Drift Overview

This is a summary of the comprehensive capabilities and benefits of Drift based on over 7577 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Drift, Qualified, Conversica, Customers.ai, Instabot, etc., all belong to a category of solutions that help Conversational Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Drift is right for your needs? Our Cuspera AI engine can evaluate how Drift fits your specific business needs, industry, and context. Get your personalized assessment report today.

Drift supports business activities such as:

  • Engagement Management
  • Playbook Creation
  • Generation Of New Leads
  • Account Management
  • Conversion Management

Drift can help you with many business goals, such as Acquire Customers, Increase Sales & Revenue, Enhance Customer Relationships, Improve ROI, Grow Market Share, etc. It can help manage these activities if you use Website and Chat for these needs. As a solution, Drift's capabilities include Bot, Personalization, Alerts: Popups & Notifications, etc.

Drift was founded in 2014. Computer Software Vertical is its biggest customer base.

Reviews

"We love how Drift has streamlined our lead creation process. We’re talking to potential customers earlier in the sales process and saving both their and our time by automating the calendaring and support request process via Drift. " - Ben Nettesheim

Cuspera Reviews

33 buyers and buying teams have used Cuspera to assess how well Drift solved their Conversational Marketing needs. Cuspera uses 7577 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversational Marketing needs.

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities peers achieved using Drift.

Other priorities:

  • Enhance Customer Relationships
  • Improve ROI
  • Grow Market Share
  • Build Brand Awareness
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Launch New Products
  • Establish Thought Leadership
  • Improve Brand Engagement
  • Improve Internal Communications
  • Improve Digital And Social Presence
  • Increase Customer Life Time Value
  • Improve Stakeholder Relations
  • Improve Efficiency
  • Improve Navigation
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Playbook Creation , Generation Of New Leads , as the business use cases that they have been most satisfied while using Drift.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management with Website

4.77/5 ★

Read Reviews (603)

"...My website needs to be NOW!. Understand the context first: people like to engage conversationally with others...."
engaging and following up

4.73/5 ★

Read Reviews (494)

"...With all the different playbook options, it's unlikely you can't find one that will accomplish your goal whether it's email captures, engagement, booking appointments, etc...."
engaging with scheduling & cadence

4.30/5 ★

Read Reviews (7)

"...Make sure you really customize the automated cadences that the Drift Bot comes with out of the box...."
Playbook Creation with Website and Chat

3.68/5 ★

Read Reviews (263)

"...We introduced Drift originally with fairly basic playbooks, a chatbot, and we immediately began to see a huge spike in conversations...." Case Study Bottomline Technologies
talk track creation

4.16/5 ★

Read Reviews (2)

"...Its UI is simple to grasp, and makes building talk tracks easy...."
Generation Of New Leads with Website

4.90/5 ★

Read Reviews (136)

"...Generating leads and capturing site analytics...."
PEER EXPERIENCES
Engagement Management with Website

4.77/5 ★

Read Reviews (603)

"...My website needs to be NOW!. Understand the context first: people like to engage conversationally with others...." Peer review by Chris K, Freelance Account Executive, Marketing and Advertising
engaging and following up

4.77/5 ★

Read Reviews (494)

engaging with scheduling & cadence

4.77/5 ★

Read Reviews (7)

Playbook Creation with Website and Chat

3.68/5 ★

Read Reviews (263)

"...We introduced Drift originally with fairly basic playbooks, a chatbot, and we immediately began to see a huge spike in conversations...." Case Study Bottomline Technologies
talk track creation

3.68/5 ★

Read Reviews (2)

Generation Of New Leads with Website

4.90/5 ★

Read Reviews (136)

"...Generating leads and capturing site analytics...." Peer review by Executive Sponsor

65+ more Business Use Cases

Our AI advisor, Wyz, harnessed 7577 insights from peers and experts to help you assess how these Drift use cases fit your Conversational Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Ben Nettesheim

Senior Director of Digital Marketing

SalesRabbit

We love how Drift has streamlined our lead creation process. We’re talking to potential customers earlier in the sales process and saving both their and our time by automating the calendaring and support request process via Drift. Testimonial By Ben Nettesheim

Matt Quirie

CEO

ROI DNA

At ROI·DNA, we build and run B2B digital programs for many of the largest companies in the world. When our partner Demandbase suggested that we also partner with Drift, we took one look and jumped right in. Drift's commitment to its customers and product vision is second to none. Their Conversation...al Marketing solution isn't just a simple evolution of that category but a giant leap and positive disruption to Conversion Rate Optimization's status quo.

