Hull Overview

This is a summary of the comprehensive capabilities and benefits of Hull based on over 2189 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Hull, Optimizely Data Platform, Simon CDP, Leadboxer Lead Generation, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Hull is right for your needs? Our Cuspera AI engine can evaluate how Hull fits your specific business needs, industry, and context. Get your personalized assessment report today.

Hull supports business activities such as:

  • Campaign Management
  • Segmentation And Targeting
  • Lead Qualification
  • Engagement Management
  • Communication Management

Hull can help you with many business goals, such as Increase Sales & Revenue, Improve ROI, Acquire Customers, Enter New Markets Internationally Or Locally, Enhance Customer Relationships, etc. It can help manage these activities if you use E-Mail for these needs. As a solution, Hull's capabilities include Personalization, Capture Information, Auto Update, etc.

Hull Computer Software Vertical is its biggest customer base.

Reviews

"The possibilities are truly endless with Hull. I’m really proud of what we’ve been able to accomplish already, but I know there’s so much more we can do! I’m really excited to tackle some more use cases in the coming year. " - Mario Moscatiello

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well Hull solved their Customer Data Platform needs. Cuspera uses 2189 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

Business Priorities

Increase Sales & Revenue and Improve ROI are the most popular business priorities peers achieved using Hull.

Other priorities:

  • Acquire Customers
  • Enter New Markets Internationally Or Locally
  • Enhance Customer Relationships
  • Improve Visibility
  • Improve Efficiency
  • Improve Brand Engagement
  • Build Brand Awareness
  • Grow Market Share
  • Manage Risk
  • Scale Best Practices
See all business priorities See less business priorities

Use Cases

Peers recommend Campaign Management , Segmentation And Targeting , Lead Qualification , as the business use cases that they have been most satisfied while using Hull.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Campaign Management

4.90/5 ★

Read Reviews (136)

"...Send and sync your customer data to all your tools to personalize campaigns or generate reporting insights. ..." Redshift to HubSpot integration: Hull Customer Data Platform
campaign analytics

4.90/5 ★

Read Reviews (109)

"...Send and sync your customer data to all your tools to personalize campaigns or generate reporting insights. ..."
Segmentation And Targeting

4.94/5 ★

Read Reviews (63)

"...Map, filter & sync Contacts, Companies & Lists in HubSpot with User & Account Profiles & Segments in Hull via the. Fetch the latest data from your SQL database...." Update HubSpot from SQL database
Lead Qualification

4.86/5 ★

Read Reviews (50)

"...Spendesk s Head of Growth began the search for the right technology to connect the company s tech stack and improve data management, enrichment, and cleansing...." Case Study Spendesk
lead qualification: technographic

4.28/5 ★

Read Reviews (4)

"...Spendesk s Head of Growth began the search for the right technology to connect the company s tech stack and improve data management, enrichment, and cleansing...."
lead qualification: firmographic

3.32/5 ★

Read Reviews (1)

"...We collect traffic data, whether they're B2B or B2C, firmographics, technographics...."
PEER EXPERIENCES
Campaign Management

4.90/5 ★

Read Reviews (136)

"...Send and sync your customer data to all your tools to personalize campaigns or generate reporting insights. ..." Redshift to HubSpot integration: Hull Customer Data Platform
campaign analytics

4.90/5 ★

Read Reviews (109)

Segmentation And Targeting

4.94/5 ★

Read Reviews (63)

"...Map, filter & sync Contacts, Companies & Lists in HubSpot with User & Account Profiles & Segments in Hull via the. Fetch the latest data from your SQL database...." Update HubSpot from SQL database
Lead Qualification

4.86/5 ★

Read Reviews (50)

"...Spendesk s Head of Growth began the search for the right technology to connect the company s tech stack and improve data management, enrichment, and cleansing...." Case Study Spendesk
lead qualification: technographic

4.86/5 ★

Read Reviews (4)

lead qualification: firmographic

4.86/5 ★

Read Reviews (1)

43+ more Business Use Cases

Our AI advisor, Wyz, harnessed 2189 insights from peers and experts to help you assess how these Hull use cases fit your Customer Data Platform needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Mario Moscatiello

Growth Marketing Manager

Pusher

The possibilities are truly endless with Hull. I’m really proud of what we’ve been able to accomplish already, but I know there’s so much more we can do! I’m really excited to tackle some more use cases in the coming year. Testimonial By Mario Moscatiello

