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4.53 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆
(882 Reviews, Testimonials & Expert Opinions)
(882 Reviews, Testimonials & Expert Opinions)

Customer data platform that help brands shape meaningful relationships with their customers

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About Hull

Hull is a customer data platform that collects, unifies and enriches your product, marketing and sales data and synchronizes it to all your tools. It is suited for businesses looking to handle customer data in a unified location and engage loyal customers at scale.

It features unified customer data, identity resolution, real-time segmentation, enriched profiles, bi-directional sync, Integration and Orchestration. It allows more visibility, control and flexibility over customer data to effectively execute demand generation initiatives.

It automatically unifies user history across devices and tools to build perfectly complete profiles for all users and accounts. It supports to enrich, cleanse and transform customer profiles using real-time editing environment and build precise, complex segments with customer data. It allows to limit sales CRM to qualified leads, throttle email sends and manage data enrichment by syncing specific segments to each tool.

Evaluating Hull for your Customer Data Platform need?

wyz, your personal AI advisor

Our AI advisor, Wyz, harnessed 882 insights from peers and experts who used Hull to help you determine how well it fits your Customer Data Platform needs.

Peer and Expert Opinions
for Hull


Increase sales & revenue and Enter new markets internationally or locally are the most popular goals peers achieved using Hull .

Other goals:

  • Improve ROI
  • Enhance customer relationships
  • Improve visibility
  • Improve brand engagement
  • Build brand awareness
See all goals See less goals


It is the best suited for e-mail, website, chat, channels.

Other channels:

  • offline
  • point of sale
  • phone calls
  • social media
  • text SMS
  • video
  • Facebook
See all channels See less channels


Peers recommend segmentation and targeting, engagement management, campaign management, as the business processes that they have been most satisfied while using Hull .

Read Peer and Expert Experience for Business Use Cases

Segmentation and targeting With E mail

Engagement management With E mail and Chat

Engaging and following up With E mail and Chat

Campaign management

Campaign analytics

Lead qualification

Drip marketing With Offline and Point of sale and Website and Phone calls

Channel marketing With Website and Phone calls and Offline and Point of sale

Communication management With E mail

Sending & publishing communications With E mail

Account management

Personalized marketing

Advertisement With Social media and Facebook and Website and E mail

Generation of new leads

Social media marketing With E mail and Social media

Lead management

Workflow management

Training & onboarding

Social media management

Social media analytics

Database marketing

Customer case management

See allless Activities

Popular Business Setting
for Hull

Top Industries

  • Computer Software
  • Information Technology and Services
  • Retail

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used Hull to Increase sales & revenue and Enter new markets internationally or locally

Verify if it works for you

IT and Other Capabilities
for Hull

  • Low
  • Medium
  • High


Data Import

Data Export


Phone Support

Email Support

Chat Support

24/7 Support


AI Powered

Custom Reports


Failure Risk Guidance Security Report ?

Overall Risk Meter

Low Medium High

Top Failure Risks for Hull

Vendor Profile Details

Company Name Hull
HQ Location Hull and East Yorkshire UK
Employees 11-50
Financials Seed