Hootsuite Overview
This is a summary of the comprehensive capabilities and benefits of Hootsuite based on over 58847 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Hootsuite, Buffer, Sprout Social, Zoho Social, Agorapulse, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Hootsuite is right for your needs? Our Cuspera AI engine can evaluate how Hootsuite fits your specific business needs, industry, and context. Get your personalized assessment report today.
Hootsuite supports business activities such as:
- Social Media Management
- Communication Management
- Engagement Management
- Content Management
- Social Media Marketing
Hootsuite can help you with many business goals, such as Improve Digital And Social Presence, Acquire Customers, Improve ROI, Build Brand Awareness, Enhance Customer Relationships, etc. It can help manage these activities if you use Social Media for these needs. As a solution, Hootsuite's capabilities include Dashboard, Personalization, Alerts: Popups & Notifications, etc.
Hootsuite was founded in 2008. Marketing and Advertising Vertical is its biggest customer base.
Reviews
"Today, we're building out integrated plans that include social media strategy, so that colleagues have time to review, add input, and feel confident that our efforts are within regulations and results-oriented. ASMS helped me better understand how t...o strategically fit social into the strategic planning process. " - Heather Bisset
Cuspera Reviews
23 buyers and buying teams have used Cuspera to assess how well Hootsuite solved their Social Media Marketing needs. Cuspera uses 58847 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.
Business Priorities
Improve Digital And Social Presence and Acquire Customers are the most popular business priorities peers achieved using Hootsuite.
Use Cases
Peers recommend Social Media Management , Communication Management , Engagement Management , as the business use cases that they have been most satisfied while using Hootsuite.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Social Media Management with Social Media |
4.64/5 ★ |
"...A dashboard that let's you manage all your social content and media in one place?..." Peer review by Leann M., Author, Publishing |
| scheduling post to social media |
4.77/5 ★ |
"...I can sort scheduled posts, past posts, mentions, and followers' posts by social media platform using "Streams" on my dashboard...." Peer review by Charity R., Book Reviewer, Entertainment |
| engaging on social media |
4.77/5 ★ |
"...Service was helpful to be able to enter posts in one place and have it post to multiple social platforms...." Peer review by Jeff S, Spiritual Life Coach, Pharmaceuticals |
| managing social media account |
4.56/5 ★ |
"...We manage multiple social media accounts so having a single dashboard is a life saver...." Peer review by Jay W., business development , Telecommunications |
| social media analytics |
4.10/5 ★ |
"...Hoostsuite is a great tool to use for analyzing social media engagement and monitoring social media feeds from one centralized location...." Peer review by Nathan S, Digital Marketing Manager, Consumer Services |
| monitoring social media |
4.89/5 ★ |
"...I love that I can manage and monitor all social media accounts through one platform...." Peer review by Kayleigh S, Account Coordinator, Marketing and Advertising |
| Communication Management with Social Media |
4.46/5 ★ |
"...I also use it to schedule social media posts for my personal accounts as well...." Peer review by Sharon A. Dawson, DTM, Marketing Manager, TheeDesign |
| sending & publishing communications |
4.39/5 ★ |
"...If you need something to help schedule social posts and get analytics, Hoosuite will do the trick! . ...." Peer review by Michelle H., Digital Marketing Specialist, Education |
| tracking & monitoring communications |
4.89/5 ★ |
"...It also makes it easier to monitor hashtags, follow users to grow a specific audience, and monitor other social pages...." Peer review by Leilani B., Marketing and Advertising |
| Engagement Management with Social Media |
4.72/5 ★ |
"...It's very user-friendly and a great way to track social engagement and schedule out posts...." Peer review by Administrator |
| engaging and following up |
4.72/5 ★ |
"...Hoostsuite is a great tool to use for analyzing social media engagement and monitoring social media feeds from one centralized location...." Peer review by Nathan S, Digital Marketing Manager, Consumer Services |
| engaging with scheduling & cadence |
4.45/5 ★ |
"...This form of set it and forget it automation helps small businesses keep a regular cadence of social media posts without manually posting on every platform. ..." Hey Alexa, How Can Small Businesses Leverage Marketing Technology? |
| PEER EXPERIENCES | |
|---|---|
| Social Media Management with Social Media |
4.64/5 ★ |
"...A dashboard that let's you manage all your social content and media in one place?..." Peer review by Leann M., Author, Publishing |
|
| scheduling post to social media |
4.64/5 ★ |
| engaging on social media |
4.64/5 ★ |
| managing social media account |
4.64/5 ★ |
| social media analytics |
4.64/5 ★ |
