Hubspot Marketing Hub Overview

This is a summary of the comprehensive capabilities and benefits of Hubspot Marketing Hub based on over 19785 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Hubspot Marketing Hub, Salesforce Marketing Cloud, Buzzsumo, Buffer, Hootsuite, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Hubspot Marketing Hub is right for your needs? Our Cuspera AI engine can evaluate how Hubspot Marketing Hub fits your specific business needs, industry, and context. Get your personalized assessment report today.

Hubspot Marketing Hub supports business activities such as:

  • Social Media Management
  • Communication Management
  • Workflow Management
  • Campaign Management
  • Inbound Marketing

Hubspot Marketing Hub can help you with many business goals, such as Acquire Customers, Increase Sales & Revenue, Enhance Customer Relationships, Improve ROI, Improve Digital And Social Presence, etc. It can help manage these activities if you use Social Media E-Mail Website etc. for these needs. As a solution, Hubspot Marketing Hub's capabilities include Landing Page, Templates, Personalization, etc.

Hubspot Marketing Hub was founded in 2006. Computer Software Vertical is its biggest customer base.

Reviews

"With HubSpot, we can spin up reports quickly to see average revenue by service package and average revenue from add-on services. We can also report on customer churn and lost deals. " - Christina Kay

Cuspera Reviews

319 buyers and buying teams have used Cuspera to assess how well Hubspot Marketing Hub solved their Social Media Marketing needs. Cuspera uses 19785 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities peers achieved using Hubspot Marketing Hub.

Other priorities:

  • Enhance Customer Relationships
  • Improve ROI
  • Improve Digital And Social Presence
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Grow Market Share
  • Improve Internal Communications
  • Establish Thought Leadership
  • Build Brand Awareness
  • Launch New Products
  • Improve Stakeholder Relations
  • Improve Consistency
  • Shorten Ramp Up Time
  • Improve Visibility
  • Improve Efficiency
See all business priorities See less business priorities

Use Cases

Peers recommend Social Media Management , Communication Management , Workflow Management , as the business use cases that they have been most satisfied while using Hubspot Marketing Hub.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Social Media Management with Social Media, E-Mail, Website, User Generated Content and Blogs

4.53/5 ★

Read Reviews (1328)

"...I mostly use it to build email campaigns, automated workflows, landing pages, forms, CTAs, and posting to social media...."
scheduling post to social media

4.59/5 ★

Read Reviews (394)

"...The time that I save to make a marketing post across all social media, or emails campaigns...."
social media analytics

4.53/5 ★

Read Reviews (328)

"...The platform does everything that you could need SEO analysis, Social Media analytics, generating leads, reports generation and finding the authenticity of the content. . ...."
engaging on social media

4.48/5 ★

Read Reviews (283)

"...I've personally used it on 10+ client sites to handle all email automation, social media posting, forms, landing pages and so much more...."
monitoring social media

4.89/5 ★

Read Reviews (144)

"...I've been able to learn so much more about tracking social engagement through clicks, views, etc...."
managing social media account

4.94/5 ★

Read Reviews (55)

"...Easy to use, gives you excellent reporting and the integrated social media publishing/monitoring saves a lot of time posting to individual accounts & social listening...."
Communication Management with E-Mail, Social Media and Website

4.54/5 ★

Read Reviews (1085)

"...You can build a full website on the platform, track your analytics, send automated emails, and even manage your sales process...."
sending & publishing communications

4.44/5 ★

Read Reviews (684)

"...Initially, we were just looking for a solution for sending emails, but Hubspot is much more than that...."
tracking & monitoring communications

4.83/5 ★

Read Reviews (402)

"...We heavily rely on the email tracking, sending and analyzing, blog posting, Landing page and CTA creation, and workflow automation...."
Workflow Management with E-Mail, Website and Social Media

4.41/5 ★

Read Reviews (735)

"...Currently we use HubSpot for everything from email campaigns, automation/workflows, reporting, tracking ROAS, building landing pages, building CTAs and much more...."
PEER EXPERIENCES
Social Media Management with Social Media, E-Mail, Website, User Generated Content and Blogs

4.53/5 ★

Read Reviews (1328)

"...I mostly use it to build email campaigns, automated workflows, landing pages, forms, CTAs, and posting to social media...." Peer review by Jenna B., Marketing Manager, Computer Software
scheduling post to social media

4.53/5 ★

Read Reviews (394)

social media analytics

4.53/5 ★

Read Reviews (328)

engaging on social media

4.53/5 ★

Read Reviews (283)

monitoring social media

4.53/5 ★

Read Reviews (144)

managing social media account

4.53/5 ★

Read Reviews (55)

Communication Management with E-Mail, Social Media and Website

4.54/5 ★

Read Reviews (1085)

"...You can build a full website on the platform, track your analytics, send automated emails, and even manage your sales process...." Peer review by Brandon S., Marketing Manager, Marketing and Advertising
sending & publishing communications

4.54/5 ★

Read Reviews (684)

tracking & monitoring communications

4.54/5 ★

Read Reviews (402)

Workflow Management with E-Mail, Website and Social Media

4.41/5 ★

Read Reviews (735)

"...Currently we use HubSpot for everything from email campaigns, automation/workflows, reporting, tracking ROAS, building landing pages, building CTAs and much more...." Peer review by Dustin T., Director of Growth, Computer Software

