MERKLE Overview

This is a summary of the comprehensive capabilities and benefits of MERKLE based on over 1011 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

MERKLE, Sparkfly, Appier CrossX Advertising, Adentro, etc., all belong to a category of solutions that help Affiliate Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if MERKLE is right for your needs? Our Cuspera AI engine can evaluate how MERKLE fits your specific business needs, industry, and context. Get your personalized assessment report today.

MERKLE supports business activities such as:

  • Advertisement
  • Digital Marketing
  • Engagement Management
  • Loyalty Management
  • Campaign Management

MERKLE can help you with many business goals, such as Acquire Customers, Enhance Customer Relationships, Enter New Markets Internationally Or Locally, Increase Sales & Revenue, Launch New Products, etc. It can help manage these activities if you use Review Sites Amazon Social Media etc. for these needs. As a solution, MERKLE's capabilities include Personalization, SEO, SEM, etc.

MERKLE was founded in 1971. Marketing and Advertising Vertical is its biggest customer base.

Reviews

"...Digital Marketing Report (DMR) has been released with interesting insights into spend on Amazon Advertising. ..." Spend on Amazon Advertising up with increased ROI in Q3 2019

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well MERKLE solved their Affiliate Marketing needs. Cuspera uses 1011 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Affiliate Marketing needs.

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities peers achieved using MERKLE.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Increase Sales & Revenue
  • Launch New Products
  • Scale Best Practices
  • Improve Brand Engagement
  • Establish Thought Leadership
  • Grow Market Share
  • Build Brand Awareness
  • Improve ROI
  • Improve Digital And Social Presence
See all business priorities See less business priorities

Use Cases

Peers recommend Advertisement , Digital Marketing , Engagement Management , as the business use cases that they have been most satisfied while using MERKLE.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Advertisement with Review Sites, Amazon and Social Media

3.65/5 ★

Read Reviews (114)

"...Digital Marketing Report (DMR) has been released with interesting insights into spend on Amazon Advertising. ..." Spend on Amazon Advertising up with increased ROI in Q3 2019
Digital Marketing

4.77/5 ★

Read Reviews (83)

"...According to the report conducted by Merkle s Digital Marketing, total site visits driven by organic search were up 6% year-over-year...." The importance of SEO for online copy 5 reasons you need to take SEO seriously
Engagement Management with Social Media and Offline

4.84/5 ★

Read Reviews (77)

"...Here are 5 of the key tactics that the Merkle Talent Development team used to overachieve all the learner engagement goals set before them: 5 Learner Engagement Tactics that Drove Meaningful Adoption 1...." How Merkle Drove Higher Adoption with 5 Simple Engagement Tactics
engaging and following up

4.81/5 ★

Read Reviews (48)

"...Forrester also cited Merkle/HelloWorld for building emotional connections with customers regardless of tactic, due to the core of its trademarked Human Loyalty philosophy and for HelloWorld s legacy experience in games management, including promotions management, digital engagement, and legal capabilities...."
PEER EXPERIENCES
Advertisement with Review Sites, Amazon and Social Media

3.65/5 ★

Read Reviews (114)

"...Digital Marketing Report (DMR) has been released with interesting insights into spend on Amazon Advertising. ..." Spend on Amazon Advertising up with increased ROI in Q3 2019
Digital Marketing

4.77/5 ★

Read Reviews (83)

"...According to the report conducted by Merkle s Digital Marketing, total site visits driven by organic search were up 6% year-over-year...." The importance of SEO for online copy 5 reasons you need to take SEO seriously
Engagement Management with Social Media and Offline

4.84/5 ★

Read Reviews (77)

"...Here are 5 of the key tactics that the Merkle Talent Development team used to overachieve all the learner engagement goals set before them: 5 Learner Engagement Tactics that Drove Meaningful Adoption 1...." How Merkle Drove Higher Adoption with 5 Simple Engagement Tactics
engaging and following up

4.84/5 ★

Read Reviews (48)

45+ more Business Use Cases

Our AI advisor, Wyz, harnessed 1011 insights from peers and experts to help you assess how these MERKLE use cases fit your Affiliate Marketing needs.

Frequently Asked Questions(FAQ)

for MERKLE

What is MERKLE?

Merkle is a marketing performance management platform built to maximize the value of the customer portfolios. It helps to acquire customers and grow market share.

What is MERKLE used for?

MERKLE is a Affiliate Marketing Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Advertisement, Digital Marketing and Engagement Management .

What are the top features of MERKLE?

Personalization, SEO and SEM are some of the top features of MERKLE.

Who uses MERKLE?

MERKLE is used by Marketing And Advertising, Computer Software and Consumer Services among other industries.

What are MERKLE alternatives?

Sparkfly, Appier CrossX Advertising and Adentro are popular alternatives for MERKLE.

Where is MERKLE located?

MERKLE is headquartered at 10800 NE 8th St., Suite 800 Bellevue, WA 98004.

Popular Business Setting

for MERKLE

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Consumer Services

Popular in

  • Small Business
  • Large Enterprise

Peers used MERKLE to Acquire customers and Enhance customer relationships

Peer and Expert Opinion on Features

for MERKLE

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.81/5 ★

Read Reviews (35)
SEO

4.90/5 ★

Read Reviews (21)
SEM

2.44/5 ★

Read Reviews (20)
Gamification

4.05/5 ★

Read Reviews (18)
Rewards

3.83/5 ★

Read Reviews (9)
FEATURES RATINGS AND REVIEWS
Personalization

4.81/5 ★

Read Reviews (35)
SEO

4.90/5 ★

Read Reviews (21)
SEM

2.44/5 ★

Read Reviews (20)
Gamification

4.05/5 ★

Read Reviews (18)
Rewards

3.83/5 ★

Read Reviews (9)

IT and Other Capabilities

for MERKLE

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.49/5 ★

Read Reviews (156)
Data Export

4.14/5 ★

Read Reviews (30)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.49/5 ★

Read Reviews (156)
Data Export

4.14/5 ★

Read Reviews (30)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.90/5 ★

Read Reviews (22)
Chat Support

4.17/5 ★

Read Reviews (3)
Email Support

4.05/5 ★

Read Reviews (3)
Phone Support

3.90/5 ★

Read Reviews (2)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.90/5 ★

Read Reviews (22)
Chat Support

4.17/5 ★

Read Reviews (3)
Email Support

4.05/5 ★

Read Reviews (3)
Phone Support

3.90/5 ★

Read Reviews (2)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.32/5 ★

Read Reviews (7)
Analytics

4.72/5 ★

Read Reviews (77)
Custom Reports

4.45/5 ★

Read Reviews (180)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.32/5 ★

Read Reviews (7)
Analytics

4.72/5 ★

Read Reviews (77)
Custom Reports

4.45/5 ★

Read Reviews (180)

Software Failure Risk Guidance

?

for MERKLE

Overall Risk Meter

Low Medium High

Top Failure Risks for MERKLE

Vendor Profile Details

Company Name

Merkle

Company Website

https://www.merkle.com/

Year Founded

1971

HQ Location

10800 NE 8th St., Suite 800 Bellevue, WA 98004

Employees

1001-5000

Social

Financials

M&A