| monitoring social media |
4.64/5 ★ |
| Communication Management with Social Media |
4.46/5 ★ |
"...I also use it to schedule social media posts for my personal accounts as well...." Peer review by Sharon A. Dawson, DTM, Marketing Manager, TheeDesign |
|
| sending & publishing communications |
4.46/5 ★ |
| tracking & monitoring communications |
4.46/5 ★ |
| Engagement Management with Social Media |
4.72/5 ★ |
"...It's very user-friendly and a great way to track social engagement and schedule out posts...." Peer review by Administrator |
|
| engaging and following up |
4.72/5 ★ |
| engaging with scheduling & cadence |
4.72/5 ★ |
89+ more Business Use Cases
Our AI advisor, Wyz, harnessed 58847 insights from peers and experts to help you assess how these Hootsuite use cases fit your Social Media Marketing needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Today, we're building out integrated plans that include social media strategy, so that colleagues have time to review, add input, and feel confident that our efforts are within regulations and results-oriented. ASMS helped me better understand how to strategically fit social into the strategic plan...ning process. |
|
Hootsuite and Syracuse University are both renowned in their industries. With this higher education, I am confident that I can grow from manager to director of social media as I bring that much more to the table. Testimonial By Jason Boucher |
|
I found the case studies particularly helpful. In the B2B space, I'm not necessarily thinking of how other businesses are marketing to customers, but they made me think outside of the box; that knowledge adds value to my partnerships across Bell. Testimonial By Nick Nunes |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Heather Bisset Corporate Affairs Manager pfizer |
Today, we're building out integrated plans that include social media strategy, so that colleagues have time to review, add input, and feel confident that our efforts are within regulations and results-oriented. ASMS helped me better understand how to strategically fit social into the strategic plan...ning process. |
|
Jason Boucher Social Media Manager UNH |
Hootsuite and Syracuse University are both renowned in their industries. With this higher education, I am confident that I can grow from manager to director of social media as I bring that much more to the table. Testimonial By Jason Boucher |
|
Nick Nunes Social Media and Search Manager Bell |
I found the case studies particularly helpful. In the B2B space, I'm not necessarily thinking of how other businesses are marketing to customers, but they made me think outside of the box; that knowledge adds value to my partnerships across Bell. Testimonial By Nick Nunes |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
|
Case Study The British MuseumRead More |
|
|
Case Study TransLinkRead More |
|
Case Study Meliá Hotels InternationalRead More |
Frequently Asked Questions(FAQ)
for Hootsuite
What is Hootsuite?
What is Hootsuite used for?
What are the top features of Hootsuite?
Who uses Hootsuite?
What are Hootsuite alternatives?
Where is Hootsuite located?
Popular Business Setting
for Hootsuite
Top Industries
- Marketing and Advertising
- Education
- Non-Profit Organization Management
Popular in
- Small Business
- Mid Market
- Enterprise
Peers used Hootsuite to Improve digital and social presence and Acquire customers
Hootsuite Alternatives
Peer and Expert Opinion on Features
for Hootsuite
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Dashboard | Read Reviews (2465) |
| Personalization | Read Reviews (849) |
| Alerts: popups & Notifications | Read Reviews (326) |
| Auto scheduler & reminder | Read Reviews (322) |
| SEO | Read Reviews (119) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Dashboard | Read Reviews (2465) |
| Personalization | Read Reviews (849) |
| Alerts: popups & Notifications | Read Reviews (326) |
| Auto scheduler & reminder | Read Reviews (322) |
| SEO | Read Reviews (119) |
IT and Other Capabilities
for Hootsuite
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (3686) |
| Data Import | Read Reviews (3645) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (3686) |
| Data Import | Read Reviews (3645) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Phone Support | Read Reviews (113) |
| Email Support | Read Reviews (123) |
| Chat Support | Read Reviews (154) |
| 24/7 Support | Read Reviews (2175) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Phone Support | Read Reviews (113) |
| Email Support | Read Reviews (123) |
| Chat Support | Read Reviews (154) |
| 24/7 Support | Read Reviews (2175) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (48) |
| Analytics | Read Reviews (3366) |
| Custom Reports | Read Reviews (7387) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (48) |
| Analytics | Read Reviews (3366) |
| Custom Reports | Read Reviews (7387) |
Software Failure Risk Guidance
?for Hootsuite
Overall Risk Meter
Top Failure Risks for Hootsuite
Vendor Profile Details
HQ Location
5 E 8th Ave, Vancouver, BC V5T 1R6, Canada
Employees
501-1000
Social
Financials
SERIES C
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