Drift Overview
This is a summary of the comprehensive capabilities and benefits of Drift based on over 7577 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Drift, Qualified, Conversica, Customers.ai, Instabot, etc., all belong to a category of solutions that help Conversational Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Drift is right for your needs? Our Cuspera AI engine can evaluate how Drift fits your specific business needs, industry, and context. Get your personalized assessment report today.
Drift supports business activities such as:
- Engagement Management
- Playbook Creation
- Generation Of New Leads
- Account Management
- Conversion Management
Drift can help you with many business goals, such as Acquire Customers, Increase Sales & Revenue, Enhance Customer Relationships, Improve ROI, Grow Market Share, etc. It can help manage these activities if you use Website and Chat for these needs. As a solution, Drift's capabilities include Bot, Personalization, Alerts: Popups & Notifications, etc.
Drift was founded in 2014. Computer Software Vertical is its biggest customer base.
Reviews
"We love how Drift has streamlined our lead creation process. We’re talking to potential customers earlier in the sales process and saving both their and our time by automating the calendaring and support request process via Drift. " - Ben Nettesheim
Cuspera Reviews
33 buyers and buying teams have used Cuspera to assess how well Drift solved their Conversational Marketing needs. Cuspera uses 7577 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversational Marketing needs.
Business Priorities
Acquire Customers and Increase Sales & Revenue are the most popular business priorities peers achieved using Drift.
Use Cases
Peers recommend Engagement Management , Playbook Creation , Generation Of New Leads , as the business use cases that they have been most satisfied while using Drift.
Read Peer Reviews and Expert Experience for Business Use Cases
BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
---|---|---|
Engagement Management with Website |
4.77/5 ★ |
"...My website needs to be NOW!. Understand the context first: people like to engage conversationally with others...." Peer review by Chris K, Freelance Account Executive, Marketing and Advertising |
engaging and following up |
4.73/5 ★ |
"...With all the different playbook options, it's unlikely you can't find one that will accomplish your goal whether it's email captures, engagement, booking appointments, etc...." Peer review by Emily H, Marketing Coordinator |
engaging with scheduling & cadence |
4.30/5 ★ |
"...Make sure you really customize the automated cadences that the Drift Bot comes with out of the box...." Peer review by Aaron M, Sales Development Manager, Computer Software |
Playbook Creation with Website and Chat |
3.68/5 ★ |
"...We introduced Drift originally with fairly basic playbooks, a chatbot, and we immediately began to see a huge spike in conversations...." Case Study Bottomline Technologies |
talk track creation |
4.16/5 ★ |
"...Its UI is simple to grasp, and makes building talk tracks easy...." Peer review by Mike Thompson, Security Researcher, InfoSec Institute |
Generation Of New Leads with Website |
4.90/5 ★ |
"...Generating leads and capturing site analytics...." Peer review by Executive Sponsor |
PEER EXPERIENCES | |
---|---|
Engagement Management with Website |
4.77/5 ★ |
"...My website needs to be NOW!. Understand the context first: people like to engage conversationally with others...." Peer review by Chris K, Freelance Account Executive, Marketing and Advertising |
|
engaging and following up |
4.77/5 ★ |
engaging with scheduling & cadence |
4.77/5 ★ |
Playbook Creation with Website and Chat |
3.68/5 ★ |
"...We introduced Drift originally with fairly basic playbooks, a chatbot, and we immediately began to see a huge spike in conversations...." Case Study Bottomline Technologies |
|
talk track creation |
3.68/5 ★ |
Generation Of New Leads with Website |
4.90/5 ★ |
"...Generating leads and capturing site analytics...." Peer review by Executive Sponsor |
65+ more Business Use Cases
Our AI advisor, Wyz, harnessed 7577 insights from peers and experts to help you assess how these Drift use cases fit your Conversational Marketing needs.