79+ more Business Use Cases

Our AI advisor, Wyz, harnessed 19785 insights from peers and experts to help you assess how these Hubspot Marketing Hub use cases fit your Social Media Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Christina Kay

VP of Marketing and RevOps

ResellerRatings

With HubSpot, we can spin up reports quickly to see average revenue by service package and average revenue from add-on services. We can also report on customer churn and lost deals. Testimonial By Christina Kay

Phoebe Scott

Global Director, CRM

Avison Young

HubSpot is easy to use, easy to train people on, and easy to customize. It empowers people to do what they do best Testimonial By Phoebe Scott

Elizabeth Archer

Senior Manager, Marketing Operations

Momentive

HubSpot is consumer-grade tech for enterprise companies. We chose it because we knew it would be easy to learn, and we could scale it with the new acquisitions. Testimonial By Elizabeth Archer
CUSTOMERS TESTIMONIALS

Christina Kay

VP of Marketing and RevOps

ResellerRatings

With HubSpot, we can spin up reports quickly to see average revenue by service package and average revenue from add-on services. We can also report on customer churn and lost deals. Testimonial By Christina Kay

Phoebe Scott

Global Director, CRM

Avison Young

HubSpot is easy to use, easy to train people on, and easy to customize. It empowers people to do what they do best Testimonial By Phoebe Scott

Elizabeth Archer

Senior Manager, Marketing Operations

Momentive

HubSpot is consumer-grade tech for enterprise companies. We chose it because we knew it would be easy to learn, and we could scale it with the new acquisitions. Testimonial By Elizabeth Archer

Case Studies

COMPANY CASE STUDIES
Case Study Handled

How Handled Scaled From Zero to 121 Locations with HubSpot

Read More
Case Study Momentive

Momentive Aligns Marketing Processes With HubSpot

Read More
Case Study Crunch Fitness

Crunch Fitness Increases Leads and Signups With HubSpot

Read More

Frequently Asked Questions(FAQ)

for Hubspot Marketing Hub

What is Hubspot Marketing Hub?

HubSpot marketing hub is a cloud-based marketing software for marketing teams to manage inbound digital marketing activities.

What is Hubspot Marketing Hub used for?

Hubspot Marketing Hub is a Social Media Marketing Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Social Media Management, Communication Management and Workflow Management .

What are the top features of Hubspot Marketing Hub?

Landing page, Templates and Personalization are some of the top features of Hubspot Marketing Hub.

Who uses Hubspot Marketing Hub?

Hubspot Marketing Hub is used by Computer Software, Marketing And Advertising and Consumer Services among other industries.

What are Hubspot Marketing Hub alternatives?

Salesforce Marketing Cloud, Buzzsumo, Buffer and Hootsuite are popular alternatives for Hubspot Marketing Hub.

Where is Hubspot Marketing Hub located?

Hubspot Marketing Hub is headquartered at 25 First Street, 2nd Floor Cambridge, MA 02141 United States.

Popular Business Setting

for Hubspot Marketing Hub

Top Industries

  • Computer Software
  • Marketing and Advertising
  • Consumer Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used Hubspot Marketing Hub to Acquire customers and Increase sales & revenue

Peer and Expert Opinion on Features

for Hubspot Marketing Hub

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Landing page

4.70/5 ★

Read Reviews (1481)
Templates

3.19/5 ★

Read Reviews (433)
Personalization

4.03/5 ★

Read Reviews (386)
SEO

4.82/5 ★

Read Reviews (347)
Dashboard

4.22/5 ★

Read Reviews (310)
FEATURES RATINGS AND REVIEWS
Landing page

4.70/5 ★

Read Reviews (1481)
Templates

3.19/5 ★

Read Reviews (433)
Personalization

4.03/5 ★

Read Reviews (386)
SEO

4.82/5 ★

Read Reviews (347)
Dashboard

4.22/5 ★

Read Reviews (310)

IT and Other Capabilities

for Hubspot Marketing Hub

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.26/5 ★

Read Reviews (792)
Data Import

3.86/5 ★

Read Reviews (1581)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.26/5 ★

Read Reviews (792)
Data Import

3.86/5 ★

Read Reviews (1581)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.31/5 ★

Read Reviews (335)
Phone Support

4.18/5 ★

Read Reviews (275)
Chat Support

4.14/5 ★

Read Reviews (283)
24/7 Support

3.70/5 ★

Read Reviews (2105)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.31/5 ★

Read Reviews (335)
Phone Support

4.18/5 ★

Read Reviews (275)
Chat Support

4.14/5 ★

Read Reviews (283)
24/7 Support

3.70/5 ★

Read Reviews (2105)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.64/5 ★

Read Reviews (16)
Analytics

4.52/5 ★

Read Reviews (952)
Custom Reports

3.82/5 ★

Read Reviews (2708)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.64/5 ★

Read Reviews (16)
Analytics

4.52/5 ★

Read Reviews (952)
Custom Reports

3.82/5 ★

Read Reviews (2708)

Software Failure Risk Guidance

?

for Hubspot Marketing Hub

Overall Risk Meter

Low Medium High

Top Failure Risks for Hubspot Marketing Hub

Vendor Profile Details

Company Name

HubSpot

Company Website

https://www.hubspot.com/

Year Founded

2006

HQ Location

25 First Street, 2nd Floor Cambridge, MA 02141 United States

Employees

1001-5000

Social

Financials

IPO