Testimonial By Matt Quirie

Simy Bhagat

Growth Program Manager

Zenefits

Drift interactions are super fast and efficient, and they definitely increase ROI on marketing dollars based on the improvement to the prospect and customer experience. We’re able to respond more quickly and have more relevant, personalized conversations that provide immediate value to buyers. Testimonial By Simy Bhagat
CUSTOMERS TESTIMONIALS

Ben Nettesheim

Senior Director of Digital Marketing

SalesRabbit

We love how Drift has streamlined our lead creation process. We’re talking to potential customers earlier in the sales process and saving both their and our time by automating the calendaring and support request process via Drift. Testimonial By Ben Nettesheim

Matt Quirie

CEO

ROI DNA

At ROI·DNA, we build and run B2B digital programs for many of the largest companies in the world. When our partner Demandbase suggested that we also partner with Drift, we took one look and jumped right in. Drift's commitment to its customers and product vision is second to none. Their Conversation...al Marketing solution isn't just a simple evolution of that category but a giant leap and positive disruption to Conversion Rate Optimization's status quo.

Testimonial By Matt Quirie

Simy Bhagat

Growth Program Manager

Zenefits

Drift interactions are super fast and efficient, and they definitely increase ROI on marketing dollars based on the improvement to the prospect and customer experience. We’re able to respond more quickly and have more relevant, personalized conversations that provide immediate value to buyers. Testimonial By Simy Bhagat

Case Studies

COMPANY CASE STUDIES
Case Study Keap

How Keap Used Drift’s Qualification Bot to Grow Its Pipeline by 50% in 50 Days

Read More
Case Study Brandwatch

How Brandwatch Increased Pipeline By 12.5% And Fueled International Expansion With Drift

Read More
Case Study 15Five

How 15Five More Than Doubled Conversions By Switching From Intercom To Drift

Read More

Frequently Asked Questions(FAQ)

for Drift

What is Drift?

Drift is a Revenue Acceleration Platform that helps deliver personalized customer experiences in real time. The software combines Conversational Marketing and Conversational Sales, helping the marketing and sales teams to work together and deliver better customer experiences across the complete customer lifecycle.

What is Drift used for?

Drift is a Conversational Marketing Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Engagement Management, Playbook Creation and Generation Of New Leads .

What are the top features of Drift?

bot, Personalization and Alerts: popups & Notifications are some of the top features of Drift.

Who uses Drift?

Drift is used by Computer Software, Information Technology And Services and Human Resources among other industries.

What are Drift alternatives?

Qualified, Conversica, Customers.Ai and Instabot are popular alternatives for Drift.

Where is Drift located?

Drift is headquartered at 222 Berkley Street, 6th Floor, Boston, Massachusetts 02116, US.

Popular Business Setting

for Drift

Top Industries

  • Computer Software
  • Information Technology and Services
  • Human Resources

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used Drift to Acquire customers and Increase sales & revenue

Peer and Expert Opinion on Features

for Drift

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
bot

4.07/5 ★

Read Reviews (514)
Personalization

4.43/5 ★

Read Reviews (363)
Alerts: popups & Notifications

2.08/5 ★

Read Reviews (121)
Landing page

4.29/5 ★

Read Reviews (69)
Feedback surveys

4.47/5 ★

Read Reviews (58)
FEATURES RATINGS AND REVIEWS
bot

4.07/5 ★

Read Reviews (514)
Personalization

4.43/5 ★

Read Reviews (363)
Alerts: popups & Notifications

2.08/5 ★

Read Reviews (121)
Landing page

4.29/5 ★

Read Reviews (69)
Feedback surveys

4.47/5 ★

Read Reviews (58)

IT and Other Capabilities

for Drift

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.51/5 ★

Read Reviews (167)
Data Import

3.49/5 ★

Read Reviews (373)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.51/5 ★

Read Reviews (167)
Data Import

3.49/5 ★

Read Reviews (373)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.42/5 ★

Read Reviews (393)
Email Support

4.40/5 ★

Read Reviews (83)
Phone Support

4.27/5 ★

Read Reviews (79)
24/7 Support

3.98/5 ★

Read Reviews (927)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.42/5 ★

Read Reviews (393)
Email Support

4.40/5 ★

Read Reviews (83)
Phone Support

4.27/5 ★

Read Reviews (79)
24/7 Support

3.98/5 ★

Read Reviews (927)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.76/5 ★

Read Reviews (135)
Analytics

4.10/5 ★

Read Reviews (200)
Custom Reports

3.56/5 ★

Read Reviews (523)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.76/5 ★

Read Reviews (135)
Analytics

4.10/5 ★

Read Reviews (200)
Custom Reports

3.56/5 ★

Read Reviews (523)

Software Failure Risk Guidance

?

for Drift

Overall Risk Meter

Low Medium High

Top Failure Risks for Drift

Vendor Profile Details

Company Name

Drift

Company Website

https://www.drift.com/

Year Founded

2014

HQ Location

222 Berkley Street, 6th Floor, Boston, Massachusetts 02116, US

Employees

251-500

Social

Financials

SERIES C