Axelle Heems

Growth Ops

Gorgias

The biggest benefit in using Hull is the accurate (and easy) segmentation of users and accounts, that can then be populated everywhere. It increases data accuracy when doing analyses and overall simplifies the usage of other tools. Testimonial By Axelle Heems

Thomas Plaindoux

Data Operations Manager

Mention

Customer success and sales are very, very happy. I can give them whatever information they want, and I don't need a backend developer. Testimonial By Thomas Plaindoux
CUSTOMERS TESTIMONIALS

Mario Moscatiello

Growth Marketing Manager

Pusher

The possibilities are truly endless with Hull. I’m really proud of what we’ve been able to accomplish already, but I know there’s so much more we can do! I’m really excited to tackle some more use cases in the coming year. Testimonial By Mario Moscatiello

Axelle Heems

Growth Ops

Gorgias

The biggest benefit in using Hull is the accurate (and easy) segmentation of users and accounts, that can then be populated everywhere. It increases data accuracy when doing analyses and overall simplifies the usage of other tools. Testimonial By Axelle Heems

Thomas Plaindoux

Data Operations Manager

Mention

Customer success and sales are very, very happy. I can give them whatever information they want, and I don't need a backend developer. Testimonial By Thomas Plaindoux

Case Studies

COMPANY CASE STUDIES
Case Study Privateaser

Privateaser Increases Revenue & Sales-Marketing Alignment with Hull

Read More
Case Study Paddle

How Paddle Achieved a 30% Reply Rate on Cold Outbound Emails

Read More
Case Study Oz Content

How Oz Content 20x Increased Marketing Qualified Leads

Read More

Frequently Asked Questions(FAQ)

for Hull

What is Hull?

Hull is a customer data platform that collects, unifies and enriches your product, marketing and sales data and synchronizes it to all your tools. It is suited for businesses looking to handle customer data in a unified location and engage loyal customers at scale.

What is Hull used for?

Hull is a Customer Data Platform Software mainly used by its customers to Increase Sales & Revenue and Improve ROI by Campaign Management, Segmentation And Targeting and Lead Qualification .

What are the top features of Hull?

Personalization, Capture information and Auto update are some of the top features of Hull.

Who uses Hull?

Hull is used by Computer Software, Information Technology And Services and Retail among other industries.

What are Hull alternatives?

Optimizely Data Platform, Simon CDP and Leadboxer Lead Generation are popular alternatives for Hull.

Where is Hull located?

Hull is headquartered at Hull and East Yorkshire UK.

Popular Business Setting

for Hull

Top Industries

  • Computer Software
  • Information Technology and Services
  • Retail

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used Hull to Increase sales & revenue and Improve ROI

Peer and Expert Opinion on Features

for Hull

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.42/5 ★

Read Reviews (280)
Capture information

4.18/5 ★

Read Reviews (36)
Auto update

4.09/5 ★

Read Reviews (23)
Recording

4.32/5 ★

Read Reviews (23)
Alerts: popups & Notifications

4.13/5 ★

Read Reviews (23)
FEATURES RATINGS AND REVIEWS
Personalization

4.42/5 ★

Read Reviews (280)
Capture information

4.18/5 ★

Read Reviews (36)
Auto update

4.09/5 ★

Read Reviews (23)
Recording

4.32/5 ★

Read Reviews (23)
Alerts: popups & Notifications

4.13/5 ★

Read Reviews (23)

IT and Other Capabilities

for Hull

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.39/5 ★

Read Reviews (233)
Data Export

4.26/5 ★

Read Reviews (98)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.39/5 ★

Read Reviews (233)
Data Export

4.26/5 ★

Read Reviews (98)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.46/5 ★

Read Reviews (5)
Chat Support

4.31/5 ★

Read Reviews (21)
24/7 Support

4.12/5 ★

Read Reviews (76)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.46/5 ★

Read Reviews (5)
Chat Support

4.31/5 ★

Read Reviews (21)
24/7 Support

4.12/5 ★

Read Reviews (76)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.70/5 ★

Read Reviews (5)
Custom Reports

4.50/5 ★

Read Reviews (175)
Analytics

4.48/5 ★

Read Reviews (161)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.70/5 ★

Read Reviews (5)
Custom Reports

4.50/5 ★

Read Reviews (175)
Analytics

4.48/5 ★

Read Reviews (161)

Software Failure Risk Guidance

?

for Hull

Overall Risk Meter

Low Medium High

Top Failure Risks for Hull

Vendor Profile Details

Company Name

Hull

HQ Location

Hull and East Yorkshire UK

Employees

11-50

Social

Financials

SEED