Lane Four Overview

Lane Four is a lead routing app that simplifies key lead management processes in Salesforce including lead-to-account matching, routing, and round-robin assignment. It helps to boost the account-based strategies, manage rapid growth, and scale Salesforce across the companies.

Lane Four helps to build end-to-end, go-to-market data frameworks that minimize dirty data, automate manual processes, and seamlessly integrate the tech stack. It even streamlines inbound and account-based programs with lead-to-account matching, lead routing and more. It also helps with track and report on marketing activities and campaigns, and take action on incoming leads from Salesforce, and many more.

Its features are gain visibility into the data with accurate matches, get records to the right people at the right time, assign records via custom regions, round robins, and queues and more.

Cuspera Reviews

43 buyers and buying teams have used Cuspera to assess how well Lane Four solved their Account Based Marketing needs. Cuspera uses 162 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Account Based Marketing needs.

Business Priorities

Scale Best Practices and Improve Digital And Social Presence are the most popular business priorities peers achieved using Lane Four.

Use Cases

Peers recommend Account Management , Lead Routing , Lead Management , as the business use cases that they have been most satisfied while using Lane Four.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Account Management

4.84/5

Read Reviews (20)

"...There are lots of Lead-to-Account matching tools out there, but Lane Four is the only one that s a full data suite designed for Account-Based Marketing from the ground up, and they basically have thought of everything that s required for successful ABM...." Round Robin Assignment Lane Four
Lead Routing

4.83/5

Read Reviews (15)

"...However, LaneFour and its team has been able to help us route lead successfully based on complex criteria...."
Lead Management

4.76/5

Read Reviews (11)

"...Manage your leads easily with customizable routing...." Features Lane Four
PEER EXPERIENCES
Account Management

4.84/5

Read Reviews (20)

"...There are lots of Lead-to-Account matching tools out there, but Lane Four is the only one that s a full data suite designed for Account-Based Marketing from the ground up, and they basically have thought of everything that s required for successful ABM...." Round Robin Assignment Lane Four
Lead Routing

4.83/5

Read Reviews (15)

"...However, LaneFour and its team has been able to help us route lead successfully based on complex criteria...." Peer review by Mara V. L, Salesforce Solution Manager
Lead Management

4.76/5

Read Reviews (11)

"...Manage your leads easily with customizable routing...." Features Lane Four

7+ more Business Use Cases

Our AI advisor, Wyz, harnessed 162 insights from peers and experts to help you assess how these Lane Four use cases fit your Account Based Marketing needs.

Based on peer insights

Cuspera recommends Lane Four for

Use Cases Account Management , Lead Routing , Lead Management
Features Recording
Business Priorities Scale Best Practices, Improve Digital And Social Presence
Industries Information Technology And Services, Internet, Education

Popular Business Setting

for Lane Four

Top Industries

  • Information Technology and Services
  • Internet
  • Education

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Peers used Lane Four to Scale best practices and Improve digital and social presence

Peer and Expert Opinion on Features

for Lane Four

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Recording

3.58/5

Read Reviews (7)
FEATURES RATINGS AND REVIEWS
Recording

3.58/5

Read Reviews (7)

IT and Other Capabilities

for Lane Four

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.78/5

Read Reviews (8)
Data Import

3.71/5

Read Reviews (9)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.78/5

Read Reviews (8)
Data Import

3.71/5

Read Reviews (9)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.50/5

Read Reviews (20)
Email Support

3.45/5

Read Reviews (3)
Chat Support

3.45/5

Read Reviews (3)
Phone Support

3.45/5

Read Reviews (3)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.50/5

Read Reviews (20)
Email Support

3.45/5

Read Reviews (3)
Chat Support

3.45/5

Read Reviews (3)
Phone Support

3.45/5

Read Reviews (3)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Custom Reports

4.69/5

Read Reviews (17)
Analytics

4.18/5

Read Reviews (7)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Custom Reports

4.69/5

Read Reviews (17)
Analytics

4.18/5

Read Reviews (7)

Software Failure Risk Guidance

?

for Lane Four

Top Failure Risks for Lane Four

Vendor Profile Details

Company Name

Nuvem

Company Website

https://nuveminc.com/

HQ Location

Employees

1-10

Social

Financials

NA