Mixpanel Overview
This is a summary of the comprehensive capabilities and benefits of Mixpanel based on over 4982 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Mixpanel, Woopra, Kissmetrics, Piwik PRO, etc., all belong to a category of solutions that help Digital Analytics. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Mixpanel is right for your needs? Our Cuspera AI engine can evaluate how Mixpanel fits your specific business needs, industry, and context. Get your personalized assessment report today.
Mixpanel supports business activities such as:
- Engagement Management
- Products & Pricelist Management
- Funnel Analysis
- Sending & Publishing Communications
- Training & Onboarding
Mixpanel can help you with many business goals, such as Enhance Customer Relationships, Acquire Customers, Launch New Products, Increase Customer Life Time Value, Increase Sales & Revenue, etc. It can help manage these activities if you use Website Mobile and E-Mail for these needs. As a solution, Mixpanel's capabilities include Dashboard, Alerts: Popups & Notifications, Personalization, etc.
Mixpanel was founded in 2009. Information Technology and Services Vertical is its biggest customer base.
Reviews
"Mixpanel’s ability to run detailed queries across millions of data points in a fraction of a second sets it apart. As our user base grew, the team could still get answers to their questions right away. " - Nissim Lehyani
Cuspera Reviews
11 buyers and buying teams have used Cuspera to assess how well Mixpanel solved their Digital Analytics needs. Cuspera uses 4982 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Analytics needs.
Business Priorities
Enhance Customer Relationships and Acquire Customers are the most popular business priorities peers achieved using Mixpanel.
Use Cases
Peers recommend Engagement Management , Products & Pricelist Management , Funnel Analysis , as the business use cases that they have been most satisfied while using Mixpanel.
Read Peer Reviews and Expert Experience for Business Use Cases
BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
---|---|---|
Engagement Management with Website |
4.90/5 ★ |
"...You can track user interactions with web and mobile applications and provides tools for targeted communication with them...." The Best Content Marketing Tools for Website Analytics |
engaging and following up |
4.85/5 ★ |
"...Or, locate the funnel steps that cause friction, so you can better engage users before they drop off. ..." Interactive Reports to Answer More Product Questions |
engaging with scheduling & cadence |
3.87/5 ★ |
"Website creator, Duda, uses Mixpanel as the source of truth for all its product data, and to determine where the team should focus its time." https://mixpanel.com/customers/duda/ |
Products & Pricelist Management |
4.57/5 ★ |
"...Mixpanel Mixpanel is a tracking and reporting software tool that was actually created primarily for product managers, not marketers...." The 10 Best Reporting and Business Intelligence Tools for Marketers |
Funnel Analysis with Mobile |
4.69/5 ★ |
"...Google Analytics Google analysis of mobile apps usage stands among most popular application analytics tools...." Best Mobile Analytics Software to Improve Your App in 2020 |
PEER EXPERIENCES | |
---|---|
Engagement Management with Website |
4.90/5 ★ |
"...You can track user interactions with web and mobile applications and provides tools for targeted communication with them...." The Best Content Marketing Tools for Website Analytics |
|
engaging and following up |
4.90/5 ★ |
engaging with scheduling & cadence |
4.90/5 ★ |
Products & Pricelist Management |
4.57/5 ★ |
"...Mixpanel Mixpanel is a tracking and reporting software tool that was actually created primarily for product managers, not marketers...." The 10 Best Reporting and Business Intelligence Tools for Marketers |
|
Funnel Analysis with Mobile |
4.69/5 ★ |
"...Google Analytics Google analysis of mobile apps usage stands among most popular application analytics tools...." Best Mobile Analytics Software to Improve Your App in 2020 |
49+ more Business Use Cases
Our AI advisor, Wyz, harnessed 4982 insights from peers and experts to help you assess how these Mixpanel use cases fit your Digital Analytics needs.
