to analyze and optimize key user funnels and flows.

Read More
Case Study ZipRecruiter

ZipRecruiter uses Mixpanel to increase job applicants, matches, and improve the search experience for its millions of job seekers.

Read More

Frequently Asked Questions(FAQ)

for Mixpanel

What is Mixpanel?

Mixpanel is a Conversion Rate Optimization platform used to convert, engage, and retain more users. It helps to enhance customer relationships and increase customer life time value.

What is Mixpanel used for?

Mixpanel is a Digital Analytics Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Products & Pricelist Management and Funnel Analysis .

What are the top features of Mixpanel?

Dashboard, Alerts: popups & Notifications and Personalization are some of the top features of Mixpanel.

Who uses Mixpanel?

Mixpanel is used by Information Technology And Services, Financial Services and Internet among other industries.

What are Mixpanel alternatives?

Woopra, Kissmetrics and Piwik PRO are popular alternatives for Mixpanel.

Where is Mixpanel located?

Mixpanel is headquartered at 405 Howard Street, 2nd Floor, San Francisco, CA 94105.

Popular Business Setting

for Mixpanel

Top Industries

  • Information Technology and Services
  • Financial Services
  • Internet

Popular in

  • Small Business
  • Enterprise
  • Mid Market

Peers used Mixpanel to Enhance customer relationships and Acquire customers

Peer and Expert Opinion on Features

for Mixpanel

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Dashboard

3.22/5 ★

Read Reviews (181)
Alerts: popups & Notifications

4.01/5 ★

Read Reviews (114)
Personalization

4.61/5 ★

Read Reviews (61)
Recording

3.93/5 ★

Read Reviews (25)
Ticketing

4.32/5 ★

Read Reviews (14)
FEATURES RATINGS AND REVIEWS
Dashboard

3.22/5 ★

Read Reviews (181)
Alerts: popups & Notifications

4.01/5 ★

Read Reviews (114)
Personalization

4.61/5 ★

Read Reviews (61)
Recording

3.93/5 ★

Read Reviews (25)
Ticketing

4.32/5 ★

Read Reviews (14)

IT and Other Capabilities

for Mixpanel

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.44/5 ★

Read Reviews (513)
Data Export

2.86/5 ★

Read Reviews (251)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.44/5 ★

Read Reviews (513)
Data Export

2.86/5 ★

Read Reviews (251)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.37/5 ★

Read Reviews (51)
24/7 Support

4.25/5 ★

Read Reviews (306)
Phone Support

4.05/5 ★

Read Reviews (22)
Chat Support

3.50/5 ★

Read Reviews (29)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.37/5 ★

Read Reviews (51)
24/7 Support

4.25/5 ★

Read Reviews (306)
Phone Support

4.05/5 ★

Read Reviews (22)
Chat Support

3.50/5 ★

Read Reviews (29)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.17/5 ★

Read Reviews (25)
Analytics

4.19/5 ★

Read Reviews (949)
Custom Reports

3.73/5 ★

Read Reviews (1186)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.17/5 ★

Read Reviews (25)
Analytics

4.19/5 ★

Read Reviews (949)
Custom Reports

3.73/5 ★

Read Reviews (1186)

Software Failure Risk Guidance

?

for Mixpanel

Overall Risk Meter

Low Medium High

Top Failure Risks for Mixpanel

Vendor Profile Details

Company Name

Mixpanel

Company Website

https://mixpanel.com/

Year Founded

2009

HQ Location

405 Howard Street, 2nd Floor, San Francisco, CA 94105

Employees

251-500

Social

Financials

SERIES B