About Hull

Hull is a customer data platform that collects, unifies and enriches your product, marketing and sales data and synchronizes it to all your tools. It is suited for businesses looking to handle customer data in a unified location and engage loyal customers at scale.

It features unified customer data, identity resolution, real-time segmentation, enriched profiles, bi-directional sync, Integration and Orchestration. It allows more visibility, control and flexibility over customer data to effectively execute demand generation initiatives.

It automatically unifies user history across devices and tools to build perfectly complete profiles for all users and accounts. It supports to enrich, cleanse and transform customer profiles using real-time editing environment and build precise, complex segments with customer data. It allows to limit sales CRM to qualified leads, throttle email sends and manage data enrichment by syncing specific segments to each tool.

Cuspera Reviews

Cuspera curates public sources on the Internet such as peer reviews, customer case studies and testimonials and expert blogs along with software vendor provided installation data to help you assess how well Hull solves your Customer Data Platform needs.

Business Priorities

Increase Sales & Revenue and Improve ROI are the most popular business priorities peers achieved using Hull.

Other priorities:

  • Acquire Customers
  • Enter New Markets Internationally Or Locally
  • Enhance Customer Relationships
  • Improve Visibility
  • Improve Efficiency
  • Improve Brand Engagement
  • Build Brand Awareness
  • Grow Market Share
  • Manage Risk
  • Scale Best Practices
See all business priorities See less business priorities

Use Cases

Peers recommend Campaign Management , Segmentation And Targeting , Lead Qualification , as the business use cases that they have been most satisfied while using Hull.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Campaign Management

4.90/5

Read Reviews (136)

"...Mario says: All of my ROI reporting on marketing campaigns is done through Hull...." Pushing Data To The Limit
campaign analytics

4.90/5

Read Reviews (109)

Segmentation And Targeting

4.94/5

Read Reviews (63)

"...Map, filter & sync Contacts, Companies & Lists in HubSpot with User & Account Profiles & Segments in Hull via the. Slack notifications & search...." Trigger Slack notifications from HubSpot in real-time
Lead Qualification

4.86/5

Read Reviews (50)

"...And that excludes everything else which mattered to each marketing lead's profile: Webinar attended and reviewed...." Case Study Oz Content
lead qualification: technographic

4.28/5

Read Reviews (4)

lead qualification: firmographic

3.32/5

Read Reviews (1)

PEER EXPERIENCES
Campaign Management

4.90/5

Read Reviews (136)

"...Mario says: All of my ROI reporting on marketing campaigns is done through Hull...." Pushing Data To The Limit
campaign analytics

4.90/5

Read Reviews (109)

Segmentation And Targeting

4.94/5

Read Reviews (63)

"...Map, filter & sync Contacts, Companies & Lists in HubSpot with User & Account Profiles & Segments in Hull via the. Slack notifications & search...." Trigger Slack notifications from HubSpot in real-time
Lead Qualification

4.86/5

Read Reviews (50)

"...And that excludes everything else which mattered to each marketing lead's profile: Webinar attended and reviewed...." Case Study Oz Content
lead qualification: technographic

4.86/5

Read Reviews (4)

lead qualification: firmographic

4.86/5

Read Reviews (1)

44+ more Business Use Cases

Our AI advisor, Wyz, harnessed 2189 insights from peers and experts to help you assess how these Hull use cases fit your Customer Data Platform needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Guillaume Cabane

VP Growth

Drift

Aligning customer audiences across multiple tools is a pain that all marketing & growth teams face. Because Hull centralizes the data store & segmentation engine we've reduced campaign overhead dramatically. Testimonial By Guillaume Cabane

Axelle Heems

Growth Ops

Gorgias

The biggest benefit in using Hull is the accurate (and easy) segmentation of users and accounts, that can then be populated everywhere. It increases data accuracy when doing analyses and overall simplifies the usage of other tools. Testimonial By Axelle Heems

Remi Sablong

User Acquisition Manager

Lengow

What makes Hull priceless for us is you can do all those things without a huge amount of custom development. Testimonial By Remi Sablong
CUSTOMERS TESTIMONIALS

Guillaume Cabane

VP Growth

Drift

Aligning customer audiences across multiple tools is a pain that all marketing & growth teams face. Because Hull centralizes the data store & segmentation engine we've reduced campaign overhead dramatically. Testimonial By Guillaume Cabane

Axelle Heems

Growth Ops

Gorgias

The biggest benefit in using Hull is the accurate (and easy) segmentation of users and accounts, that can then be populated everywhere. It increases data accuracy when doing analyses and overall simplifies the usage of other tools. Testimonial By Axelle Heems

Remi Sablong

User Acquisition Manager

Lengow

What makes Hull priceless for us is you can do all those things without a huge amount of custom development. Testimonial By Remi Sablong

Case Studies

COMPANY CASE STUDIES
Case Study Paddle

How Paddle Achieved a 30% Reply Rate on Cold Outbound Emails

Read More
Case Study Oz Content

How Oz Content 20x Increased Marketing Qualified Leads

Read More
Case Study Appcues

How Appcues Uses Hull To Unqualify 30% More Leads

Read More

Popular Business Setting

for Hull

Top Industries

  • Computer Software
  • Information Technology and Services
  • Retail

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used Hull to Increase sales & revenue and Improve ROI

Peer and Expert Opinion on Features

for Hull

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.42/5

Read Reviews (280)
Capture information

4.18/5

Read Reviews (36)
Auto update

4.09/5

Read Reviews (23)
Recording

4.32/5

Read Reviews (23)
Alerts: popups & Notifications

4.13/5

Read Reviews (23)
FEATURES RATINGS AND REVIEWS
Personalization

4.42/5

Read Reviews (280)
Capture information

4.18/5

Read Reviews (36)
Auto update

4.09/5

Read Reviews (23)
Recording

4.32/5

Read Reviews (23)
Alerts: popups & Notifications

4.13/5

Read Reviews (23)

IT and Other Capabilities

for Hull

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.39/5

Read Reviews (233)
Data Export

4.26/5

Read Reviews (98)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.39/5

Read Reviews (233)
Data Export

4.26/5

Read Reviews (98)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.46/5

Read Reviews (5)
Chat Support

4.31/5

Read Reviews (21)
24/7 Support

4.12/5

Read Reviews (76)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.46/5

Read Reviews (5)
Chat Support

4.31/5

Read Reviews (21)
24/7 Support

4.12/5

Read Reviews (76)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.70/5

Read Reviews (5)
Custom Reports

4.50/5

Read Reviews (175)
Analytics

4.48/5

Read Reviews (161)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.70/5

Read Reviews (5)
Custom Reports

4.50/5

Read Reviews (175)
Analytics

4.48/5

Read Reviews (161)

Failure Risk Guidance Security Report

?

for Hull

Overall Risk Meter

Low Medium High

Top Failure Risks for Hull

Vendor Profile Details

Company Name

Hull

HQ Location

Hull and East Yorkshire UK

Employees

11-50

Social

Financials

Seed