Customer Testimonials
CUSTOMERS | TESTIMONIALS |
---|---|
Mixpanel’s ability to run detailed queries across millions of data points in a fraction of a second sets it apart. As our user base grew, the team could still get answers to their questions right away. Testimonial By Nissim Lehyani |
|
Data pipelines saves us a lot of coding time. Before you had to wait for a developer or engineer to write the ETL script every time, which made testing cycles much longer. This shortened the test-to-deployment cycle on the data side considerably. Testimonial By Robert Chi |
|
I’ve used Mixpanel at many companies before—it’s the go-to solution when you need user and product analytics. Testimonial By Gil Sadis |
CUSTOMERS | TESTIMONIALS |
---|---|
Nissim Lehyani Senior Director of Product Management GoDaddy |
Mixpanel’s ability to run detailed queries across millions of data points in a fraction of a second sets it apart. As our user base grew, the team could still get answers to their questions right away. Testimonial By Nissim Lehyani |
Robert Chi Data Engineer Sega |
Data pipelines saves us a lot of coding time. Before you had to wait for a developer or engineer to write the ETL script every time, which made testing cycles much longer. This shortened the test-to-deployment cycle on the data side considerably. Testimonial By Robert Chi |
Gil Sadis Head of Product Lemonade |
I’ve used Mixpanel at many companies before—it’s the go-to solution when you need user and product analytics. Testimonial By Gil Sadis |
Case Studies
COMPANY | CASE STUDIES |
---|---|
Case Study Starz PlayRead More |
|
Case Study PaidyRead More |
|
Case Study ZipRecruiterRead More |
Frequently Asked Questions(FAQ)
for Mixpanel
What is Mixpanel?
What is Mixpanel used for?
What are the top features of Mixpanel?
Who uses Mixpanel?
What are Mixpanel alternatives?
Where is Mixpanel located?
Popular Business Setting
for Mixpanel
Top Industries
- Information Technology and Services
- Financial Services
- Internet
Popular in
- Small Business
- Enterprise
- Mid Market
Mixpanel Alternatives
Peer and Expert Opinion on Features
for Mixpanel
- Low
- Medium
- High
FEATURES | RATINGS AND REVIEWS |
---|---|
Dashboard | Read Reviews (181) |
Alerts: popups & Notifications | Read Reviews (114) |
Personalization | Read Reviews (61) |
Recording | Read Reviews (25) |
Ticketing | Read Reviews (14) |
FEATURES | RATINGS AND REVIEWS |
---|---|
Dashboard | Read Reviews (181) |
Alerts: popups & Notifications | Read Reviews (114) |
Personalization | Read Reviews (61) |
Recording | Read Reviews (25) |
Ticketing | Read Reviews (14) |
IT and Other Capabilities
for Mixpanel
- Low
- Medium
- High
CAPABILITIES (DATA) | RATINGS AND REVIEWS |
---|---|
Data Import | Read Reviews (513) |
Data Export | Read Reviews (251) |
CAPABILITIES (DATA) | RATINGS AND REVIEWS |
---|---|
Data Import | Read Reviews (513) |
Data Export | Read Reviews (251) |
CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
---|---|
Email Support | Read Reviews (51) |
24/7 Support | Read Reviews (306) |
Phone Support | Read Reviews (22) |
Chat Support | Read Reviews (29) |
CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
---|---|
Email Support | Read Reviews (51) |
24/7 Support | Read Reviews (306) |
Phone Support | Read Reviews (22) |
Chat Support | Read Reviews (29) |
CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
---|---|
AI Powered | Read Reviews (25) |
Analytics | Read Reviews (949) |
Custom Reports | Read Reviews (1186) |
CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
---|---|
AI Powered | Read Reviews (25) |
Analytics | Read Reviews (949) |
Custom Reports | Read Reviews (1186) |
Software Failure Risk Guidance
?for Mixpanel
Overall Risk Meter
Top Failure Risks for Mixpanel
Vendor Profile Details
HQ Location
405 Howard Street, 2nd Floor, San Francisco, CA 94105
Employees
251-500
Social
Financials
SERIES B