Lane Four Overview

Lane Four is a lead routing app that simplifies key lead management processes in Salesforce including lead-to-account matching, routing, and round-robin assignment. It helps to boost the account-based strategies, manage rapid growth, and scale Salesforce across the companies.

Lane Four helps to build end-to-end, go-to-market data frameworks that minimize dirty data, automate manual processes, and seamlessly integrate the tech stack. It even streamlines inbound and account-based programs with lead-to-account matching, lead routing and more. It also helps with track and report on marketing activities and campaigns, and take action on incoming leads from Salesforce, and many more.

Its features are gain visibility into the data with accurate matches, get records to the right people at the right time, assign records via custom regions, round robins, and queues and more.

Cuspera Reviews

43 buyers and buying teams have used Cuspera to assess how well Lane Four solved their Account Based Marketing needs. Cuspera uses 84 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Account Based Marketing needs.

Business Priorities

Scale Best Practices and Increase Sales & Revenue are the most popular business priorities peers achieved using Lane Four.

Use Cases

Peers recommend Lead Routing , Account Management , Lead Management , as the business use cases that they have been most satisfied while using Lane Four.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Lead Routing

4.81/5

Read Reviews (13)

"...Lane Four Highroad offers a very easy interface to filter lead criteria for routing...." Lane Four
Account Management

4.66/5

Read Reviews (7)

"...Highly recommended to anyone who wants to adopt ABM or at a minimum revamp their lead management processes...."
Lead Management

4.62/5

Read Reviews (6)

"...Responses on MQL's now are within minutes and are assigned to the correct Rep...."
PEER EXPERIENCES
Lead Routing

4.81/5

Read Reviews (13)

"...Lane Four Highroad offers a very easy interface to filter lead criteria for routing...." Lane Four
Account Management

4.66/5

Read Reviews (7)

"...Highly recommended to anyone who wants to adopt ABM or at a minimum revamp their lead management processes...." Peer review by Erfan F, Product and Applications Manager, Salesforce, Information Technology and Services
Lead Management

4.62/5

Read Reviews (6)

"...Responses on MQL's now are within minutes and are assigned to the correct Rep...." Peer review by Aidas D, Sales & Marketing Operaions

Based on peer insights

Cuspera recommends Lane Four for

Use Cases Lead Routing , Account Management , Lead Management
Business Priorities Scale Best Practices, Increase Sales & Revenue
Industries Information Technology And Services, Internet, Education

Popular Business Setting

for Lane Four

Top Industries

  • Information Technology and Services
  • Internet
  • Education

Popular in

  • Mid Market
  • Small Business
  • Enterprise

IT and Other Capabilities

for Lane Four

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.48/5

Read Reviews (4)
Data Import

3.08/5

Read Reviews (3)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.48/5

Read Reviews (4)
Data Import

3.08/5

Read Reviews (3)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.53/5

Read Reviews (15)
Email Support

3.08/5

Read Reviews (1)
Chat Support

3.08/5

Read Reviews (1)
Phone Support

3.08/5

Read Reviews (1)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.53/5

Read Reviews (15)
Email Support

3.08/5

Read Reviews (1)
Chat Support

3.08/5

Read Reviews (1)
Phone Support

3.08/5

Read Reviews (1)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Custom Reports

3.42/5

Read Reviews (1)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Custom Reports

3.42/5

Read Reviews (1)

Software Failure Risk Guidance

?

for Lane Four

Top Failure Risks for Lane Four

Vendor Profile Details

Company Name

Nuvem

Company Website

https://nuveminc.com/

HQ Location

Employees

1-10

Social

Financials

NA