Customer Testimonials
CUSTOMERS | TESTIMONIALS |
---|---|
We love how Drift has streamlined our lead creation process. We’re talking to potential customers earlier in the sales process and saving both their and our time by automating the calendaring and support request process via Drift. Testimonial By Ben Nettesheim |
|
At ROI·DNA, we build and run B2B digital programs for many of the largest companies in the world. When our partner Demandbase suggested that we also partner with Drift, we took one look and jumped right in. Drift's commitment to its customers and product vision is second to none. Their Conversation...al Marketing solution isn't just a simple evolution of that category but a giant leap and positive disruption to Conversion Rate Optimization's status quo. |
|
Drift interactions are super fast and efficient, and they definitely increase ROI on marketing dollars based on the improvement to the prospect and customer experience. We’re able to respond more quickly and have more relevant, personalized conversations that provide immediate value to buyers. Testimonial By Simy Bhagat |
CUSTOMERS | TESTIMONIALS |
---|---|
Ben Nettesheim Senior Director of Digital Marketing SalesRabbit |
We love how Drift has streamlined our lead creation process. We’re talking to potential customers earlier in the sales process and saving both their and our time by automating the calendaring and support request process via Drift. Testimonial By Ben Nettesheim |
Matt Quirie CEO ROI DNA |
At ROI·DNA, we build and run B2B digital programs for many of the largest companies in the world. When our partner Demandbase suggested that we also partner with Drift, we took one look and jumped right in. Drift's commitment to its customers and product vision is second to none. Their Conversation...al Marketing solution isn't just a simple evolution of that category but a giant leap and positive disruption to Conversion Rate Optimization's status quo. |
Simy Bhagat Growth Program Manager Zenefits |
Drift interactions are super fast and efficient, and they definitely increase ROI on marketing dollars based on the improvement to the prospect and customer experience. We’re able to respond more quickly and have more relevant, personalized conversations that provide immediate value to buyers. Testimonial By Simy Bhagat |
Case Studies
COMPANY | CASE STUDIES |
---|---|
Case Study KeapRead More |
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Case Study BrandwatchRead More |
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Case Study 15FiveRead More |
Frequently Asked Questions(FAQ)
for Drift
What is Drift?
What is Drift used for?
What are the top features of Drift?
Who uses Drift?
What are Drift alternatives?
Where is Drift located?
Popular Business Setting
for Drift
Top Industries
- Computer Software
- Information Technology and Services
- Human Resources
Popular in
- Small Business
- Mid Market
- Enterprise
Drift Alternatives
Peer and Expert Opinion on Features
for Drift
- Low
- Medium
- High
FEATURES | RATINGS AND REVIEWS |
---|---|
bot | Read Reviews (514) |
Personalization | Read Reviews (363) |
Alerts: popups & Notifications | Read Reviews (121) |
Landing page | Read Reviews (69) |
Feedback surveys | Read Reviews (58) |
FEATURES | RATINGS AND REVIEWS |
---|---|
bot | Read Reviews (514) |
Personalization | Read Reviews (363) |
Alerts: popups & Notifications | Read Reviews (121) |
Landing page | Read Reviews (69) |
Feedback surveys | Read Reviews (58) |
IT and Other Capabilities
for Drift
- Low
- Medium
- High
CAPABILITIES (DATA) | RATINGS AND REVIEWS |
---|---|
Data Export | Read Reviews (167) |
Data Import | Read Reviews (373) |
CAPABILITIES (DATA) | RATINGS AND REVIEWS |
---|---|
Data Export | Read Reviews (167) |
Data Import | Read Reviews (373) |
CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
---|---|
Chat Support | Read Reviews (393) |
Email Support | Read Reviews (83) |
Phone Support | Read Reviews (79) |
24/7 Support | Read Reviews (927) |
CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
---|---|
Chat Support | Read Reviews (393) |
Email Support | Read Reviews (83) |
Phone Support | Read Reviews (79) |
24/7 Support | Read Reviews (927) |
CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
---|---|
AI Powered | Read Reviews (135) |
Analytics | Read Reviews (200) |
Custom Reports | Read Reviews (523) |
CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
---|---|
AI Powered | Read Reviews (135) |
Analytics | Read Reviews (200) |
Custom Reports | Read Reviews (523) |
Software Failure Risk Guidance
?for Drift
Overall Risk Meter
Top Failure Risks for Drift
Vendor Profile Details
HQ Location
222 Berkley Street, 6th Floor, Boston, Massachusetts 02116, US
Employees
251-500
Social
Financials
SERIES C